We would like to introduce you to our new product. Phrases to attract customers and how to use them. The company presents you…
According to the British Direct Marketing Association, every pound invested in email marketing in 2015 generated a return of 38 pounds. Want to achieve the same results, but do not know how to write a letter to a client?Then use the bestsample letters to clientswhich we have collected for you in this review.
How to write a letter to a client
You think about customers all the time, but it's not mutual. To capture their attention and get ahead of your competitors, you need to regularly remind yourself of yourself. Emails are excellent at this task. According to the authors of the Pipedrive blog, there are a few tricks that can work in your favor:
- Patience and more patience. Bring the potential buyer to the deal gradually by regularly sending him .
- Agree on a strategy in sending letters to clients with the marketing department, so as not to be too intrusive and not clog the client's mailbox with repeated information.
- Use a CRM system. It will simplify the technical side of communication with clients and speed up the work with mail.
A CRM system is a handy program that helps keep records of clients and transactions, records all calls, and also helps to conveniently organize correspondence with a client. For example, the program integrates with the mail service (you can connect an unlimited number of mailboxes) and allows you to save the history of correspondence directly in the counterparty card. If a new client wrote to you, then you can create a deal card directly from the incoming letter.
Letters to clients: examples and ready-made samples
We have compiled a selectionbusiness letters to clientswhich you can take as a sample. All you have to do is fill in the details.
1. Are you writing to a potential client for the first time? Send this short message:
Letter subject: Perhaps you are our new client
Hello, [Name].
We [brief information about the company].
If you are interested, I am ready to discuss the possibility of cooperation. Let us know what time it would be convenient for you to call.
[Signature]
2. Tell the potential client about successful experience cooperation with its competitors:
Letter subject: Keep up with competitors
Hello, [Name].
We have been successfully working with [competitor X and Y] V [field of activity] already [so much time] and together they achieved good results. You can find detailed information about them here [link to case/review].
We will be glad if you join us.
[Signature]
3. If you received contacts of potential clients at a business event, send themoffer lettersuchsample:
Letter subject: More about our company
Hello, [Name].
I hope you liked it too [event] and would like to thank you for your interest in [Company name].
I am attaching more detailed information about our company. I will be glad to discuss all your questions by phone.
[Signature]
Reminder letters
4. Some time after sending letters to the client offering services or additional information remind yourself:
Letter subject: Do you want to discuss something?
Hello, [Name].
I hope you have had the opportunity to read my previous letter and learn more about [additional information].
Do you have any questions or thoughts on my proposal? I would be happy to discuss them by phone or in person. When will you have time for this?
[Signature]
5. If you can show the effectiveness of your proposal in numbers, then share them in letters to company clients. Facts convince better.
Letter subject: A few facts you might not know about [Company name]
Hello, [Name].
I recently sent you an email about [Company name] and I think we could be useful [your company].
Our clients are seeing growth [specify indicators] when used [name of product and service]. We also offer [tell about promotions] And [mention other great deals].
If you want to know the details, please let us know, and we will agree on negotiations by phone or at a meeting.
I look forward to an answer.
[Signature]
6. Offer customers a trial period or free samples. Buyers are more willing to make a deal if they test the product first.
Letter subject: Gift for your company
Hello, [Name].
A few days ago I sent you information about [the product's name] and now I propose to try it in action.
I have created/attached some guest logins/free samples/vouchers that can be used to access/receive [product or service]. Share them with your colleagues. It would be interesting to hear their opinion.
I would be happy to discuss everything in more detail by phone or in person. I'm sure we can really be of service to you in [field of activity].
[Signature]
7. If you are not sure that you are corresponding with an employee authorized to negotiate, ask him to help you reach the decision maker:
Letter subject: I hope you can direct me to the right person
Hello, [Name].
A few days ago I sent you an email about [company or product] and now I doubt that I turned to the address.
Are you the one who decides on the issue that interests me? If not, could you help me get in touch with the right person in your company?
Waiting for your reply.
8. Use this text of the letter to the client if, after meeting with him, you want to ask him about his future plans:
Letter subject: your plans
Hello, [Name].
Thank you for your time. Now I would like to know how you see the further discussion of our issue.
If you are still interested, please let us know about your plans.
Waiting for your reply.
[Signature]
9. After meeting with the client, remind him of the following negotiation steps:
Letter subject: Action plan for the near future
Hello, [Name].
Thank you for taking the time - today's meeting was very productive. Let me briefly remind you how we will proceed:
[Date of]: I will send you [contract/full set of documents].
[Date of]: You will give me comments and wishes.
[Date of]: We will make all final changes and sign the agreement.
If you need to discuss anything before that date, let me know.
10. Make upsuchletter to the clientif at the meeting he wanted to get additional information:
Letter subject: Information on your request
Hello, [Name].
We were glad to meet personally with representatives of your organization. I promised to send you additional information about [question]- they are in the attached file.
Ready to answer any questions. Feel free to call me at [number] at any time or write to this address.
[Signature]
If the client does not contact
11. If the client did not answer the phone , use the followingletter writing sample:
Letter subject: Couldn't contact you
Hello, [Name].
I wanted to discuss with you [question] but you are probably busy. Please call me at [number] Or let me know when it's convenient for you to call me.
[Signature]
12. Didn't get through to the client and left him a voice message? Complete it with the following letter:
Letter subject: Didn't call you
Hello, [Name].
I called you recently to discuss [question].
[Signature]
13. If a client persists in not responding through all channels, they may have a lot to do. Use this template - even a very busy person can find a couple of seconds for an answer:
Letter subject: Short answer required
Hello, [Name].
Unfortunately, I can't get in touch with you. I believe that you are very busy or no longer interested in our services.
Please indicate in your reply suitable option response:
- Please leave me alone!
- Too busy, text me again in a month please.
- I will contact you myself.
[Signature]
14. If you want to unobtrusively remind yourself of yourself, share information with the client that will be useful to him:
Letter subject: Helpful information for your business
15. If a client is late with payment, remind him of this:
Letter subject: Delay of payment
Hello, [Name].
[Date of] I sent you an invoice by email. Payment has not yet been received, so please inquire if your finance department has received our invoice? If necessary, I will send it again. I expect payment from you within a week.
Thank you for your help.
[Signature]
These templates will save you time for real communication with clients. And to achieve greater effect, automate the creation and distribution of templates through . right now - it's free and only takes a couple of minutes.
Do you read commercial offers that come to your e-mail? How many of the sentences you started reading seemed interesting to you? Do you think your commercial proposal will not suffer the same fate?
You rarely come across a really good and interesting commercial offer… An offer that is pleasant to read, consider and, of course, agree to cooperate with the company making this offer. For the most part, commercial offers are full of template phrases that are found in every 2-3 options.
Check your offer for template phrases!
Template phrases
- Individual approach
This phrase occurs too often, but no one can say for sure what it means. What is this individual approach? Tell us about it in your commercial offer.
- Flexible terms of cooperation
What are these conditions? Be specific: "Up to 30% discount for regular customers" or "New customers: first delivery as a gift."
- Wide range of products (wide range of services)
Give specific figures: “Our assortment includes up to 3,000 items of goods.”
- Turnkey installation
It would be better if you add a block with a list of services to your offer or tell how you work (the process from order to delivery).
- Prices below market (prices will pleasantly surprise you)
Add price to compare:
“The average factory price is 6,000. Our price is 5,100!”
Or:
“The average price in the market is 10,000. Our price is 9,200!” - Flexible system of discounts
Give examples of discounts: "When ordering more than 10,000 rubles, you get a 15% discount."
- Guaranteed quality (European quality)
Tell us about what can confirm the quality of your product: research data, statistics, long-term warranty, etc.
- Team of professionals (highly qualified specialists)
Provide evidence of the qualifications of your employees: “There are no employees in our team with less than 5 years of experience.”
- Market leader
Show your awards, certificates, figures showing your position in the market.
- Many years of experience (rich experience)
And again convincing figures: "For 15 years we have served more than 8,000 customers."
- High level of service (service)
“A personal manager is assigned to each of our clients.”
- Reliable company (reliable supplier)
Show evidence of your company's reliability: famous customer logos, damage return guarantee, money back guarantee, and more.
- We offer (we are ready to offer...)
Replace the words “offer”, “ready to offer” with calls “consider”, “order”, “download”, “visit the site”, etc.
- From the best Russian manufacturers
Why not mention the names of these same manufacturers? After all, it sounds much more convincing!
And now for the backfill question!
How many times does the word “we” appear in your sales pitch, and how many times does “you” appear? If “we” is more common, then the proposal does not reveal the benefits that the client receives when working with you, and without this there is no good commercial offer.
I am writing to you - what more? What else can I say?
Have you ever thought that many commercial offers can be easily “related” to the well-known phrase from Tatiana’s letter to Onegin?!
Yes, yes ... Some "compilers" of the CP sincerely believe that the very fact of writing and sending the result of their work should explain the essence of the proposal to the recipient.
But times have long since changed. As, however, the attitude towards the letters themselves has changed.
Remember, if earlier letters were received with enthusiasm, they were read, carefully stored, the situation today looks different...
A colossal flow of information, tons of letters and commercial offers, most of which are not even opened.
Waste bins have become the most frequently used "item" during the receiving and sorting of mail.
Paradox! The number of letters has increased, but the desire to open them has dropped sharply. And up to a truly critical norm, which already borders on the “0” mark - with isolated cases (those when a VERY hot offer comes in).
But that's not all...
It is truly surprising that even those lucky ones who managed to “break through” through the thorns of reluctance to open a letter fail already from the first lines of reading by the addressee.
It's a shame. Such hard way the passage of the CP from the creator to the recipient suddenly ends at the very beginning of reading. However, should we be surprised? After all, the “sabotage squad” of clichés, blurry data, wateriness, lowing, ornate phrases is working properly for the benefit of regular replenishment of the wastebasket.
Alas! We cannot connect our charm, facial expressions and gestures of a business person, the confidence of voice presentation to written speech.
So let's take matters into our own hands and real examples proposals for cooperation with the company, we will expose the "saboteurs" who are actively engaged in subversive activities from the very first lines of reading the CP.
10 phrases with which you can not start a commercial offer
1. The company presents you…
_____ Company is proud to present you the most anticipated new product of this winter in the market of electronic goods and touch devices, fashion clothes and accessories _____!
Starting a compred with the introduction of new products is not a very good move (especially for cold CPs). Are you sure that the client is aware that the proposed product is vital for him?! What makes you think that the name of some “debutant” that means nothing to him can interest him at all ?!
2. Proposal for cooperation for…
Cooperation offer for interior salons, designers and architects!
Tell me honestly, do you have any unpleasant sensations with the word "cooperation"?! Facelessness, associated today, perhaps, with obsession. One of the most lethal phrases at the start of the CP is a frontal attack, and with the help of an empty bucket. Plus to everything - the effect of mass character (the addressee is not the only one, but one of many).
3. Our company is…
_____ is a dynamic, constantly evolving company. Individual scheme of work with the client, fast and convenient courier delivery…
Aerobatics! This is 5 points on a five-point scale of ignorance in the preparation of the CP.
Who is interested in your company now, except for yourself?! The client is interested in his benefit, not your capabilities. Who will read the list of still very dubious merits of a company unknown to him?
4. We invite you to familiarize yourself with our offer ...
The company _____ expresses its gratitude and invites you to familiarize yourself with the commercial offer.
An absurd expression of the introductory thought. Appreciation is, of course, good, and it works with a certain approach. But the offer to get acquainted with the offer - introduces into a stupor.
Tell me, please, why not, in this case, offer to get acquainted with the specifics (with the essence of the CP itself, for example, with specific figures that will interest the recipient)?!
5. The company provides services ...
Organization _____ provides services for the supply of cedar seedlings and other planting material for landscaping the surrounding areas.
Surely the addressee will sincerely rejoice for your organization, but excuse me - where does his attention come from?! What makes you think that it is written in detail, and at the very beginning of the CP, the direction of your activity should intrigue the client, forcing them to put aside all their affairs in order to read it to the end?
6. We are interested…
We are interested in reliable partners and regional dealers.
7. Welcome to the company…
Welcome to _____, the official dealer and supplier of the legendary _____ LLC for the extraction of natural table water of underground origin.
Not the worst option with which to start a commercial offer. A soft and unobtrusive greeting, sometimes it is quite acceptable. But! Why is there so little attention paid to the customer?
Many CPs are so selfish that from beginning to end, only the “merits” of the sending company can be seen in them. Try to avoid selfish introductory phrases.
8. Dear future partners…
Dear colleagues and future partners! We offer a new service, which, of course, may interest you.
Isn't it too self-confident?! What did you understand from what you read? We are absolutely NOTHING. Someone offers us something. And for some reason, this someone is sure that this is something we need. You will break your tongue while you speak.
That's about the same "brain explosion" occurs in the head of the recipient, who will read such featureless and watery smooth surface. Why stress?! In the urn such a KP!
9. Trust us...
Entrust us with the preparation and holding of a holiday for your company.
As they say, right off the bat. Starting with a request rather than a specific offer is a risky and mostly disastrous move. It is not desirable to openly ask for "trust" from the client. This feeling should automatically form in him after studying your proposal.
10. Our company applies…
Innovative Marketing Agency _____ applies complex marketing research and deals with complex consulting projects that ordinary companies do not undertake - specially developed methods and individual solutions require high professionalism and rich experience.
In our opinion, comments are superfluous here!
A reasonable question arises - what is the right way? Where, then, to start the compred?
Everything is simple. The beginning of a commercial offer should clearly and concisely reflect the benefit of the recipient, and not goods, services, or even worse - the “format” of the work of the sending company itself.
Of course, there is no single template for creating an effective CP. But there are certain rules, following which you can get closer to achieving the desired results.
And one of those rules is:
Initially, the KP needs to be oriented to the client - to his needs, interests, problems, hobbies, tasks, dreams.
P.S. We know exactly where to start. That is why the commercial offers developed by us give results, and do not fill up wastebaskets.
Customer's wishes
The family that will live in this house consists of two people: husband (60 years old), wife (58 years old). The husband is retired, the wife is an accountant. They are very active and sociable people, love to travel and receive guests. Based on the current situation and the characteristics of the object, the customer expressed some wishes for the formation of the interior. Create understandable functional interior, not overloaded with unnecessary details and structures, to preserve the original layout of the house as much as possible, that's what the customer plans. The style was chosen modern, starting from classical style. The customers wished to make a cozy living room to receive many guests, in the living room the owners will have the opportunity to share their impressions. Wishes were also expressed regarding the stairs, since old design stairs was dangerous and inconvenient. I presented a large analog series in style, and we settled on the “modern” style. Analogues are presented in Appendix B.
The relevance of the topic, and the main tasks and goals of the work
The main and main goals in any design project are: aesthetics, novelty and functionalism.
For example, it is known that the novelty of a designer “Product” has two sides: pragmatic (when utilitarian, consumer or constructive qualities are improved) and artistic (if only or mainly form indicators change - configuration, color, texture, etc.). It is clear that in both versions a new product appears, a new state of the environment, which, like everything new, certainly attracts. And if the novelty to all of the above will include functionalism (calculated to the maximum and in detail), and to top it all off, the project will be aesthetic, then any design can be considered complete in the full sense of the word.
To make sure that the project meets the main features of the design presentation of the work, you need to go through such concepts as: aesthetics, novelty, functionalism.
- 1) Aesthetics thinks in terms of: beautiful, ugly, in which proportions, consonances of colors, tones, textures, and other components of object design are always objectively embodied.
- 2) Novelty of the interior: identification of standards through the analysis of analogues of canteens various types and building on this basis through the conclusions of a new project.
- 3) Functionalism: similar work with analogues, relevant literature to identify, within a given topic, functional features and apply them to the interior.
Introduction………………………………………………………………………...3
Furniture to order in the furniture studio "Schlyager"…………………………...5
About the company……………………………………………………………………..4
About the customer ………………………………………………………………………..9
2.1. Wishes of the customer……………………………………………………...9
2.2. Pre-project situation………………………………………………...10
Analysis of similar design solutions…………………………………..11
3.1. Analogues of the artistic and figurative solution of the interior………………11
3.2. Analogues in terms of planning solution and functional zoning……………………………………………………………………..13
3.3. Style-forming elements of the interior………………………………...14
Plans……………………………………………………………………...16
Description of the project……………………………………………………………..15
4.1.1. Plan with dimensions before redevelopment of the apartment…………………16
4.1.2. Plan with the dimensions of the opening after the redevelopment of the apartment ...….17
4.1.3. Plan with the arrangement of equipment and flooring…………..18
4.1.4. Plan with lighting and ceiling covering………………………...18
Reamers…………………………………………………………………….19
Sketches…………………………………………………………………….20
Conclusion………………………………………………………………….....23
List of used literature………………………………………...24
Introduction.
This project was completed during the internship period of the Department of Design, gr. 831191. For internship, I was sent to the Schlyager furniture studio, where I later received a design assignment.
A draft design for the development of the interior of the kitchen in one-room apartment Tula.
The purpose of this project was to develop a kitchen in a small one-room apartment, taking into account the wishes of customers. The customers are a young couple without children.
The main wishes of the customers were: the presence of a bar counter, a rounded set and the combination of a kitchen with a room. Also, the customers presented a certain color scheme in which they want to see the interior of their future kitchen.
Thus, when designing this interior, I completely and completely repelled the presence of certain certainties.
I made a collection of similar design solutions. After discussing some analogues with customers, the design situation became more detailed. Following the wishes of a young couple, the interior was made in warm colors.
1. About the company.
The Shlyager furniture studio was founded over 12 years ago and during this time has implemented about 10,000 furniture projects. Thanks to the organization of its own furniture workshop, this company can fulfill the wishes of customers in the shortest possible time. They guarantee the high quality of their products, which they provide thanks to the accuracy of measurements, high-tech production, highly qualified staff and extensive experience in working with various materials. This approach allows the company to fulfill individual customer orders and produce furniture that fits perfectly into the space of the room, is individual, reliable and functional.
Furniture studio "Schlyager" is engaged in the manufacture of wardrobes, cabinet and built-in wardrobes, wardrobe rooms. Furniture Studio makes furniture for the kitchen, nursery, hallways, living rooms and bedrooms. In addition, they implement individual projects business furniture, such as reception desks, dividing partitions.
The main regions of work are Tula and the Tula region, Moscow and the Moscow region.
In addition, the Shlyager furniture studio works with customers in almost all regions of Russia.
