• Capital investments: 1,756,000 rubles,
• Average monthly revenue: 180 000 rubles,
• Net profit: 74,000 rubles,
• Payback: 23 months.

The main idea of ​​this business plan is the development of a profitable enterprise based on vending coffee machines - installation of coffee machines in public places, their support and replenishment.

General Business Prerequisites

From the beginning of the 2000s, a business apparatus began to actively develop in Russia, which appeared due to the formation of a market system, a change in the socialist structure and the transformation of the economy from state to private. Domestic managers and entrepreneurs began to adopt Western management experience and business traditions. External attributes, such as the habit of drinking coffee during negotiations, work, meetings, etc., did not stand aside. This opened up a new niche in the consumer and B2B product business.

Today we see a large number of coffee machines in business centers, commercial and retail buildings, universities, just on the street. From the business sphere, the culture of coffee consumption (in particular, coffee on the go) is gradually moving into everyday life. In major cities, coffee take away became a tradition. In small towns, this fashion only appears.

In the United States, the market for the OCS industry (OCS - office coffee service, office coffee vending) is currently estimated at $4.6 billion. dollars per year, which in terms of per capita is about 14 dollars / person / year.

You can check out other small business ideas based on vending machines.

Business plan idea and a brief description of the project

Creation of a profitable network of vending machines for the sale of hot drinks in a region with a low level of competition and an emerging trend of coffee service.

At the current stage, when the market is quite free and there are few companies involved in this type of business, it is expedient and potentially to create a single network of vending machines. The profitability of the project will be based on the strategy of consumer segmentation and differentiated cost of services:

• Class B coffee machines will be installed in places with a high number of traffic and a large percentage of young people, which allow you to keep the cost of production low through the use of instant coffee varieties and have a large supply of capacity (up to 600 servings). Profitability from this segment will be based on high product turnover;
• In places with low random traffic and a high percentage of regular audience, the solvency of which is average and above average, class A coffee machines will be installed with a presentable exterior and a large supply of capacity, working with coffee beans. Profitability from this segment will be based on the cost of production (margin).

Introductory information

1. Type of activity: Trade in coffee through vending machines (coffee machines).
2. Form of ownership of the organization: individual entrepreneur
3. Form of taxation: simplified taxation system (income minus expenses)
4. Tax accounting: independently, using the My Business online service.
5. Geography: city N with a population of 240 thousand people
6. Number of devices in the network: 10 pcs with expansion potential
7. Product range: grain coffee, instant coffee, cocoa, hot chocolate, cappuccino, mochachino, milk, black tea, green tea, lemon. For class A also - broths and soft drinks.

The purpose of the business plan is to calculate the feasibility and profitability of investing in creating a network of coffee vending machines.

Characterization and assessment of the market

The market in the selected region (city N) is free, not overloaded with competition, developing and highly profitable. The tradition of coffee service in the form of a network of hot drinks machines is a starting platform for the potential development of similar business lines: snack machines, massage chairs, devices for the sale of goods and services.

Portrait of a potential consumer: business layer (employees and visitors to office centers), students, employees and visitors to shopping arcades and shopping centers. The main consumer core is people from 20 to 40 years old, by gender the leading segment is men.

Potential locations for vending machines:

• academies, universities, colleges, lyceums;
• information centers, libraries;
• office, shopping, entertainment centers;
• theaters, cinemas;
• checkpoints of combines, factories, productions;
• markets, stopping complexes, railway stations;
• state institutions and bodies;
• service stations and car washes;

To determine the market capacity, a preliminary survey of visitors and employees of shopping and office centers was conducted: up to 87% of potential retail outlets agreed to create an additional service for employees, staff and visitors of this facility, and about 68% expressed their readiness to use machines daily.

At the moment, in the city of N, the saturation of the vending machine market is 20% of the potential filling.

Business objectives

As a result of the implementation of the business, it is necessary to achieve the following objectives:

• set up a network of vending machines (the first stage of 10 machines);
• identify reliable suppliers of high quality raw materials;
• organize a service staff of 1-2 employees;
• reach the amount of revenue in the amount of 180,000 rubles / month so that the profit from the 4th month is 70-100 thousand rubles;
• reach the payback point in 2 years (24 months) and recoup the equipment during the warranty period;
• gain important initial experience in building a vending network, necessary for further development vending industry;
• conduct comprehensive marketing research of the market and consumer preferences to create a satisfactory quality and an interesting product;
• establish mutually beneficial partnerships.

Capital investments

		Number of units	The cost of everything
	Acquisition of class A ROSSO TOUCH vending machines
	Purchasing Class B LEI 400PP vending machines
	Create inventory
	Creating a stock of a related product
	Organization of office work

The total investment to launch the project is 1,726,000 rubles, plus an unforeseen risk fund of 30,000 rubles. Total: 1,756,000 rubles.

Equipment characteristics

The creation of a vending network is planned to be organized on the basis of up-to-date ultra-modern high-quality commercial equipment of market leaders manufacturers. The choice of equipment was made on the basis of the capacity of servings and the average output among the models of floor standing machines for preparing drinks.

Two types of machines have been selected:

Class A

Project risks and their leveling

Risk	overcoming
Vandalism, damage	Conclusion of an agreement with the landlord on liability and protection of property
Seasonal drop in demand for hot drinks in summer	Partial relocation of class B equipment to air-conditioned places, class A machines provide the ability to prepare soft drinks with ice
Downtime of equipment as a result of work in the buildings of the location	Concluding an agreement with the landlord for material compensation for each day of downtime due to the fault of the landlord based on average daily sales, monitoring the state of location points
Competition	Branding of devices, flexible pricing policy, depending on the location, providing only quality product, aroma marketing, maintenance of devices in perfect condition
Technical breakdowns	Regular maintenance

Quantitative risk analysis of the project

• Technical and vandal breakdowns- this risk is most likely. It leads to equipment downtime from 3 hours to 1 full working day. Direct losses caused by this downtime range from 240 to 700 rubles. The cost of restoring the facilities will require another 1,500 rubles. In total, the quantitative indicator of risk is 2000-2500 rubles per month.
• Seasonal drop in demand can bring up to 38% loss of profitability of the enterprise. Leveling the risk by dislocation will cost the company about 800 rubles per machine. Thus, the quantitative indicator of this risk is about 16,000 rubles (for 6 class B devices in terms of 3 summer months).

Competitive environment

About 55 vending machines are currently installed in the city of N, which in more(70%) are presented as street models placed in anti-vandal cages. Locations: stops, markets, territory near universities, hospitals.

Disadvantages of working machines: unaesthetic appearance, a narrow range of drinks, low-quality coffee (instant).

Competitive advantages of the developed network: technologically advanced and attractive equipment, a wide range of drinks (including broths and soft cocktails), high-quality raw materials, selective locations:

• class A equipment: shopping centers, city administration, office centers, tax authorities, prestigious universities, car dealerships, theaters and cinemas;
• class B equipment: car washes and service stations, checkpoints of factories, factories, industries, information centers, libraries.

Marketing strategy

The marketing strategy is based on consumer segmentation by financial capacity: more expensive and productive devices are installed in places where people with high incomes and status are located. The cost of drinks in such machines is 50% higher than in machines class B, which are focused on the average user and offer cheaper drinks at the expense of less expensive raw materials (instant coffee).

This division will allow you to receive gross profit from equipment class B and marginal profit from equipment class A.

The selection of outlets is carried out solely on the basis of the results of geomarketing research and the calculation of the average permeability of the place at a level of at least 1.5 thousand people per hour during daylight hours.

• pillars;
• stretch marks;
• advance signage and navigation;
• aromamarketing.

If the terms of the agreement with the landlord allow, you can organize a coffe-relax next to the coffee machine - a place where it is pleasant to sit and drink a glass of hot drink: a sofa and a table, coffee-themed posters, etc.

Separately, for marketing purposes, you can use partnerships, for example, provide partners with payment cards that include a discount on the use of class A equipment with terminals.

The cost of drinks and additional products and the calculation of the outgoing cost

Type of drink	Glass with a stick	Drink	Milk	Sugar	Exit gr.	Total	Price with markup
Espresso
Americano
Cappuccino
Mocachino
Hot chocolate
Cold tea
Glissé coffee
Milkshake

* 250% surcharge includes the cost of consumables, service costs and administrative costs.

The average cost of a drink is 3.1 rubles.

The average cost of a check with a markup of 250% is 11.2 rubles.

To achieve the plan of 180 thousand rubles / month, it is necessary to sell 16 thousand portions / per month, which is 1.6 thousand per 1 machine with an average capacity of 540 glasses, this is 3 loads per month.

The cost of one load of raw materials is 1700 rubles. Taking into account administrative, utility and transport costs, one download will cost 2000 rubles. In total, 3 downloads per month for 10 machines will cost the company 60,000 rubles.

To ensure about 1600 sales per machine per month, daily human traffic past the location should be at least 1200-1500 people/hour.

The structure of costs for the maintenance of the project:

If the profit is used as a direct repayment of investment investments in the amount of 1,756,000, then the payback will occur in 23.7 months, which coincides with the warranty period of coffee machines (the core of capital investments).

If the profit is differentiated, and its structure will be as follows:

Then the payback will occur in 32.5 months, but the enterprise will have accumulated 330 thousand rubles as funds investment funds for development. The following options can be considered as development prospects:

• expanding the network of coffee vending machines;
• supplementing the network with other types of vending: massage chairs, snack machines, small stationery and hygiene products vending machines, etc.;
• development of a network of coffee islands in public places (shopping centers).

Project launch schedule

	January	February	March	April	Total:
IP registration
Search and selection of equipment suppliers
Search and selection of suppliers of raw materials, conclusion of contracts
Search and training of an employee
Rent and equipment of office space (1-2 workplaces) and warehouse
Analysis of competitors and identification of average price trends
Conducting geomarketing research for the locations of vending machines
Purchase of inventory
Procurement and installation of equipment
Launch of the project
Total:

Business plan conclusion

In view of the soft competitive environment in the city of N, there is a potential opportunity to build a profitable business with the involvement of a vending machine system. The sale of hot and soft drinks can bring up to 74 thousand rubles of profit after reaching the payback point, which in the short term falls on 23 months from the date of the project launch.

Main organizational points of attention:

• purchase of high-quality technological equipment, the warranty period for which is at least 24 months, and the serving capacity is at least 500 pieces;
• organization of work of a technical employee (training, equipment, routes);
• search and selection of reliable suppliers of high-quality raw materials (coffee, drinks, milk, sugar, distilled water, etc.);

The main point of the profitability of the entire network is the correct selection of the location and marketing strategy. The selection of a place must be based solely on the data of the ongoing geomarketing research and the quantitative and qualitative analysis of human traffic.

Increasing profitability, and, consequently, accelerating the payback of the project, can be increased using the following tools:

• an increase in the markup on the cost price from 250% to 300%;
• reduction of operating expenses from 60,000 rubles / month to 50,000 rubles / month due to bulk wholesale purchases of raw materials and / or partnerships with suppliers;
• increase in trade turnover due to the installation of devices in places visited by an exclusively potential audience (mass congestion);

Reducing investment investments can be achieved through a one-time purchase of coffee machines, a total of 10 pieces in the amount of 1 million 526 thousand. Even with a 10% discount, investment capital is reduced by 153 thousand rubles, and the payback period is reduced by 2 months.

An increase in profits in the long term can ensure the expansion of the network: while maintaining administrative costs, the revenue part increases by 18,000 rubles / month (average).

April 2015 Update

To increase the level of profitability, coffee machines are recommended to be installed in conjunction with snack machines (make something like a mini-cafe), as an option: a coffee vending machine and a pizza machine.

Thus, a business built on coffee vending is promising, quickly pays off and tends to expand the market by attracting related consumer segments.

We recommend that you familiarize yourself with the material vending business on the example of coffee machines, in which, from the mouth of a successful vending entrepreneur, Maria Karpenko, it is described in detail how to open a business on coffee machines.

The vending business, in its general sense, has its origins in the distant 20s of the last century, when iron “shoe shiners”, “newspaper sellers” appeared on the streets of America, and then Europe. Even in the USSR, a network of automatic trade was developing very actively, and it is worth remembering those vending machines for soda water for 3 kopecks that were in all Soviet cities. Now the vending business is experiencing its renaissance on more modern technological and marketing platforms. In general, the creation of a vending business, in addition to purely technological advantages, has other favorable opportunities for those who decide to realize themselves in this area of ​​trade.

The general concept of the vending business is based on the following fundamental factors and trends:

• The capacity of the Russian vending market is so small that it makes it possible to implement any marketing ideas of automatic trade and provision of services on it. Only in Moscow the level of saturation with vending machines lags behind European cities by at least 5 times;
• until recently, the vending market in Russia grew at an unprecedented rate of 20% per year, leaving behind all domestic traditional retail. There is reason to believe that such dynamics will continue as the well-being of citizens grows and the entire Russian economy moves forward;
• flexibility of adaptation to market conditions to the range and geography of distribution outlets. In terms of market mobility, the vending business has no equal in Russian conditions, and even online stores have significant limitations in quickly responding to customer requests, not to mention the speed and convenience of delivery.
• vending business can be managed by small companies with a small number of employees, which significantly affects the savings of the project budget, including taxes.

In addition to these main market factors, it is also a very significant condition that no significant investments are needed to enter the vending retail market. Vending machines, which are assembled (and have service points) already on the territory of the Russian Federation, have a cost affordable for most start-up entrepreneurs. The average price of a device (new) rarely exceeds 300 thousand rubles. and its payback period is several months, subject to a competent choice of point of sale.

The presented business plan takes into account all these factors and trends, and the general parameters of its functioning are expected to be as follows:

The payback period is 12 months.

The initial investment will be 2 700 000 rub.

The break-even point is reached at 2 month of operation of the vending business.

Average profit per month 311 747 rub.

2. Description of the business, product or service

This draft business plan considers a scheme for the retail sale of hot and cold drinks, various packaged snacks, which make up two groups of goods:

The first is hot tea, coffee with various additives

The second one is:

• bottled cold soft drinks of brands such as Coca Cola, Sprite, various fruit teas, juices.
• packaged snacks (snacks) such as chips, french fries, cookies, processed cheese with a shelf life of 7 days, dried squids;
• chocolate bars, chocolates;
• nuts.

The range, as necessary, will be updated or supplemented at least once every 2-3 months.

Replacement and replenishment of vending machines is carried out with a frequency of at least 1 time in 1-2 days according to the developed schedule and vending route or as needed.

Preliminary calculation of the average sales yield by outlets is as follows:

1. Point of sale - SEC "Herringbone". Vending machines - 2 units. (coffee and snack). Average bill - 48 rubles. Daily number of purchases - 300 (150 for each device). Opening hours daily according to the schedule of the mall - from 8.00 to 22.00.

2.Point of sale - " sports complex". Vending machines - 2 units. (coffee and snack). Average bill - 48 rubles. The number of purchases - 200 per day. Opening hours according to the schedule of the sports complex from 9.00 to 22.00.

3. Point of sale - "Regional Department of the Federal Migration Service and the visa center." Vending machines - 2 units. (coffee and snack). The average check is 32 rubles. The number of purchases - 200 per day. Working hours according to the institution's schedule from 9.00 to 18.00, from Monday to Friday.

4. Selling point - "University". Vending machines - 2 units. (coffee and snack). Average bill - 36 rubles. The number of purchases - 200 per day. Working hours according to the institution's schedule from 9.00 to 19.00, from Monday to Friday.

The total will be used for initial stage implementation of the project 8 vending machines. Maintenance of the company's vending machine fleet is carried out by a special service organization on the basis of a concluded contract.

Strengths of the project:	Weaknesses of the project:
the constant growing demand for fast food products; a large selection of sales channels and supply types of products through vending machines; quick adaptation to the rapidly changing fast food and small retail market; the possibility of forming a certain approach to customer requests in terms of assortment and sales volume of goods at a specific vending machine installation point;	competition from cafes, restaurants, food courts, fast food outlets; poor quality work of staff risks of damage to the goods, both during its delivery from warehouses and upon delivery to the client;
Project features:	Project Threats:
business expansion by increasing the range of goods sold through vending machines; the ability to work with corporate clients, public, state and municipal organizations; the possibility of creating related types of vending business - the organization of sales through vending - vending machines of various consumer goods, the provision of services;	relatively high competition in the market in places of dense traffic of potential customers; Increase in prices for consumables, products, components for vending machines on the market; Rent increase / lease termination; Decreased purchasing power of the main target group of customers;

3. Description of the market

The Russian market of vending machines, despite its relative "youth", has already acquired some of its specific features and characteristics.

1. Market size. The world market of vending machines, in line with the development of which there is Russian market vending trade is in an uptrend, both in terms of capitalization and geography.

To date, there are more than 25 million vending machines in the world, where the undisputed leaders are the USA, Japan and the European Union. So, for example, in Japan there are 23 people per 1 device, in Europe - about 50-100, and in Russia - one device per 7200 people (in megacities this figure is about 4000-5000 people per machine). Those. The Russian market of vending machines occupies only about 1% of the volume of the entire world vending market, where the annual turnover is at least 200 billion dollars.

At the moment, there are about 160-170 thousand vending machines in our country, which is significantly higher than in 2015, when there were only about 55-65 thousand of them. In general, taking into account the available data of the National Association of Automatic Trade of the Russian Federation (NAAT), which unites more than 40 leading vending companies, the domestic vending market is underestimated compared to the European market by at least 5 times. And in comparison with the world standards for providing the population with a vending distribution network, this gap is more than 100 times. That is, the current provision of an average Russian city with a population of 500 thousand people with 80-90 vending machines is a negligible figure. So, there is every reason to believe that this particular market has impressive prospects.

2. Dynamics of the vending retail market.

The Russian vending retail market before the crisis of 2015-2017 grew at a significant rate of 15-20% per year. However, after some noticeable market correction in the last three years (by 23%), it again resumed its positive dynamics, however, at a more modest growth rate - no more than 4-5% per year.

The limiting factor for the growth of the market remains the problem of the decrease in the general purchasing power of the majority of the population, whose incomes in real terms decreased by more than 10%.

Nevertheless, market experts and analysts expect that market growth will be ensured by expanding the coverage of vending services in the eastern regions of the country (Siberia and Far East), as well as the republics of the North Caucasus.

In addition, the growing dynamics of vending will be supported by the expansion of the range of services provided through automatic trade points, in addition to traditional coffee and chocolates (more than 80% of sales). For example, sales formats such as communication technology, mobile gadgets and accessories, flowers, gifts and souvenirs, stationery, theater tickets, photographs for documents, utility bills, and even fresh farm milk and sour cream (milk dispensers) can be used, etc. .d.

3. Market structure. The structure of the vending market, due to its extremely low capitalization (no more than 140 million dollars of annual turnover), is still highly segmented, with a large share occupied by large companies specializing in vending as a separate business. This share is over 90%. The most famous retailers who have mastered vending for a long time are such companies as, for example, Coffee City, Premaxa, SIBA-vending, VALEO Firm, Yuvenko Invest, Vendorus Group, COCA-COLA RF".

If we talk about the degree of provision with vending machines, an automatic trade system, then in Moscow it is only 10% of European standards, and in the regions it is even less - only 3%.

Thus, it is not yet possible to talk about significant competition, both in terms of the concentration of vending points of sale and in terms of coverage of the potential range of goods and services. Accordingly, almost any entrepreneur has good opportunities to implement an interesting and profitable business concept in the Russian vending retail market.

4. Sales and Marketing

5. Production plan

The vending business has an undeniable advantage in that you can use any of the existing business schemes for organizing a business, including in terms of its legal registration. However, at the initial stage and to test the entire mechanism of the company's work the best option there will be a choice of the simplest formats of the legal organization of the case. In this case, we are talking about registration in the form of IP.

This form (IP) provides undoubted advantages, both in terms of the level of taxes levied (only 6% per year of the amount of income when using the simplified tax system), and the administration system, i.e. reporting and its control by the Federal Tax Service, direct payment of taxes. In addition, having registered an individual entrepreneur, an entrepreneur can easily expand the business scheme (in case of a successful choice of a market niche) by creating, for example, an LLC, to attract investors by entering the authorized capital as a direct founder.

The process of registering an individual entrepreneur has a standard scheme, which consists of submitting an application to the FTS inspection (at the place of residence and official registration of the entrepreneur's address) and considering it within no more than 3 working days. After the approval of the submitted application, a certificate of registration of an individual entrepreneur is issued (an extract from the USRIP register). The amount of all expenses for registering an IP business is no more than 10 thousand rubles.

When submitting an application to the Federal Tax Service, it is imperative to indicate a special OKVED code for retail trade through automatic devices (automatic machines). Such code will look like:

OKVED-2: 47.99.2 - "Activities for the implementation of trade through automatic machines."

In addition to registering a business as an individual entrepreneur, it is also necessary to register each machine with the Federal Tax Service. According to the requirements of the Federal Law "On the use of cash registers" No. 54 dated May 22, 2003, each vending machine must have a built-in cash register system (cash register).

No other additional registration of permits for entrepreneurial activities in the form of automatic retail is required, except for the need to conclude agreements with the owners of rented places (outlets) in the premises and contracts with service companies for the maintenance of vending machines.

The fundamental factors that ensure the sustainable profitability of the vending business are the criteria for choosing the location of the vending machines, the high-quality and continuous operation of the equipment, the logistics system (i.e. the optimal choice of the vending route). All these three factors are interconnected and the choice of location plays the first role in this chain. In this draft business plan, the following approaches to choosing the location of vending machines are implemented.

1. Sports complex with a fitness center, swimming pool and saunas. The leased area is 2 sq. m for 2 devices. The rental price is 5000 rubles. per month.

The maximum distance from the warehouse is 6 km.

2. SEC "Herringbone" - leased area 2 sq. m on the ground floor of the center building near the children's play studio and cinema. Accommodates 2 devices. The rental price is 4000 rubles. per month The maximum distance from the warehouse is 5 km.

3. The building of the regional service of the FMS and the visa center located in it. Leased area 2 sq. m for 2 devices. The rental price is 3000 rubles. per month The maximum distance from the warehouse is 10 km.

4. Hall of the university. Leased area 2 sq. m for two devices. The cost of renting a plot of 3000 rubles. per month. The maximum distance from the warehouse is 7 km.

The average rental price for all points of sale can be taken into account as 1875 rubles. for 1 sq. m.

All outlets have 24-hour security and video surveillance equipment. Also, the accommodations have access to the household power supply network.

The total length of the vending route for replenishing stocks with vending machine fillers is no more than 30 km. This allows you to optimize logistics costs, including reducing the time for servicing all the company's vending machines to 4-5 hours a day.

Equipment. To accomplish the task of reaching a given rate of return in this business project, it is supposed to use two types of vending machines.

These are coffee machines and devices selling cold drinks, as well as snacks (cold packaged snacks), sweets, chocolate bars, etc. Coffee machines of the Jofemar type (Jofemar, Spain) model Coffeemar G250, which are assembled in Kaliningrad under license, are supposed to be taken new, with a manufacturer's warranty.

Other vending machines such as "Necta STARFOOD" or "GPE Vendors DFD/3C" (drum type) are supposed to be used, either used, but with a wear rate of not more than 70%, or new.

The general list of equipment used in business is as follows:

• coffee vending machines;
• retail snack vending machines;
• computer equipment (laptop) with a printer for the manager. You also need to purchase a special software(Software) to track the logistics of goods for each vending machine.
• microtruck (thermos) or minibus with capacity up to 3 tons;

In addition, a parking place for vehicles should be provided, and in the future it makes sense to purchase a small warehouse or storage room (20-30 sq. M. Sq. M.) To place goods and fillers near the points where vending machines are located.

6. Organizational structure

To organize a vending business, you can use various formats and schemes for the work of personnel, including such as outsourcing or the provision of services on the terms of an agency agreement. However, it is best to use the classic staffing structure. The staff consists of the following employees:

1. Manager. The position of the manager can be occupied by both the owner of the business (the founder) and a separately hired specialist. The responsibility of the manager includes not only the general organization of the company's work, but the implementation of the schedule for the supply of consumables and products, ensuring timely maintenance of vending machines. The manager directly interacts with suppliers of products and other goods sold through vending machines, with lessors, as well as with state and municipal regulatory authorities.

2. Forwarding agent-technologist. This full-time position is responsible for the full material supply of all the company's vending machines with the necessary products, traffic control and operational warehouse accounting. His competence includes direct work with suppliers, wholesale warehouses, shops. He is also responsible for the technical condition of the vending machine park, their timely maintenance. In his subordination is a forwarding operator who fulfills his instructions to ensure the continuous operation of vending machines.

3. Forwarding operator. The main responsibility of the forwarding operator is to replenish stocks and consumables of vending machines in a timely manner, either according to a pre-approved schedule, or as the goods are consumed. The work of the operator takes place during the day shift. Directly reports to the forwarding agent-technologist. The operator-forwarder is required to have a driving license of category "B".

To implement material incentives for employees of the vending company, it is planned to implement a payment scheme - “salary + bonus”. For the manager and forwarding agent-technologist, a bonus system is provided in the form of accruing% of the amount of monthly sales. For other categories of employees, remuneration will be made according to the “salary plus bonus” scheme - quarterly, semi-annual and annual, based on the results of work for the corresponding period.

To fulfill the task of maintaining accounting and tax reporting, the option of outsourcing accounting services was chosen.

The full calculation of the payroll for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

8. Risk factors

The vending business is unlikely to replace the entire retail retail yet, but it has already firmly secured the market niche of small retail for the sale of drinks, light snacks and inexpensive things. Taking into account the prospects for the further development of vending as a business, there are good long-term prospects, including those that are well combined with the new technological trend of the Internet of Things (IoT). However, any entrepreneur starting to work in the vending machine market should have a clear understanding of the risks and not rely entirely on technical progress. These risks are primarily

• competition risk. This systemic risk is quite high in the vending market, as there are many who want to make a profit from a business where the margin is at least 50-60%. Basically, this risk is maximum just in those places where vending machines are located, where there is the greatest traffic of potential customers. To work with this risk, it is necessary to constantly find not only new locations for vending machines, but also focus on the taste or consumer preferences of a particular audience. For example, timely switch from selling hot tea to ice cream with the change of season.
• risk of technical malfunctions and malfunction of vending machines. This risk, if underestimated, can instantly lead to unprofitability of the entire business (one day of downtime of one machine deprives the entrepreneur of at least 25 thousand rubles). Vending machines themselves are not cheap. Moreover, it should be taken into account that most of these devices are imported, therefore, both spare parts and components cost a lot of money. It will help to avoid such a risk: firstly, the purchase of new, not used devices from manufacturers with a reliable reputation, who have authorized dealers or a network of representative offices (service centers) in the territory of the Russian Federation. Secondly, you should not save on technical prevention and maintenance of vending machines.
• risk of deliberate damage to machines (anti-vandal risk). Despite the fact that vending machines are usually installed in public places where there are a lot of people, and even security cameras or security, the risk of damage to the machines by vandals or thieves cannot be ruled out. There are no completely reliable anti-vandal devices, and therefore, when choosing a location for vending machines, preference should be given to permanently guarded premises.
Evaluate the business plan



* Calculations use average data for Russia

444 000 ₽

Starting investments

112 000 ₽

20 000 ₽

Net profit (from 2 machines)

14 months

Payback period

Coffee vending trade is one of the most popular types of vending business. In this business plan, we have given profitability calculations using the example of two coffee machines with a standard assortment.

1. PROJECT SUMMARY

This project considers the organization of a vending business in the city of Bataysk. The goal of the project is to meet the demand of the local population for hot drinks and make a profit. For the implementation of the project, two retail outlets with high pedestrian traffic and the presence of a potential audience (shopping center and railway station) are rented, where vending machines are installed.

The main advantages of the coffee vending business:

does not require large investments;

ease of maintenance;

no need for staff, the possibility of servicing the business directly by an individual entrepreneur;

high level of profitability;

low price in comparison with other providers of similar services, which is ensured by low costs;

Possibility to work around the clock.

The initial investment is 444,000 rubles. Investment costs are directed to the purchase of equipment, ingredients, advertising campaign, business registration and the formation of working capital, which will cover the losses of the initial periods. The main part of the required investments falls on equipment and amounts to 90%. Own funds will be used to implement the project.

The financial calculations cover the five-year period of the project's operation. Forecasts for revenue and net profit are made based on a sales plan of 2,500 units and an average bill of 45 rubles. According to the calculations, the initial investment will pay off in 14 months of work. Return on sales in the first year of operation will be 28%. Integral performance indicators are shown in Table 1.

Table 1. Key performance indicators of the project

2. DESCRIPTION OF THE INDUSTRY

IN last years actively developing in Russia the new kind trade - vending. This is a business based on the use of specialized vending machines for the products of the FMCG group. This category includes consumer goods with a fast turnaround time: hot and cold drinks for bottling, food, etc.

To date, the domestic vending market is estimated at 3-4 billion rubles and is growing annually by an average of 20%. According to the National Association of Automated Trade, there are about 60,000 vending machines in Russia, of which 15,000 are located in Moscow. However, the statistics of sales of vending machines in 2016 indicates the development of vending trade not only in the capital, but also in the regions. More than 75% of Russian vending is concentrated in million-plus cities, while regional markets still remain almost free.

The share of vending in Russian trade is 1%, while in Europe the average is 5%. The coverage density of vending machines in Russia is 625 people per vending machine, which, in comparison with other countries, indicates the great potential of vending trade. For example, in Japan there is one vending machine for 23 people, in the USA for 35, and in countries Western Europe- for 110 people. From this it follows that in the coming years we can expect a five-fold increase in the vending market in Russia. According to experts, the domestic vending market is only 10% full.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

Despite the positive forecasts for vending, this industry is currently going through a crisis period. In 2015, the vending market decreased by 23.5% in monetary terms, and in 2016, the market growth slowed down significantly. These trends are related to changes in the Federal Law on the Application of CCP No. 54 dated May 22, 2003, which obligated vendors to equip all devices with a new CCP system. This led to an increase in costs and even the exit of entrepreneurs from the market. The owners of used machines that do not provide for the introduction of CCP also suffered. The second reason for the negative trends was the growth of the dollar, which led to a significant increase in the cost of imported equipment. However, this contributed to import substitution in the vending machine market: domestic manufacturers offer equipment that, while maintaining quality, is 30% cheaper than foreign analogues. Therefore, experts positively assess the prospects for the vending market in Russia and predict high growth rates, despite the rather difficult market situation.




Prospects for the vending market are assessed not only in terms of its actual and potential volume, but also in terms of its structure. Currently, vending trade in Russia is not very diverse: 60-65% of the market is occupied by coffee machines, 20-25% by snack machines, and the remaining 10% is accounted for by vending machines for cold drinks, hot meals, etc. Thus, the greatest competition is observed in the coffee segment. This popularity of coffee machines is determined by three parameters: firstly, coffee is a suitable product for sale in vending machines, since it is consumed on the go; secondly, coffee from a vending machine is cheaper than drinks offered in catering establishments; thirdly, due to their compactness, coffee machines can be placed where a cafe cannot. The main advantages of coffee machines that influence consumer choice are speed, availability, low price.

For entrepreneurs, the key benefits of vending as a business are:

low entry threshold;

installation area less than 1 m2;

high profitability;

margin on the goods is about 300%;

ease of maintenance;

the vending business can be combined with other business options, since it takes several hours a week to service the machines;

However, when planning a business, its disadvantages should also be taken into account. A significant problem in the organization of vending trade is the choice of a suitable place to install the machine. It is the favorable location that ensures the level of sales. To find such a place, the entrepreneur is forced to carefully analyze each potential point for installing the machine, or be prepared to pay a significant amount for rent. Most of the profitable points in large cities are already occupied - railway stations, shopping malls, airports, etc. In this case, you need to bet not only on the location of the machine, but also on the quality characteristics of the products: the use of unusual coffee varieties, the original recipe for preparation, and the variety of the assortment.

3. DESCRIPTION OF GOODS AND SERVICES

At the first stage of work, it is planned to purchase and install two coffee machines at different points. The range is determined based on the characteristics and technical capabilities of the device. Since the competition in the coffee vending segment is quite high, it is necessary to choose devices that will provide competitive advantages. In this case, preference should be given to the model that provides for brewing coffee from ground beans in order to take into account market trends.

For this, vending machines from the manufacturer Jofemar, the Coffeemar G250 model, worth 202,500 rubles, will be purchased. The main characteristics of the device:

screw dispenser eliminates the error when adding the ingredient;


the built-in program is designed for 15 different drinks;

The backlight of the front of the device is carried out by LEDs, which saves energy consumption;

self-cleaning function facilitates maintenance of the device;

payment options: bills, banknotes, bank cards;

bulk containers for ingredients;

function "own mug";

the ability to control and manage the device through a mobile network.

Competitive advantages of the company: grain coffee, wide range, low price.

Table 2 shows the range of products, the calculation of the cost and the approximate cost of the drink.

Table 2. Range of coffee machines and cost calculation

Type of drink	Glass with a spoon, rub.	Drink, rub.	Milk, rub.	Sugar, rub.	Yield, ml (g)	Total s/s	Price, rub
Espresso
Americano
Cappuccino
Mocachino
Hot chocolate
Glissé coffee
Milkshake
vanilla syrup
hazelnut syrup
strawberry syrup

4. SALES AND MARKETING

The target audience of coffee vending machines is city residents who need to drink coffee for a small fee, while reducing the time it takes to prepare the drink: students, office workers, tourists, passers-by. Depending on the location of the vending machines, the target audience also differs:

Universities - students, young people aged 18-25;

Stations - men and women with an average income;

Shopping malls - middle-income families;

Cinemas - young people, students, people aged 16-50;

Business centers - office workers.

The main advertising tool for vending machines is their location. The most successful points are: railway stations, markets, educational establishments, shopping centers, car washes, stadiums, public transport stops. It is recommended to select retail outlets based on the results of geomarketing research, taking into account pedestrian traffic of at least 1.5 thousand people per hour during daylight hours.

Marketing in the vending market is quite specific, like the form of trade itself, so each advertising tool must be adapted. For example, the use of outdoor advertising for vending is expensive and inefficient, and "event marketing", which provides for various promotions, is quite difficult to implement in this segment. To attract consumers, you can use the following promotion: mark several cups for drinks and place information about the promotion on the machine. The client who gets the marked cup receives a guaranteed prize. For convenience, this can be a recharge on the phone. To receive your prize, the client just needs to call the contact number, and the organizer of the action - to replenish the account with a symbolic amount (100 rubles). In practice, this promotion, which is carried out during the week, allows you to increase sales of the coffee machine by 20 glasses a day, or 140 glasses a week. Additional revenue will average 5,600 rubles with advertising costs of about 500 rubles.

The most effective advertising for vending machines is outdoor advertising aimed at visually highlighting the outlet. To do this, you should use: pillars, streamers, signs, aromamarketing. You can focus on the coffee machine and increase customer loyalty by arranging an area next to the machine. If the terms of the contract with the landlord and the place allow, next to the coffee machine you can make a space for relaxation - put a table, bench or sofa.


Another way to attract attention is branding your machine. An additional plus of this tool is to increase the recognition of the coffee machine. Branding can be done by ordering a sticker film from a printing house or by painting the surface with original, bright graffiti. Development of a layout and printing of a vinyl sticker will cost about 1,500 rubles.

For advertising food products, aroma marketing is very relevant - attracting customers with a smell. The fragrance is directly related to the product and can evoke quick, clear associations. This is especially true for vending, since the goods located in the machine cannot be seen or tasted. For a coffee machine, the most suitable scents are coffee or chocolate. In addition, these smells have been proven to stimulate appetite. Practice shows that 80% of buyers unconsciously focus on the smell. Air aromatization can increase sales by 15%. Aromatization is especially relevant in places of impulsive demand. The aroma is felt within a radius of 1-5 meters and can attract people who will not pay attention to the vending machine itself. To flavor the coffee machine, an aroma device is installed on the outside - it is preferable to place it near the bill acceptor. At the same time, the most uniform distribution of aroma is achieved, and the products themselves do not come into contact with the device. Aromatization technology based on gel cartridges will cost about 1,500 rubles per month, with equipment costing 3,000 rubles.

The marketing strategy of this project includes: holding an action with labeled glasses, branding the vending machine with a vinyl sticker and flavoring the street space. Thus, the cost of initial advertising will amount to 7,000 rubles.

The planned sales volume is 1250 cups per month from each vending machine. The planned revenue is 112,500 rubles per month. It is planned to receive additional income for advertising on the sides and front panel of the machine. The cost of advertising on the side is 4000 rubles / month, on the front panel - 750 rubles / month. During the year, it is planned to conclude annual contracts for advertising. Thus, the amount of additional income will be 9500 rubles per month.

5. PRODUCTION PLAN

For the implementation of the project, it is planned to rent two retail outlets with an area of ​​1m2 each. One of the machines is planned to be installed in the station building, and the second in the shopping center. The cost of renting two points will average 7,000 rubles, since both points are characterized by high pedestrian traffic.

In the lease agreement, it is recommended to prescribe all the conditions for cooperation: the amount of rent, guarantees, obligations of the parties, the degree of responsibility of the landlord, payment of other expenses. It is also worth considering the option of including electricity costs in the rent. The cost of electricity consumed by grain coffee machines averages 1000 rubles per month. In this project, electricity costs are not included in the rent and are accounted for separately in the amount of 2,000 rubles per month.

Ready-made ideas for your business

Having decided on the place, it is necessary to install coffee machines. The installation process takes a little time and is carried out by the company that sells this equipment. The presence of an outlet is the only technical condition to install a coffee machine.

Maintenance of the machine often comes down to changing ingredients and utensils, as well as withdrawing money (if the machine is full, it will simply stop accepting money). It is recommended to check the machine once every 2-3 days to make sure that the equipment is safe and in good condition, and the availability of ingredients. When working with 2-5 machines with ongoing maintenance, the business owner can easily handle it on his own. When expanding the network of vending machines, you should hire an employee who will service the equipment.


An important stage in the organization of vending trade is the purchase of ingredients, disposable tableware and bottled water. To date, the market has a variety of suppliers of products for coffee machines. To make a choice in favor of one or another manufacturer should be at the self-tasting of the product. The main criterion is the maximum naturalness of the product. The water used in coffee machines must be bottled and from the same brand, as the machine may malfunction when the water hardness level changes. All products must have the appropriate quality certificates. Monthly expenses for ingredients will amount to 33,000 rubles based on the planned sales volume of 1250 cups per month from each machine.

6. ORGANIZATIONAL PLAN

The initial stage of vending trade is the registration of business with state bodies. To implement the project, an individual entrepreneur is registered with a simplified UTII taxation system (the tax is calculated based on the number of vending machines and the k2 coefficient for the city of Bataysk). The choice of taxation system depends on the location of vending machines: a fixed rate is preferable if the machines are located in places of high demand (shopping malls, railway stations). If the outlet has a pronounced seasonality of demand or an average level of pedestrian traffic, then it is more correct to choose a method of taxation that depends on profit. Type of activity according to OKVED-2: 47.99.2 Activities for the implementation of trade through automatic machines.

Schedule of coffee machines: station - around the clock; SEC - from 10:00 to 22:00. This project does not provide for a staff, since the operation of coffee machines will be provided directly by an individual entrepreneur, who will also keep accounting records. If the project requires the services of an accountant, it is recommended to use outsourcing.

7. FINANCIAL PLAN

The financial plan takes into account all the income and expenses of the project. To launch the project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs for the purchase of equipment, ingredients, advertising campaign, business registration and the formation of working capital, which will cover the losses of the initial periods. The main part of the required investments falls on equipment and amounts to 90%.

Table 3. Investment costs

	Name	Amount, rub.
Equipment
	Equipment
Intangible assets
	Business registration
working capital
	Purchase of raw materials
	working capital
	Total:




Variable costs consist of the cost of the ingredients that are used to make drinks and the energy used in doing so. To simplify financial calculations, variable costs are calculated based on the average cost of a drink and a fixed trade margin of 330%.

Fixed expenses consist of rent, utility bills, advertising costs, taxes and depreciation. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years.

Table 4. Fixed costs




Thus, fixed monthly expenses were determined in the amount of 59,074 rubles. The volume of planned revenue is 122,000 rubles per month with sales of 1250 glasses from each machine and income from advertising on the surface of the machines. In the revenue structure, 74% comes from sales revenue and 26% from advertising revenue.

8. PERFORMANCE EVALUATION

The payback period of the project with an initial investment of 444,000 rubles is 13-14 months. The net present value is positive and equal to 118,101 rubles, the internal rate of return (IRR) is higher than the discount rate. It is planned to reach the planned sales volume in the fourth month of work. At the same time, the net monthly profit of the project will be 37,900 rubles. Return on sales in the first year of operation will be 28%. These figures indicate the investment attractiveness of the project.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. For vending business, the following types of risk are distinguished:

high level of competition in the market. A well-thought-out marketing strategy, vending machine branding, high quality ingredients and proper arrangement of vending machines will help reduce the risky effect;

loss of location due to termination of the lease. It is possible to reduce this risk by concluding a long-term lease agreement and choosing the right landlords;

seasonality, falling demand in hot weather. This risk can be reduced by including cold drinks (for example, iced tea or milkshake) in the product range and an active marketing policy during a period of falling demand;

vandalism. It is possible to reduce this risk when installing machines in protected areas, supplying machines with strong locks and modern means protection, conclusion of an agreement with the landlord on liability and protection of property;

technical breakdowns, equipment downtime. This risk is the most likely and can result in serious losses. It is possible to minimize the risk with constant monitoring of equipment, regular maintenance vending machines, purchase of equipment from high-quality, trusted manufacturers;

failure to reach the planned sales volume. The degree of probability is high. Due to the fact that the profitability of vending machines depends on their location, it is recommended to start a vending business from several points, which allows you to redistribute risks. It is also possible to reduce the likelihood of a risk occurring if you think over the pricing policy and provide for the receipt of additional income from advertising on the surface of the machines.

Evgenia Yurkina

1041 people are studying this business today.

For 30 days this business was interested in 147166 times.

Profitability calculator for this business



Last update:  02/22/2020

Reading time: 10 min. | Views: 9681

Good day, dear readers of the RichPro.ru business magazine! This article will discuss about vending , what vending machines are, how to start a vending business With minimum investment and what is the best way to start a novice entrepreneur.

From this article, you will learn:

• What type of business is called vending;
• What types of vending machines exist and where you can buy vending equipment;
• How to start a vending business with a minimum investment;
• What are the features of this business and how to start your own business.

Also in the publication you will find step-by-step instructions for starting your own business based on vending, answers to frequently asked questions on the subject of the article.

The information provided will be useful to study for anyone who is looking for interesting way Earn Money. Don't forget that any business does not tolerate delay . Therefore, you should start reading the article right now.



About what vending is, what vending machines exist, how to start a vending business and where it is better to buy vending machines - read in this article

So, what does the concept of vending include?

Vending (vending from English. vend - sell (through vending machines)) - sale of various goods and services through special (vending) machines.

Such machines were invented a long time ago, but right now the method of earning money with the help of vending machines has become the most relevant. It is explained very simply– the pace of modern life is constantly growing, technology is steadily developing.

Today, unhurried tea parties in offices in the middle of the day have become a rarity. Most employees, in order to save working time, sacrifice a full meal, preferring quick snacks .

In such situation snack vending machines, drinks and coffee become very in demand. That is why there are more and more vending machines - they are installed in educational And medical institutions, in shops, sports complexes, at railway stations and other crowded places.

Anyone can engage in vending, it is enough to have money to purchase a vending machine. Also important choose a device that will be in demand in a particular place.

The most popular machines are:

• vending machines selling soft drinks;
• tea and coffee machines;
• apparatus for the sale of small piece goods;
• vending machines through which you can buy snacks ( For example, chips, chocolate, etc.);
• payment terminals;
• musical instruments;
• slot machines.

Profit in vending is not limited by anything, provided that the type of device is chosen correctly, as well as the passable place for installation.

By the way, V Russia this type of entrepreneurship is rather uncommon. Yes, in Japan one device accounts for approximately 25 person, and in our country - on 2 000 Human.

However, do not think that vending will be a way to get rich instantly. As in any business, there is competition and taxes.

Naturally, vending has a number of features - both positive and negative.

1.1. Benefits (+ ) vending

Among the advantages of such a business are the following:

1. High level of liquidity - if necessary, the machine, together with the business, is easy to implement.
2. Devices are easy to manage their maintenance usually does not cause problems.
3. Vending allows you to save huge amounts on hiring workers - one specialist is enough to service a large number of machines.
4. A large number of free niches.
5. Ease of design – no need to issue licenses and certificates.
6. Relatively cheap rent as the device occupies a small area.
7. Machines can work around the clock without days off, unlike people.
8. There is a possibility combine this business with catering .

Despite the large number of advantages of vending, it also has a number of disadvantages.

1.2. Disadvantages of (− ) vending business

The disadvantages include:

1. It is unprofitable to start a business by purchasing only one device. In this case, the payback period will be very long. Experts do not recommend believing the claims that the machine can start making a profit within a few months. In fact, payback is achieved at a minimum in a year.
2. Often, owners of vending machines are faced with acts of vandalism. Most often, vending machines placed on the street.
3. Requires a lot of effort from the owner. Some people think that vending is a passive business. However, this is not so - such a statement is fundamentally wrong. In any case, a businessman will have to perform a series of actions - purchase, install and configure equipment, register a business. Subsequently, the devices will have to be serviced.



The main types of vending machines (devices): vending machines for food products, non-food products, services, gaming (entertainment) devices

2. What are vending machines - TOP-4 most popular types 📑

Vending machines are different. In such a situation, choosing a machine that will bring maximum profit can be difficult.

View 1. Grocery vending machine

The devices through which products are blown are the most popular. The human need for food is constantly manifested, so food products are invariably in high demand.

By organizing a business selling products through vending machines, important choose the right place for its installation. A stable income is usually brought by devices installed in shopping and entertainment centers, educational institutions, offices, metro, gyms, at railway stations.

A novice businessman must remember that before buying a vending machine for the sale of products, you should decide on the place of its installation.

There are a large number of grocery vending machines. However, among them are the most popular ones.

The most popular grocery vending machines include:

• coffee machines most often used to start vending;
• devices for the sale of snacks, i.e. chocolate, sandwiches and other small foods;
• soda water vending machines appeared in Soviet times, in recent years they have become popular again;
• popcorn machines are in demand in shopping and entertainment centers, as well as cinemas;
• pizza machines - vending machines that prepare pizza from products that the buyer chooses, they have appeared recently, but are very promising;
• ice cream machines may soon replace the usual kiosks.

There are several disadvantages of vending machines for food products:

1. high level of competition;
2. the need for constant analysis of demand;
3. equipment maintenance costs;
4. it is important to supplement the range of goods sold, to monitor the absence of delay.

View 2. Devices for the sale of non-food products

There are far fewer vending machines selling piece non-food items than those that sell food. That's why competition in this business is significantly lower↓. However, it will take much more effort to get enough profit.

Important choose the right product, target audience, as well as a place to install the machine.

Among non-food vending machines, the most popular are:

• toy vending machines popular where there is a high traffic of a children's audience;
• devices that sell tickets;
• devices selling contact lenses, as well as all kinds of means for caring for them;
• vending machines through which hygiene products are sold.

In addition, you can find unique vending machines that sell unusual goods. Among them are electronic and traditional cigarettes, books, spare parts.

View 3. Service vending machines

Vending machines for the provision of services have a significant advantage They don't need to be loaded all the time. Therefore, the maintenance of such machines is significantly easier.

The most popular are the following devices for the sale of services:

1. payment terminals allow you to pay for all kinds of services - loans, rent, cellular communication And so on;
2. information machines usually installed in tourist centers, as well as large cities, many of them are connected to the Internet;
3. photo booths allow you to take a picture and print pictures in a few minutes;
4. ready photo printing machines allow you to download and print photos from various media, as well as from social networks.

View 4. Slot and entertainment machines

Vending machines are a separate type of vending. It can be musical instruments, lotto terminals, and toy pulling games. Traditional slot machines.

Entertaining vending usually brings maximum profit if the devices are installed in places with the greatest concentration of young people. It is this category of the population that is the target audience of such machines.

For ease of perception, we will summarize all types of vending machines in a table, and also briefly describe what goods are sold through them.

Table various kinds vending machines and their products:



Step-by-step instructions on how to start a vending business - 5 easy steps

3. How to Start a Vending Business in 5 Steps – A Step by Step Guide for Aspiring Entrepreneurs 📝

When the money is found, it's time to proceed directly to the start of the business. To minimize the number of errors, as well as speed up the process, it is useful to use step by step instructions developed by experts.

Step 1. Idea development

First of all, you should choose what type of vending the businessman wants to do. Based on this information, it is determined the target audience for which the installed equipment will be designed.

Most of the machines are intended for young people whose age is did not reach40 years. They are busy at work during the day, and spend the evenings in entertainment facilities. Many startups have already been launched on the basis of vending equipment (, we wrote in one of the previous materials).

Do not forget that most of the success in vending depends on the successful machine installation locations . First of all, it is worth evaluating the possibility of renting in the most passable places.

The most attractive places to install vending machines are:

• shopping and entertainment complexes;
• railway and bus stations;
• educational establishments;
• sports institutions.

Worth considering! Novice businessmen who cannot opt ​​for any type of apparatus can be advised to start with coffee and tea machines . At the same time, install one unit of such equipment impractical. Therefore, it is worth buying immediately 2 -3 machine.

By the way, you can increase profits if you put next to the coffee vending machine for various snacks and snacks .

For the business to be maximum successful, serious work will have to be done before installing the machine. It should include the following steps:

1. analysis of demand for goods planned for sale through the device;
2. assessment of the presence of competitors;
3. study of the infrastructure in the area of ​​the planned installation of the machine;
4. price analysis.

It would also be useful to find out how much profit can be obtained from similar devices.

When deciding to organize a business selling drinks through a vending machine, it is important to take into account factor seasonality . Yes, in winter period hot drinks vending machine increases approximately on 40% .

If such a device is installed in an educational institution, in the summer the profit will fall↓ almost to 0 . Therefore, for a hot period, you will have to look for another way use the equipment. Suitable option is to transfer it to the venue of mass events.

Step 2. Development of a business plan

The most important step in organizing any business is drawing up a clear plan. At the same time, you should know which expenses will have to bear.

The table below shows a similar calculation using the example of vending a coffee machine.

Table of expenses when organizing a business using a coffee vending machine:

Thus , opening a business, you have to spend from80 000 before200 000 rubles just to buy a vending machine. These one-time costs largely determined by the type of device chosen.

At the same time, it is important to keep in mind that more expensive equipment allows you to simultaneously sell more types of goods. Naturally, this way you can increase your income.

In addition to one-time expenses, vending also involves monthly . For a business on coffee machines, their size will be about 60,000 rubles every 30 days. It is important to understand that these calculations are approximate.

In addition to the type of vending that the entrepreneur chooses, the costs are influenced by:

• region of operation;
• machine location;
• solvency of persons constituting the target audience.

Let's continue with the coffee machine example. When installing equipment in countryside the cost of production should be made lower than in cities. In educational institutions, the price of a cup of coffee should be lower than in an elite sports complex.

When purchasing several machines, you should agree in advance on the lease within the same district of the city. In this case, the cost transport costs required to service the equipment will be lower. Important when buying a vending machine, check the availability service center in the installation city.

You should buy devices that are intuitive to operate. An overly complicated interface can scare off those who have never bought anything through such machines before. This means that the number of customers can significantly decrease↓.

Here is a useful and detailed article on where you can also download samples with calculations.

Step 3. Legalization of the vending business

The procedure for registering a vending business usually does not cause difficulties. This is especially true for those who have already undergone a similar procedure.

In legal as well as accounting terms, the organization and conduct of business is easier to carry out as individual entrepreneur (IP). We wrote about it in a separate article.

It is also possible if a large number of hired personnel is planned.

It is important to decide in advance on the tax regime. For vending in calculations, you can use: imputed income, and . We also described about it in a separate publication.

Step 4. Acquisition and installation of equipment

When purchasing vending machines, it is important to carefully study the offers of suppliers.




When buying vending machines, there are a number of nuances to consider.

When choosing a supplier of vending machines, you should consider:

• cost of equipment;
• maintenance level;
• availability of service centers in the village.

It would be useful to study the reviews of the owners of the devices, talk with businessmen in your city.

It is from the competent choice of a vending machine that profit largely depends.

It is important to know! Some large firms in order to attract customers bear the costs for the installation of equipment, as well as the supply of the necessary raw materials and consumables.

The entrepreneur must keep in mind that any machine requires connection to the mains. In addition, in some cases it will be necessary to agree on the possibility of connecting equipment with plumbing.

Step 5. Search for a specialist who will service the vending machines

When the equipment is installed, configured and tested, you should find a specialist who will carry out its maintenance.

Some beginners, wanting to save money, try to carry out such work on their own. Often, such a decision malfunctions machine guns, breakdowns And other troubles. That's why better hire a specialist who is well versed in such work to serve.

You should also take into account that later, when expanding the network of vending machines, the businessman will not have time to independently serve them all. The entrepreneur must be engaged in updating the assortment, bookkeeping, advertising. It is better to entrust the work on servicing the devices to a specialist..

Thus, if an entrepreneur starting a vending business follows the instructions above, he will have problems organizing a business will not arise .



Well-known companies where you can buy vending equipment: coffee machine, snack machine and others

4. Where to buy a coffee machine and other vending equipment - an overview of the TOP-7 companies selling vending machines 📊

There are a huge number of suppliers offering vending machines on the market. In such a situation, it can be difficult to figure out which of them is better to cooperate with.

In order not to spend a lot of time on analysis And comparison proposals different firms, it is worth using the ratings compiled by experts.

Below is TOP-7 companies selling vending equipment.

1. Express Vending



The presented company is engaged in the purchase, sale and installation of various equipment for vending.

It is enough for a businessman who decided to make money on vending machines to conclude treaty with Express Vending and pay for the services of the company.

The specialists of the organization in question offer the following services:

• selection of the type of vending equipment, as well as the range of products offered;
• coordination of the installation site of the device;
• installation, connection, start-up, testing of equipment;
• regular maintenance of machines.

In addition, Express Vending can purchase equipment and even a vending network if a businessman decides to "switch" to another business.

2. Shiba Vending



Siba Vending operates on the market of Russia and Ukraine since 1999. Today, this company is engaged in the supply of vending equipment, as well as consumables for it.

Siba Vending specialists help entrepreneurs in business organization, teach them how to work with equipment.

Cooperating with the company in question, the businessman receives the following benefits:

1. high quality service;
2. a wide range of vending machines (snack, coffee machines and others);
3. attractive payment terms;
4. repair and maintenance of both purchased and leased equipment;
5. ready-made developments and schemes for business, including franchises (We recommend reading the article - in simple words ");
6. quality ingredients at affordable prices.

3. Super Vend Boutique



Super Vend Boutique is one of the largest companies engaged in the sale of vending equipment.

The organization sells automatic machines from leading foreign manufacturers throughout Russia.

In addition to directly selling equipment, SuperVendBoutique is engaged in:

• sale of raw materials and consumables;
• sale of spare parts for equipment;
• maintenance and repair of machines.

The specialists of the company in question help in choosing the vending equipment suitable for the purposes of a particular business.

Here you can buy both used and completely new machines. At the same time, each client in SuperVendBoutique has an individual approach.

4. ART-Vending



ART-Vending operates on the market more 10 years. During the time that has passed since the founding of the company, it has managed to grow to a large network.

Here you can buy everything for the vending business:

• new machines from popular manufacturers;
• used devices, the performance of which has been tested by the best specialists;
• raw materials and related products for doing business;
• spare parts for machines.

ART-Vending is perfect for those entrepreneurs who decide to start selling through machines, but do not know how to serve them.

The company offers the following additional services:

1. delivery, as well as connection of purchased devices;
2. complete set of additional devices;
3. repair;
4. installation and service;
5. redemption, as well as acceptance for commission sale of used machines.

5. Super Vending



SuperVending is the first vending equipment and consumables store in our country with a huge exhibition hall with an area of more 400 000 m².

Here you will be offered:

• a wide range of machines of various modifications and brands;
• raw materials and consumables;
• optional equipment;
• services;
• places for the installation of machines.

At SuperVending, you can buy a coffee machine, a snack machine, fresh juice, lenses, photography and printing services. buy coffee machine for business

6. Babylon Vending



The presented group of companies operates on the Russian market since 2007 and is the exclusive representative of the Spanish equipment produced JOFEMAR S.A. .

Babylon-Vending organizes the delivery of ordered machines. In the company's store you can always buy spare parts, as well as raw materials and consumables.

Among the advantages of Babylon-Vending are the following:

1. unique prices for equipment manufactured by Jofemar;
2. fast delivery of devices;
3. warranty for all equipment;
4. high quality service;
5. high speed technical support;
6. the opportunity to purchase spare parts, as well as raw materials and ingredients from the warehouse.

7. Aristocrat Vending



Company more 10 years is engaged in the production of ingredients necessary for the organization of sales through specialized machines. Aristocrat Vending has representative offices in many Russian cities ( Ekaterinburg, Chelyabinsk, Irkutsk and others).

Here is a huge range of necessary raw materials and consumables for business organization.

The company is constantly expanding the already rich list of products. Aristocrat Vending maintains an ideal combination of high quality and reasonable prices.

Having carefully studied the offers of the presented companies, any novice businessman will be able to buy quality vending equipment for your business. It is important to contact each of them in order to compare offers and choose the best.



3 ways to open your vending business with minimal costs

5. How to open a vending machine business with minimal investment - 3 proven ways 📋

The vending business is becoming more and more popular. This, combined with the lack of market saturation, leads to the fact that many entrepreneurs want to purchase specialized vending machines.

However due to the high cost of vending equipment, not all businessmen have enough funds to purchase it.

Specialists have developed 3 simple ways , which will help minimize the costs of organizing a vending business.

Method 1. Purchase of used equipment (second-hand)

Acquisition of new equipment for vending is not within the power of every novice businessman, so the purchase of used devices is a very relevant topic.

There are 2 options to make a purchase:

• Option 1. Purchase from one of the vending companies. Such machines can cost almost 2 times cheaper. At the same time, companies test machines and make their pre-sale preparation.
• Option 2. Buy equipment from private person. The price in this case may be even lower, but no guarantees will be given to the businessman.

Method 2. Purchase of equipment on the terms of a partnership agreement

Some vending companies offer businessmen to purchase equipment on a partnership basis.

It is important to know! The partnership agreement assumes that the supplier provides the entrepreneur with vending machines, in return for which he receives a certain percentage of profit.

Subsequently, after a number of agreed conditions are met, it is possible to re-register the equipment as a property.

Method 3. Vending equipment rental

With a minimum of funds, you can take equipment for vending for rent . Another affordable option – leasing or financial lease (automatic machines are leased with subsequent redemption). About that, we wrote in another publication - we advise you to read it.

Both cases allow you to start a business practically without investments. It is enough to have funds to open a business and the first rent payment.

But it's worth keeping in mind that the period during which the payback will be achieved is longer when renting equipment.

6. The main features of the vending business: documents, OKVED codes 📚

An important feature of any business is economic activity code . It must be indicated when submitting documents for registration. Codes are determined by All-Russian classifier types of economic activity (OKVED).

Here comes the difficulty– specialized codes for vending Not provided. You have to choose from those values ​​that are as close as possible to what type of vending will be carried out.

Table of OKVED codes, by type of activity, as close as possible to the main types of vending business:

A businessman should be aware that the following documents will be required to conduct vending activities:

• technical passport of the equipment used;
• machine manufacturer's warranty certificates;
• certificates of conformity for ingredients used in vending.



5 tips for installing coffee (vending) machines for budding entrepreneurs

7. How to start a vending businessman - 5 tips from an expert 💎

Businessmen who wish to start a vending activity should take into account not only its features. It is important to understand that opening and developing your own business requires full dedication, you will have to spend a huge amount of time and make a lot of effort.

Professionals give some advice that will help novice businessmen organize vending without any problems.

Advice 1. You should choose the right direction of vending

A businessman must choose a direction of activity that is as clear as possible to him.

If an entrepreneur does not understand anything about the product that he decided to sell, it will be difficult for him to build an activity.

Tip 2. It’s worth starting with the installation of several machines at once

If you start a vending business with 1 or 2 machines, payback will have to wait very for a long time.

That is why you should install several devices at once. In this case, the scope of activities can be expanded fairly quickly.

Tip 3. You should not think that vending is a passive income

Some believe that by installing a vending machine, they will start rowing money with a shovel.

In fact, this business requires a lot of effort from the entrepreneur. You will have to understand the basics of machine maintenance, conduct a thorough analysis of the market situation, etc.

Tip 4. It is important to have a detailed business plan

It is not necessary immediately after the appearance of the idea to run to buy a machine. Any entrepreneurial activity requires careful preparation, which should begin with calculations.

Important analyze the proposed arrived , and demand for the products to be sold. After that, an approximate payback period .

Based on the data obtained, the entrepreneur gets the opportunity to assess how ready he is for such a business.

Tip 5. You should not choose a product for vending, the market of which is oversaturated

Today, there are a huge number of coffee machines installed. The only chance to make a profit in this area is to install the device in a new office or shopping center earlier competitors.

Analyzing demand, it is worth considering which product is not enough on the market, which product can attract maximum buyers.

Vending provides excellent opportunities for businessmen.

Today, the Russian market is not fully saturated with vending machines for various goods. Therefore, everyone an entrepreneur has a chance to find his own niche and win the trust of customers.

8. Answers to frequently asked questions (FAQ) 🔔

Business based on vending in Russia is gaining momentum, its popularity is growing steadily.

Therefore, entrepreneurs increasingly have various questions about organizing such a business. We traditionally tried to answer the most popular of them.

Question 1. Where is it better to install vending machines?

New entrepreneurs often ask the question, Where is the best place to install a vending machine?. This question is of particular concern to those who correctly understand that BEFORE buying equipment should find a place where it will work.



It is important to understand that the place for installing vending machines must be selected in accordance with the products being sold.

The table below shows the most successful locations for placing vending machines, depending on the goods being sold.

Table the best places installation of vending equipment for the sale of various goods:

Goods for sale through a vending machine	The best place to install equipment
Coffee	Railway and bus stations Airports car washes
Snacks Chocolate Chewing gum	Schools Higher education institutions
Sparkling water Cold drinks	Shopping and entertainment centers Higher education institutions Sport halls Fitness centers
Press Printed products	Metro Auto and railway stations
hot food	Higher education institutions technical schools Stations

Question 2. How to choose a vending machine to be successful?

Every businessman wants his activity to bring maximum profit. At the same time, I want the income to be constant. However, any popular business is characterized by competition.

Expert advice for successful business using vending machines:

1. It is important to find a crowded place to install equipment. Even the most fashionable device will not bring the desired profit if it is placed in a room with a lack of sufficient traffic.
2. The vending machine must have an attractive appearance. Most buyers are unlikely to want to use the machine if it is dirty or worn. Most likely, such a machine will not inspire confidence in them. Wherein bright design sure to grab attention.
3. Innovation is an important element of vending activity. Some unique function can become the advantage of the machine. If the new device attracts attention and seems convenient to customers, part of the competitors' profits will go to its owners.
4. The equipment should be as simple as possible to use. The purchase of goods through the machine should be clear to customers - literally by pressing a few buttons. More complex shopping patterns can alienate customers, especially the elderly.
5. It is necessary to choose a place for installing the machine taking into account the target audience. The category of goods sold should correspond to the population group that most often visits the area near the device.
6. It is important to choose a unique trade direction. The most popular vending machines attract a large number of entrepreneurs. Fighting competition can be quite difficult. It is much easier to find a unique, yet uncommon type of machine.

Following these tips will help you achieve success from the vending business.

Question 3. When will the vending machine pay off? What is the real payback of vending machines?

Vending usually does not require huge investments to start a business.

Most machines pay for themselves in about 12 months.

However, the period of entry into profit has a significant impact equipment installation site . Successful rentals in shopping malls, cinemas, gyms and other walkable establishments can significantlycut down payback period.

9. Conclusion + related video 🎥

The vending business is becoming more and more popular today. Meanwhile, in Russia it is still underdeveloped.

Therefore, every entrepreneur there is a chance to earn on sales through vending machines a significant profit. However, this will require considerable effort and adherence to certain algorithms.

Questions for readers!

What type of vending machine would you choose for your business? What perspective do you see in this area of ​​business?

The RichPro.ru team hopes that our article has helped you understand how best to build a vending business. We wish you success in any endeavors and great profits.

If you have any questions on the topic, then ask them in the comments below. We will be grateful if you rate the material and share your ideas on the topic!

Reading 13 min. Published on 11/12/2019

Regardless of macro and microeconomic factors, the vending business - the sale of services, industrial goods or food products through special machines, is gaining wide popularity among the enterprising part of the population. Naturally, questions arise, which machine is better to purchase, what is the profitability of this equipment, and so on. Well, let's answer these and other important questions related to the successful conduct of business on machines that offer the population certain goods, as well as services.


One of the advantages of this drink is the ability to unite almost all people! That is, selling coffee is appropriate in the office, shopping center or just on the street near the metro! Taking into account the fact that such a machine can offer more than a dozen drink options without the intervention of a bartender, it is able to give a few pleasant moments to a person during a working day or a trip.

Thanks to this feature of the drink, analysts recommend starting a vending business with the purchase and installation of these particular machines in the following places in the city:

• Shopping or business centers.
• Waiting rooms - airports, railway stations, bus stations.
• A variety of financial institutions - banks, the foyer of the tax office and so on.
• General education school, higher educational institutions.
• Mail.
• Cinemas, theaters, entertainment centers.

Attention! There are actually many options for placing coffee machines. However, it is advisable to install them still indoors, since the successful operation of the unit requires a temperature range from -40C to +400C!

Experience or market research can give accurate figures regarding the expected profit. Yet the most elementary calculations can show a clear picture of the potential profit. A coffee machine will cost its owner from 1,500 to 5,000 North American rubles - it all depends on the versatility of the model and the ability to purchase used equipment. From 150 to 200 of the same North American rubles per month will be required to load the coffee machine. The same amount of money must be spent to buy hot chocolate and tea.

The average power machine gives out about 40 - 120 cups of aromatic drink daily, the cost of which is from 10 rubles. Even such average indicators bring profit to the entrepreneur in the amount of 12,000 rubles per month! Let's add here the sale of portions of coffee with additives, which are a priori more expensive than a regular drink, and bring this amount up to 20,000 rubles! Let's take away the rent of the area, taxes, maintenance of the unit and the cost of ingredients - the net profit will be about 5-6 thousand rubles per machine per month. Full payback occurs within 1 - 2 years.

A relatively new business for Russian expanses on snack machines - units equipped with refrigeration units and selling small-packed products, as well as drinks in bottles, cans, tetra-packs, is steadily gaining popularity.

Fact! The ancestor of a modern vending machine was found by archaeologists during excavations in China. The age of the device has been dated to several thousand years and was intended to sell pencils!

Aggregates can be divided into the following types:

1. Conveyor -powerful machines that got their name due to the principle of product supply (conveyor-elevator delivery). They are universal, since they can be loaded with various types of small-packed products of any size and shape, as well as in fragile packaging.
2. Spiral - these snack machines are characterized by the fact that the purchased products are moved immediately to the tray, and from there to the buyer. The size and shape of the goods do not matter, and an elevator is provided for fragile packages.
3. Cellular . The name of the machine speaks for itself. The buyer takes the purchased products from the cell of the unit. With the help of such equipment, it is possible to sell large-sized products - fruits, vegetables, offal, cakes, and so on.
4. Mini snacks . This type of machine is typical small size. Accordingly, it is not intended for large downloads of a particular product. It is good to use in tandem, for example, with a coffee machine. The unit can be mounted on a wall, placed on a bar or on the floor.

The cost of snack machines depends on the manufacturer, volume, type. For example, one of the most reliable in this segment universal anti-vandal machine SM6367 from VendShop will cost 174 thousand rubles, and a floor-standing snack unit from North American manufacturers is offered at a price of 327 thousand rubles. Naturally, used units will cost less. By the way, the service life of the units is 10 years. With proper maintenance, this period can be extended to 20 years! Therefore, it is advisable to hire an operator who will monitor the technical condition of the machines.

Attention! The secret to the success of a vending machine business - snack machines are no exception - is the correct placement of equipment. These should be places with a high level of patency of the population (potential buyers) - shopping and entertainment centers, metro stations and railway stations, underground passages, offices, educational institutions, and so on. By choosing optimal location, the snack machine will pay off within six months!




Vision problems are observed in almost every second person. For many reasons, visually impaired people prefer contact lenses. Therefore, a vending machine for the sale of lenses is a relevant startup for those who are taking their first steps in entrepreneurship and do not operate with impressive capital. The cost of such machines varies from 150 to 200 thousand rubles, depending on the brand of the model.

Payback - within 5 - 8 months, subject to the successful location of the equipment:

• Gyms and sports complexes.
• Polyclinics.
• Educational institutions and so on.

Lenses are a commodity that can be attributed to expensive products. An infrared sensor installed in the vending machines controls sales - if the goods, for some reason, were not issued to the buyer, then the amount of money will not be debited from the client's credit card. If, for one reason or another, the products are not in demand for a long time, the unit can always be converted for the sale of another product.




The profitability of a lens vending machine can be calculated by simple mathematical operations. The average cost of one lens with an extra charge of 300 - 400 rubles is 600 "wooden". Every month, 100 lenses are sold through such an automatic outlet - a vending machine installed where the level of human traffic is high can increase this figure by several times. So, we multiply 400 by 100 and get 40,000 rubles per month from one unit! Of these, we subtract 10,000 rubles for renting the area occupied by the machine, tax, maintenance and get 30,000 rubles of net income!

Soda water vending machine

In terms of cost-benefit ratio, the good old "soda" vending machine business is considered profitable. The cost of machines is in the range from 75 to 200 thousand rubles.

1. The cost of one glass of simple "soda" is 10 rubles. Taking into account the sale of 50 cups per day, we get 15,000 rubles per month.
2. The cost of one glass of water with syrup is 20 rubles. Taking into account the sale of 150 cups per day ("soda" with syrup and in Soviet times sold better) we get 90,000 rubles a month.
3. We subtract the monthly costs for ingredients - bottles of water and syrup, tax, rent for the area occupied by the machine, transportation costs, electricity, maintenance. As a result, we get a figure of approximately 65 thousand rubles.

Thus, payback occurs within 4 - 5 months. Naturally, the above figures are the costs and profits from one machine! Machines should be installed in places where the level of traffic is at least 2,000 people per day, then in the winter period the sale will be at least 100-150 cups of "soda" per day.

Fact! This direction in the business of vending machines is quite free - the demand is not satisfied with the proposals. Even in Moscow, only half a thousand of such units were installed, while under the Union in Zlatoglavaya there were 10,000 vending machines selling the famous “soda” for 3 kopecks with syrup and 1 kopeck for a glass with ordinary gas water.




Ice cream vending machines

The sale of cold treats through vending machines is a relatively young vending trend that is steadily gaining popularity. The unusual process of serving ice cream with a pump arm, which can be observed through the transparent front wall of the machine, is a real show, especially fascinating for children!

The vending machine sells ready-made ice cream in the following form:

• In horns.
• In briquettes.
• Eskimo on sticks.
• Cold ice.

Depending on the brand of the model, the capacity of the unit can reach up to 500 portions and over 10 types of cold treats! The average price of ice cream vending machines ranges from 150 thousand rubles.

Fact! In the event of a blackout, enhanced product freezing keeps the goods in the machine usable for 12 hours!




Another positive characteristic of such units is the occupied area of ​​​​only 1 m2, which allows you to install machines in a wide variety of places.

For example, where the flow of people exceeds 2,000 people per day:

• Railway, air and bus stations.
• Shopping and entertainment centers.
• Educational establishments.
• Cinemas, museums and so on.

The relatively small dimensions of such machines also help to reduce the rent for a trading place, which even in the most passing place will not exceed 10 thousand rubles a month. With an average cost of 50 rubles per serving, you can count on 30 sales per day (the machine works around the clock). Accordingly, the monthly revenue will be 45,000 rubles. Of this amount, 35% or 15,000 rubles is the net profit of the entrepreneur.

Based on these figures, we get - the machine will pay off within 10 months.

Photo kiosk as a business

A metal case with a built-in computer for viewing photographic images, a printer for printing, connectors for connecting various digital media, a bill acceptor and a device for issuing a check - a photo kiosk, the cost of which varies depending on the model within 4-9 thousand North American dollars. The function of replenishing a mobile phone account, as in terminals, allows the owner of the machine to have additional income.

The main functions of the photo kiosk include:

1. Recording of this or that information on a digital medium.
2. Editing photographic images.
3. Photo printing.
4. Acceptance of money for payment mobile communications and Internet providers.




Like the terminals that accept payments for various services, the photo kiosk has an Internet connection, which allows its owner to control the operation of the unit from a distance - the number of transactions made by the machine, the consumption of materials, ink, receipt tape, and so on.

The demand for such machines is observed in megacities, as well as in resort cities, where tourists are in a hurry to quickly get a photo of a memorable place and similar images.

Photo kiosks are usually installed in the following places:

• Shopping and entertainment centers.
• Hotels, hotels.
• Restaurants.

The payback period and profitability of a photo kiosk can be seen in the following example - for example, the cost of a machine is 5,000 conventional units. The average photo print rate per month is 1,500 images. The cost of one image is 32 cents, while the cost price is 15 cents.

Accordingly, we multiply 17 cents by 1,500 photos and receive an income of 255 North American rubles per month. To this amount, you need to add another 300 dollars - a percentage of replenishing the account of mobile devices and paying for the Internet. As a result, we have the figure of $ 555, from which we subtract the cost of renting retail space (1.5 m2), taxes, source materials, which in total will be 50 conventional units. The remaining $500 is net profit, showing that the payback of the photo kiosk comes within 10 months.

Such vending units are very popular on popular tourist routes - for a small fee, a traveler receives a souvenir coin packed in a plastic bag with the emblem of the city, sights and the like. Moreover, the process itself resembles a kind of game, which captures tourists even more! They are installed in places where the flow of people is at least 2,000 people per day - airport and bus stations, railway stations, shopping and entertainment centers, recreation parks, and so on.




Vending machines for the sale of souvenir coins have four chutes, where minted coins of 4 types are placed. Each chute holds 30 souvenir coins.

1. The cost of the machine varies within 60,000 rubles.
2. The cost of a souvenir coin is 40 rubles.
3. Souvenirs are sold at 100 rubles apiece.

By obvious calculations, we see that the payback of such a unit comes in 1 - 2 months!

Kvass vending machines

The cold season is over. There are hot days ahead and unbearable thirst, a priori arising in people who want to drink a glass of another traditional refreshing drink! Therefore, kvass vending machines are a great idea to start a business. Moreover, with a competent approach, investments will pay off within 4-5 months ( summer season), and if you make an effort, you can get a net profit! The next season will bring only profit!

Based on the figures below, it is easy to calculate the profitability of the vending business for kvass:

1. The cost of the unit is from 140,000 rubles.
2. The capacity of the machine is 100 liters of kvass, which it serves to customers from standard kegs of 20 or 50 liters.
3. Taking into account the use of 200 ml cups, a single filling of the machine is enough for 500 portions of the drink. The unit holds 600 cups.

Through simple calculations, we see the payback and profitability of this business. Even with the condition of the cost of renting a trading platform for a machine, tax, and so on.




The temperature of the drink is maintained at a constant level by a special cooling element installed in the machine. In addition, it is possible to offer potential buyers both carbonated and traditional kvass, significantly expanding the clientele. Can be installed on the unit remote control and monitor the operation of the machine from a distance - using SMS alerts.

Regarding the location of the machine, here are recommendations, as for all vending machines, next to the flow of people. If this is some kind of trading platform, it is better to give preference to a store with glass doors or large windows so that the machine, which can be painted in catchy bright colors, is clearly visible from the outside.

The main attraction of shoe shine vending is a relatively small start-up capital. The cost of the machine ranges from 700 to 1,500 North American "evergreen", depending on which model. There are units that are more expensive, but it makes no sense to purchase them, at least in the early stages of the business.

1. Business, shopping and entertainment centers.
2. Buildings of administrative and state importance.
3. All kinds of stations.

Payback occurs within 1 - 2 months. Of course, it all depends on where the unit is installed. However, this applies to any vending machine. Can be hung on the wall or placed on the floor. Most machines are designed for cleaning leather or suede shoes, but there are combined models.

Attention! All cleaning machines have on their surface (case) free places from control buttons and bills or coin acceptors - on the front or side walls. These surfaces can be used for advertising, which will bring additional income to the owner.




Before you start organizing this type of business, you should study the features of the settlement, the solvency of the population. Vending machines for charging mobile devices are recommended to be placed in cities with a population of at least 500,000 people. They should be installed, like all vending machines, in places with the greatest flow of people and the ability to connect to the power grid - stations of all types, as well as gas stations. The minimum starting capital is from 35,000 rubles, where 30,000 rubles will be the cost of a simple machine with 6 connectors.

The principle of operation is simple:

1. The client plugs his mobile device, laptop, multimedia player, and the like into the appropriate connector.
2. Pay for the required time.
3. After the beep, he turns off his device.




Depending on the solvency of the population, the cost of 10 minutes of charging can vary from 10 to 50 rubles. With a successful location of the machine and active promotional activities, it can give from 15,000 to 40,000 rubles a month. If we take the minimum figure, then minus the cost of renting retail space, tax, maintenance, the entrepreneur's net income will be 9-10 thousand rubles a month. Thus, payback occurs within 4 - 5 months.