All for the production of furniture what should be. Production of cabinet furniture from chipboard. How not to do business. What equipment to choose to produce upholstered furniture

Today IQ Review publishes a history of production. Few people wish to do this, because the "Buy-sell" scheme requires much smaller skills and labor costs. Nevertheless, the crispies are located. This is the story of "ideological" couple, who wanted to make the world a little better. You will learn what mistakes they commit, and what is required for success in production.

How we decided to make the production and sale of cabinet furniture from chipboard

My name is Irina, I live in Irkutsk, I was 26 years old at the beginning of the start of the business in 2013, soon we close (2.5 years of activity).

Production of cabinet furniture

My husband and I had a dream - to engage in our business. But not just buying and selling, but by production necessary people Things to benefit. My husband has a good designed to design and make cabinet furniture from LDSP (laminated chopping plate), he really liked to embody his ideas in tangible items and make comfortable usual things.

At first it was furniture for his home and for friends, relatives, and then there were small private orders from other people. After there was an experience as the head of the furniture project in industrial production. And we decided everything - it's time to start engaged in furniture production on your own, and not work on "Uncle". Of course, we did not have any experience in conducting your business, and we began to study this question.

In general, business associated with production involves a complex system. You need to immediately have room, equipment, qualified personnel, transport. Think about, suppliers and many other things, and at the same time so that no element falls out of sight.

As for the purpose of the furniture production, these rather bulky items require even a large space: for large machines, storage of materials and finished products, as well as space for work at different stages of production.

Many told us about high competition in this segment - and indeed, the furniture market refers to the number of actively growing. The volume of the Russian cabinet furniture market is more than 4 billion dollars a year. (author data, are given as of the end of 2015 - approx. Ed.). But the production of furniture for the most part is concentrated in the Central District of Russia, and in our region only 2.9% of the total.

We decided on our target audience - these are clients with low and middle income. The main material for our production is relatively inexpensive (LDSP) and widely used, and accessories and furniture facades have already been chosen for each project, depending on the budget of the customer.

We planned to make the production of only cabinet furniture (it includes models with a rigid body and lack of soft parts) in directions, including built-in furniture:

• Kitchen headsets
• Furniture for Spalen
• Furniture for the living room
• Furniture for the hallway
• Furniture for Cabinet

We had several options for the project for the project: the manufacture of furniture on private orders for physical and legal entities, creation of typical furniture collections for different customer segments and the implementation of it through the city and area stores. They wanted to even create an online store of finished furniture solutions (began to do it), and then their own chain of stores. But they decided that at first we focus at work on an individual order, and after we would think about the line of typical furniture items.
At the same time, they were going to actively work on creating and promoting their brand, making focus on quality, ergonomics and non-standard design (as far as possible to do with such materials).

Furniture production plan

We did not have our own initial capital - only ideas, the desire to change the world and a small client base. They hoped only for themselves and believed in good luck. Since we did not have workers to hire workers, we divided working duties among themselves: the husband fully covered production at all stages, took orders, worked with suppliers and communicated with customers personally. In addition, it was engaged in the overall strategy and search for sales points. And I got marketing, advertising, public relations, taxes and future shots.

It was planned to invest in a business of 5-8 million rubles within five years due to profits, loans and investments from the part. These funds were assumed in stages to acquire the necessary equipment and premises. By the end of the investment, the total number of workers were going to bring up to 18 people (director, accountant, sales manager, designer technologist, storekeeper, 11 production workers and two loaders). The minimum planned sales volume at the end of the first year of work was supposed to be 400 thousand rubles per month.

How to get a subsidy of 300,000 rubles for small business

We were not going to write a real business plan (I thought that everything would cost calculations), but just at this time the administration of the city announced a competition of projects for the provision of subsidies to small and medium-sized businesses. Attachments in business at 300,000 rubles almost without commitment we are very interested, and we decided to try to participate in the competition.

For this, the husband registered as an individual entrepreneur, and we began to collect the necessary documents and draw up a business plan. A taxation was chosen as a taxation of 15% - the most convenient option for production with large expenditures.

It was important at the beginning of work to find a suitable room and equipment. We were very lucky that it turned out to agree on the rental of the workshop with the necessary machines of the former existing production. There was everything you need for normal work for the first time. Of course, not in excellent condition, but it was possible to work. The husband himself learned to repair the machines. The landlord was compiled a contract for a long time, they discussed the price for a long time, but we decided that we would cope with everything. The plus of this room has become even close delivery of the main material for production. We carried out the delivery of small objects, which, of course, influenced its quality.

Decorated all the documents and wrote a business plan for themselves. We barely managed to collect confirming the costs of the documents on the required amount (15% of the requested subsidy - 45,000 rubles) from the beginning of the registration of IP. I remind you of money at all, so it was necessary to have time to fulfill several orders for furniture and from this already enter the costs. We barely managed to gather everything, passing the documents on the subsidy in the last minutes. We won the competition for the subsidy, but we had obligations on constant reporting and official hiring of three people for six months.

Our main business errors

The amount of subsidies in 300,000 rubles was requested to new edkooblitsovaya The machine (thing that quickly sticks the edge and reduces the time of manufacture of furniture). It was assumed that it would increase production and yield. It is the choice of this machine became one of our main mistakes. Looking back, we understand that it was worth spending the received subsidy for renting a workshop, for the purchase of materials or on the main machines that will be used frequently. But we bought what I stood without doing almost all the time. I wanted to buy more new equipment for not very big money. The machine was inconvenient, problematic in service, and with the supplier company constantly arose some problems. Our inexperience and their irresponsibility did their job, the money was spent on nowhere.

The quality of work and active promotion really made us a name, and orders were always. But the husband simply physically could not produce the necessary amount of products for coating the main costs. Revenues rarely had more than 100 thousand per month instead of planned 400 thousand. He began to accumulate the debt for renting the premises - our most great expenditure part. And the quarterly taxes, pension deductions and force majeure (somehow our workshop flooded and the water destroyed a lot of finished products and materials). And there were still raised office leased solutions, in which we did not work on the day, and buying a domain for the site.

We decided that it was time to hire employees, especially since the term for the obligations for the subsidy was approached. Our expectations that people will come, just as well-owning technology and want to work a lot and earn money on the results of their work, of course, did not justify. Then we began to look for simply capable disciples without experience, but again - nothing. As it turned out, not everyone wish to earn, most people want just to receive money. So I had to work with varying success to work alone without weekends, and sometimes without sleep.

Since we were still connected by subsidies commitments and should have employed people and pay at least minimal salary and all deductions from it, we were in an even greater financial pit. If it was possible to assume what a subsidy would lead to in our case, we would hardly go for it. It would work well in the shadow without any taxes and deductions and would collect capital on business development. But what is done - that is done.

In constant costs we got:

• rent,
• insurance premiums IP.

In variables:

• purchase of materials
• electricity fee
• Fot and taxes on the photo,
• tax on usa
• other general and production costs.

In connection with the financial problems, we lost the workshop, the new machine had to be given to the payment of lease debts. We were without means for production, and even with commitments to customers. He began to cooperate with another workshop on the cutting of the material, then the husband was doing the main work. Accordingly, productivity has fallen greatly, and we lost customer confidence due to non-compliance with the placement of the order. After all, now the chain of action for creating a finished product has been very lengthened, and almost every element has had their own problems.

In fact, we never had arrived, we always turned out to be someone who had to, occupied and rebounded money. Now we reach the fulfillment of the latest orders to pay on the most urgent obligations and close the activity. It was not worth hoping for the opportunity to work in production without having no capital. Alas, the dream of creating strong production remained only a dream.

• Personnel search
• Sales Organization
• How much can earn money

Recently, in Russia there is some growth in the furniture market and furniture production. In many ways, this contributes to two circumstances - an increase in the number of new buildings commissioned and increasing the income of the population of the country. The main influence was provided individual orders, that is, orders for the manufacture of furniture on original copyrighted sketches. The expected annual growth of the furniture market for experts is 8-10%. The main prerequisite for the development of the furniture market is the growth of the real estate market.

Where to start a furniture business

You can open your furniture business in one of two directions:

1. Production of furniture for individual orders;
2. Serial edition.

These directions differ sharply for a number of essential parameters, namely, in the overall approach to the organization of production, sales channels, profitability (with serial production, it is no more than 15%, and with individual - more than 25%).

To date, many furniture factories offer sofas of the same design, but completely different quality and at a given price. This is because the formation russian production Furniture began with copying Western models. The thing is to develop the design, make experienced samples, explore the demand on their own - expensive. This can afford only a large enterprise or a highly specialized company operating in a premium segment.

Thus, the copying of furniture samples until recently was affordable. Factories did not very much sought to produce some original models, because the consumer and so well disassemble what was done for the broad masses.

However, recently the situation has changed somewhat. Buyers increasingly pay attention not only for the price and quality - now they are interested in furniture design. Therefore, more and more manufacturers begin to implement their own developments, opening the design bureau in their industries. In general, the serial release of designer furniture is promising. Bright example - Italy, homeland furniture design. The Italians the furniture price largely determines the name of its author or brand.

How much money is needed for starting business

The size of the initial investments is entirely dependent on the "technologicality" of production. The easier the technology - the less money you need to launch furniture production.

It is cheaper to produce furniture from laminate - both case (cabinets, walls) and soft. The amount of investment on the opening of a business (buying equipment, repair, rental) in this case will be 2-3 million rubles.

You can purchase equipment into leasing is an excellent alternative to bank loans. Registration of leasing does not require the availability of collateral, which is very important for a novice entrepreneur who has no real estate on the balance sheet. In addition, leasing payments reduce the taxable base.

Contact the state to the state - today there is an opportunity to get wicked financial assistance from the state, including a grant for opening a business, subsidize part of the cost of paying interest on the loan, under lease agreements, etc. In more detail about the forms of support in your region, recognize in the local administration or on the sites of the relevant ministries.

What equipment to choose to produce upholstered furniture

For the production of upholstered furniture sewing machines (one three to four different types), format-cutting plate and a pair of pneumatic pistols with a compressor.

Such a set of equipment is enough to organize production with a monthly turnover of 1.5 million rubles.

Soft furniture production technology

1. Silk plate Materials According to the shapes of the frame and cutting of the foam rubber for soft elements.
2. Assembling the frame and additive of fittings.
3. Upholstery of parts and tailoring covers.
4. Ultimate build of upholstered furniture.

What equipment to choose for the production of cabinet furniture

A set of equipment for the production of cabinet furniture from laminate is slightly different. You will need to purchase a edge-binding machine, a format-cutting saw and manual power tools.

Cabinet furniture production technology

1. Cut slab materials.
2. Facing furniture parts edge.
3. Assembly and additive accessories.

If the company plans to work with a veneer, MDF and solid wood plates, then will additionally need fugoval and milling machines For the processing of the array, grinding and calibration and grinding for handling array and coil materials, hot and cold presses for fannel plateled materials veneer, varnishing and painting chamber for finishing finished furniture.

The technological process in this case is somewhat more complicated, and will include three stages: pants, grinding and varnishing with painting. The organization of such production costs several times more as required more technology. Working with LDSP (laminated chipboard) requires the purchase of expensive packaging equipment, as well as large warehouses, since the sales of furniture from LDSP with the same monthly revenue turnover are several times higher (by 300-400%), rather than the sales of furniture made of massif and slabs. MDF. The cost of furniture production from the MDF plywood plate is five times higher than the production of the same model from the LDSP, is not so much due to the materials, as due to higher labor costs.

If the funds for the purchase of expensive equipment are extremely small, then the main part of production processes, including pherling veneer, can be given to third-party organizations. Although it increases the cost of final products. Outsourcing is beneficial when the company specializes in the manufacture of cabinet furniture from LDSP for individual orders, but occasionally they come across clients who want to buy something more expensive and paint, and miss such a client matter is not an excuse. In this case, it makes sense to order semi-finished products on the side, and to produce only the assembly. But so much very small "handicraft" workshops work.

Selection of premises for production

Pick up the appropriate room for furniture production - the case is by no means simple. The thing is that the room must comply with a number of harsh requirements, which is dictated by the specifics of the technological process: high fire hazard, high energy consumption, the need to maintain a certain temperature in the room (not less than 16-18 gr.). So, at the request of the fire inspection, the main production (furniture of furniture) should be located on the first floor of the building. Free access roads should run on the building.

The room should be equipped with a system fire alarm, the installation of which will cost approximately 500 rubles. For 1 square. In addition, the installation of an industrial ventilation system will be required, which is also not cheap. Do not cost forget about the presence of a stationary water heating system - without this, it will not be possible to organize a normal production process.

What documents are needed to open a furniture business

1. Certificate of conformity for finished products. Issued for a three-year term non-profit organizationshaving appropriate accreditation;
2. Sanitary hygienic certificate. Rospotrebnadzor is issued for a period of five years;
3. Certificates of conformity for materials used in the manufacture of furniture. Their copies give out any conscientious supplier. Certification procedure in the presence of these documents is easy - it will take no more than three months.

Personnel search

One of the most efficient and simple ways Personnel search - posting ads in newspapers.

Please note that the experienced joiner will ask for a salary of at least 35 thousand rubles per month. You will not have a special choice, as qualified personnel in the labor market deficit. The system of vocational education in our country is under undermined state. Even those young people who wish to work in production have received such poor training in schools that they do not even know the elementary safety regulations.

The only way to somehow solve this problem is to divide the production process to a number of simple operations and consolidate several workers behind them. In this case, the number of specialists, potentially ready for work in your work, will increase. However, it should be aware that the carpentry carpentry carpentry stainers will not be replaced.

The success of the furniture enterprise largely depends on the availability of highly professional engineering and technicians. However, they should not be more than the workers directly from the machine. As the company grows, IT specialists will also need, since modern machines have software.

As for increasing the motivation of labor, it is necessary to introduce a piece-premium form of remuneration - it enhances the efficiency of personnel. But also a method of "whip and gingerbread" no one canceled - an elementary fine improves the quality of production and responsibility for compliance with safety.

Sales Organization

No normal production will function without spent product sales channels. In the case of furniture production, there are several ways to sell products:

1. Work with private customers. With such a scheme to secure normal stream moneyYou need to turn a turnkey annually over 15 large projects. In collaboration with private clients, be prepared for their temporary insolvency, breaking the terms of approvals, etc.

2. Opening your own trading point in the mall. This is the easiest way to start selling your own products. The presence of a trading point in the shopping center provides a permanent influx of customers, while the company bears less costs (protection, repair, advertising, etc.). But, the organization of trade, especially at novice manufacturers, can take a lot of strength. In addition to the actual production problems, it is necessary to solve the mass of the tasks unusual for the industrialist, including the search for commercial premises, trading staff, the introduction of trade standards, training techniques, etc. Despite this, to have their own retail sales point (and not one) is very useful.

3. Sales office or head office. The presence of its own sales office allows you to serve customers of furniture for home (designers and architects), and also allows you to draw out transactions via the Internet. Let the World Wide Web can give a large number of remote sales (no more than 10% of the total number of orders), however, more and more manufacturers begin to trust this channel sales channel and consider Internet sales very promising.

How much can earn money

I think everyone is very interesting, how much can you make money on furniture production? To begin with, it is necessary to understand which criteria is formed the cost of one or another furniture. Most often, valid manufacturers are calculated by the final cost of finished furniture, the cost of materials (spent on the production of this unit of furniture) and all this is multiplied by the coefficient 2x. As a result, this amount will be abundantly on:

• expenses (purchase of details, materials, accessories);
• remuneration to employees;
• rental of premises and warehouses;
• Delivery.

As a result, the manufacturer has a small profit percentage. The campaign of business is satisfied with everything, both customers (due to fairly low cost) and manufacturers (clientele increases). As a result, getting a small percentage from each sale (and because customers a lot, then sales, respectively), the manufacturer has a good income. At the same time, there are also "furniture makers" - these are people who do not have high-quality production, equipment, enough workers, warehouses, etc. (they are also called "groceries") calculate the cost of furniture is completely different, as the above-described "normal" manufacturers . Thus, due to the lack of organizationalness of the production of "furniture makers", the costs of production are much higher than that of the official organization. In prices, they are charged additionally the cost for accessories, sawing and processing wood (and other parts), making doors, delivery, labor feasible (furniture collectors, etc.). And all costs, the "garage" multiplies on a personal coefficient, the degree of which depends entirely on his personal views. As a result, the cost of the goods will be higher than the manufacturer "all according to the rules". But they also have their own worst enemy - competition. Each "furnitureman" wants to earn as much money as possible, but due to the fact that their number is growing every day, they begin to reduce the prices to take the goods from them, after a certain period of time their business goes into full bankruptcy and they have to have close.

What OKVED indicate when registering a furniture manufacturing business

To register furniture production, the main OKVED code is 31.x. Under the X symbol can be used various industries Furniture production. For example:

• For the production of furniture for offices and trade enterprises, the code is used - 31.01;
• production kitchen furniture — 31.02;
• Manufacture of other furniture - 31.09;
• If furniture trade is made, then the main code is 52.x.

What taxation system to choose for business registration

To say exactly what taxation system to choose is impossible. It all depends on some factors. If you have a large number of clients-JUR. Persons, then undoubtedly LLC - they will be easier to work with you. If you want to create a patent-based furniture, then it costs to choose an IP, but it will limit the number of possible workers.

Do I need permission to open furniture production

Yes need. To do this, the employer needs to take a certain resolution that allows the work of increased risk, as well as the use of various machines, mechanisms, high-risk equipment. There is also a small course on labor protection and carry out safety instructions.

Room.

Staff.
Director.
Working staff.
Designer.
Sales Manager.

Marketing.
Advertising.
Types of advertising.
Sales products.

Financial plan.
Investments.
Payback.

Production options.

Production of furniture in the size of the customer.
Prospects for business development.

Despite the fact that the production of furniture has long been not surprised for a long time, the demand for this product does not fall. There is no re-fulfillment of proposals in Russia, but the production is working in a tough competition.

It's not all that is not all, someone works for a long time and fruitful, constantly glad buyers with new models and design solutions. Someone cannot keep the business in a strong stream and tolerates wreck, not having time to really find its place in the market.

The launch of the furniture manufacturing business is a serious thing. Requires mandatory legal registration, clear calculations of investments and plans for the sale of finished products. And so that business does not go to history, it is imperative to comply with all items and make a maximum effort to implement them.

When making a business, it is best to assign the status of LLC. The status itself is already talking about seriousness of intentions and will help attract investors from outside or as founders. The amount of planned investments is not small and without additional injections is unlikely to do. The status of the LLC makes it possible to obtain additional income using the registry of additional activities and in the future to expand the business.

Also, this legal status provides prospects for participation in profitable tenders and cooperation with serious networks of furniture supermarkets, which is positively reflected in the reputation and income of the enterprise.

Room.

After all the formed actions, it is necessary to organize a premises where the workshop will be located. The industrial zone of the city is best suited. The room needs not small - about 300 m2. Perfectly fit angry structures.

The problem of finding the suitable room is quite pressing, so you need to start this in advance. It will be best for help in the company that specialize in this. They already have prepared suggestions. They know for what purposes, which room is suitable, what technical specifications Must be sustained and what rules should be present.

When concluding a lease agreement, be sure to pay attention and negotiate the rental timelines. You need a contract for long-term rent in order to further avoid trouble with movements and renewal of the address of the production. Sometimes there are rooms with already existing equipment there. If you have such an option - it's great.

In the lease agreement, rental of industrial equipment is added - and you have less costs, and the owner has less headache, where to make it and what to do with it.

Equipment for furniture production.

To start production, you will need special machines. Buying them is not a problem.

Edge-banding machines are necessary for processing synthetic (melamine, PVC, ABS) and natural materials (veneer, paper).

The process of the chubbing occurs after the material cutting process on the formatorship machine. Talk about him a little lower. In mandatory, equipment for facing edges must be selected depending on which furniture you intend to make.

For greater understanding here short description Machine work process:
- In manual or by means of an automatic module, glue is applied, heated to the desired temperature.
- The machine brings the edge to the size of the workpiece. Possible cut edge with a technological reserve.
- Next, using the machine, the edge of the edge material is pressed against the surface being processed.
- After the machine operation, the finishing of the applied edge is carried out - removal of glue excess, edge processing, grinding and polishing of lines and angles.

It is not superfluous to repeat that the machine configuration must be selected by the type of furniture manufactured.

Available in various formats - both for small-scale release and for parties of industrial volume. Direct purpose - cutting furniture parts made of leafy materials (plywood, chipboard, fiberboard).

In order for the work to be performed without chipping, two cutting nodes are used - the main and cutting. Perfectly make sections of laminated material with high accuracy due to the body of the saw node installed at an angle. The presence of a sub-sample saw in the machine provides absolutely clean cutting, without chipping and jar.

Machines are produced in several species, each of them has its own characteristics and special purposes. Your task is to choose from a wide range of offers specifically, which is ideal for production. The main difference is the method of placing the workpiece - horizontally or vertically, that is, a transverse or longitudinal saw. And one more difference is the type of carriage. Machines are produced either ball, or with a roller carriage.

Not depending on which equipment will stop your choice, pay attention to the presence of additional tables. They are indispensable when cutting full-fledged sheets of material. An important point is the pressure top beam and the upper pneumatic drive. They will ensure reliable fixation of small billets, which is necessary in the production of exclusive design furniture with small details.

The main purpose of the equipment is more thorough preparation of the part. The machine is roasted the material to the desired thickness.

The workpiece is installed on the desktop smoothly with a pre-treated base surface. The supply of the processed workpiece to the rotating knives occurs automatically. Basic specifications:
Nominal supply voltage - 220 W;
Rated power consumption collector Engine - from 1500 watts;
The frequency of rotation of the planer shaft with planer knives is 8000 revolutions per minute (idle);
The average height of the workpiece processed on the machine is 15 cm, the width of the desktop from 25 to 50 cm. With the corresponding width of the workpiece processed up to 45 cm.
The average speed of automatic feeding of the workpiece is 8 meters per minute.
The average depth of planing is 2.5 mm. Depends on the width and properties of the workpiece.

There are flights to one-sided and double-sided. One-sided have one knife shaft, located above, above the desktop. Two-sided, respectively, in the presence of two knife shaft. The second is mounted in the desktop and performs the function of processing the bottom of the part. The working desk itself is movable, using it, the necessary height is set to process material before needed thickness. Machines are also distinguished by power and maximum width of the desktop, its width and depth of planing.

Pretty wide price plug is easy to select necessary equipment Depending on the budget of the buyer. The price depends on the producer country and technical parameters.
Choosing a flight machine, pay attention to the security features. The design must necessarily be protected from overloading the power interruption unit. If the overload occurs, the thermal relay and the power supply of the machine must be interrupted.

Choose machine tools with quiet work, which can provide a belt transmission. It also protects the engine of the machine from overloads.

For additional safety of machines, network switches switches are not rarely used. In addition to direct functions, they are equipped with a protective function from unauthorized inclusion at the moment of lack of an operator.

In the manufacture of furniture, a tree or any other material passes a lot of technological processing processes, and a four-sided machine is the basic equipment for many of them.

Basic function - profiling of molding products, cutting board on lamellas for furniture Shield. For the furniture production workshop, quite powerful equipment is needed by a large bandwidth. When choosing a four-sided machine, first of all, it is necessary to pay attention to its size. For example, in order to handle a 40 cm billet, a milling cutter is required (about 80 mm.). In order for the equipment to cope with the processing of materials large sizes A strengthened feed function is needed. The desktop should be durable and tested for wear for stable operation in constant load mode.

The best strength is shown with cast iron tables from cast iron. It is very convenient and often needed a function of increasing the tables of feed and reception. To do this, the characteristic of the machine should indicate the presence of a manual or automatic control function. If you are planning serious production, then your four-sided processing machine must have a high feed rate - up to 30 meters of routine processing per second.

Some manufacturers produce four-sided machining machines universal. That is, with the possibility of functions of resuming and profiling. By simple movement of planing knives in the desired direction, you can easily change the operating function. Such a machine will help to significantly save money during starting attachments. But for the full work of the workshop with the maximum developing, you still have to pay separate attention to each process - this will increase the quantitative indicators, which is important.

For full provision of a furniture manufacturing workshop, there is a sufficiently large number of different machine equipment, but the four most important and required are described above. Purchase of such a kit will cost approximately $ 40 thousand.

Staff.
The company in the statue of LLC has the obligations of mandatory staffing staff.

Director.
Appointed by the meeting of the founders. One of them can be candidate, or an extraneous person corresponding to the requirements of the post.
Accountant working on an ongoing basis. Face with liability. He can easily fulfill the functions of the personnel officer. Must be familiar with the articles of the Labor Code. Personnel records and relevant reporting.

Working staff.
Operators are needed to maintain production equipment. For each machine one by one. Workers are also needed to build furniture. This is another 3 employees. In general, for the full configuration of the working staff, you need seven people - this is quite enough for a full-fledged workshop. Employees that perform the assembly functions can travel to the customer to install the finished orders.

Designer.
Such a specialist is definitely necessary for the enterprise, but it does not necessarily have to be regular. Design may well perform the function of the "coming". Collaboration is issued on the anecity of the contract with the number of working hours of working hours per week or a month and the corresponding wage. The designer can cooperate at once with several companies, have several projects and implement them without difficulty. It will not be superfluous in the contract of cooperation to register the point not to disclose the plans and the concept of the work of the enterprise to excerpt fair competition and without violating their interests.

Sales Manager.
Do not belong to this necessary personnel skeptical. In the first stages of the launch of production, an employee who will be responsible for sales more than necessary. Try not to save and look for an experienced manager with your customer base and good reputation. It will provide weighty help in promoting your business. Moreover, the manager also performs the function of advertising media. And you need advertising like air.
Salary accrual algorithms for sales department Several:
Fixed amount (rate).

As a rule, a fixed bet is found quite rarely and is usually accompanied by the official design of work. Often the amount of the bet is equal to the minimum wage established by the legislation. Someone is suitable for someone, wish them good luck.

Rate +% of sales;
Such a salary accrual algorithm is very common among companies. It is actually very convenient for the owner, and for the employee. The rate, again, the minimum and% is small because the sales volume per month (or scheduled volume) can be very large. With such volumes, the salary is not higher than 0.5% of this amount, and mostly 0.2-0.3%. The rate, as in the previous paragraph, the minimum or below is minimal. There are companies in which $ 100 offer a bid. And add to these money% is slightly higher than usual.

Rate +% of cash coming for the current month;
In this case, the guaranteed amount of payment can be different. The number% is not more than 1. But, pay your attention to one "but" - the manager earns his blood% of the amount of the arrival of money in the company, that is, from the amount that sees the accounting account at the end of the current month. Many newbies confuse or simply, do not pay attention to this condition when taking work. Naturally, then problems begin.

% of sales;
One of the most common algorithms. Clears the most profitable% of sales. Depends on the amount of scheduled sales for the reporting period. The greater the amount, the less%. Furniture is an expensive product, so the maximum level of remuneration of the manager is 3%.

% of the arrival of money for the company for the current month.
Accrual for the same principle as in paragraph number 3, only without a guaranteed rate. In this case,% depends on the planned volume of sales - the higher it is higher. Not the worst algorithm in the event that the manager came to the already accumulated client base, that is, in the last period there were already sales and money for the goods sold will arrive in the current month. This is important because the bulk of customers works with a deferred payment, especially for large outlets - there is a delay to reach up to 3 months.

Basically, according to this algorithm, the sales agent begins to receive a salary not earlier than the third month of work. Let it not surprise you if you agreed to such an algorithm - take it as it is, you can do nothing with it. Until that time, the money for sale began to enter the company, you can offer a fixed rate, but it will be minimal or enlarged - this algorithm is described in paragraph No. 2.

% of profits;
This algorithm is probably the most difficult to perceive employee, but very profitable for the owner.

The essence lies in the payment of commission 10% of the net profit received from sales. It is important to draw attention to the fact that the profit is calculated from the price in which the products have entered the commercial department, and not from the cost.

Employee wages are determined by average indicators of salaries of employees of relevant categories and profile of that region in which production is planned.

Marketing.

Advertising.
Advertising is the most important process in promoting furniture production. It is important that the potential client knows about you earlier than the finished products will enter the market. In this type of business, a very big competition and if you want to declare about yourself, you need to do it in advance.
If you seriously think about fruitful and long-term work, forget about "black" and "gray" production. Develop and register your own TM in Rospatent Russian Federation. A registered trademark of the progressable brand is securely protected from fakes and, in which case, you can always defend your rights.

To do this, it is necessary to apply and undergo checking the designation for similarity. Plus, the registration is obvious - the right to use TM for 10 years (after, successfully extended), it has a positive effect on the company's image and, accordingly, on the reputation and degree of confidence from a potential client. For the illegal use of your TM brand, it is possible to demand the compensation for material damage through the court.

If you do not have time to do this, there are companies that will take on all administrative duties for a certain fee and register the TK as soon as possible. The cost of such services is 500 $.

After the TM is entered into the general register of the state principle, immediately do the advertising of the enterprise and the products produced.

The very first thing to do is to clearly define the market segment and clearly imagine who will be your customers. Who do you want to see in your client base.
The advertising company is an expensive thing, but it does not make sense to save on it. It is necessary to correct it as accurately as possible to the segment that you have identified as a potential first.

In order for advertising to be high quality and work correctly, it is necessary to learn the market and its competitors. Thoroughly analyze the pros and cons of their work and products. Analyze the pros and cons of your production. Why is it necessary?
First of all, such an analysis will allow you to clearly identify the advantages that you will use in the development of advertising companies. It can be qualitative materials, natural tree valuable breeds, solid fittings, qualified staff, new equipment and production technology. Be sure to develop a designer to work. Often this fact is capable of forming a client base quickly and for a long time. There are many connoisseurs of designer work among potential customers. Moreover, who is not a designer, constantly monitors the latest global trends in the furniture industry.

In addition to the "black" and "gray" production workers, Chinese manufacturers of furniture and components remain your competitors. This is another serious niche in furniture manufacturing and occupies a weighty place in the market. Underestimate such a competitor and not pay attention to it.

Companies representing Chinese manufacturer are quite cheap suggestions, but not always high quality. You can in your advertising campaigns aimed at similar customers take advantage in the form, quality, the possibilities of an individual order in size specified by the customer.

What options may be:
Production of cabinet furniture;
Children's furniture;
Soft furniture;
Office furniture;
Furniture for bathrooms;

With any embodiment of production, advertising must maximize the needs of the potential client and attract it attention.

Types of advertising.
In the first place on a percentage of memorable is advertising on Bigboards. It is expensive, but at the beginning of the production path, it necessarily needs business. Place information about yourself in several places, or at least one, but as efficient as possible. Advertisers own the intricacies of placement places. Do not be afraid to trust them. In their interests make your advertisement effective.

The next step in promoting the business should be the creation of a website of a company or professional icebreaking. it required condition. As Bill Gates said: "If your business is not on the Internet, it means it is not at all."

Actively promote the site and iceing on the network - it will simply add customer company.
Create a good site costs about $ 500. Form the available interface and make it understandable not even to experienced users. Subject to the site should be placed information about the company, its data, contacts. Create a colorful attractive directory and order button. Describe all the advantages of proposals and customers will not wait long to wait. Create a wide range of payment forms.

Take advantage of printing services. Colorful booklets, flyers, business cards. These are mandatory advertising attributes for the start of any business.

You can place information about the new company in the media. Better if it is profile publication. Do not suck on the best places - this is the first and last turn of the magazine. It is expensive, but justified by the result.

Form a beautiful catalog. It will be useful and the manager and in several sales variants.

Sales products.

As mentioned above, sales sales manager will be engaged. It may be one or more. But in the development of the Action Plan, the owner must take the most direct participation.

You have already introduced an advertisement that attracts a potential customer to you. You can, of course, will stop and perform those orders that come to you from these sources.
But if possible, you should not miss the possibility of increasing sales.

One of the most better options - This is the opening of your own store. And even better, a small network. If production is located in a megalopolis, then several areas of the city can be used to function stores. If the production workshop is located in the region - the regional center is perfect. It can be a completely small room, area 20 square meters. You can place several types of products and work on the catalog.

A very advantageous sale of sales can be called cooperation with furniture supermarkets. Young companies are ideal for young companies. Because supermarkets fully ensure the work of the workshop throughout the price list, presented by production.

Undoubtedly, in such cooperation there are not only advantages, but also cons. The most basic minus is an item in an agreement on exclusive rights to represent in those regions where supermarkets are located. That is, you will not be able to implement your products in parallel with them. The second minus is the price. All networks try to overtake the most minimal prices from the supplier and, by the way, they do not work badly.
In principle, if you cooperate with them on the rights of exclusive sales, it is not scary. They will not be a competitor for you on the territory. And in the price you can make any price you agree. Weighing minus cooperation with networks is installment payment. This is a prerequisite for cooperation. If it is unacceptable for you - refuse and do not offer yourself as a supplier at all. Installing in different networks sometimes comes to six months. But mostly - three months.
Despite the minuses in working with similar networks, they are justified by the big pluses. A serious and indisputable positive point is a wide representation in many regions. As a rule, the network is very developed or rapidly develop and open their stores where it is only possible.

Another important positive point is advertising by representation. The network of super- and hypermarkets produce their seasonal offices. Catalogs are distributed free of charge. Thousands of potential customers will be recognized about you. The next plus of cooperation can be considered by logistics. Buyership demand will send your production to the right track. You will always be aware of new trends and make new ideas in technology and design solutions.

Dealers.

These are companies that will implement your products in their regions. This is a great way to promote and coverage as much as possible. The dealer search process is similar to a total sales. Be sure to make a beautiful, available commercial offer. Describe the benefits offered to cooperate conditions and send it to all profile companies. With this, sales manager can cope with this.

The two methods described above are possible only if the status of your company is not lower than the LLC. Because the status speaks of seriousness of your intentions. Rarely when dealers agree to cooperate with the status of status below. About networks in this case and it is not necessary to speak. They do not even consider such proposals.

Tenders.

Not depending on what kind of furniture you make, there will always be clients, potentially interested in products. For example, if production acts in the resort area is a sanatorium, recreation centers.

If you parallel to make a line of children's furniture - these are kindergartens, various kinds of children's facilities that need a constant furniture update. Do not be afraid to declare about yourself, participate in tenders. There are sites that specialize in collecting full information about all commercial tenders separately for each region. Subscribe to the newsletter such a site, connect industry and regional settings and you will constantly receive all the information on the email regarding this issue. Information is constantly updated.

You will always be aware of the events of this direction. Newsletter is absolutely free.

You can unsubscribe from it at any time if it is not needed. To make a decision, of course, you, but not to refuse such opportunities. Again, the status of LLC will be able to help you in this. In addition, if you have a need for high-quality consumables for production, you can place your tender. Conditions of participation and placement of tenders in free access. Do not miss any opportunity to make business even more profitable.

Financial plan.

Investments.

It's time to carefully calculate the required attachments.
Registration Ltd. ____________________________________ 110 $;
Registration of TM in Rospatent ________________________________________________________
Rental of premises _______________________________________ $ 1000 / month;
Purchase of equipment ____________________________________ $ 80000
Consumables ____________________________________ $ 80000;
Advertising ____________________________________________ 0300 $;
Org.Unechnik __________________________________________ £ 1000;
Taxes, salary _________________________________________ 30% of profits;
Total at the start ___________________________________________ $ 100000.
The final amount of investment in the launch of a production workshop is about $ 100,000.

Payback.

The payback time of such an enterprise directly depends on the profits that you will receive as a result of the sale of finished products.

Even if we assume that the difference in costs and prices for finished products will be 100%, extorted the invested funds for more than one month and year. The manufacture of the first batch of furniture, ranging from the development and ending the date of receipt of funds from sales will be held at least three months.
Summarizing monthly expenses and minus them from the resulting profit it is clear that for payback only the consumables will need at least two full-fledged sales of all products made from the entire batch of consumables.

IN perfect version With the full load of the work of the workshop and the full sale of finished products, taking into account installments of payment for the goods supplied by the products, it will take at least 8 months to pay off the consumable material. And besides this amount, there are still the remaining $ 60000 invested money. If $ 40000 paydled 8 months, then the rest are proportionally, will pay for another 2 years.

You can draw conclusions that the full payback of the embedded $ 100,000 will occur no earlier than in 2.8 years or 32 months.

Production options.
At your disposal, several options for the production of furniture and each of them is worthy of attention.

Very common type of business in the territory of the Russian Federation and not only. This includes the manufacture of wardrobe, cabinets, wardrobes (the view is very popular with its characteristics), children's, hallways, etc.
The equipment that has already been described above is used. Therefore, it is not worth it separately on this point. You can add this list to the ultra-modern line of surgeraphy. The equipment is intended to apply drawings on PVC film. It is used as decoration in the manufacture of wardrobes, furniture for the kitchen, hallways, Tumb and many others.

Materials - LDSP (laminated wood chip), covered with decorative protective layer. Applied in the manufacture furniture facades About buildings.
The PVC edge is the finishing edge based on polyvinyl chloride. The material has an increased wear resistance, the protective function of the ends of the parts from the LDSP from various kinds of damage. Perfectly blocks moisture from entering outdoor material during operation.

PVC film - polyvinyl chloride-based film. Used for vacuum-membrane pressing on the facades. Advantages - heat resistance, well withstands domestic scratching, keeps the original color well (does not fade). There are film materials with antibacterial and antifungicidal processing.

MDF - specialized ecological material, made of small dried wood fibers. Treated with binders. Has a finely dispersed structure throughout the cross section and easy to mechanical processing, figure milling and different types Finishes.

The production process is largely similar to the manufacture of cabinet furniture. That is, children's furniture is also basically a corps. The same equipment and many similar materials are applied.
The feature of furniture for children should be the use of natural materials in the manufacture of natural materials. You can use an array, MDF, veneer, chipboard or tamburat. Metal, glass or plastic - from these materials, too, you can often find furniture for children. No doubt suitable material for such furniture is charming. It is natural, environmentally friendly, durable. The tree is very hard to process, so the products from it cost quite expensive, but it allows you to make the most real masterpieces of designer fantasy.

Children are susceptible to rapid growth. Therefore, the production of children's furniture is often beneficial due to the increased demand for the reason for frequent replacement. If you manage to consolidate even several customers, it can be a good start for the further development of children's furniture line.

It is also worth adding that materials that are easily used to be hygienic processing of the finished product. Reasons are understandable - the health of the child is the best!

This is a separate category of furniture. Features of this production are in the broadest spectrum of finishing materials and design capabilities. Sofas and Sofams, Puffs and Puffy. A variety of chairs. In this production, designer skills will be able to show themselves in all diversity.

According to GOST, the definition of "soft" furniture includes structural elements with filling materials with a thickness of at least 20 mm.
Materials for bases - boxes, shields and frames of wood, plywood and fiberboard. The main element that gives the product softness is springs. Springs "Snakes", rubber ribbons and rubber tape are used, tapes twisted from rubber threads in cotton winding.

If it is planned to produce expensive upholstered furniture, then for the frame of the elastic timber from the wood. If not, it is not necessary to invent a bicycle - such materials as plywood and remnant are fit. They are cheaper and easier to process. Durable and complaints about low quality not noticed.

For the creation of soft elements, foam rubber or ppa are used. What exactly to use to solve you. They differ in the production technology and density.
In the upholstery are used as woven materials (natural and from artificial fiber) and leather, leathesis. For the production of inexpensive upholstered furniture as an upholstery to use the skin inexpediently. Use the fabric - it is cheaper, more practical and easier for the technological process.

Nothing new to add to production moments. The process almost absolutely duplicates the described item "Cabinet Furniture".

The only thing that can be paid attention is to simply the manufacturing process. It's easier not to where. Almost there are no decor elements. Strict appearance. Classic colors of materials, high levels of convenience and practicality - these are the main criteria for office furniture.

In the manufacture, only high-quality materials should be used. Mainly used LDSP, MDF, decorative plastic, glass and some others. But the use of metal is unacceptable. In the conditions of high humidity, it will quickly start rust, despite any processing and training. It is also not desirable to use wood - it practically does not tolerate constant temperature fluctuations and high humidity in the room.

In such conditions, wooden furniture is quickly resolve and breed. MDF and chipboard use special coverages that guarantee long-term operation. With the help of MDF, you can make furniture almost any form. This can be called even an advantage, because such furniture, compared with the office, is more suitable for designer performances and experiments.

Another material that is used daily in the manufacture of furniture for the bathroom is plastic. He is not expensive. Similarly, it is also convenient in playback. various shapes. But his difference from MFD is wide color gamma, makes it a pet both in production and in operation.
There are some fashion trends In the design of furniture, especially if it concerns products from glass. This is arttonizing and applying sandblasting patterns. All this is done with the help of special equipment. For tinting glass elements, a toning vinyl film is used.

Sandblasting drawings are applied on glass using a stencil. Most often, the material for the stencil is used by Orakl. Sand blasting devices are used to apply such decor elements. You can apply drawings not only on the glass, but also on the mirrors and any other glass surface. On the Internet in free access there are whole catalogs of drawings for sandblasting. They are so many that you can draw new ideas from there and not be afraid to be not original.

Such furniture also refers to the cabinet in the bulk. But production is easier due to the fact that the needs of the giving differ from a full-fledged residential building with their simplicity. Basically, various tables, chairs, shelves are produced. Very popular wall-coupe, mounted and outdoor.

Popular thanks to their practicality in application. Easy mounted with a niche. At the peak of popularity, such models in which the sleeping bed can be built. For the day it consists, it becomes practically not noticeable and frees a large space for home affairs. And there are quite a few such examples. In principle, such a business will always be relevant, but it can alert its seasonality.

Production of furniture in the size of the customer.

As an additional service and increasing the interest of a potential client, an enterprise requires such a service as the manufacture of furniture in the size of the customer. A very relevant service for the simple reason that long-term residential and commercial construction has left the planning standards, size and forms of premises. If you want more interest from customers, be sure to include this service in the overall register of proposals.

Prospects for business development.

In the future, when you fully pay for your investments, you can think about expanding the business. What could it be? For example, it is possible to establish the production of consumables and furniture accessories (loops, screws, screws, nails, handles, films, laminate and all of whether production does not cost. Of course, these are additional investments, but they will largely reduce the cost of furniture. And this Direct propagation will increase the income and profit of the enterprise.

We wish you success and prosperity in this difficult, but creative business!

None is not forever and furniture including. People regularly update it in their apartment and spend on this a huge amount of money. Today we want to talk about how to open furniture production. This is a rather interesting business, which in the future can bring very good profits. What needs to be done so that the profit is really good and investment paid off and we will tell below.

About the market

Not many know how to open the production of furniture from scratch with minimal investments and quick payback. It is necessary to make a business plan, learn carefully the market, potential competitors, choose the room, find experienced employees

Modern furniture production has the following main directions:

• Production of classical office furniture - Special attention is paid to functionality, rigor. We are produced partitions, cabinets, tables, other designs.
• Production of cuisine - It is in the kitchen that people spend the bulk of their time, so you need to take care of convenience, comfort. It is not surprising that the demand for the headset is so high.
• Creation of furniture under the order - Such furniture is manufactured at the request of customers, taking into account the specified parameters.

You can choose one of these directions of activity or combine several types of activities.

It should be borne in mind that in metropolitans you have to deal with high competition. It is advantageous to launch such a business in small cities, offering customers interesting ideas. It is important to learn about the presence of a similar manufacturing workshop in the region. It is necessary to explore the price policy of competitors, their main features. This will take care to make interesting offers to customers.

Business registration

You can open an IP furniture production or choose LLC. The choice always depends on the scaligence of the project. If you plan to work with individuals, just register an IP. Cooperation with organizations, various institutions provides for the opening of LLC.

Choose OKVED codes that relate to the production of furniture, retail trade, wholesale.

To register a business, you need to provide certain information:

• company name;
• information about the director, accountant;
• the decision to organize your own business:
• bank details;
• charter;
• check about payment of duty in the treasury.

What furniture is to produce?

One of the most important issues that the entrepreneur must decide before the discovery of production, and what furniture to produce him?

There are the following most popular categories that are looking for potential buyers on the Internet:

• Soft
• Cabinet
• Kitchen
• Office
• Furniture transformer
• Furniture Loft.

Regardless of whether you make a business plan for the production of kitchen furniture or some other, all of its paragraphs will be approximately similar, except for the sales segment of products.

We give a simple example, not everyone likes Loft style furniture. If you unscrew the targeting advertisement by VKontakte on all in a row, the number of conversions will be much less than if you find a target audience, which is interested in the Loft style and unscrew the advertisement on it.

Cabinet furniture

There is a business plan for the production of cabinet furniture, and it will help the novice entrepreneur. It is necessary to study the subtleties of the issue and organizational issues. The production of cabinet furniture has the following features:

• project development;
• cutting materials, forming suitable parts;
• drilling holes, locations for fasteners;
• cladding edge edges;
• assembly.

Technology is selected taking into account the features of the automated process. Due to the introduction of CNC, you can reduce the percentage of the use of human labor. An experienced operator is obliged to make parameters, and the machine performs the main work. This is an advanced and economical way to manufacture cabinet furniture, which is often used in the workshops.

It should be borne in mind that programs will have to constantly reconfigure, working on individual orders. If you have to deal with such applications, it is better to abandon the use of CNC machines. In large companies, you have to spend a lot of time on reprogramming, which is not profitable.

You can organize semi-automatic lines with the involvement of several machines. It is partially involved by human labor, which allows you to quickly and most importantly cope with the tasks set.

Need to purchase required toolsMachines:

• format-cutting equipment;
• edgebanding machines;
• drilling and additive equipment;
• grinding machine;
• perforator;
• screwdrivers, drills, cutters, knives.

You can release up to 400 units of products in a month. This list can include cabinets, couches, tables, racks. The consuming part consists of purchasing materials, advertising, electricity costs, rental of premises, equipment depreciation.

Approximate income from 400 products is up to 1660 thousand rubles, from this amount of profit of about - 1060 thousand rubles.

Soft furniture

To quickly open the production of upholstered furniture, it is enough to see examples of successful businessmen. It will be a good support during the launch of the case. Upholstered furniture takes approximately the sixth of the entire furniture market, so this niche is considered quite attractive for entrepreneurs.

IN last years The trend towards the production of chairs, sofas created under the order increases. Many small enterprises successfully compete with large companies. They are ready to perform small parties of sofas, chairs. For this there is no need to purchase expensive equipment. Almost all work is done by hand.

Small, Middle Entrepreneurs can track fashion trends, apply them to creating upholstered furniture. Large companies will not be able to quickly adapt to customer requirements.

A small firm is ready to provide several variations of accessories, upholstery, material, which allows exclusivity. The production of upholstered furniture requires purchasing such machines:

• milling;
• combined,
• grinding;
• edged;
• tracing;
• turning.

They will cost 160,000 rubles. You still need to purchase equipment designed for drying, sewing machines, cutting tables. It still requires up to 40,000 rubles.

The technology of creating upholstered furniture will require 200,000 rubles. To this amount you need to add a purchase office equipment and additional furniture - 90,000 rubles. As a result, it will be possible to organize a case that will allow monthly up to 100 sofas monthly. Income - from 750,000 rubles, production costs - 580,000 rubles, profits - up to 290,000 rubles. The average payback rate is from four months.

Room

The proposed business plan for opening a furniture manufacturing workshop can be effective. It is necessary to successfully choose a room that will meet certain requirements, have several departments. On its territory should be located:

All these premises should be located in the same building, but may be in different parts of the city. The office with product samples is better to choose in the center where there is sufficient people's passability. The warehouse is better spaced next to the manufacturing workshop to reduce the cost of transportation.

Equipment

The opening of the business begins with the search for money for the purchase of equipment. It is not necessary to cooperate with other workshops on the revealing materials, which will entail additional waste, an increase in cost. In this case competitive advantages We are reduced to no. It is worth learn in advance how to open the furniture manufacturing workshop and it is beneficial to invest money.

In order to save on the waste, you can buy equipment used, which will cost 30-50% cheaper. It will be necessary to purchase such machines:

• Drying - If it is planned to use a natural tree, which is pre-dried.
• Lentoopyl - performs accurate cutting of wood, chipboard, MDF.
• Machines for decorating, which helps to give the right tree shape, cut the chammers.
• Devices helping to work with glass.
• Machine to work with metal materials.
• Sewing machines.
• Tools.

During work, chipboard sheets, fiberboard, MDF, accessories, fasteners, varnishes, paints will be used.

Software

Organize visualization manufacturing process it is possible by introducing computer programs. They will allow you to quickly simulate different objects in 3D format. Designers can always demonstrate customer furniture. You can use the PRO100 program.

Staff

Organize furniture production to open a business and get a stable profit is quite real. Success will largely depend on the employees themselves. To work will be required:

• Manager - accepts orders, draws up contracts, accompanies projects;
• Head of Production Line - control of all production stages;
• Workers - up to four people for small production, the number of employees increases with the volume of work;
• Driver - Delivery of furniture to a warehouse or customer.

This is the minimum number of people who can work. The number of employees depends on the scale of organized production.

Attracting customers

We need a business plan for the production of furniture, it can be viewed from proven sources. It is important to make a marketing plan that will help profitably sell the goods. It is important to properly organize activities for finding potential customers.

To successfully sell finished products, it is necessary:

Sales products

In an effective business plan, furniture production with calculations should include this item. It is important to think about sales channels. Usually, the furniture shop manufactures the goods for:

• individuals;
• customers of their own store;
• furniture stores.

The production plan is developed taking into account demand. According to statistics, cabinet, office, kitchen, upholstered furniture uses popularity. A competently composed advertising and marketing campaign will allow the desired income to get.

Sales of office furniture

Business is not just a mechanical repetition of actions, but also the use of creative abilities. You must creatively approach the sale of our products and come up with any unusual ways to sell goods.

Let us give an example. You have a business plan for the production of office furniture and you break your head, and to whom to sell it? Just running around your city you have at least several office centers under construction. Just knock them and offer them your furniture at a bargain price!

Exactly with the same approach, you must sell furniture for the kitchen, living rooms or bedrooms.

Costs and income

The concept of "furniture production" is pretty tensile. One grandfather who collects furniture on his dacha and earns on this already considered to be a full production. Therefore, determine exactly how much money you need to open a business is impossible. You can start working alone, and you can immediately hire several employees and then monthly expenses will increase.

We will make calculations of initial investments and monthly expenses for small businesses in this niche.

Name	Sum
Initial expenses
Equipment	1.500.000r.
Repair of the room	300.000r.
Consumables	300.000r.
Business registration	20.000r
Advertising campaign	50.000r
other expenses	50.000r
TOTAL:	2.220.000r.
Monthly expenses
Personal salary	180.000r
Rental premises	80.000r.
Utilities	20.000r
other expenses	30.000r.
TOTAL:	310.000r

Net profit of this business should be approximately 100,000 rubles per month. This is taking into account the fact that revenue will be 410.000 rubles, from which we will subtract monthly expenses in the amount of 310.000r. Payback will be 23 months.

Cabinet furniture enjoys has a fairly wide target audience - both budgetary and wealthy buyers acquire structural elements for the situation at home or office, as well as enterprises. Definitely, if we consider such a business idea as a startup, then there are rational grains - customers will be, too much costs for development are not necessary, and the product is in demand. Therefore, then let's talk about how to open furniture production, make a business plan and what income can be calculated.

How to develop a furniture business?

Today, most of the niche in this direction of entrepreneurship occupies medium and small business, as well as small workshops and workshops. If you analyze consumer demand, the demand of furniture is as follows:

• Cabinet.
• Office.
• Kitchen.
• Soft furniture.
• Children's soft and cabinet furniture.
• Furniture for cottages.
• Specialized furniture under the order - on production, enterprises and similar places

It is impossible not to note the appearance of the furniture - the design directions are changing almost every season, and therefore small productions have a significant advantage over large-scale production - it is possible to quickly extend to the release of a new line.

The main target audience of the products of the furniture workshop is:

• Young families, including those in which there are schoolchildren.
• Older people, citizens of pre-age age.
• Owners of small and medium businesses - for office furnishings, workshops and so on.

And since people of these categories are most, then it is possible, provided you have a good job, to secure a stable influx of customers.

Business Opening - First Steps

In order to make a business for the production of furniture, it was effective, it is necessary to think over everything and prepare and prepare, and only then run your project. In this case, we are talking about the following specific features:

• In most cases, small or medium businesses do not contain the warehouses of finished products, in any case large areas, and therefore optimal option There will be a job under the order. But, on the other hand, it is necessary to secure yourself with a stable flow of orders, in order not to work in zero and do not pay for employees simple.
• Advertising must be, even if it comes to a small shop, or average production. But, immediately in the business plan for the production of cabinet furniture, the large amounts should not be put on it - it is better to put in production most of the budget.
• It will not be superfluous to open your small store to implement already ready-made samples. But, make it better a little later, after you read the preferences of your target audience.
• A huge advantage will be the presence of its delivery service and brigade of the collectors. Thus, you will, in fact, provide a full range of services, and this is an advantage over competitors.

Furniture production as a business requires a mandatory preliminary analysis of competitors and the market as a whole. Preliminary works include the following:

• Evaluation of the work of the main competitors. This will help you to identify their weaknesses and "play" on it - what they do not have, maybe you (by itself in a good sense).
• Analysis of the solvency of your target audience is to help you build a flexible pricing policy, and therefore provide the most favorable conditions in the market.
• Analysis of start spending, as well as monthly spending.

All this will be needed in order to make a detailed business plan of furniture production with calculations.

Pay attention also to the fact that the business plan will be a necessary document in the event that you intend to take a bank loan under the development of your business.

How to make a business plan for furniture production

The business plan for the production of furniture is essentially a fundamental document development document. Therefore, it is necessary to draw it particularly attentively.

The structure of this document is approximately as follows:

• The purpose of the production of production is the type of product produced, the estimated range for a start (in the subsequently you will expand it, some positions to clean). Also here you need to enter technological process Production, estimated payback periods.
• Financial plans: the waste of own funds, attracting credit funds or co-founders.
• Organization of production - rental or purchase of premises under the shop, the presence of a warehouse, office space, purchase of equipment and materials, fittings.
• Target audience - mediators, retail and wholesale buyers, individual customers, creating their own network.
• Product sales - own store, work only on individual orders, cooperation with furniture stores, intermediaries. We can also consider tenders.
• Business promotion and advertising. An article expenses for advertising must be spelled out no less carefully than the cost of arrangement of production, since at first it is advertising that will give customers, and therefore the profit of the enterprise.
• Documentary part - expenses for registration of the enterprise.

A small advice - the amounts on the expenditure articles are better to lay a bit with a reserve, and also one should be embedded in the business plan for the production of furniture amount on force majeure circumstances.

Marketing part

It can be thought out and to work on the stage of compiling a business plan for a furniture factory. The essence of this section of the business plan of the furniture workshop is essentially in business development and includes the following steps:

• Opening office with an exhibition center or a small store.
• Conclusion of contracts with furniture stores for the implementation or exhibition of their samples.
• Working with tenders - it gives good orders.
• Create your customer database.
• Advertising - development of your site, group on social network, registration of outdoor advertising.
• Running an advertising campaign in the media.

Separately, it should be said about advertising: no need for empty promises by the type "The lowest prices and the best quality", "the deadline for performing any order for 2 days" and so on - you need to do everything qualitatively, at a reasonable value, and it is to promise to our customers in promotional products.

Starting expenses

Actually, the goal of creating a business plan for the production of furniture, just calculate the financial part. If you take into account the average check in the market, then the starting costs are as follows:

• For rental of a suitable building a month will have to spend about 50-70 thousand rubles. It is necessary to spend about 1 million rubles for the purchase of similar premises, but, in fact, in the long run it is more profitable.
• Purchase of the necessary equipment, installation with delivery is about 600,000 rubles.
• Repair of the premises, documentary business design - about 300,000 rubles.
• Purchase of consumables is at least 250,000 rubles, but the price can fluctuate much - depending on which furniture you will produce.

Do not forget that a separate article in your business plan of the furniture workshop must be calculated by salary - also the final cost will depend on how much employees you have, as well as their specialization and workload.

Features of the production of cabinet furniture

The peculiarity of the production of cabinet furniture is that with the competent use of materials, waste will be at a minimum. But, if we are talking about upholstered furniture, then there will be more manual labor - Upholstery, filling, finish and so on. Therefore, it will also be needed and additional equipment - it is for the sewing cases.

Schematically, the development of furniture production as a business can be divided into such main stages:

• Registration of the enterprise.
• Premises selection.
• Purchase of the necessary equipment.
• Hiring.
• Calculation of profitable and consuming.

Premises

Ideally, if the room under the furniture factory will have a workshop and an office building (no longer needed). You also do not need to forget about a separate room for workers - where they can take a break, have lunch, put themselves in order after work.

If we consider this issue only on the technical side, then the requirements for the room under the furniture workshop are:

• Compliance with fire safety requirements.
• Lack of dampness.
• The ability to maintain optimal temperature mode - In our case, this is a range of 18-20 degrees.
• The presence of the necessary communications is heating, electricity, sewage, plumbing, ventilation system. Separately, it should be said about electricity - there will be three-phase in 380 W, as powerful equipment will be used.
• The presence of convenient driveways.

If you want to immediately open the furniture factory, and not just a workshop, then the room should be selected on the basis of what should be the opportunity to equip:

• The production room itself, preferably divided into several zones.
• Office - for managers, leadership, accounting, meetings with customers.
• Household room for workers.
• Shower and bathroom.
• Warehouse.

Convenient driveways must be necessarily - and for unloading materials, and for unloading finished products.

Not critical if all these premises are not in one place - for example, the warehouse can be rented further from the office, somewhere on the outskirts of the city - it will be much cheaper for rent, and it is easier to find a room for such purposes in the far district of the city.

Necessary equipment

If the budget is limited, then it is possible to purchase equipment already in use - in this way you can save 30-50%. But, also take note of what you need to understand well in the machines, otherwise you can buy not just used equipment, but simply written off.

To get started, it will take such equipment:

• Lentoopile - it will be needed for sawing sheets of MDF, chipboard, as well as accurate tree cutting.
• Drying - it is only necessary if you intend to work with natural wood.
• Machine tools for fine wood treatment, as well as decorations - for processing edges, giving the material of a special shape, clipping champers and all such.
• Equipment for working with glass - engraving, drilling, cutting, sandblasting.
• Devices for working with metal - drilling, for welding, cutting, polishing.
• Sewing equipment - but only if you work with soft structural elements.

Except equipment will also need hand tool - Drills, screwdrivers, staplers, hammers, plans, milks, and so on.

Purchase of consumables must be made based on the installed range.

Hiring

All the well-known phrase "Frames decide everything" in production is now relevant - it is from the professionalism of your employees will depend on the quality of the services provided, which means the effectiveness of your furniture production.

The classic scheme for such production is as follows:

• About 5 workers who will deal directly by the manufacture of furniture, but in some cases there may be more to be up to 8 people.
• The manager who will search for orders, work with clients.
• Director of operations.
• Brigade for the delivery and assembly of furniture.
• Accountant.

At first, some functions can be performed independently or delegate to outsourcing. So most often come with accountants.

Calculation of income and profits

The starting costs for the production of furniture we already counted. But one should not forget about monthly expenses:

• Payment of utilities - approximately 30,000 rubles.
• Salary - from 180,000 rubles.
• Advertising costs - from 20,000 rubles.
• Payment of taxes, minor expenses - from 30 000 rubles.

Thus, there will be no less than 2 million rubles for the start, and this is not counting monthly expenses.

Now, as for profits:

• On average, the workshop for a month sells furniture for 600-700 thousand rubles.
• If you deduct scheduled costs, then profit will be about 400 rubles.
• Thus, on complete payback, furniture production will be released in 21 months.

The profitability of such projects is, approximately 60%, which is very good. And if you consider the purchase of a building, then the numbers are more than optimistic.

Let's summarize

Furniture manufacturing as a business is a suitable project, but only if you approach this question competently. In this case, first of all need to work a good business plan, as well as a marketing strategy.

The profitability of the furniture factory, subject to the purchase of a building under the workshop, is 60%, and this is an excellent indicator in the middle of the city. Special attention should be paid to hiring staff - it is from their skills that the quality of work depends on their skill, and therefore the effectiveness of your business, profit growth.

Due to the fact that young families (including with children), owners of medium and small businesses,, subject to quality work, the lack of clients will not be a lack of clients are the main target audience of cabinet and upholstered furniture.