We would like to acquaint you with our new product. Phrases to attract customers and how to use them. The company presents to you ...
According to the British Direct Marketing Association, every pound invested in email marketing in 2015 generated 38 pounds in revenue. Want to achieve the same results but don't know how to write a letter to a client? Then use the bestsamples of letters to clients, which we have collected for you in this review.
How to write a letter to a client correctly
You think about customers all the time, but it's not reciprocal. To grab their attention and stay ahead of the competition, you need to regularly remind yourself. Emails do an excellent job of this. According to the authors of the Pipedrive blog, there are a few tricks that can work in your favor:
- Patience and patience again. Lead the prospect to the deal gradually by sending them regularly.
- Agree on a strategy in sending letters to clients with the marketing department, so as not to be too annoying and not to clog the client's box with repeated information.
- Use a CRM system. It will simplify the technical side of communication with clients and speed up the work with mail.
CRM-system is a convenient program that helps to keep track of clients and transactions, records all calls, and also helps to conveniently organize correspondence with the client. For example, the program integrates with the mail service (you can connect an unlimited number of mailboxes) and allows you to save the history of correspondence directly in the counterparty card. If a new client has written to you, then you can create a deal card directly from the incoming letter.
Letters to clients: examples and finished samples
We have compiled a selectionbusiness letters to clients,which you can take as a sample. You just need to add details to them.
1. Are you emailing a potential client for the first time? Send this short message:
Letter subject: Perhaps you are our new client
Hello, [Name].
we [brief information about the company].
If this interests you, I am ready to discuss the possibility of cooperation. Let us know at what time it would be convenient for you to call.
[Signature]
2. Tell the prospect about successful experience cooperation with its competitors:
Letter subject: Keep up with the competition
Hello, [Name].
We successfully work with [competitor to X and Y] in [field of activity] already [so much time] and together we achieved good results. You can find detailed information about them here [link to case / review].
We will be glad if you join us.
[Signature]
3. If at a business event you received contacts of potential customers, send themletter of offer suchsample:
Letter subject: More about our company
Hello, [Name].
I hope you enjoyed it too [event], and I would like to thank you for your interest in [Company name].
I am attaching more detailed information about our company. I will be glad to discuss all your questions by phone.
[Signature]
Reminder letters
4. Some time after sending letters to the client with the offer of services or additional information remind yourself:
Letter subject: Do you want to discuss something?
Hello, [Name].
I hope that you had the opportunity to read my previous letter and get acquainted with [additional information].
Do you have any questions or thoughts on my proposal? I would be happy to discuss them by phone or in person. When will you have time for this?
[Signature]
5. If you can show the effectiveness of your proposal in numbers, then share them in letters to company clients... Facts are better convincing.
Letter subject: A few facts you might not know about [Company name]
Hello, [Name].
I recently sent you a letter about [Company name]and I think we could be helpful [your company].
Our clients are seeing growth [indicate indicators]when using [product and service name]... We also offer [tell about promotions] and [mention other great deals].
If you want to know the details, please let us know and we will agree on negotiations by phone or at a meeting.
I look forward to hearing from you.
[Signature]
6. Offer customers a trial period or free samples. Buyers are more willing to make a deal if they test the product first.
Letter subject: Gift for your company
Hello, [Name].
A few days ago I sent you information about [the product's name] and now I propose to try it in action.
I have created / attached several guest logins / free samples / vouchers that can be used to access / receive [product or service]... Share them with your colleagues. It would be interesting to hear their opinion.
I would be happy to discuss everything in more detail by phone or in person. I am sure we can really be useful to you in [area of \u200b\u200bactivity].
[Signature]
7. If you are not sure that you are in correspondence with an employee authorized to negotiate, ask him to help reach the decision maker:
Letter subject: Hope you can guide me to the right person
Hello, [Name].
A few days ago I sent you a letter about [company or product] and now I doubt that I've come to the right place.
Is it you who make decisions on the question that interests me? If not, could you help me get in touch with the right person in your company?
Waiting for your reply.
8. Use this text of the letter to the client if, after meeting with him, you want to ask his further plans:
Letter subject: Your plans
Hello, [Name].
Thanks for your time. Now I would like to know how you see further discussion of our question.
If you are still interested, please inform us about your plans.
Waiting for your reply.
[Signature]
9. After meeting with the client, remind him of the following negotiation steps:
Letter subject: Action plan for the near future
Hello, [Name].
Thank you for taking the time - today's meeting was very productive. Let me remind you briefly how we proceed next:
[Date]: I will send you [agreement / full set of documents].
[Date]: You will pass on your comments and wishes to me.
[Date]: We will make all final changes and sign the agreement.
If you need to discuss anything before this date, let me know.
10. Make upsuchletter to clientif at the meeting he wanted additional information:
Letter subject: Information on your request
Hello, [Name].
We were glad to meet personally with representatives of your organization. I promised to send you additional information about [question] - they are in the attached file.
I am ready to answer any questions. Feel free to call me at [number] anytime or write to this address.
[Signature]
If the client does not get in touch
11. If the client did not answer the phone call , use the followingsample letter writing:
Letter subject: I could not contact you
Hello, [Name].
I wanted to discuss with you [question], but you are probably busy. Please call me on [number] or let me know when it is convenient for you to call me.
[Signature]
12. Didn't you get through to the client and left him a voice message? Supplement it with the following letter:
Letter subject: Didn't get through to you
Hello, [Name].
I recently called you to discuss [question].
[Signature]
13. If the client is persistently unresponsive across all channels, they may have a lot to do. Use this template - even a very busy person can find a couple of seconds to answer:
Letter subject: Short answer required
Hello, [Name].
Unfortunately, I can not contact you in any way. I believe you are very busy or no longer interested in our services.
Please indicate in your reply suitable option answer:
- Please leave me alone!
- Too busy, email me again in a month, please.
- I will contact you myself.
[Signature]
14. If you want to unobtrusively remind about yourself - share with the client information that will be useful to him:
Letter subject: Helpful information for your business
15. If the client is delaying the payment, remind him of this:
Letter subject: Delay of payment
Hello, [Name].
[Date] I have emailed you the invoice. Payment has not been received yet, so please inquire if your finance department received our invoice? I will re-send it if necessary. I expect payment from you within a week.
Thanks for your help.
[Signature]
These templates will save you time for real customer communication. And to achieve greater effect, automate the creation and distribution of templates through. right now - it's free and only takes a couple of minutes.
Do you read the sales pitch that comes to your email? How many of those sentences you started reading seemed interesting to you? Do you think your business proposal will not suffer the same fate?
You rarely come across a really good and interesting commercial offer ... An offer that is pleasant to read, consider and, of course, agree to cooperate with the company making this offer. For the most part, commercial offers are full of stereotyped phrases that are found in every 2-3 options.
Check your commercial offer for pattern phrases!
Template phrases
- Individual approach
This phrase occurs too often, but what it means - no one will say for sure. What is this individual approach? Tell us about it in your sales proposal.
- Flexible terms of cooperation
What are these conditions? Be more specific: "Discounts up to 30% for regular customers" or "New customers: first delivery as a gift."
- A wide range of products (a wide range of services)
Give specific numbers: "Our assortment includes up to 3,000 items."
- Turnkey installation
It would be better if you add a block with a list of services to your commercial offer or tell you how you work (the process from order to delivery).
- Prices are below market (prices will pleasantly surprise you)
Add price for comparison:
"The average factory price is 6,000. Our price is 5,100!"
Or:
"The average price on the market is 10,000. Our price is 9,200!" - Flexible system of discounts
Give examples of discounts: "When you order over 10,000 rubles, you get a 15% discount."
- Guaranteed quality (European quality)
Tell us what can confirm the quality of your product: research data, statistics, long-term warranty, etc.
- A team of professionals (highly qualified specialists)
Please provide proof of the qualifications of your employees: "Our team does not have employees with less than 5 years of experience."
- Market leader
Show your awards, testimonials, numbers showing your position in the market.
- Many years of experience (rich experience)
And again convincing figures: "For 15 years we have served more than 8,000 customers."
- High level of service (service)
"A personal manager is assigned to each of our clients."
- Reliable company (reliable supplier)
Show proof of your company's credibility: famous customer logos, damage-back guarantee, money-back guarantee, and more.
- We offer (we are ready to offer ...)
Replace the words “offer”, “ready to offer” with the calls “consider”, “order”, “download”, “go to the site”, etc.
- From the best Russian manufacturers
Why not list the names of these same manufacturers? It sounds much more convincing!
And now a question for filling!
How many times does the word “we” appear in your offer, and how many times does “you” appear? If “we” is more common, then the offer does not disclose the benefits that the client receives in cooperation with you, and without this there is no good commercial offer.
I am writing to you - what more? What else can I say?
Have you ever thought that many commercial offers can be easily "related" with the famous phrase from Tatyana's letter to Onegin ?!
Yes, yes ... Some "compilers" of the CP sincerely believe that the very fact of writing and sending the result of their work should explain to the recipient the essence of the proposal.
But times have changed long ago. As, however, the attitude towards the letters themselves has changed.
Remember, if earlier letters were perceived with enthusiasm, they were necessarily read, carefully stored, then the situation looks different today ...
A colossal flow of information, tons of letters and commercial offers, most of which do not even open.
Waste baskets have become the most commonly used "item" when receiving and sorting mail.
Paradox! The number of letters has increased, but the desire to open them has sharply decreased. Moreover, to a truly critical norm, which already borders on the mark "0" - with isolated cases (with those when a VERY hot offer comes in).
But that's not all ...
It is truly surprising that even those lucky ones who managed to "break through" through the thorns of unwillingness to open a letter fail from the very first lines of reading by the addressee.
It's a shame. Such hard way the passage of the CP from the creator to the recipient abruptly ends at the very beginning of the reading. Although, is it any wonder ?! After all, the "sabotage squad" of clichés, blurry data, wateriness, mockery, ornate phrases is working regularly for the benefit of regular replenishment of the trash can.
Alas! We cannot connect our charm, facial expressions and gestures of a business person, confidence of voice presentation to written speech.
So let's take matters into our own hands and real examples proposals for cooperation with the company we will expose the "saboteurs" who are actively subversive from the very first lines of reading the CP.
10 phrases you can't start a commercial offer with
1. The company presents to you ...
The _____ company is proud to present you the most anticipated new product of this winter in the market of electronic goods and sensory devices, fashion clothes and accessories _____!
Starting a compred with the introduction of new products is not a very good move (especially for cold CPs). Are you sure that the client is aware that the offered product is vital to him ?! What makes you think that the name of some kind of "debutant", which is insignificant for him, may interest him at all ?!
2. Offer of cooperation for ...
Cooperation offer for interior showrooms, designers and architects!
Tell me honestly, do you have any unpleasant sensations with the word "cooperation" ?! The facelessness associated today, perhaps, with obsession. One of the most lethal phrases at the start of the command post is a frontal attack, and with the help of an empty bucket. Plus, there is a massive effect (the addressee is not the only one, but one of many).
3. Our company is ...
_____ is a dynamic, constantly evolving company. Individual scheme of work with the client, fast and convenient courier delivery ...
Aerobatics! This is 5 points on a five-point scale of ignorance in the preparation of the commercial proposal.
Who is interested in your company now, besides yourself ?! The client's benefit is important, not your capabilities. Who will read the list of still very dubious merits of a company unknown to him?
4. We suggest that you familiarize yourself with our offer ...
The _____ company expresses its gratitude and invites you to familiarize yourself with the commercial offer.
An absurd expression of the opening thought. Appreciation is, of course, good, and it works in a certain way. But the proposal to familiarize yourself with the proposal - enters into a stupor.
Please tell me why, in this case, not offer to get acquainted with the specifics (with the essence of the commercial proposal itself, for example, with specific numbers that will interest the recipient) ?!
5. The company provides services ...
Organization _____ provides services for the supply of cedar seedlings and other planting material for landscaping adjacent territories.
Surely the addressee will be sincerely happy for your organization, but let me - where is his attention ?! Where did you get the idea that the direction of your activity, painted in detail, and at the very beginning of the commercial proposal, should intrigue the client, forcing him to postpone all affairs in order to read it to the end?
6. We are interested ...
We are interested in reliable partners and regional dealers.
7. Welcome to the company ...
Welcome to _____, the official dealer and supplier of the legendary LLC _____ for the extraction of natural table water of underground origin.
Not the worst option to start a commercial proposal with. A gentle and unobtrusive greeting, sometimes it is quite acceptable. But! Why is there so little attention to the client?
Many commercial proposals are so selfish that from beginning to end only the "merits" of the sending company can be considered in them. Try to avoid selfish introductory phrases.
8. Dear future partners ...
Dear colleagues and future partners! We offer a new service that will undoubtedly interest you.
Isn't it too self-confident ?! What did you understand from what you read ?! We are absolutely NOTHING. Someone offers us something. And for some reason this someone is sure that this is something we need. You will break your tongue while you speak.
Here is about the same "brain explosion" occurs in the head of the recipient, who will read such faceless and watery surfaces. Why bother ?! The ballot box is such a KP!
9. Trust us ...
Entrust us with preparing and holding a holiday for your company.
As they say, right off the bat. Starting with a request, rather than a specific proposal, is a risky and largely unsuccessful move. It is not advisable to openly ask for "trust" from the client. This feeling should automatically form in him after studying your proposal.
10. Our company applies ...
_____ Innovative Marketing Agency applies complex marketing research and deals with complex consulting projects that ordinary companies do not undertake - specially developed methods and individual solutions require high professionalism and rich experience.
In our opinion, comments are unnecessary here!
A reasonable question arises - how is it right? Where, then, should the compred begin?
It's simple. The beginning of a commercial offer should clearly and concisely reflect the benefits of the recipient, and not goods, services, or even worse - the "format" of the work of the sending company itself.
Of course, there is no single template for creating an effective CP. But there are certain rules, following which you can get closer to achieving the desired results.
And one of these rules says:
Initially, the commercial proposal needs to be focused on the client - on his needs, interests, problems, hobbies, tasks, dreams.
P.S. We know exactly where to start. That is why the commercial proposals developed by us give results, and do not fill up the trash cans.
Customer wishes
The family that will live in this house consists of two people: husband (60 years old), wife (58 years old). Retired husband, accountant wife. They are very active and sociable people, they love to travel and receive guests. Based on the current situation and the characteristics of the object, the customer expressed some wishes for the formation of the interior. Create understandable functional interior, not overloaded with unnecessary details and structures, to preserve the original layout of the house as much as possible, this is what the customer plans. The style was chosen modern, starting from classic style... The customers wished to make a cozy living room for receiving many guests, in the living room the owners will have the opportunity to share their impressions. Also, wishes were expressed about the stairs, since old construction stairs was dangerous and inconvenient. I was presented with a large analog range in style, and we settled on the "modern" style. Analogues are presented in Appendix B.
Relevance of the topic, and the main tasks and goals of the work
The main and main goals in any design project are: aesthetics, novelty and functionalism.
For example, it is known that the novelty of a design "Product" has two sides: pragmatic (when utilitarian, consumer or constructive qualities are improved) and artistic (if only or mainly form indicators change - configuration, color, texture, etc.). It is clear that in both versions a new product appears, a new state of the environment, which, like everything new, certainly attracts. And if the novelty to all of the above will include functionalism (calculated as much as possible and in detail), and, to top it off, the project is aesthetic, then any design can be considered complete in the full sense of the word.
To make sure whether the project meets the main features of the design presentation of the work, you need to go through such concepts as: aesthetics, novelty, functionalism.
- 1) Aesthetics thinks in terms of: beautiful, ugly, in which proportions, consonances of colors, tones, textures, and other components of object design are always objectively embodied.
- 2) The novelty of the interior: identifying standards through the analysis of dining room analogues different types and building on this basis through the conclusions of the new project.
- 3) Functionalism: a similar work with analogs, relevant literature to identify, within a given theme, functional features and apply them to the interior.
Introduction …………………………………………………………………… ... 3
Custom-made furniture in the "Shlyager" furniture studio ………………………… ... 5
About the company ………………………………………………………………… ..4
About the customer …………………………………………………………………… ..9
2.1. Customer wishes ………………………………………………… ... 9
2.2. Pre-design situation …………………………………………… ... 10
Analysis of similar design solutions ………………………………… ..11
3.1. Analogs of the artistic and imaginative interior design ……………… 11
3.2. Analogues in the planning solution and functional zoning ………………………………………………………………… ..13
3.3. Style-forming interior elements ……………………………… ... 14
Plans ………………………………………………………………… ... 16
Description of the project …………………………………………………………… ..15
4.1.1. Dimensional plan before redevelopment of the apartment ………………… 16
4.1.2. Plan with dimensions of the opening after redevelopment of the apartment ... .... 17
4.1.3. Plan with the arrangement of equipment and flooring ...................... 18
4.1.4. Plan with lighting and ceiling covering ……………………… ... 18
Reamers ……………………………………………………………… .19
Sketches …………………………………………………………………… .20
Conclusion ……………………………………………………………… ..... 23
List of used literature ……………………………………… ... 24
Introduction.
This project was carried out during the industrial practice of the department "Design" gr. 831191. For practical training, I was sent to the furniture studio "Shlyager", where later I received a design assignment.
A draft design for the development of a kitchen interior one-room apartment Tula.
The purpose of this project was to develop a kitchen in a small one-room apartment, taking into account the wishes of customers. The clients are a young couple without children.
The main wishes of the customers were: the presence of a bar counter, a rounded set and the combination of a kitchen with a room. Also, customers presented a certain color scheme in which they want to see the interior of their future kitchen.
Thus, when designing this interior, I completely and completely proceeded from the presence of certain certainties.
I have collected similar design solutions. After discussing some analogs with customers, the project situation became more detailed. Following the wishes of the young couple, the interior was made in warm colors.
1. About the company.
Furniture studio "Shlyager" was created more than 12 years ago and during this time has implemented about 10,000 furniture projects. Thanks to the organization of its own furniture workshop, this company can fulfill the wishes of customers in the shortest possible time. They guarantee the high quality of their products, which they provide thanks to the accuracy of measurements, high-tech production, highly qualified personnel and extensive experience in working with various materials. This approach allows the company to fulfill individual customer orders and produce furniture that fits perfectly into the space of the room, individual, reliable and functional.
Furniture studio "Shlyager" is engaged in the manufacture of sliding wardrobes, cabinet and built-in wardrobes, dressing rooms... The furniture studio makes furniture for kitchens, children's rooms, hallways, living rooms and bedrooms. In addition, implement individual projects business furniture such as reception desks, dividing partitions.
The main regions of work are Tula and the Tula region, Moscow and the Moscow region.
In addition, the Shlyager furniture studio works with customers in almost all regions of Russia.
