Pork meat advertisement. Advertising on your car for money: conditions and pitfalls. Advertising a butcher shop with minimal cost

12.10.2018

Content

Money cannot be superfluous, and therefore many people are constantly looking for ways to earn extra money. A stable passive income is not a bad way to improve your financial situation. There are many ways to get money: investing, deposits, the Internet. However, in order to earn in one of these ways, you need at least luck and initial capital, and as a maximum - financial literacy.

If you do not have either of these, but the desire to earn money prevails, then having a personal car, you can try to receive income from advertising (car wrapping). You won’t be able to become a millionaire in this way, but it’s quite possible to earn money for fuel, garage rent or small current expenses. How to get your own business, which will work almost independently?

Advertising on your car as earnings

• This type of advertising is much cheaper than the Internet, television, radio advertising, banners and billboards.
• Guarantees a large audience coverage. Cars are constantly plying around the city, and the advertised product is seen by many people. Even if the car is in a traffic jam, advertising works. If the advertiser wants to cover a large area, then it is possible to paste over cargo vehicles that perform long-distance transportation.

Benefits for the car owner:

How much do you get paid to advertise on a car?

• Who do you work with. You can conclude an advertising contract directly with the company, or you can act through intermediaries, which are advertising agencies.
• body type. You can pay less for cars, and more for trucks.
• Machine age. How newer car, the higher the cost.
• Appearance. Often, customers pay more for advertising if the car looks unusual, since the rare color and tuning of cars attracts more looks, which means advertising works more efficiently.
• Place of pasting and area. The advertising price must include the parameters of the stickers, the larger they are, the more they pay for them. The location will also affect the price. Advertising on the rear window of the car has one price, on the wings - another.
• PR type. Most often, stickers are made on cars, but they may be asked to place more creative advertising elements, for example, some designs that will naturally cost more.
• City. In big cities, mobile advertising per car is more expensive, in the regions it is cheaper.
• Route. Big influence where exactly the car drives affects the price. If the driver often moves in the center, where there is a large flow of cars and people, then they pay more, for driving outside the city limits - less or not at all. Frequent long-distance trips may cost more.
• Individual rates. Naturally, the price of an advertising company, including a car depends on the advertiser's tariffs currently in effect in the organization. Someone pays a lot, someone - a penny. Tariffs may differ from what time to drive around the city (during rush hour and weekdays - more expensive, at night and on weekends - cheaper).

On average, a vehicle can bring the owner from 500 to 8,000 rubles per month if it is a passenger car, and from 1,000 to 12,000 rubles. will bring to the owner on trucks in St. Petersburg.

How to rent a car for advertising in Moscow

If you are interested in such earnings, then you can proceed to the actions and find an applicant who is ready to place his sticker on your vehicle.

You can search for clients in different ways:

• By own strength. Print a detailed commercial offer and send it to organizations in your city. Do not make a decision for others when choosing companies, send an offer everywhere, let business owners think without your intervention whether advertising on a car is suitable for them or not.
• Through ads. Often, on popular classifieds sites, companies are looking for car owners who are ready to paste over a vehicle with advertising.
• Through an agency. You can contact advertising agencies that provide services to find companies interested in such offers. You need to understand that agencies take remuneration from car owners. This may be a one-time payment or you will have to pay a percentage of the money received from advertising for several months.
• through dedicated networks. There are special sites on the Internet that act as intermediaries between customers and car owners. By registering on such a resource, you can immediately proceed to work. The entire cooperation process is fully automated and secure.
• Through friends. If you have friends who have their own business, then try offering them a personal vehicle as a billboard.

How it works?

Having decided to provide a car for advertising for advertising in any of the ways described above, it's time to proceed to the execution of the transaction. To begin with, the car owner and the advertiser must conclude an agreement, which will spell out all the nuances of cooperation, for example:

• The term of advertising on the car;
• Preferred daily route of the car owner;
• Type and size of the advertisement;
• A specific place for pasting the car;
• How much will the service cost (price per month);
• Terms and method of payment for advertising. The car can be paid daily, weekly, monthly. Payment can be made by card, cash or bank account.

Then, the client develops a sticker layout, which, after approval, you will hang on your vehicle. Be prepared for the fact that the customer may require you to equip your vehicle with a GPS tracker that will monitor your movements and help you calculate the payment correctly.

When all the nuances are agreed upon, you have to drive the car to the service, where specialists will put promotional materials on the rear window or car body. When your vehicle is completely ready, you can start earning.

Letter of the law

Advertising on a car can be anything. Sometimes it is a short informational text describing the service and the advertiser's contact details. Sometimes a client, for example, in Yekaterinburg or Rostov, asks to stick an advertisement on the rear window or body with a bright, flashy picture or a provocative inscription that attracts attention. It happens that you need to place paraphernalia associated with the customer company on the vehicle. But how legal such activity is, is another question.

Advertising on a car for money is not registered anywhere and in no way. You do not need to go to the traffic police and get permission, write an application or warn of your intention to advertise on the vehicle. Carry anything in your vehicle.

On the one hand, the vehicle is your property and you have every right to arrange it the way you want, but:

All these rules are relevant when interacting with the traffic police. And what about the tax?

In fact, you earn on your car, and according to the law, when you earn money, you must pay income tax at a rate of 13%. If you cooperate with specialized services on the Internet on an ongoing basis, then they take over the interaction with the tax authorities. They themselves deduct the necessary amounts and provide declarations. If you work independently, then paying or not paying to the tax is up to you. But, if you are somehow caught in tax evasion, then you will be “hung” as an administrative or criminal violation.

• Law. Your task is to thoroughly study the law on advertising in general and its 20th article in particular. After all, the FAS can fine you and the customer even for incorrect wording of the advertising inscription. And Article 20 of the law is specifically devoted to mobile advertising.
• Agreement. The law requires that an agreement be drawn up between the parties. In addition, it will protect you from unscrupulous customers. Read all the clauses of the contract carefully. They should be formulated as clearly, precisely and understandably as possible.
• Sale. If a decision is made to sell the vehicle, then the contract must either be terminated or re-registered for a new owner.
• Control. Make sure that all manufactured materials do not contradict the rules of the traffic police, as fines will have to be paid on their own. Advertising on a car for money should not provoke controversial situations, offend someone's feelings, and so on. You will be responsible for the consequences.

No matter how easy such earnings may seem, remember that customers carefully choose with whom to cooperate and enter into fairly strict contracts that impose certain obligations on drivers. They may require you to drive a specific number of kilometers daily or move on specific streets. The main thing is that the requirements are economically beneficial to you in the first place, so think carefully and calculate everything before signing the contract.

The butcher shop itself will not interest customers. Even with low competition in the local market, efforts must be made to attract buyers.

In this article, we will look at what methods of promoting a butcher shop are effective. Here you will find practical advice on the promotion of a meat store and photo examples.

Butcher shop: advertising that increases profits

The development of an advertising campaign should be approached with an understanding of the specifics of the business and the target audience. The buyers of a store or meat shop are mostly residents of nearby houses. They will not go to another area to buy groceries, but will look for a store with reasonable prices that is located nearby.

How to Attract Customers to a Butcher Shop: Outdoor Advertising Tools

Outdoor advertising- your first and most effective assistant. Even before the store opens, you need to establish a noticeable and understandable signboard. One look at the store should be clear about its specialization. It is desirable that the sign is illuminated at night. This will ensure the flow of customers in winter time- the highest season for the meat business.

Standers, banners, billboards attract the attention of passers-by. Information about promotions and discounts will make you think about buying meat. It is better to install the pavement sign on the passable part of the sidewalk, not far from the bench. It is desirable that it has an arrow-pointer and a short advertising phrase.

For billboards and banners, choose the nearest place with a large flow of people: busy intersections and public transport stops. Be sure to include the address or directions on the image.

Promotion of a butcher shop: printed matter

The right way to talk about a butcher shop is to print leaflets or flyers. They should contain information about the location of the outlet, assortment, price level, discounts and special offers.

How to send a flyer to a potential buyer? There are several effective ways.

Hire a person to distribute flyers on the street. To do this, it is better to choose a time when people return from work. It is at this point, when they are walking home and contemplating what to cook for dinner, that the idea of ​​buying meat will be tempting.

unsticking announcements at the entrances- an old but proven way. There is little chance that it will be removed immediately. Residents of the house will notice that a new store has opened in the neighborhood.

Leaflets in mailboxes most often thrown away. To draw attention to the text and interest the buyer, print a bright inscription and promise a discount to the bearer of the leaflet.

Why advertising a butcher shop in the media does not help

To run an ad on TV, place an ad in a newspaper, or create a website that occupies top positions, you need a large investment. It is unlikely that they will pay off. Don't waste money on expensive but ineffective advertising.

Search the Internet for city forums where people recommend good stores to each other. This will help attract new customers.

How to attract customers to a butcher shop and increase attendance

Modern man is surrounded by a lot of advertising. How to stand out among the flow of information and interest a potential buyer? Advertise not a store, but something useful that your client will receive:

• The quality of meat products. This required condition for every meat shop. People quickly lose confidence if they come across stale food. This ad needs to be respected.
• Stock. Lowering the price of any type of meat will attract attention and help sell a product that will soon lose its freshness.
• Regular discounts. As the experience of large retail chains shows, happy hour discounts for pensioners and the disabled attract the target audience and increase brand loyalty. The time limit for discounts provides customers in the morning hours when store traffic is low.
• Special offers on holidays. A small discount on a second purchase, a gift bag of spices and other bonuses will remain in the memory of customers and improve your image. The first special offer should be timed to coincide with the opening. This will be a good advertisement and will help you quickly develop a base of regular customers.

Advertising a butcher shop with minimal cost

You can promote any butcher shop, even one that has no customers. The main question is how much you have to spend and whether these investments will pay off. Want to get by with minimal investment? Make your store better.

Clean room, friendly sellers, competent display of goods, low prices, convenient location of the store - this is enough to start the mechanisms "word of mouth". The main thing is to attract at least a few sociable customers, and they will tell their neighbors, friends and acquaintances about your store.

If you have not yet opened a business, consider another option to gain a loyal customer base - buy a butcher shop that has already been open for a certain time. Select ready business popular with the locals. So you get everything you need to work and start earning income on the first day after the purchase.

Find out what butchers and shops are sold in your city:

And what assortment of beef can be made, I mean semi-finished products other than canned food? Cutlets there are minced meat, what else can be done due to the specificity of beef meat? ... With pork, it’s clear that a huge assortment can be made, starting from minced meat and ending with various sausages, but with beef, in my opinion, everything is more difficult ... Who can advise what ...

Here, I found...

By size, natural semi-finished products are divided into portioned, small-sized and large-sized ones.

Portion semi-finished products produced from the most tender muscle tissue, cut across the muscle fibers in the form of one or two pieces of meat total weight 125 g (tenderloin - 250 g).

Portion semi-finished beef products are produced in the following types.

tenderloin- internal lumbar muscles; comes in one piece.

Steak prepared from tenderloin in the form of one piece of pulp without fat, oval or irregularly rounded, 2-3 cm thick.

Fillet differs from a beefsteak with a thickness of 4-5 cm.

Langet, unlike a steak, these are 2 pieces of pulp, almost identical in size and weight, 1–1.2 cm thick.

Steak with a notch - one piece 2-3 cm thick, oval or irregularly rounded, from the pulp of the posterior part. muscle tissue to give it a loose consistency, it is beaten off, and cuts in the form of checkers are made on the surface of the piece, which speeds up the heat treatment.

Entrecote- a piece of meat of an oval-oblong shape, 1.5–2 cm thick with a layer of fat up to 1 cm, prepared from the pulp of the dorsal and lumbar parts.

Beef- this is one and less often 2 pieces of pulp from the lateral and outer layers of the posterior pelvic part, irregular in shape, 2 - 2.5 cm thick.

A portion of small-sized semi-finished beef products, in contrast to portioned ones, consists of finely chopped pieces of meat with a total weight of 125 to 1000 g. Azu, beef stroganoff and goulash can be sold as goods by weight.

Assortment of small-sized semi-finished beef products: azu, beef stroganoff, shish kebab, meat for shish kebab, goulash, frying, stew, soup set.

Azu has the form of cubes or sticks of meat 3–4 cm in size, 10–15 g each, cut from the pulp of the lumbar, dorsal and posterior pelvic parts of the carcass. Portion weight - 125 g.

beef stroganoff, unlike azu, cut into pieces in the form of oblong sticks weighing 5–7 g.

Shashlik prepared from cuttings. Pieces of 30–40 g are strung on a stick, alternating with slices of bacon and onion. The portion includes 110 g of meat, 8 g of pork fat and 7 g of onions.

Meat for barbecue- pieces of tenderloin 30–40 g each, packaged in portions of 250 and 500 g.

Goulash- pieces of pulp, cut from the hem, as well as from the scapular and subscapular parts, 30–40 g each, with a fat content of not more than 10%. Packed goulash in portions of 125 g.

Roast Special- pieces of pulp weighing up to 50 g each, cut across the muscle fibers from the hip and scapular parts, as well as from the chest part (from the 1st to the 5th rib). This semi-finished product is packaged in portions weighing 250, 500 and 1000 g, as well as in portions of an indefinite mass - from 250 to 1000 g.

Roasting- pieces of pulp from the shoulder part and meat trimmings, of an indefinite shape, weighing 10–15 g, containing up to 20% fat and connecting films. Packed in portions of 250 and 500 g.

Stew- meat and bone pieces from 40 to 60 g each, meat with fat and bones should be 50% each. For stew, use the cervical, dorsal, lumbar, sacral and thoracocostal parts.

Soup set differs from stew in that meat and bone pieces have larger size and a mass of 100–120 g. The soup set is packed mainly in 1000 g.

Beef for stewing- meat and bone cuts from the rib part of beef of category I, weighing no more than 200 g, with a bone content of up to 25% of the mass of the semi-finished product.

Large-sized semi-finished products There are two types of beef.

Boneless semi-finished product of the highest grade is prepared from chilled meat of category I from young animals. This is the pulp of the dorsal, lumbar, hip and scapular parts, freed from tendons and rough surface films. A boneless semi-finished product is produced in portions of an indefinite mass - from 250 to 1000 g, as well as packaged in 250, 500 and 1000 g.

cutlet meat- pulp in the form of scraps obtained by cleaning large-sized semi-finished products and bones, or pieces from the cervical and intercostal parts and from the flank. Cutlet meat is used, as a rule, for industrial processing (preparation of chopped semi-finished products).

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Among the food products that are in the greatest demand among Russians, meat products occupy the fourth place, behind dairy products, vegetables and fruits, as well as bakery products. Demand for products is constantly growing. The consumer is becoming an increasingly powerful force in the domestic market. It is the consumer who dictates the rules in the market, determining the range and prices. Meanwhile, he is still not experienced enough, vaguely navigating the unusual variety of varieties and species, does not have pronounced preferences.

In particular, this is clearly manifested in the market of sausages and deli meats, which is very dynamic. It is characterized by a higher level of competition than other food markets.

Sausage producers are forced to work in conditions associated with constant risk. On the one hand, the market for sausages and meat delicacies is very dependent on the supply of meat raw materials, and on the other hand, the characteristics of a meat product as a perishable product leave a certain imprint on the nature of its implementation in terms of consumption. The sale of meat products is territorially limited by the place of production and the regions adjacent to it. The exceptions are large Moscow companies that have a powerful distribution system, such as Campomos, APK Cherkizovsky, Ostankino Meat Processing Plant, Tsaritsyno, Tagansky Meat Processing Plant, Dymovskoe Sausage Production, Velcom, " Sausage plant "Bogatyr". They provide 80% of the sausage market in Moscow. They are the key players.

Traditionally, the most consumed are boiled and smoked sausages, sausages, sausages. Sausage can be considered a kind of barometer of the well-being of the population. In times of stability and improvement of the economic situation, the consumption of sausages increases, the situation in Russia worsens - the demand for sausages decreases. Over the years of the existence of domestic sausage production, a certain culture of consumption of sausages by the population has developed.

“My friends and I are going to the dacha this weekend. So we decided to fry some sausages. They turn out very tasty when cooked over the fire. For nature - barbecue, for the holiday - meat delicacies, for every day - boiled sausage and sausages. Everything is high quality and relatively inexpensive. Fast, tasty, satisfying, inexpensive.” This is what you can hear from domestic consumers in most cases.

In the overall structure of meat consumption, the share of sausages, incl. gourmet products in Moscow account for 40%. Of these, 33% accounted for the consumption of boiled sausages and 30% for the consumption of sausages and sausages. Consumption of deli meats accounts for 7-13%. At the same time, with the growth of incomes of the population, the demand for the consumption of meat delicacies increases. Delicacies begin to be consumed not only on the occasion of the holiday, but also from time to time, when "you want something tasty."

The tastes of the consumer over time become selective and they have to be taken into account not only in the near future, but also in the future. The times when any product could be pushed off to the consumer are gone.

As incomes rise and living standards rise, the demand for deli products increases. However, the consumer always has to make a choice, because there are a large number of different brands and types of delicacies on the market. "Whom to choose? What to prefer? Is it tasty?” In the premium segment great importance has the quality of the products offered. When choosing, price fades into the background.

How to win over the consumer of the premium segment, especially when the main activity is mass-market products?

Behind last years domestic producers of meat products began to use the experience of competitors from abroad and began to pay more attention to the design of their products. A colorful shell began to be used, which made it possible to increase the shelf life, piece products (produced in standard weights) became widespread. This makes domestic products more competitive.

The volume of the Russian market for products of the meat processing industry in physical terms reaches about 1.65 million tons per year. The ratio of products of different price niches changes annually towards an increase in expensive products. Meat/sausage products in the expensive segment account for about 20% and its share increases annually by 2-3%. It would seem that the situation in the country is changing, economic well-being is changing towards improvement.

The demand for gourmet products is increasing, but a certain culture of delicacy consumption has not yet developed, and the consumer cannot set priorities among the main producers; he is lost in the abundance of products offered to him.

In order to successfully compete in the deli meat market, the manufacturer must take into account the market features:

1. The market has reached saturation. The rules of the game are dictated by the conditions of fierce competition, according to which the assortment, quality and pricing policy are determined.
2. Branding is under development. However, most of the activities for the development of the enterprise, the creation of brands occur spontaneously.
3. The excess of sausage products in retail outlets orients the manufacturer towards the production of high-quality branded products, the search for new niches and the creation of innovative products.
4. One of the main requirements for the product is quality stability.
5. The market is occupied by a small number of key players that serve 80% of the needs of the entire sausage/deli market.
6. Market segments are shrinking.

Nutrition trends:

1. Quality is everything.
2. Healthy food boom.
3. There can be no differentiating idea in a sausage.

Replicable distribution strategies:

1. Influence on the final element of distribution - sellers. special case- replacement of sellers with "our own" ones, who are interested in selling the products of this particular plant
2. Rumors and word of mouth.

At the heart of gourmet food trends, quality is everything. The consumer is looking for the highest quality products, without thinking about the price. In the production of premium class products, special attention is paid to the quality of these products. Quality is the primary feature of a premium brand. To guarantee the constancy of quality is the main task of manufacturers, since it is the constancy of quality that carries a premium brand.

A premium brand naturally attracts consumers - innovators and opinion leaders, thanks to which verbal communications arise regarding it (mention that in marketing research more than 50% received information from acquaintances and the remaining 50% from various media. Despite abundant advertising).

Premium brands can use highly targeted codes to create the richest, most seductive looks and experiences.

Turning a brand that was originally aimed at the mass market into a brand with a premium status is almost impossible. In this regard, many companies do not push their luck and instead of trying to enter the premium sector organically, they create a separate premium brand. A good example is Toyota and its premium brand, Lexus.

Thus, it is problematic for large companies producing deli meats for the mass market to produce sought-after premium meat delicacies. Since in Russian practice in the meat processing industry market, the name of the product is assigned based on the manufacturer’s plant.

It is also difficult for large meat processing plants to maintain Western quality standards.

More recently, the question of whether to promote meat products using BTL methods (promotions, merchandising), it simply wasn’t worth it - meat is already classified as essential goods. With the growth of competition, the situation has changed.

“Sales volume after promotions increases by 40%,” says an expert from the Cherkizovsky agro-industrial complex. The specificity of the meat market is that numerous manufacturers offer consumers products with the same names; the range of large factories exceeds 300 items. In such conditions, it is very important to differentiate your product in the market. The decisive factor when choosing meat products for the consumer at equal prices is taste and appearance. With an abundance of offers of similar products, the most effective method promotions are merchandising and promotions (tastings and incentives for purchases). The specifics of promotion are dictated by the product itself, or rather its consumer properties: freshness, appearance (cut). In order for the consumer to appreciate the quality and taste of the product and spend a minimum of effort searching for it at a retail outlet, it is necessary to highlight the desired product with POS materials, branded retail equipment and maintain uniform display standards. strong remedy One way to promote meat products is to work with sellers, since 43% of male buyers ask sellers for advice on product quality.

In a highly competitive and saturated market, manufacturers use different shape advertising support. Small and medium-sized manufacturers prefer promotion at points of sale, while larger ones prefer advertising on TV. For example, the marketing budget of Campomos in 2005 amounted to about $6 million, with television advertising accounting for half of this budget, 30% for BTL events, which, according to experts, make it possible to more effectively convey product ideas to consumers, form positive image of the company. In addition, manufacturers resort to print media to advertise their products. Manufacturers agree that it makes no sense to promote luxury products using mass TV advertising. The emphasis should be on sales points where the buyer is closest to the advertised product, appropriate POS materials and, possibly, glossy magazines. The choice of a specific promotion channel or a combination of them depends on a comprehensive strategy for introducing a product or brand to the market.

In the domestic market of sausages and meat delicacies, the most interesting promotion strategies are demonstrated by the largest players. Thus, the Dymov company managed to occupy a stable position in the market in a relatively short period of time. Despite the stereotypical behavior of residents of million-plus cities who consume sausages, frankfurters and small sausages, with an increase in income, the consumption of gourmet foods also increases slightly, especially if we also take into account the fact that delicacies belong to the category of healthy food .

And why not promote your products here? Since the peculiarity of the market of sausages and deli meats is that the majority of manufacturers have concentrated their production in the middle segment, the niche of delicacies is still unfilled. And the market continues to grow and new competitors appear. The Dymov company, which has focused its efforts in the above-average segment as the most attractive in terms of the marketing tasks set, has developed a special line of Haute Cuisine products - meat products with a unique filler: oregano, saffron, red wine, etc. Main idea: "Dymov" is a product for people who choose high quality, exclusivity and prestige. To conduct an advertising campaign, unique recipes for meat products included in the line were developed, label design and a non-standard outer casing of sausages communicate premium and high quality products. The main goal: to convey to the consumer the idea that the meat products offered by the Dymov company can be a true masterpiece of table decoration.

An unusual promo stand was installed in the trading floors of Moscow supermarkets. Promoters handed out flyers announcing the promotion to visitors, and also invited them to taste products from the Haute Cuisine premium line. The promoters offered to try meat delicacies from the Dymov company, told in detail about each of the positions presented at this tasting, and informed buyers about the prize scheme. For the purchase of products from the Haute Cuisine line, the consumer received a gift - an original magnet, a gift set of candles or a frame for a photograph (depending on the purchase amount). The action was successful. The volume of sales of Dymov products of the Haute Cuisine line increased by an average of 3-4 times compared to the usual period. It was possible to increase the interest of the target audience in premium products, strengthen the image of the Dymov company and interest in the brand.

When the Dymov brand became quite well-known in the Moscow market, the company’s main task was to convey information to consumers about the unique taste qualities of the products, so the main channels for reaching the target audience were the press, POS materials, promotions, sponsorships and special events when the consumer can receive complete information “why he should choose Dymov” and evaluate the quality of the product through tasting at the point of purchase. The brand was accompanied by interviews and commentary by Vadim Dymov in many mainstream, business and consumer publications.

The result of a properly developed and implemented creative and media strategy was the following results: the Dymov company ensured its presence in all major retail chains of the high price segment, expanded distribution channels, including in the regions; the successful launch of a new line of sausages “High Cuisine” was carried out; There was an increase in sales volume: in the period from September 2004 to September 2005 in Russia as a whole it amounted to about 70%.

Currently, the Dymov company pays great attention to the display of goods on store shelves, while trying to adhere to the main rule of merchandising: it should be the result of joint efforts of the manufacturer, distributor and seller, with the needs of the buyer being the primary focus. An interesting display of meat products is an important condition for high sales. On the display case, products are laid out in three ways: the first - by manufacturer, the second - by category, the third - by name. Display is also carried out on racks: horizontal and vertical. To attract additional consumer attention to products in general and increase daily turnover due to additional opportunities for impulse purchases, the Dymov company, for example, uses additional points of sale - special refrigerators. Products in them are facing the buyer, and the most popular products are laid out on priority shelves.

Campomos positions itself as a company that offers consumers innovative solutions, for example, completely new tastes, as well as unexpected packaging solutions for products they already know and love. Today, it is this brand that is able to surprise consumers, meeting the expectations of originality and innovation, while also protecting traditions and values.

In online retail, suppliers hold special events to promote meat products. Thus, in the Paterson chain, suppliers conduct extended tastings of new products with original displays on the display window, provide a branded stand for products, place interesting and beneficial product offers for the buyer in booklets issued by the chains, provide consultations for buyers, stimulating initial purchases and supporting demand for premium products.

Thus, based on the experience of major market players, whose activities have proven successful in effectively promoting gourmet products, the following activities can be distinguished - these are media channels, which include television, radio, points of sale, on-line, the press (the Dymov company was the first of the manufacturers meat products appeared on the pages of glossy publications - Cosmopolitan, Shape, “Ona”, etc.; the company constantly works with the media), direct marketing, Sales Promotion (BTL programs, tastings), public relations (organization of conferences and presentations for partners, etc.), outdoor advertising, participation in exhibitions, special events, sponsorship. Experts unanimously assert that today it is ineffective to use mass advertising channels to promote delicacies, and the main attention should be focused at points of sale, on the development and distribution of POS materials, as well as working with glossy magazines.

It can be predicted that the redistribution of consumer preferences by manufacturer and consumer commitment to new types of meat and sausage products will occur due to active marketing efforts and innovative technological solutions.