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A ready-made business plan for the manufacture of cabinet furniture. Furniture business - take it and do it! What is "upholstered furniture"

Furniture business Is an excellent choice for starting a young entrepreneur. People always buy furniture, regardless of the season and weather. Even a crisis will not change anything in your business, except that it will reduce the class of furniture from luxury to classic. Therefore, open a furniture workshop – a good and promising idea that will surely bring you great profits.

We study the market

Furniture production can be divided into three main areas:

  1. Production of classic office furniture (cabinets, partitions, cabinets, tables). The main emphasis is on functionality and austere appearance.
  2. Release of kitchens and headsets. The kitchen is the face of the home, it is here that people spend most of their free time, so it should be equipped with comfortable and high-quality furniture. Every year the demand for kitchen sets is growing by an average of 15%.
  3. Production of furniture to order. This is the most promising type of business. Furniture is created according to the client's requirements, according to individual dimensions and drawings.

Starting a furniture business is not difficult - a minimum investment is enough for this

Note: in megalopolises you will face serious competition, so this business is best to start either in small cities, or enter the market with an original and promising proposal.

Be sure to find out if there are similar furniture manufacturing workshops in your city, what services they offer, what are the real terms of furniture production and the price range of your competitors. Consider what you can do best to entice customers.

Room requirement

To set up a full-fledged factory, you need three full-size rooms. It:

  1. Workshop for the production of furniture. Its area must be at least 100 m2.
  2. Office. Managers will work here, concluding contracts for the purchase of raw materials and accessories, as well as for the sale of finished products. Often the office has a small exhibition stand with samples of materials and furniture, or even a small shop.
  3. Warehouse. This room will be used for storing material and finished products. It should be spacious (about 70-100 square meters) and dry.

These premises can be located in the same building or be scattered throughout the city. For example, the workshop itself will be located on the outskirts, and the office with samples in the city center or in a convenient walk-through place. This will significantly increase the number of potential customers. The warehouse can also be located on the outskirts near the factory. This will allow you to reduce rental prices by several times and avoid complaints from residents about the constant noise from cutting material.

The room for the production of furniture should be spacious

Purchase of the necessary equipment

Starting the production of upholstered furniture as a business should have a sufficient amount for the purchase of appropriate equipment. You can, of course, cooperate with other workshops for cutting furniture sheets, but this will significantly increase the lead time and the cost of finished products, which will nullify all your competitive advantages. Therefore, it is definitely necessary to buy machines. To save money, you can buy used equipment - its price can be 30-50% lower than that of a new one. But you need to be well versed in the machines, so as not to buy already written off.

Read also: PVC window production as a business

To work you will need these types of machines:

  1. Bandsaws. Such equipment is used for precise cutting of wood, MDF or chipboard according to the ordered dimensions.
  2. Drying rooms. These machines are used if you plan to work with natural wood and it will need to be dried to a certain moisture content.
  3. Decorating and fine woodworking machines. Used for shaping wood, processing edges, cutting various chamfers, other milling and drilling machines.
  4. Devices for working with glass. This includes sandblasting machines, drilling, engraving, cutting, etc.
  5. Devices for working with metal. This includes welding, drilling, cutting, metal polishing.
  6. Sewing equipment for creating upholstery, covers and various soft pieces of furniture.
  7. Tools. These include hand drills, screwdrivers, staplers, screwdrivers, planers, hammers, etc.

Also, for the production of furniture, you will need a variety of fiberboard and chipboard sheets, MDF boards, high-quality fittings and a large number of fasteners. Consumables: various varnishes, paints, adhesives, etc.

Staff

A lot in the furniture business depends on the staff. To build a furniture business from scratch requires skilled and responsible employees who will accompany the product at all stages from design to sale and installation at customers. You will definitely need:

  1. A manager who will be in charge of accepting orders, drawing up contracts for the supply of the necessary accessories and materials, and project support.
  2. Director of operations. The responsibilities of this person include control over every stage of furniture production. This is a foreman who monitors the workers, organizes their work and takes ready orders.
  3. Workers. For a small workshop, 3-4 people are enough, for an average one may need up to 8 specialists. Their responsibilities include the entire cycle of work on the production of furniture from raw materials.
  4. Driver. This person will be responsible for the delivery of furniture to customers from the warehouse. Also provides delivery necessary materials.

Qualified personnel are the backbone of your business

This is the smallest possible state for a mini-factory that makes furniture. You can play the role of a manager and an accountant in the first stages - there is nothing complicated about it. If you don't want to waste time, you can hire people, but this will reduce the payback period from salaries.

Marketing

You can start to draw up a marketing plan even when you have not opened. The objective of this plan is the correct organization of various events for the sale of the maximum possible amount of finished products. How to sell furniture correctly?

  1. Open an exhibition center or mini-shop in the office.
  2. Conclude a contract with furniture stores and display products for sale with them.
  3. Start working with tenders created by budgetary organizations. Very often schools, kindergartens, hospitals and various municipal institutions become regular customers, bringing in serious money.
  4. Interested in several large private clients. These can be banks that periodically open new branches, various offices, etc.
  5. Create your own website, on which you need to upload detailed information about furniture, telephone numbers for communication and a detailed price list.
  6. Create groups on social networks and support them.
  7. Launch classic advertising: banners, leaflets, streamers, signs, billboards.
  8. Advertising in the media: radio, TV, newspapers, magazines.

How much money do you need to open

It is impossible to calculate exactly how much money is needed to start the production of furniture as a business from scratch without knowing the specifics of your region: it all depends on the level of rent, the chosen job profile, the number of workers and equipment. We give the average prices for the country, which will be fair in almost 80% of cases.

  1. The purchase of premises for doing business will cost about 1 million rubles. If you rent a building, then you will spend about 50-70 thousand a month, that is, it is still more profitable to buy a building.
  2. Purchase of equipment for the factory, its delivery and installation - 600,000.
  3. Building renovation, paperwork - 300,000.
  4. Consumables - 250,000.

Never skimp on fittings and tools

Now let's calculate the fixed costs. They will include:

  1. Utility bills - 30,000.
  2. Salary - 180,000.
  3. Fixed costs for site maintenance, social networks, advertising and marketing - 20,000.
  4. Other expenses, incl. and taxes - 30,000.

In this article:

The furniture business can be developed in two ways - to sell furniture already made by someone or to produce your own. But it is much more profitable to combine these two streams into one channel. And the simplest option for organizing your own furniture production is the opening of a workshop for the production of cabinet furniture.

What is included in the category "cabinet furniture"

Cabinet furniture is a piece of furniture that has a "box" structure and is intended to be located along the walls. This category includes: tables, shelves, wardrobes, cabinets, walls and other types of furniture made of separate rigid parts.

The production of cabinet furniture is regulated by the following norms:

  • GOST 16371-93: Furniture. General technical conditions.
  • GOST 19882-91: Cabinet furniture. Test methods for stability, strength and deformability.
  • GOST 28105-89: Cabinet furniture and tables. Test methods for drawers and half-drawers.
  • GOST 13025.1-85: Household furniture. The functional dimensions of the storage compartments.
  • GOST 28136-89: Wall cabinet furniture. Strength test methods.
  • GOST 26800.4-86: Furniture for administrative premises. Functional dimensions of cabinet compartments.

Market analysis of cabinet furniture

According to Rosstat, the production of cabinet furniture is the most demanded type of furniture business, which occupies about 25% in the niche of all furniture production. Today's consumer is well aware of what cabinet furniture is and what it is for. In this case, even the brand or the long-term presence of the company in the market is not important - offer a lower price with decent quality - and the buyer is yours.

If we arrange consumer requirements in the form of a pyramid, then the lowest and most "weighty" tier will be the price, then - the materials used, build quality, original design, and only then - the manufacturer's brand. Therefore, despite the enormous competition in the cabinet furniture business, there is a place for everyone who can understand the wishes of the consumer and anticipate fashion trends.

Who is he, a potential buyer?

According to the analysis of age characteristics, the target audience of buyers of cabinet furniture is divided into two groups:

  • young people under the age of 30 who purchase furniture for the first time;
  • the older age group (40-50 years old) who buy new furniture to replace the old one.

The most popular "representatives" of cabinet furniture are kitchens and walls for the hallway and living room.

Raw materials for the production of cabinet furniture

Cabinet furniture can be produced from chipboard, MDF, solid wood. To reduce the cost of production and the final cost of the product, companies often combine these materials, for example, replacing expensive furniture panels on the wall area and partitions with chipboard or laminated fiberboard.

The easiest option for starting production is to make furniture from double-sided laminated particle boards (Laminated chipboard). Why?

Firstly, there will never be problems with the supply of such raw materials - both domestic and foreign manufacturers produce laminated chipboard in plenty. Secondly, for the same reason (wide offer), it is possible to agree on favorable terms of delivery (with deferred payment, discounts for large quantities, etc.). Thirdly, the use of laminated chipboard significantly reduces the cost of production, since it reduces one stage - veneer or laminate veneer in the manufacture of furniture, which requires additional investment and makes sense only with large production volumes.

To select raw materials, you must be guided by the following indicators:

  • chipboard thickness (16-18 mm for external walls and 12 - for internal partitions);
  • density - compliance with GOST 10632-89;
  • emission class 16371-93 - E1.

For the rear walls of furniture, you can use fiberboard (GOST 4598-86).

Features of the technological process for the production of cabinet furniture

There are several options for the technological process of manufacturing cabinet furniture. They can be divided into chains of various lengths:

  • full technological process - from the manufacture of material for the body base (chipboard, MDF, furniture board) to the finished product. This is the best option for mass and batch production, which allows you to significantly reduce the cost of materials, but very expensive from the point of view of small businesses;
  • medium - the manufacture of furniture, where the raw materials are finished sheets of chipboard, fiberboard, MDF - in fact, only cutting and assembly;
  • short (assembly only) - the production of cabinet furniture is carried out from the canvases of chipboard, laminated chipboard, MDF already cut to order. This is the most popular option for starting a small business "from scratch", which provides for work on a specific order without buying expensive cutting equipment. Then, after having developed an appropriate customer base and receiving serial orders, you can think about purchasing your own cutting and edge banding machines in order to "lengthen" the process chain and expand production. This explains the relative ease of entering the furniture manufacturing business - in fact, it can be plan in any sequence of the production cycle.

Manufacturing technology of any cabinet furniture is divided into five main stages:

  • Drafting of a finished product in various planes;
  • Cut out the necessary materials for the details of future furniture;
  • Drilling holes for fasteners;
  • Facing of cut edges (laminated edge, veneer, PVC film);
  • Assembling the finished product.

A detailed description of the technological process depends on the automation of production and the percentage of the use of manual and mechanized labor. The most progressive (and, accordingly, expensive) production is considered to be equipped with automated machine tools (CNC). The operator only needs to enter the dimensional data into a special computer program, design the desired product and give the “start” command.

In just a few minutes, the CNC machine will cut out the necessary walls and partitions of the future cabinet furniture from clearly fixed materials, drill holes according to the reamer plan. All that remains is to veneer the edges and assemble the finished furniture. But it is profitable to buy such lines if there are constant serial orders. It makes no sense to reconfigure the machine for each piece of furniture by individual order. Therefore, let us consider, for example, the “golden mean” - the work of a semi-automatic line of several machines with partial use of manual labor.

To launch such a production, you will need the following equipment:

1. panel saw with manual supply of materials;

2. edge banding machine for facing straight edges, concave and convex elements;

3. Drilling and filler machine for drawing blind and open holes for fittings, hinges, dowels;

4. grinder;

5. screwdrivers;

6. puncher;

7. cutting tools (cutters, drills, knives).

Description of the technology for the production of cabinet furniture

1) After the development and approval by the customer of the sketch, a model of a future product is created using a computer program that can be installed on a regular laptop.

For instance:

  • Cutting - a program for choosing the optimal cutting of chipboard, laminated chipboard, MDF sheets with the least losses;
  • PRO 100 - a program for visualizing a sketch of a model in 3D, drawing up a design, constructing and calculating the necessary materials, parts and accessories for assembly.

But manufacturers of automatic and semi-automatic machines also offer other types of programs already installed on their equipment, for example "UCANCAM V9", "ArtCAM", etc.

2) A plate of material from which the product will be made is fixed on the machine, sawn into separate parts in accordance with the cutting charts.

If furniture is made of fiberboard - this is where the preparatory work ends - the parts go for assembly. If we are talking about furniture made of chipboard or chipboard, rough workpieces are subject to mandatory machining of the sawn edges;

3) Furniture parts made of chipboard go to the edge banding machine, where with the help of glue and a pressure press slab cuts are faced with a laminated edge , PVC foil, melamine or other edging materials;

4) Depending on the configuration of the machine, holes for fasteners are being done:

  • semi-automatically - on filler machines;
  • manually, with the help of hammer drills and electric drills, using drawings with additive schemes.

6) After the holes are added, the product is sanded along the edges (to smooth out, remove the overhangs of the edging material in height and length) and sent to the assembly;

7) Control assembly using a hand tool helps to identify flaws and inconsistencies and eliminate them in the finished product. After that, the furniture is disassembled (if necessary), packed and sent to the finished product warehouse.

Estimated business plan for organizing the production of cabinet furniture

1. Objectives of the project

The company plans to open a furniture workshop for the production of cabinet furniture in the middle price segment.

Range: cabinets, tables, shelves, bedside tables. The production will be organized according to the principle of an incomplete cycle: raw materials in the form of chipboard and fiberboard, as well as fittings, will be purchased from suppliers for further cutting into finished panels by templates, processing and assembly of furniture according to the developed drawings.

2. Funding

To launch production, it is planned to attract the own funds of the founders of the LLC, which will reduce the payback period and give an advantage in the formation of pricing policy

3. Target group of buyers:

  • intermediaries - specialized furniture stores, repair and design studios;
  • end consumers (retail) - people with an average income who prefer to update their furniture every 3-4 years;
  • end consumers (wholesale) - state-owned enterprises and government agencies, office centers, hotels.

4. Ways of implementation:

A) through a warehouse-store, in which samples of work will be exhibited and an office equipped for receiving customers;

B) direct deliveries of consignments of furniture to private companies and government agencies; C) through dealer networks (including in other regions).

5. Advertising campaign

Advertising will be built with a view to the target group of consumers, for which it will be used: media means (advertising in the press of the relevant topic), creation and promotion of its own website on the Internet, placement of advertising banners on sites dedicated to interior design and renovation of premises. It is planned to allocate 60,000 rubles / month for advertising purposes.

6. Organizational issues

For the legal registration of the business, it was decided to create a Limited Liability Company (LLC) on a common taxation system. This form makes it possible to work with both large wholesale suppliers and consumers, and retail buyers.

To register the activities of the company, you will need the following documents:

  • information about the name of the company;
  • the decision of the founders (minutes) on the opening;
  • information about the director and accountant;
  • details of the account opened for depositing the authorized capital (if the contribution is monetary) and the current account for conducting business activities;
  • confirmation of payment of state duty;
  • charter, indicating the size of the authorized capital (at least 10,000 rubles) and the following types of activities:
    • 36.12 Manufacture of furniture for offices and trade establishments
    • 36.13 Manufacturing kitchen furniture
    • 36.14 Manufacture of other furniture
    • 51.47.11 Wholesale of furniture
    • 52.44.1 Retail sale of furniture
    • 52.44.5 Retail sale of wood, cork and wicker products
    • 52.61.2 Retail trade carried out directly through television, radio, telephone and the Internet.

7. Requirements for the premises for the production of cabinet furniture

  • First floor,
  • availability of all communications,
  • three-phase electricity 380 W,
  • driveways and loading docks,
  • lack of dampness and high humidity.

It is planned to rent a room of 500 m 2 at a price of 240 rubles / m 2, broken down into 3 parts:

  • an office with an exhibition hall with an area of \u200b\u200b50 m 2;
  • workshop for the production of cabinet furniture, an area of \u200b\u200b350 m 2;
  • warehouse for raw materials and finished products - 100 m 2.

Total - 120,000 rubles / month (1,440,000 rubles / year).

8. Personnel

To work in one shift (21 working days / month, including holidays and weekends), the following staff is required:

  • director - 40,000 rubles / month;
  • accountant - 35,000 rubles / month;
  • account manager - 20,000 rubles / month;
  • designer-designer - 25,000 rubles / month;
  • production foreman - 30,000 rubles / month;
  • workshop specialists - workers with knowledge of the main types of furniture machines and the peculiarities of working with chipboard, fiberboard and MDF (5 people, 20,000 rubles / month);
  • auxiliary workers - (2 people, 12,000 rubles / month).

Total: 12 people.

Estimated wage fund - 274,000 rubles / month.

Payroll taxes (37.5%) - 102,750 rubles / month.

Total salary costs - 376,750 rubles / month.

9. Equipment, main and auxiliary

Total cost - 423 950 rubles

10. Performance

It is planned to release products in the following volumes:

  • pedestals - 100 pieces / month,
  • tables - 100 pieces / month,
  • cabinets - 100 pieces / month,
  • racks - 100 pieces / month.

11. Calculation of the cost of production

According to the calculated data of the table of consumption of materials for production

and prices for materials,

the cost of production will consist of the following material costs:

  • consumption of materials,
  • electricity,
  • advertising,
  • salary,
  • depreciation,
  • rent.

Sideboards - 18 354 (material costs) + 207.59 (electricity) + 94 187.5 (payroll + UST) + 21 197.5 (depreciation) + 45 000 (other costs: rent, advertising) \u003d 178 946.59 rubles /month.

Tables - 27 550 + 207.59 + 94 187.5 + 21 197.5 + 45 000 \u003d 188 142.59 rubles / month.

Cabinets - 44 647 + 207.59 + 94 187.5 + 21 197.5 + 45 000 \u003d 205 239.59 rubles / month.

Shelves - 19 210 + 207.59 + 94 187.5 + 21 197.5 + 45 000 \u003d 179 802.59 rubles / month.

Total: 752 131.36 rubles / month.

12. Price

Calculation of the wholesale selling price per unit of production (unit cost + profit margin):

Drawers - (178,946.59 rubles: 100 pieces / month) + 25% \u003d 2,236.83 rubles.

Tables - (188,142.59 rubles: 100 pieces / month) + 25% \u003d 2,351.78 rubles.

Cabinets - (205,239.59 rubles: 100 pieces / month) + 25% \u003d 2,565.49 rubles.

Shelving - (179 802.59 rubles: 100 pieces / month) + 25% \u003d 2 247.53 rubles.

13. Revenue and profit

Revenue: 2 236.83 * 100 pieces + 2 351.78 * 100 pieces + 2 565.49 * 100 pieces + 2 247.53 * 100 pieces \u003d 940 163 rubles / month.

Cost: 752,131.36 rubles / month.

Balance sheet profit: 940 163 - 752 131.36 \u003d 188 031.64 rubles / month.

Income tax (20%): 37,606.33 rubles / month.

Net profit: 940 163 - 752 131.36 - 37 606.33 \u003d 150 425.31 rubles / month.

14. Financial analysis

Expenditure part

  • material costs - 752,131.36 rubles;
  • capital costs - 423,950 rubles.

Total: 1 176 081.36

15. Product profitability

(Balance sheet profit: Cost) * 100% \u003d (188,031.64: 752,131.36) * 100% \u003d 25%

With the manufacture of 400 units of cabinet furniture per month, the payback period of the project will be 8 months.


* Calculations use average data for Russia

1 132 000 rubles

Minimum start-up capital

40%

Profitability

8 months

Payback

519 560 ₽

Net profit

The goal of the project is to create a furniture production for the sale of wooden furniture products in a city with a population of 500-800 thousand people.

To implement the business idea of \u200b\u200ba furniture manufacturing enterprise, production premises are rented in the industrial area of \u200b\u200bthe city. The total area of \u200b\u200bthe premises is 350 m2, where the production workshops and the sales office are located.

Target audience - middle-income families who renew their furniture every 3 years and prefer unique, high-quality furniture made from natural materials. The price segment is medium.

The main advantages of the furniture manufacturing business:

    relatively small amount of capital investment;

    manufactured furniture is a general consumer product, which provides a wide target audience;

    the profitability of the furniture manufacturing business can reach 300%.

The initial investment in furniture production is 1,132,000 rubles. Investment costs are directed to the renovation of the premises, the purchase of equipment, the arrangement of the office, the initial purchase of raw materials and the formation of working capital. Own funds will be used to implement the project.

The financial calculations cover a three-year period of the furniture production project. It is planned that after this period, the institution will need to expand its production and range of products.

The net monthly profit of the furniture production project upon reaching the planned sales volume will amount to 519,560 rubles. The return on sales in the first year of operation will be 25%. Upon reaching these indicators, the initial investment will pay off in the eighth month of work. The integral indicators of the project's effectiveness are presented in Table 1.

Table 1. Key performance indicators of the projectfor the production of furniture

Profitability of furniture production

The active growth in housing construction and the number of purchase and sale transactions in the residential real estate market resulted in an increase in demand for furniture. Buying a new home is always associated with the need to buy furniture. It is possible to notice these trends by comparing the dynamics of housing commissioning and the volume of the furniture market - the peak falls in 2014, followed by a decrease in both indicators, which is associated with the crisis. By monitoring the performance of the construction market, it is possible to predict the situation in the furniture industry.

The active stage of development of the furniture market falls on 2011-2014 - it is during this period that the volume of the furniture market is increasing. The sharp drop in volumes in 2015 was caused by two trends at once: first, a decrease in effective demand; and secondly, by a sharp fluctuation in the exchange rate, which contributed to the ousting of foreign suppliers from the market.

As of 2014, the share of furniture from abroad was about 65% of the total sales. At the end of 2015 alone, imports of furniture decreased by 45.8%. According to the estimates of the marketers of the largest furniture retailers, IKEA and Hoff, by the beginning of 2018 the share of the domestic manufacturer in the furniture market will reach 70%. This forecast opens up prospects for business development in this segment.

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For example, at the end of 2016, the real volume of the furniture production market continues to decline, but in nominal terms it remains at the same level, which is due to the increase in furniture prices. According to statistics, prices for furniture increased by 19.14% - this is the highest growth rate in the last 7 years. Thus, there is a decrease in the qualitative growth of the furniture market.

The crisis also affected the structure of the furniture market. The most significant changes affected the segment of office furniture and bedroom furniture. The first trend is due to the optimization of companies' costs in difficult times. The second trend is based on the fact that bedroom furniture is the least necessary in home furnishings. The least effect of the crisis is observed in the segment of furniture for kitchens and living rooms, as well as upholstered furniture. Consequently, the most promising segment of the furniture market is the economy class, which even during a crisis feels more confident.

The furniture market is one of the least consolidated retail segments. The top 10 furniture retailers account for 1/3 of the entire market, and the growth rate of the leaders' revenue in 2015 exceeded the growth of the market as a whole. The constant leader in the Russian furniture market is the IKEA company, which occupies 22% of the entire market. The annual revenue growth rate was 14.7%. Experts predict a further increase in the share of large retailers, which will reach 40%.

However, the Russian furniture market characterized by a high level of competition. As of 2017, the Furniture of Russia catalog includes more than 14,000 companies, 5,000 of which are direct manufacturers.

The highest density of furniture production is noted in the Central and Volga federal districts - about ¼ of the total number of manufacturers are concentrated there. In the rest of the regions, the volume of retail sales significantly exceeds the volume of its own production. At the same time, it is more profitable for furniture manufacturers to sell their products within the region, which allows to reduce transaction costs.

In cities with a population of 800 thousand people, various large retailers are represented, and it is very difficult to compete with them. In cities with a population of less than 500 thousand people, there are no network players and delivery in many online stores, which narrows the choice of the buyer and reduces the level of competition.

Another parameter of the furniture market is the trade format. According to surveys conducted at the end of 2016, one in five residents ordered furniture from an online store. In the first half of 2016, online sales grew by almost 47% and reached 974 million rubles, which is 12.5% \u200b\u200bof total market sales. Almost half of the furniture chains have their own websites, but not all of them have an online selling function. The popularity of online furniture stores is growing every year, as this allows sellers to reduce the cost of renting large trading floors and lower prices, and online shopping is a more convenient option for buyers.

Ready ideas for your business

By combining the tendencies of the Russian furniture manufacturing market, one can form the image of a successful furniture company: an economy class furniture manufacturer operating in a city with a population of 500-800 thousand people and selling products through an online store. These parameters will ensure constant demand, practically independent of the economic situation, reduce competition, reduce costs, which will reduce product prices.

Experts predict that the share of small and medium-sized enterprises in the furniture business will continue to grow and in a few years will reach 75-80%. The key task of such manufacturers is to find their niche in the market. For example, manufacturers of wicker furniture have almost no competitors in the market, and custom-made furniture is gaining popularity every year.

Recently, the demand for the products of furniture workshops has been increasing - the exclusivity of the offer and the variability of production are important parameters when the consumer chooses furniture. This trend is supported not only by the taste preferences of consumers, but also by the development of the market for design services, which almost doubled in 2014. With all the variety of choices available on the furniture market, the consumer cannot always find suitable furniture that would match the design project.

The most rational way out of the situation is the production of custom-made furniture, which is carried out by small furniture workshops. This market segment is represented mainly in the middle and expensive segment, while the economy class is practically free.
The simplest option for organizing furniture production is to open a furniture shop.

The advantages of this format of furniture production:

  • does not require large investment costs;
  • large premises are not needed to locate production facilities;
  • savings on equipment;
  • small price of finished products;
  • production flexibility.
The disadvantages of furniture manufacturing include:
  • innovation and imagination are the basis for business success;
  • handmade furniture is time consuming;
  • independent search for clients.
This format fits into the image of a modern furniture manufacturer. The implementation of this project involves the opening of a furniture shop.

Despite the obvious problems in the industry and fluctuations in demand for furniture products, this segment remains attractive to investors. The advantages of the furniture business include:

  • relatively small investment in furniture production;
  • promising direction, interest in which will never disappear;
  • furniture is a general consumer product that provides a wide target audience;
  • business profitability can reach 300%.
The main disadvantage of the furniture manufacturing business is the fierce competition in the market. However, with a competent construction of production, you can occupy your own niche, in which competition will be minimal.

Thus, the prospects for furniture production, forecasts of growth in demand for given view products and the advantages of furniture production allow us to talk about the investment attractiveness of such a business.

Determining the range of furniture production

The furniture company is engaged in the production and sale of wooden furniture - dining groups, as well as upholstered furniture - sofas and armchairs. The created furniture company positions itself as a "furniture workshop", specializing in manual assembly of products and the production of non-standard furniture for individual orders... The products of this company are favorably distinguished on the market by the following indicators: low prices, custom-made work, a wide selection of equipment and upholstery, colors and materials of products, the possibility of online shopping.

The products intended for production are:

    Dining table, made of solid pine, painted with imitation of aging, dimensions: 110 * 70cm, tabletop thickness 4 cm;

    Chair, made of solid pine, painted with imitation of aging, dimensions: chair height 105 cm, chair back height 60 cm, chair back width 50 cm, seat width 52 cm, seat depth - 45 cm;

    Triple sofa, wooden armrests, folding mechanism - book, jacquard upholstery, dimensions: length - 240 cm, depth - 96 cm, height of the seat part of the sofa - 40 cm, 2 decorative pillows, filler - spring block sintepon polyurethane foam, niche for linen. Additional design (carriage coupler, upholstery and color options, various models - 3-seater, 2-seater, corner, with or without folding mechanism)

    Armchair, frame made of laminated chipboard, plywood, coniferous beams; the seat is made of polyurethane foam and a block of flat springs. Dimensions: length - 750 mm, depth - 870 mm, height - 890 mm. Additional design (carriage coupler, upholstery and color options).

Table 2 shows the competitors' prices for similar products on the market and the projected selling price.

Table 2. Comparison of prices for the products of JSC "Dion" and similar goods


In addition to the production of furniture, the workshop provides for a furniture banner service. The cost of the service is 1000 rubles for 1 meter of fabric work.

Furniture manufacturing enterprise marketing and sales

The target audience of the furniture company is middle-income families who renew their furniture every 3 years and prefer unique, high-quality furniture made from natural materials. The target audience of a furniture manufacturing enterprise is quite extensive, therefore, in order to develop an effective marketing strategy, it is necessary to divide the target group into subgroups of consumers:

    Prosperous customers are consumers of furniture in the middle price segment. The main criteria when choosing furniture: uniqueness of the offer, high-quality materials, production of furniture according to sketches to order, the possibility of delivery and assembly of furniture;

    Low-income customers occupy the highest specific gravity as part of consumers. The main criteria when choosing furniture: price / quality ratio, custom-made furniture in the budget category, the provision of furniture hauling services.

The goal of the furniture manufacturing company is to satisfy the needs of all customer groups. At the stage of formation of a furniture company, the prospective consumers will be active Internet users - the audience attracted to the company's website by various marketing tools.

Ready ideas for your business

Since the furniture workshop focuses specifically on online sales, the main way of advertising is to create your own website, social media profiles and actively promote them. The first stage is a professional landing page, in which it is necessary to indicate the range of products, production time, examples of work and current discounts. The development of a full-fledged website with the necessary functionality will be about 50,000 rubles.

More a budget option - creation of profiles in social networks and their promotion. In addition to the assortment of products in the profile, you can post photos and customer reviews, a list of services that a furniture workshop provides, useful information about various materials, information on the care of furniture, design solutions, which fit your products, information on holding promotions and bonuses.

Also, for a furniture manufacturing business, the most effective way of advertising is the placement of information about products on billboards. It is recommended to choose a billboard in the immediate vicinity of hardware stores, on the outskirts of the city. The average cost of renting one billboard 3 * 6 m for 1 month is about 23,000 rubles / month.

Another effective advertising tool will be the placement of booklets with a list of all services and a portfolio of a furniture company in hardware stores. The cost of such placement depends on the conditions of the hardware store and is negotiated individually. You can offer cooperation to a hardware store and a joint promotion, which implies the issuance of discount coupons in a furniture workshop with a fixed purchase amount. It is planned to spend 10,000 rubles on this method of advertising.

Ready ideas for your business

Also, an effective option for promoting a furniture manufacturing workshop can be printing advertising blocks in a specialized press. The cost of this type of advertising will be about 10,000 rubles.

Do not forget about such promotion channels as cooperation with private interior designers, design studios, furniture salons. The search for intermediaries must be carried out independently and offer them a percentage of the order amount in the amount of 10-20%.

Participation in all kinds of exhibitions and fairs, distribution of advertising materials, availability of additional services and after-sales services: free shipping, assembly, one-year warranty of repair or replacement of the product in case of defects, etc. are effective ways to attract the attention of the consumer.

One of the main tasks of marketing is the formation of public opinion and loyalty of consumers to the company. Therefore, it is worth considering options for conducting a survey among customers, the results of which will make it possible to make the necessary adjustments to production, to take into account the requirements of consumers for products.

The use of this or that tool depends on the target audience of the institution and the project budget.

    Creation and active promotion of a profile on VKontakte and Instagram social networks. 10,000 rubles should be allocated to promote your profile on social networks;

    Creation of a personal website with a portfolio, price list, contacts and an order calculator function. The costs will be 30,000 rubles;

    Participation in furniture exhibitions and fairs.

Thus, 50,000 rubles are allocated for the promotion of a furniture workshop.

The most important part of marketing is sales forecasting. Table 2 shows a plan for the sale of products of a furniture workshop. Average order value may vary depending on order details.

It is planned to receive a corporate order for the manufacture of furniture. Therefore, you should search for clients among the corporate segment - these can be cafes, offices, beauty salons, etc. It is also worth considering the option of cooperation with a furniture salon, which will be ready to purchase part of the products for sale.

Table 3. Planned workshop salesfor the production of furniture by product type


Thus, the planned amount of revenue for the first year of the workshop will amount to an average of 19,068,700 rubles.

Furniture production plan

The opening of a workshop for the production of furniture and the organization of production involves the following stages:

1) Selection of premises for production. Since it is planned to open a full-cycle furniture production, the area of \u200b\u200bthe premises should accommodate large-sized equipment. This will require a room with a total area of \u200b\u200b300-350 m2, which will accommodate:

    manufacturing facility - the place where woodworking machines and other equipment are located

    assembly shop - a place where furniture is assembled from pre-fabricated parts;

    paint shop - a room for paintwork;

    dryer - a place for storing and preparing raw materials before production;

    warehouse for finished products and warehouse for raw materials;

    production staff room;

    bathroom with shower;

    administrative staff premises, office premises.

In addition to the area for the production of furniture, the following requirements are imposed on the production premises:

    non-residential premises for industrial purposes, since the work of the workshop is associated with a high level of noise;

    first floor, two entrances. Since the unloading and loading of bulky materials is carried out, it is necessary to locate the production on the ground floor. Separate entrances are made for the shop and sales office;

    three-phase electricity 380 W, since some equipment requires high power to operate;

    availability of water supply, ventilation, fire safety systems, ease of access to the building, availability of a site for unloading raw materials;

    lack of dampness and high humidity. The materials used in the production of furniture are afraid of moisture and dampness.

Finished products should also not be stored in such conditions, since upholstered furniture tends to absorb moisture and odors.

  • heated room, which is also necessary to maintain the ideal quality of raw materials and finished products.

To implement the project, a production facility is leased. Total area - 300 m2, cost - 50,000 rubles / month

2) Purchase of equipment. To ensure full cycle production, you need to purchase a set of equipment:

    planing machine - 70,000 rubles;

    thicknessing machine - 120,000 rubles;

    milling machine - 70,000 rubles;

    drilling and grooving machine - 50,000 rubles;

    copying turning-milling machine - 150,000 rubles;

    grinding machine - 80,000 rubles

    equipment for painting - 130,000 rubles;

    panel saw with manual feed of materials - 140,000;

    screwdriver and hammer drill - 15,000 rubles;

    other auxiliary equipment and tools - 50,000 rubles.

Thus, the total cost of equipment for the production of furniture will be about 825,000 rubles. With all this equipment, count on the simultaneous monthly production of 400 pieces of furniture.

3) Furniture production technology and organization of supply. Furniture production technology includes the following main stages:

    preparation of a product project;

    work on material cutting and parts manufacturing;

    material processing works;

    assembly of finished furniture.

For full-cycle furniture manufacturing enterprises, edged solid boards are the main raw materials. At the first stage of production, they are transformed into panels and after that furniture parts are made. The most popular types of wood are: oak, birch, larch, pine. The most budgetary option for the array is pine. It is this material that will be mainly used in production. So chipboard and MDF boards are required.

To organize the production of furniture, you will need suppliers of wood, paints, coatings, adhesives, accessories, fabrics, etc. The main requirements for suppliers are a well-known, proven company, the availability of all the necessary certificates, the ability to deliver. It is preferable to cooperate on a long-term basis with companies that conduct quality control, provide bulk discounts and the possibility of deferred payment.

4) Staff recruitment. Furniture production requires certain professional knowledge and skills, so before starting production, it is necessary to select qualified employees. The main requirement for personnel is experience in working with specialized equipment. The staff must include: workshop specialists - 3 people, a production foreman with material responsibility for raw materials and equipment, a sales manager, a designer-technologist, a forwarding driver, a manager, an accountant.

5) Service form. Working with a client consists of several stages:

    client's appeal to the company: the client contacts the manager and stipulates all the conditions of the order. The manager receives the order and hands it over to the designer-technologist, who helps the client to determine the design of the product, materials and develops an individual project.

    cost calculation, ordering: after agreeing on the project with the customer, the designer-technologist calculates the cost of the work. After that, the manager coordinates the cost of the order with the client, draws up the relevant documents and takes an advance payment of 30% of the order amount. The term of order execution is specified in the contract and is 30 working days.

    production and delivery of the order: upon the manufacture of furniture, a delivery schedule is formed. To do this, the manager contacts the customer and approves the delivery time. The remaining amount of the order is paid upon delivery. The delivery service costs 300 rubles, and for orders over 20,000 rubles it is provided free of charge.

Organizational plan for the production of a furniture workshop

The initial stage of opening a furniture workshop is the registration of the business with government agencies. To conduct business, an individual entrepreneur is registered with a simplified taxation system (15% “income minus expenses”). Activities according to OKVED-2:

09/31/2 - Manufacturing of other furniture and individual furniture parts, not included in other groups, according to the individual order of the population;

47.59 - Retail trade in furniture, lighting fixtures and other household products in specialized stores;

47.91.2 - Retail trade, carried out directly using the information and communication network Internet;

31.01 - Manufacture of furniture for offices and trade enterprises;

31.02 - Manufacture of kitchen furniture.

Licenses for these types of activities are not required, however, it recommends certification of all manufactured furniture to confirm the quality of the products. This requires compliance with norms and standards:

GOST 16371-93 “Furniture. General technical conditions ";

GOST 19917-93 “Furniture for sitting and lying. General technical conditions ";

GOST R 50051-92 Furniture. Chairs. Determination of sustainability ";

GOST 19194-73 “Furniture. Method for determining the strength of fastening of furniture legs ";

GOST 13715-78 “Joinery Plates. Technical conditions ";

GOST R 54208-2010 “Protective and decorative coatings on furniture made of wood and wood materials. Classification and designations ".

GOST 30255-95. Furniture, wood and polymer materials.

The furniture workshop is open from 8:00 to 17:00 (Mon-Fri). The sales office is open from 9:00 to 19:00 (Mon-Sun). Based on this, the staffing table is formed.

Table 4. Staffing table and payroll

№

Position

Salary, rub .

Number, people

Administrative

Leader

Accountant

Industrial

Shop specialist

Production Master

Designer-technologist

Trade

Manager

Auxiliary

Forwarding driver

Cleaning lady (part-time)

Total:

210 000.00 ₽

Social Security contributions:

63 000.00 ₽

Total with deductions:

273 000.00 ₽

Specialists of the shop - they serve all stages of furniture production, combine the functions of a furniture assembler. Education - secondary technical, work experience in a similar position.

Production foreman - organizes the workflow, accepts materials and draws up the appropriate documentation, is a materially responsible person, monitors the observance of safety measures at work, carries out stage-by-stage control over the manufacture of products. Education - higher, experience in this area - 5 years.

Manager - implements the marketing policy of the enterprise, negotiates with potential customers, places orders and accepts payment, is a financially responsible person, deals with advertising and product promotion, is responsible for filling the site and profiles on social networks. Higher education.

Designer-technologist - develops models and designs of furniture, carries out author's control over the conformity of the produced furniture to the developed models. Higher education.

Accountant - is a materially responsible person, keeps all financial documents, carries out accounting, controls compliance with the law when spending money and material resources. Higher education, experience in this field - 3 years.

Forwarding driver - carries out the timely delivery of the order to customers. Requirements: own car, work experience from 1 year, driving license of category B, C.

The manager is a materially responsible person, represents the interests of the enterprise, concludes contracts for economic activities, issues orders and orders, recruits and discharges employees, selects suppliers and searches for sales channels. Education - higher, experience in this area - 3 years.

Cleaning lady - cleans the sales office.

Financial plan for the production of furniture

The financial plan takes into account all the income and expenses of the project, the planning horizon is 3 years. It is planned that after this period, the institution will need to expand its production and range of products.

To launch a project, you need to calculate the amount of investment. To do this, you need to decide on the costs of repairing office space, purchasing equipment, the initial purchase of raw materials and the formation of working capital, due to which losses of the initial periods will be covered. The specificity of running a furniture business is the need for a large amount of working capital.

Table 5. Investment costs

Variable costs for the production of furniture consist of the costs of materials that are used in the production of furniture, as well as payments for the capacities consumed in the production process (water, gas, electricity, sewage). To simplify financial calculations, variable costs are calculated based on the average check for each type of product and a fixed trade margin of 300%.

The fixed costs of manufacturing furniture consist of rent, utility bills, payroll, advertising costs, taxes and depreciation charges. The amount of depreciation deductions is determined on a straight-line basis based on the useful life of fixed assets of 5 years. Fixed costs also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the volume of revenue.

Table 6. Fixed costs of furniture production

Thus, fixed monthly expenses were determined in the amount of 375,000 rubles.

Evaluation of the efficiency of furniture production

The payback period of the project with an initial investment of 1,132,000 rubles is 8-9 months. The project's net monthly profit upon reaching the planned sales volume will be 519,560 rubles. The return on sales in the first year of operation will be 25%.

Potential risks of furniture production

To assess the risk component of the project, it is necessary to analyze the external and internal factors. External factors include threats related to the economic situation in the country, sales markets. Internal - the effectiveness of the organization's management.

The specificity of the furniture manufacturing establishment determines the following external risks:

    higher prices for raw materials, interruption in the supply of raw materials. In the first case, there is a risk of increased costs and, as a result, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with a competent choice of suppliers and the inclusion in the contract of all the necessary conditions that provide for the supplier's material liability in case of their violation;

    high competition in the market. Since the furniture market is quite saturated and competition is high, the behavior of competitors can have a strong influence on the demand for your products. To reduce this risk, it is necessary to form a systematic approach to business organization and establish processes within the enterprise. This will allow you to achieve competitive advantages and form a customer base;

    lack or decrease in demand. Lack of demand usually occurs when potential customers do not know about the existence of the company - in this case, it is necessary to conduct an active advertising campaign. In the second case, the emergence of risk is associated with the economic situation or the loss of market share. It is possible to reduce this risk when building your client base, concluding large contracts, production flexibility;

    fire, theft and other force majeure circumstances. The risk of such events leading to property damage is quite low. However, when they occur, the damage can be quite large. To minimize this risk, it is necessary to install a fire alarm in the workshop, introduce regular monitoring of compliance with safety measures. You can also insure the risk with an insurance company;

  • refusal to lease premises or increase in the cost of rent. To mitigate this risk, you need to conclude a long-term lease and choose your landlord carefully.

Internal risks include:

    non-fulfillment of the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, involving various promotions and bonuses;

    equipment breakdown and production downtime. The risk will be minimized by regular maintenance of the equipment in order to maintain its operability;

    problems with personnel, which mean low qualifications, staff turnover, lack of employee motivation. The easiest way to mitigate this risk is at the recruitment stage by hiring employees who meet all the stated requirements. It is recommended to use a bonus tool, for example, pay employees a fixed percentage of net profit based on the results of annual work;

    defective products. In case of minor defects, the products can be sold at a discounted price, and in case of serious violations, sent for processing. The main thing is to identify product defects before the order is handed over to the client. It is possible to reduce this risk when selecting qualified personnel, purchasing good equipment and quality materials;

    decrease in the reputation of the institution among the target audience in case of errors in management or decrease in product quality. It is possible to level the risk with constant control of product quality, obtaining feedback from customers of the enterprise and taking corrective measures.




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Calculator for calculating the profitability of this business

The average person prefers to change the kitchen, hallway, sofas, living room and other furniture as it becomes obsolete or physically worn out - every 8-10 years. The article will help a budding entrepreneur choose a direction for opening a furniture business. Among other advantages, this direction is characterized by the ability to choose a format according to capital intensity and complexity of organizing activities:

  1. With a small investment, they entrust the processing of materials to large furniture workshops and assemble products to order.
  2. Expenses in the range of 1.6 million rubles will make it possible to create a furniture workshop in the garage and perform basic technological operations. Complex parts are bought on the side.
  3. An investment of 3-4 million rubles is the way to create a full-fledged enterprise that produces tens and hundreds of products of any complexity per month.
  4. Add half a million rubles to the last one - and you will open a furniture salon. The workshop will supply him with goods at cost, and therefore the profit will be higher.

Relevance and vectors

The Russian market is overflowing with furniture from both local and foreign manufacturers. The stores feature intricate products of all shapes and colors for any wallet.

Importers and domestic factories prefer to work with products that are produced in large batches: it is simply unprofitable for them to waste time processing individual orders. But many private clients and small businesses want to buy furniture that suits their apartments and offices in configuration, color, size and style.

And specializing in one-off and small-scale items will be a good strategy for the owner of a small workshop, where model line changes are not a problem.

Decide on the choice of the direction of the furniture business:

  • Production of headsets for the kitchen. Serial models often do not correspond to apartment layouts.
  • Manufacturing of sliding wardrobes. They are adjusted to the size of the rooms.
  • Consider specialized furniture when competition is high. Shop and advertising equipment is expensive, but easily assembled in a garage.
  • Furniture for schools and kindergartens. This niche is difficult to master, but the reward will be the virtual absence of competition and transparent participation through a tender.

Regardless of the direction, the furniture business has one significant advantage - the ability to scale. And when assembling products at home, an entrepreneur who pays attention to their quality and organization of sales will soon be able to buy additional machines and equip a workshop, and in the future - a full-fledged factory.

Furniture assembly business

  1. The master discusses the project of the product with the client and creates its three-dimensional model in a special program. To do this, use software such as:
    • PRO100;
    • "Basis-furniture maker";
    • Astra Constructor;
  2. After they make up cutting schemes sheet materials for the furniture body. To do this, use programs:
    • Cutting 3;
    • "Astra open".
  3. The client makes an advance payment. Part of the funds is used to buy sheets of MDF, laminated chipboard and fiberboard, which the master takes to a large workshop for processing.
  4. In the workshop, materials are sawn on machines, and then the ends of the parts are pasted over with a melamine or PVC edge.
  5. The remaining money is used to buy other components - ready-made facades, countertops, fittings and fasteners, mirror and glass inserts.

The entrepreneur receives the details of the designer, and it is easy to connect with each other. After the test assembly, the product is disassembled and taken to the client, where it is installed in the specified place.

How much profit will the production of furniture at home bring? According to Russian manufacturers, the retail price for such a kitchen reaches 35,000 rubles. When selling 8 products per month, the entrepreneur will receive revenue of 280,000 rubles. Net profit will be 91,000 rubles, and - 52%.

To start a business in this format, you do not need a large workshop: a room or garage with an area of \u200b\u200b25–30 m², dry and warm, is suitable for arranging a workshop: humidity and temperature changes will spoil the wooden parts.

Since all labor-intensive operations are performed by third-party contractors, one hand tool is required for the job. Transport is useful for delivering materials to the workshop and finished products to customers. The list of equipment includes:

  • power tools - drill, screwdriver, jigsaw, milling cutter, miter saw;
  • cutting tools - drills, crowns, cutters;
  • measuring - tape measures, rulers, corners;
  • hand tools - hammers, pliers, wrenches, screwdrivers;
  • laptop with software for design and cutting;
  • freight transport.

To organize a business from scratch, an entrepreneur needs an assistant: it is difficult to unload heavy sheets of chipboard on their own or assemble a kitchen from them.

The production of home furniture from cut parts does not require serious investments (not counting the purchase of transport). The entrepreneur will only have to stock up on tools and issue an IP:

Starting costs

With the specialization of an entrepreneur in kitchens, it is possible to assemble 8 headsets 2.5 m long with purchased facades from MFD per month. Considering that the cost of each product is around 14,500 rubles, it will be possible to estimate the current costs of the business:

Monthly expenses

Mini workshop for the production of furniture in the garage

Once you've figured out how to start a home furniture business, consider expanding your small business. Buying a basic set of processing machines will allow an entrepreneur to:

  • reduce the time for the transportation of materials;
  • avoid chips and scratches on parts during transportation;
  • reduce the cost by 10-15% due to the independent execution of operations.

Furniture assembly with my own hands as a business requires a spacious room. The transition to independent cutting of materials is accompanied by the purchase of machines, each of which will require an area of \u200b\u200b6–8 m². Therefore, an ordinary garage is not enough to equip a workshop; an entrepreneur needs to rent or purchase a double box.

To implement a business plan for such a production in a garage format, you will need both the listed manual tools and equipment - machines:

  • drilling;
  • format-cutting;
  • drilling and filler;
  • edgebanding.

Serving them alone is unrealistic. To increase labor productivity, assistants are hired - a measurer, a driver and an auxiliary worker.

Establishing a furniture manufacturing workshop in a garage is a capital intensive business than assembling products from pre-cut parts. And when buying used machines, you will have to invest 1.7 million rubles in it:

Initial costs

With the use of special equipment, the garage furniture assembly workshop will produce more products. In a month, the entrepreneur and assistants will have time to assemble and ship 15 kitchens. The costs will be:

Monthly expenses

Selling that many items is more difficult. Therefore, a businessman will have to attract furniture stores, which provide them with wholesale discounts. You will receive 32,000 rubles for the kitchen, which will bring 480,000 revenue per month. The net profit will amount to 144,500, and the profitability will be 46%.

Opening of a full-fledged furniture shop

A full-fledged furniture workshop is an enterprise that performs all technological operations - from cutting laminated chipboard and before milling MDF facades. A production business plan with calculations shows that doing business in this format allows:

  • reduce the cost due to the conveyor flow;
  • organize sales to retail chains.

How to equip a furniture workshop

Rent and renovate a 350-400 m² space. It will house a production area, warehouses for materials and products, a recreation room for employees and administration offices. Space requirements include:

  • distance to residential buildings 300 m;
  • heating and ventilation;
  • access to engineering networks;
  • the presence of a fire extinguishing system.

The workshop is equipped with a full-fledged technological line, which allows producing two or three kitchens a day. To complete furniture, the business plan provides for the purchase of such machines and equipment as:

  • drilling and filler;
  • trimming;
  • milling and copying;
  • format-cutting;
  • edgebanding;
  • thermal vacuum press;
  • sandblasting machine (for glass and mirrors matting);
  • hand tool;
  • office equipment and office furniture;
  • computers and software for design and cutting;
  • cargo minibus.

The staff of the workshop includes: machine operators, support staff - designer, driver, accountant and sales manager.

Furniture workshop business plan

To draw up a business plan, you need an analysis of all items of expenses, which includes: preparation of premises, purchase of equipment and creation of a stock of materials for the first month of work.

Initial costs

Enterprises of this size assemble 50 kitchens a month. Taking into account the need to purchase raw materials, the costs for this period will be:

Monthly expenses

To organize sales, the help of wholesalers is needed. Therefore, the price of the kitchen will drop to 28,000 rubles. With the release of 50 items per month, the business will bring 1.4 million rubles in revenue. The net profit will reach 275,000, and the profitability will be 25%.

Growth point: store opening

Furniture production - small business, weakness in it - sales organization. It is not difficult to make 50–80 kitchen sets per month, but you will have to try to find buyers for them.

Increasing the level of sales will be obtained by showing the product to potential customers not only on the screen of a designer laptop, but also as a sample. This requires your own furniture showroom.

How to start a business selling furniture

Opening a company store is not organizing a furniture manufacturing business from scratch: an entrepreneur has a production workshop. But this does not mean that the issue of arranging a retail outlet can be approached not responsibly.

It is important to choose the right place for the salon. For the sale of premium furniture, premises are needed in the city center, while budget furniture is in demand in residential areas and new-built quarters. The area of \u200b\u200bthe hall should exceed 300–350 m², otherwise it will not fit even two dozen items.

Showcases, racks and other trade equipment for the furniture showroom are not needed. The list of required equipment includes:

  • bright backlit sign;
  • cash register equipment;
  • furniture for workers' rest;
  • office equipment.

We'll have to start looking for sellers. These employees must both understand the technology of furniture production, and be able to captivate the client, convince of the expediency of the purchase. Fire passive and lazy workers.

To make woodworking waste-free, open to solid fuel boilers.

When you have a furniture production, it is possible to open a store with moderate investments: the owner does not need to invest money in filling the goods. But when you create both enterprises, there will be expenses:

Initial costs

Why is it profitable to open your own salon? Use it to sell items at the same retail price without discounts to wholesalers. The sale of 50 kitchen sets per month will bring 1.7 million rubles in revenue. The net profit of the shop at the shop is 355 thousand, and the total profitability is 26%.

What furniture is profitable to produce

And in a small business. when there is necessary equipment it is possible to produce any product - from soft ottomans to carved tables. But keep in mind that making exclusive products is an unstable income. Give preference to goods that are needed by a mass buyer.

  • Cabinet furniture... Kitchens made of MDF, laminated chipboard or solid wood, living room sets, hallways, wardrobes, shelving.
  • Furniture for children's rooms, educational institutions... It is made from the same materials, but under constant security control. Products must be certified.
  • Upholstered furniture... In the manufacture of sofas, ottomans, armchairs and beds, frames made of metal or wood, synthetic fillers, leather, and fabrics are used.
  • Office furniture... Institutional products do not require sophistication and striking design. But they need to be durable, practical and ergonomic.
  • Commercial furniture... In this category, products for shops, catering establishments, pharmacies are distinguished. The main requirements for it are strength and hygiene.
  • Country furniture... To withstand heat, cold and humidity. Therefore, it is made from stabilized wood, metal, plastic, rattan.

materials for furniture production

Materials for furniture production

Modern wall or kitchen set are high-tech products that combine metal, composite panels, polymers and glass. When planning to open a furniture manufacturing business, an entrepreneur must imagine what he will have to deal with:

  • MDF... A material with a dense fiber structure that can withstand cutting, milling and threading. Covered with polymers or veneer.
  • Chipboard... Laminated boards are now used to make furniture. The durable film gives them a look and protects them from damage.
  • Fiberboard... The material is not durable, but it tolerates cutting. The back walls of cabinets and drawers are sewn with fiberboard sheets.
  • Array... Glued panel made of oak, beech or maple is an expensive, but strong and durable material. It is used to make premium furniture.
  • Glass... In production, glass and mirrors with a clean surface or with sandblasting are used. Stained-glass windows are found in expensive products;
  • Fittings... For a reliable connection of parts and increase the functionality of furniture, different components are used:
    • handles, gas lifts, hinges, drawer guides, adjustable supports;
    • self-tapping screws, corners, ties, confirms;
    • polymer films, PVC and melamine edging;
    • chrome and plastic accessories, roof rails;
    • lighting systems.

How to look for customers for a manufacturer

Faced with the activity of competitors, an aspiring entrepreneur will inevitably think about how to promote the furniture business. Experienced craftsmen find it easier: for them, people's recommendations become the main source of orders. A beginner will have to try to find his target audience and organize the sale of products. What distribution channels are effective:

  • Advertising in the press... Glossy magazines offer luxury furniture, and newspapers with free ads offer budget furniture.
  • Specialized hypermarkets... Large shops of the building profile allocate entire sections for household furniture and accept it for sale.
  • Corporate clients... Direct mailing of proposals to potential customers is suitable for manufacturers of retail, pharmacy or office furniture.
  • Government clients... The official company has the right to furnish furniture for schools, hospitals, administrative institutions.
  • Affiliate sales... When looking for buyers on the recommendation of interior designers and construction and repair teams.
  • Social networks... Promotion of the group of the enterprise on Instagram and VKontakte brings two to three orders per week.
  • Notice boards... To sell furniture on "Avito" and similar resources, they take attractive photographs of goods and come up with vivid descriptions for them.
  • Own site... Attracting traffic to the company's website in search engines and through contextual advertising will help.
  • Own store... It is more profitable for an enterprise that produces various types of furniture to sell products at retail prices through a company salon.

Conclusion

Furniture production is a business that, with a responsible attitude to business, will allow it to move to a new level every three to four years. Gradually, the entrepreneur will acquire both a client base and useful contacts with designers, builders, repair teams, large municipal and corporate customers in his city and from neighboring regions. This will help in increasing productivity and expanding the range without worrying about sales.

  • Staff recruitment
  • Sales organization
  • How much can you earn

Recently, there has been some growth in the market for furniture and furniture production in Russia. In many respects, this is facilitated by two circumstances - an increase in the number of new buildings put into operation and an increase in the income of the country's population. The main influence was made by individual orders, that is, orders for the manufacture of furniture according to the original author's sketches. The expected annual growth of the furniture market, according to experts, is 8-10%. The main prerequisite for the development of the furniture market is the growth of the real estate market.

How to start a furniture manufacturing business

You can open your own furniture manufacturing business in one of two directions:

  1. Manufacturing of furniture for individual orders;
  2. Serial release.

These areas differ sharply in a number of important parameters, namely, in the general approach to the organization of production, distribution channels, profitability (with serial production it is no more than 15%, and with individual production - more than 25%).

Today, many furniture factories offer sofas of the same design, but completely different quality and at different prices. This is because becoming russian production furniture began by copying Western models. The point is that it is expensive to develop a design, make prototypes, and research demand on your own. This can only be afforded by a large enterprise or a highly specialized company operating in the premium segment.

Thus, copying of furniture samples has been profitable until recently. The factories were not very eager to produce any original models, because the consumer was already well versed in what was being done for the broad masses.

However, the situation has changed somewhat recently. Buyers are increasingly paying attention not only to price and quality - now they are also interested in furniture design. Therefore, more and more manufacturers are beginning to introduce their own developments, opening design bureaus at their production facilities. In general, the serial production of designer furniture is a promising business. A striking example is Italy, the birthplace of furniture design. Among Italians, the price of furniture is largely determined by the name of its author or brand.

How much money is needed to start a business

The size of the initial investment entirely depends on the "manufacturability" of production. The simpler the technology, the less money is needed to launch furniture production.

The cheapest way to produce furniture from laminate - both cabinet (cabinets, walls) and upholstered. The amount of investment for starting a business (purchase of equipment, repairs, rent) in this case will amount to 2-3 million rubles.

You can purchase equipment on lease - this is an excellent alternative to bank loans. Leasing does not require collateral, which is very important for a beginner entrepreneur who does not have real estate on the balance sheet. In addition, lease payments reduce the tax base.

Contact the state for help - today there is an opportunity to receive free financial assistance from the state, including a grant for starting a business, subsidizing part of the cost of paying interest on a loan, under lease agreements, etc. For more information about the forms of support in your region, check with your local administration or on the websites of the relevant ministries.

What equipment to choose for the production of upholstered furniture

For the production of upholstered furniture you will need sewing machines (one three - four different types), a panel saw and a pair of pneumatic guns with a compressor.

Such a set of equipment is enough to organize production with a monthly turnover of 1.5 million rubles.

Upholstered furniture production technology

  1. Cutting panel materials into frame shapes and cutting foam rubber for soft elements.
  2. Assembly of the frame and the addition of fittings.
  3. Upholstery of details and tailoring of covers.
  4. Final assembly of upholstered furniture.

What equipment to choose for the production of cabinet furniture

The set of equipment for the production of laminate cabinet furniture is slightly different. You will need to purchase an edgebander, a panel saw and a handheld power tool.

Cabinet furniture production technology

  1. Cutting panel materials.
  2. Facing parts of furniture with edging.
  3. Assembly and addition of fittings.

If the company plans to work with veneer, MDF boards and solid wood, then an additional jointer and milling machines for processing solid wood, grinding and gauge-grinding for processing solid wood and panel materials, hot and cold presses for veneering panel materials with veneer, varnishing and painting booth for finishing finished furniture.

The technological process in this case becomes somewhat more complicated and will include three stages: veneering, sanding and varnishing with painting. The organization of such a production is many times more expensive, since it requires more technology... Working with laminated chipboard (laminated chipboard) requires the purchase of expensive packaging equipment, as well as large storage facilities, since the volume of sales of furniture from chipboard with the same monthly revenue turnover is several times higher (by 300-400%) than sales volumes of furniture from solid wood and slabs MDF. The cost of manufacturing furniture from MDF plywood is five times higher than the production of the same model from laminated chipboard - not so much due to materials, but due to higher labor costs.

If funds for the purchase of expensive equipment are extremely small, then the main part of production processes, including veneering, can be given to third-party organizations. Although this increases the cost of the final product. Outsourcing is profitable when the company specializes in the manufacture of cabinet furniture from laminated chipboard for individual orders, but occasionally they come across clients who want to buy something more expensive and more beautiful, and it is not forgivable to miss such a client. In this case, it makes sense to order semi-finished products on the side, and only assemble them ourselves. But only very small "handicraft" workshops work this way.

Selection of premises for production

Finding a suitable room for furniture production is by no means an easy task. The thing is that the room must meet a number of stringent requirements, which is dictated by the specifics of the technological process: high fire hazard, high energy consumption, the need to maintain a certain temperature in the room (at least 16-18 gr.). So, at the request of the fire inspection, the main production (furniture finishing) should be located on the first floor of the building. The building itself must have free access roads.

The room should be equipped with a fire alarm system, the installation of which will cost about 500 rubles. for 1 sq. In addition, the installation of an industrial ventilation system will be required, which is also far from cheap. Do not forget about the presence of a stationary water heating system - without this, it will not be possible to organize a normal production process.

What documents are needed to open a furniture manufacturing business

  1. Certificate of conformity for finished products. Issued for a three-year period non-profit organizationshaving the appropriate accreditation;
  2. Sanitary and hygienic certificate. Issued by Rospotrebnadzor for a period of five years;
  3. Conformity certificates for materials used in furniture production. Copies are provided by any bona fide supplier. It is not difficult to go through the certification procedure with these documents - it will take no more than three months.

Staff recruitment

One of the most effective and simple ways personnel search - placing ads in newspapers.

Please note that an experienced carpenter will ask for a salary of at least 35 thousand rubles a month. You will not have much choice, as there is a shortage of qualified personnel in the labor market. The vocational education system in our country is undermined. Even those young people who want to work in production received such poor training in schools that they do not even know the elementary safety rules.

The only way to somehow solve this problem is to divide the production process into a number of simple operations and assign several workers to them. In this case, the number of specialists potentially ready to work in your production will increase. However, you should be aware that machine operators will not completely replace cabinetmakers.

The success of a furniture company largely depends on the availability of highly professional engineering and technical specialists. However, there should not be more of them than directly workers at the machine. As the company grows, it will also need IT specialists, as modern machines have software.

As for increasing labor motivation, it is necessary to introduce a piece-bonus form of remuneration - this greatly increases the efficiency of personnel. But no one has canceled the "carrot and stick" method either - an elementary fine increases the quality of production and responsibility for observing safety regulations.

Sales organization

No normal production will function without well-developed sales channels. In the case of furniture production, there are several ways to sell products:

1. Working with private customers. With such a scheme, in order to ensure a normal cash flow, more than 15 large turnkey projects must be completed annually. When cooperating with private clients, be prepared for their temporary insolvency, failure to meet the deadlines for approvals, etc.

2. Opening your own retail outlet in a shopping center. This is the easiest way to start selling your own products. The presence of a retail outlet in the shopping center ensures a constant influx of customers, while the company bears less costs (for security, repairs, advertising, etc.). But, organizing trade, especially for novice producers, can take a lot of effort. In addition to the actual production problems, it is necessary to solve a lot of tasks unusual for a production worker, including finding a retail space, sales personnel, introducing trade standards, teaching sales techniques, etc. Despite this, having your own retail outlet (and more than one) is very useful.

3. Sales office or head office. Having our own sales office allows us to serve home furniture customers (designers and architects), and also allows you to execute transactions via the Internet. While the World Wide Web cannot provide a large number of distance sales (no more than 10% of the total number of orders), nevertheless, more and more manufacturers are beginning to trust this product distribution channel and consider Internet sales to be very promising.

How much can you earn

I think everyone is very interested in how much you can earn in furniture production? First you need to understand by what criteria the cost of this or that furniture is formed. Most often, actual manufacturers calculate the final cost of finished furniture, the cost of materials (spent on the production of this piece of furniture) and all this is multiplied by a factor of 2x. As a result, this amount will be enough for:

  • expenses (purchase of parts, materials, accessories);
  • wages to employees;
  • rental of premises and warehouses;
  • delivery.

As a result, the manufacturer has a small percentage of the profit. Everyone is satisfied with the campaign, both customers (due to the rather low cost) and manufacturers (the clientele is increasing). As a result, receiving a small percentage from each sale (and since there are many customers, it means sales, respectively), the manufacturer has a good income. At the same time, there are "furniture makers" - these are people who do not have high-quality production, equipment, enough workers, warehouses, etc. (they are also called "garage workers") calculate the cost of furniture in a completely different way than the above-described "normal" manufacturers ... Thus, due to the lack of organization of production, "furniture makers" have production costs much higher than those of the official organization. In prices, they take additional cost for accessories, sawing and processing wood (and other parts), making doors, delivery, wages to workers (furniture assemblers, etc.). And all the costs, the "garage man" multiplies by a personal coefficient, the degree of which depends entirely on his personal views. As a result, the cost of the goods will be higher than that of the manufacturer “according to the rules”. But they also have their own worst enemy - competition. Each "furniture maker" wants to earn as much money as possible, but due to the fact that their number is growing every day, they begin to reduce prices in order to take the goods from them, after a certain period of time their business goes into complete bankruptcy and they have to close.

What OKVED to indicate when registering a furniture manufacturing business

For the registration of furniture production, the main OKVED code is 31.X. Various branches of the furniture industry can be used under the X symbol. For instance:

  • for the production of furniture for offices and trade enterprises, the code is used - 31.01;
  • production of kitchen furniture - 31.02;
  • manufacture of other furniture - 31.09;
  • if furniture is sold, then the basic code is 52.X.

What taxation system to choose for business registration

It is impossible to say exactly which taxation system to choose. It all depends on some factors. If you have a large number of legal clients. persons, then undoubtedly LLC - it will be easier for them to work with you. If you want to create furniture based on a patent, then you should choose an individual entrepreneur, but this will limit the number of possible employees.

Do I need a permit to open a furniture production

Yes need. To do this, the employer needs to take some kind of permission that allows for high-risk work, as well as the use of various machines, mechanisms, equipment of increased risk. There is also a short course on labor protection and safety briefings to be carried out.


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Source: open job bank oge (fipi)

Source: open job bank oge (fipi)

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