Pork meat advertisement. Advertising on your car for money: conditions and pitfalls. Advertising a butcher shop with minimal costs

12.10.2018

Content

Money cannot be superfluous, and therefore many people are constantly looking for ways to earn extra money. Stable passive income is not a bad way to improve your financial situation. There are many methods how to get money: investing, deposits, the Internet. However, in order to earn one of these ways, you need at least luck and initial capital, and as a maximum - financial literacy.

If you do not have either one or the other, but the desire to make money prevails, then having a personal car, you can try to earn income from advertising (pasting a car). It will not be possible to become a millionaire in this way, but it is quite possible to make money on fuels and lubricants, rent a garage or minor operating expenses. How do you get your own business that will work almost independently?

Placement of advertising on your car as earnings

• This type of advertising is much cheaper than the Internet, television, radio advertising, banners and billboards.
• Ensures large audience coverage. Cars are constantly plying around the city, and the advertised product is seen by many people. Even if the car is in a traffic jam, advertising works. If the advertiser wants to cover a large area, then it is possible to paste over freight vehicles performing intercity transportation.

Benefits for the car owner:

How much is paid for advertising on a car?

• Who do you work with. You can conclude an advertising contract directly with the company, or you can act through intermediaries, which are advertising agencies.
• Body type. They can pay less for light transport, and more for a truck.
• Machine age. The newer the car, the higher the cost.
• Appearance. Clients often pay more for advertising placement if the car looks unusual, since the rare color and tuning of cars attracts more views, which means that advertising works more efficiently.
• Place of pasting and area. The advertising price must include the parameters of the stickers, the larger they are, the more they pay for them. Also the location will influence the price. Advertising on the rear window of a car has one price, on the fenders a different price.
• PR type. Most often, stickers are made on cars, but they may be asked to place more creative advertising elements, for example, some designs that will naturally cost more.
• City. In big cities, mobile advertising for a car is more expensive, in regions it is cheaper.
• Route. Where the car drives has a big influence on the price. If the driver often moves in the center, where there is a large flow of cars and people, then they pay more, for driving outside the city limits they pay less or do not pay at all. Frequent intercity trips can be more expensive.
• Individual rates. Naturally, the price of an advertising company, including for a passenger car, depends on the advertiser's tariffs in effect in the organization at the moment. Someone pays a lot, someone - a penny. Fares may differ from what time it is to drive around the city (during rush hour and weekdays - more expensive, at night and on weekends - cheaper).

On average, a vehicle can bring the owner from 500 to 8,000 rubles per month, if it is a passenger car, and from 1,000 to 12,000 rubles. will bring the owner to the trucks in St. Petersburg.

How to rent a car for advertising in Moscow

If you are interested in such earnings, then you can proceed to action and find an applicant who is ready to place his sticker on your vehicle.

You can search for clients in different ways:

• On our own. Print out a detailed quotation and send it to the organization in your city. Do not make a decision for others when choosing a company, send an offer everywhere, let the business owners, without your intervention, think whether advertising on a car is suitable for them or not.
• Through ads. Often on popular ad sites, companies are looking for car owners who are ready to paste over a vehicle with an advertisement.
• Through an agency. You can contact advertising agencies that provide services to find companies interested in such offers. You need to understand that agencies charge car owners a fee. This can be a one-time payment or you have to give a percentage of the money received from advertising for several months.
• Through special networks. There are special sites on the Internet that act as intermediaries between customers and car owners. By registering on such a resource, you can immediately go to work. The whole collaboration process is fully automated and secure.
• Through friends. If you have friends with their own businesses, try offering them a personal vehicle as a billboard.

How it works?

Having decided to provide a car for advertising for advertising in any of the ways described above, it's time to proceed to the transaction. To begin with, the car owner and the advertiser must conclude an agreement in which all the nuances of cooperation will be spelled out, for example:

• The term for advertising on a car;
• Car owner's preferred daily route;
• The type and size of the advertisement;
• Specific place of pasting the machine;
• How much will the service cost (cost per month);
• Term and method of payment for advertising. The car can be paid daily, weekly, monthly. Payment can be made by card, cash or bank account.

Then, the client develops a layout of the sticker, which, after approval, you will hang on your vehicle. Be prepared for the fact that the customer may require you to equip your vehicle with a GPS tracker that will track your movements and help you calculate the payment correctly.

When all the nuances are agreed upon, you have to drive the car into a service, where specialists will apply advertising materials to the rear window or car body. When your vehicle is completely ready, you can start earning.

Letter of the law

Advertising on a car can be anything. Sometimes it is a short informational text describing the service and the advertiser's contact details. Sometimes a client, for example, in Yekaterinburg or Rostov, asks to stick an advertisement on the rear window or body with a bright, flashy picture or a provocative inscription that attracts attention. It happens that you need to place on the vehicle attributes associated with the customer company. But how legal such activity is is another question.

Advertising on cars for money is not registered anywhere. You do not need to go to the traffic police and obtain permission, write an application or warn about your intention to advertise on the vehicle. Carry anything in your car.

On the one hand, the vehicle is your property and you have every right to arrange it the way you want, but:

All these rules are relevant when interacting with the traffic police. What about the tax authorities?

In fact, you make money on your car, and according to the law, you must pay income tax of 13% when earning income. If you collaborate with specialized services on the Internet on an ongoing basis, they will take over the interaction with the tax authorities. They themselves deduct the necessary amounts and provide declarations. If you work independently, then it is your business to pay or not pay to the tax office. But, if you are somehow caught in tax evasion, you will be "hanged" by an administrative or criminal violation.

• Law. Your task is to thoroughly study the law on advertising in general and its 20 article in particular. After all, the FAS can fine you and the customer even for incorrect wording of the advertising inscription. And article 20 of the law is specifically devoted to mobile advertising.
• Contract. The law requires the compulsory drawing up of an agreement between the parties. In addition, he will protect you from unscrupulous clients. Study all the clauses of the agreement carefully. They should be formulated as clearly, accurately and clearly as possible.
• Sale. If a decision is made to sell the vehicle, then the contract must either be terminated or reissued to the new owner.
• The control. Make sure that all the materials made do not contradict the traffic police rules, as you will have to pay fines on your own. Advertising on cars for money should not provoke controversial situations, offend someone's feelings and so on. You will have to be responsible for the consequences.

No matter how easy such earnings may seem, remember that customers carefully choose who to cooperate with and enter into rather tough contracts that impose certain obligations on drivers. They may require you to drive a specific number of kilometers every day, or move along specific streets. The main thing is that the requirements are economically beneficial to you in the first place, so think carefully and calculate everything before signing the contract.

The butcher shop itself will not interest customers. Even with low competition in the local market, efforts must be made to attract buyers.

In this article we will look at what methods of butcher shop promotion are effective. Here you will find practical tips for promoting a meat store and photo examples.

Butcher Shop: Ads That Increase Profits

The development of an advertising campaign must be approached with an understanding of the specifics of the business and the target audience. Buyers of a shop or meat shop are mostly residents of nearby houses. They will not go to another area to buy groceries, but will look for a store with reasonable prices located nearby.

How to attract customers to a butcher shop: outdoor advertising tools

Outdoor advertising - your first and most effective assistant. Even before opening a store, you need to establish a noticeable and understandable signboard... One look at the store should make it clear its specialization. It is desirable that the sign is highlighted in the dark. This will ensure the flow of customers in winter - the highest season for the meat business.

Pavement signs, stretch marks, billboards will attract the attention of passers-by. Information about promotions and discounts will make you think about buying meat. It is better to install the pavement sign on the passable part of the sidewalk, not far from the shop. It is desirable that it has an arrow-pointer and a short advertising phrase.

For billboards and banners, choose the nearest place with a large flow of people: busy intersections and public transport stops. Be sure to include the address or directions on the image.

Promotion of a butcher's shop: printed materials

The surest way to spread the word about a butcher shop is to print leaflets or flyers... They should contain information about the location of the outlet, assortment, price level, discounts and special offers.

How to pass a flyer to a potential buyer? There are several effective ways.

Hire someone to distribute leaflets on the street... To do this, it is better to choose a time when people return from work. It is at this point, as they walk home and ponder what to cook for dinner, that the idea of \u200b\u200bbuying meat will be tempting.

Unsticking announcements at the entrances is an old but proven way. It is unlikely that he will be removed immediately. Residents of the house will notice that a new store has opened in the neighborhood.

Leaflets in mailboxes most often discarded immediately. To draw attention to the text and interest the buyer, print a bright inscription and promise a discount to the bearer of the flyer.

Why advertising a butcher shop in the media doesn't help

Running a TV ad, placing an ad in a newspaper, or creating a top-ranked website takes a lot of investment. It is unlikely that they will pay off. Don't waste your money on expensive but low-performing ads.

Find city forums on the internet where people recommend good stores to each other. This will help attract new customers.

How to attract customers to a butcher shop and increase traffic

The modern person is surrounded by many advertisements. How to stand out among the flow of information and interest a potential buyer? Advertise not a store, but something useful that your customer will receive:

• The quality of meat products. This is a must for every meat store. People quickly lose confidence if they come across stale food. Such advertisements need to be matched.
• Promotions. Reducing the price of a particular type of meat will attract attention and help to sell faster the product that will soon lose its freshness.
• Regular discounts. As the experience of large retail chains shows, discounts during “happy hours” for pensioners and disabled people attract the target audience and increase brand loyalty. The time limit for discounts ensures customers in the morning when traffic is low.
• Special offers on holidays. A small discount on the second purchase, a bag of spices as a gift and other bonuses will remain in the customers' memory and improve your image. The first special offer should be timed to coincide with the opening. This will be a good advertisement and will help you quickly build a loyal customer base.

Advertising a butcher shop with minimal costs

You can promote any butcher shop, even one that has no customers. The main question is how much you will have to spend and whether these investments will pay off. Want to get by with a minimal investment? Make your store better.

Clean room, friendly sellers, competent display of goods, low prices, convenient location of the store - this is enough to start the mechanisms Word of mouth... The main thing is to attract at least a few outgoing customers, and they will tell their neighbors, friends and acquaintances about your store.

If you haven't started a business yet, consider another option to gain a loyal customer base - buy a butcher's shop that has been open for a certain time. Choose a ready-made business that is popular with locals. So you get everything you need to work and start earning income from the first day after purchase.

Find out which butchers and shops are for sale in your city:

And what assortment of beef can be made, I mean semi-finished products other than canned food? Minced meatballs there, what else can you do due to the specificity of beef meat? ... With pork, a huge assortment can be made, starting from minced meat and ending with different sausages, but with beef, in my opinion, everything is more complicated ... Who can advise what ...

Here, I found it ....

By size, natural semi-finished products are divided into portioned, small-lump and large-lump.

Portion semi-finished products Produced from the most delicate muscle tissue, cut across muscle fibers in the form of one or two pieces of meat with a total weight of 125 g (tenderloins - 250 g).

Portioned semi-finished beef products are produced in the following types.

Tenderloin- internal lumbar muscles; comes in one piece.

Steakprepared from a tenderloin in the form of one piece of pulp without fat, oval or irregularly rounded, 2-3 cm thick.

Fillet differs from the steak with a thickness of 4–5 cm.

Langet, unlike a steak, these are 2 pieces of pulp, almost the same in size and weight, 1–1.2 cm thick.

Steak with a notch - one piece 2–3 cm thick, oval or irregularly rounded, from the pulp of the posterior part. To give it a loose consistency, muscle tissue is beaten off, and cuts in the form of checkers are made on the surface of the piece, which speeds up the heat treatment.

Entrecote - a piece of meat of an oval-oblong shape, 1.5–2 cm thick with a layer of fat up to 1 cm, made from the flesh of the dorsal and lumbar parts.

Brass beef - this is one or less often 2 pieces of pulp from the lateral and outer layers of the posterior part, irregular in shape, 2 - 2.5 cm thick.

A portion of small-sized semi-finished beef products, unlike portioned ones, consists of finely chopped pieces of meat with a total weight of 125 to 1000 g. Azu, beef stroganoff and goulash can be sold as a weight product.

Assortment of small-sized semi-finished beef products: azu, beef stroganoff, shish kebab, meat for shish kebab, goulash, frying, stew, soup set.

Azu has the form of cubes or cubes of meat 3-4 cm in size 10-15 g, cut from the pulp of the lumbar, dorsal and posterior parts of the carcass. Serving weight - 125 g.

Beef stroganoff, in contrast to the azu, is cut into pieces in the form of oblong sticks weighing 5–7 g.

Barbecue prepared from tenderloin. Pieces of 30–40 g each are strung on a stick, alternating with slices of bacon and onion. The portion includes 110 g of meat, 8 g of pork fat and 7 g of onions.

Kebab meat - pieces of tenderloin 30-40 g each, packaged in portions of 250 and 500 g

Goulash - pieces of pulp, cut from the edge, as well as from the scapular and subscapular parts, 30-40 g each, with a fat content not exceeding 10%. Goulash is packaged in portions of 125 g.

Roast special - pieces of pulp weighing up to 50 g each, cut across the muscle fibers from the hip and scapular parts, as well as from the chest (from the 1st to the 5th rib). This semi-finished product is packed in portions weighing 250, 500 and 1000 g, as well as in portions of an indeterminate weight - from 250 to 1000 g.

Frying - pieces of pulp from the shoulder and trimmed meat, of an undefined shape, weighing 10-15 g, containing up to 20% fat and connecting films. It is packed in portions of 250 and 500 g.

Stew - meat and bone pieces from 40 to 60 g each, meat with fat and bones should be 50% each. For stew, use the cervical, dorsal, lumbar, sacral and thoracic-rib parts.

Soup set differs from stew in that meat and bone pieces are larger and weigh 100–120 g each. The soup set is packaged mainly in 1000 g each.

Braising beef - meat and bone pieces from the ribs of the I category beef, weighing no more than 200 g, with a bone content of up to 25% of the weight of the semi-finished product.

Lumpy semi-finished products two types of beef are produced.

Boneless semi-finished product of the highest grade is prepared from chilled category I meat from young animals. This is the flesh of the dorsal, lumbar, hip and shoulder parts., freed from tendons and rough surface films. A boneless semi-finished product is produced in portions of an undetermined mass - from 250 to 1000 g, as well as packaged in 250, 500 and 1000 g.

Cutlet meat - pulp in the form of scraps obtained when cleaning large-sized semi-finished products and bones, or pieces from the neck and intercostal parts and from the flank. Cutlet meat is used, as a rule, for industrial processing (preparation of minced semi-finished products).

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Among the food products that are in the greatest demand among Russians, meat products rank fourth, behind dairy products, vegetables and fruits, and bakery products. The demand for products is constantly growing. The consumer is becoming an increasingly powerful force in the domestic market. It is the consumer who dictates the rules in the market, determining the range and prices. Meanwhile, he is not yet experienced enough, vaguely navigating the unusual variety of varieties and species, does not have pronounced preferences.

This is particularly evident in the market for cold meats and deli meats, which is very dynamic. It is characterized by a higher level of competition than other food markets.

Sausage manufacturers are forced to work in an environment of constant risk. On the one hand, the market of sausages and meat delicacies is very dependent on the supply of raw meat, and on the other hand, the characteristics of the meat product as a perishable product leave a certain imprint on the nature of its implementation in terms of consumption. The sale of meat products is geographically limited by the place of production and the regions adjacent to it. The exception is large Moscow companies that have a powerful distribution system, such as Kampomos, AIC Cherkizovsky, Ostankino meat processing plant, Tsaritsyno, Tagansky meat processing plant, Dymov sausage production, Velkom, Sausage factory "Bogatyr". They provide 80% of the sausage market in Moscow. Are key players.

Traditionally, the most consumed are boiled and smoked sausages, sausages, wieners. Sausage can be considered a kind of barometer of the well-being of the population. In times of stability and an improvement in the economic situation, consumption of sausages increases, the situation in Russia worsens - the demand for sausages decreases. Over the years of the existence of domestic sausage production, a certain culture of consumption of sausages by the population has developed.

“My friends and I are going to the dacha on the weekend. So we decided to fry the sausages and sausages. Very tasty on the fire. For nature - barbecue, for the holiday - meat delicacies, for every day - boiled sausage and sausages. Everything is of high quality and relatively inexpensive. Fast, tasty, satisfying, inexpensive. " This is what you can hear from domestic consumers in most cases.

In the general structure of meat consumption, the share of sausages, incl. gourmet products in Moscow account for 40%. Of these, 33% is the consumption of cooked sausage and 30% is the consumption of sausages and small sausages. The consumption of meat delicacies accounts for 7-13%. At the same time, with the growth of incomes of the population, the demand for the consumption of meat delicacies increases. They begin to consume delicacies not only on the occasion of a holiday, but also from time to time, when "they want something tasty."

Consumer tastes become selective over time and they have to be taken into account not only in the near future, but also in the future. The times when the consumer could shove off any product are over.

As incomes and living standards rise, the demand for gourmet products increases. However, the consumer always has to make a choice, because there are a large number of different brands and types of delicacies on the market. "Whom to choose? Which one to prefer? And what is tasty? " In the premium segment, the quality of the products offered is of great importance. When choosing a price fades into the background.

How to win the premium segment consumer, especially when the main activity is mass-market products?

In recent years, domestic manufacturers of meat products have begun to use the experience of competitors from abroad and have begun to pay more attention to the design of their products. A colorful casing began to be used, which made it possible to increase the shelf life, and piece goods (manufactured in standard weight) became widespread. This makes domestic products more competitive.

The volume of the Russian market for products of the meat processing industry in physical terms reaches about 1.65 million tons per year. The ratio of products of different price niches changes annually towards an increase in expensive products. Meat / sausage products of the expensive segment account for about 20% and their share annually increases by 2-3%. It would seem that the situation in the country is changing, the economic well-being is changing towards improvement.

The demand for gourmet products is increasing, but still there is no definite culture of gourmet consumption, and the consumer cannot prioritize among the main producers, he is lost in the abundance of products offered to him.

In order to successfully compete in the meat delicacy market, a manufacturer must take into account the specifics of the market:

1. The market has reached saturation. The rules of the game are dictated by the conditions of tough competition, according to which the assortment, quality and pricing policy are determined.
2. Branding is under development. However, most of the actions for the development of the enterprise, the creation of brands, occurs spontaneously.
3. The surplus of sausages in retail outlets directs the manufacturer to the production of high-quality branded products, the search for new niches and the creation of innovative products.
4. One of the main requirements for a product is quality stability.
5. The market is occupied by a small number of key players serving 80% of the needs of the entire sausage / gourmet market.
6. Market segments are being fragmented.

Nutrition Trends:

1. Quality is everything.
2. Healthy eating boom.
3. There can be no differentiating idea in sausage.

Distribution strategies replicated:

1. Influence on the final element of distribution - sellers. A special case is the replacement of sellers with “friends” who are interested in selling the products of this particular plant
2. Rumors and word of mouth.

At the heart of the gourmet trends, quality is everything. The consumer is looking for the highest quality products without thinking about the price. In the production of premium class products, special attention is paid to the quality of these products. Quality is the top priority for a premium brand. Ensuring consistency of quality is the main task of manufacturers, since it is the consistency of quality that the premium brand carries.

A premium trademark naturally attracts consumers - innovators and opinion leaders, thanks to whom verbal communications about it arise (mention that in the course of marketing research more than 50% received information from friends and the remaining 50% from various media. Despite abundant advertising).

Premium brands can use highly targeted codes to create the most rich, seductive imagery and experience possible.

Converting an initially mass-market brand into a premium brand is nearly impossible. In this regard, many companies do not tempt fate and instead of trying to enter the premium sector organically, they create a separate premium brand. Toyota and its premium Lexus brand are a prime example.

Thus, large companies producing meat delicacies for the mass market find it problematic to produce premium class meat delicacies in demand. Since in Russian practice on the market of the meat processing industry, the name of the product is assigned based on the manufacturer's plant.

Also, large meat processing plants find it difficult to keep the western quality bar.

Until recently, the question of whether it is necessary to promote meat products using BTL methods (promotions, merchandising) simply did not arise - meat is already a basic commodity. With increased competition, the situation has changed.

“The sales volume after the promotions increases by 40%,” says the expert of the AIC Cherkizovsky. The specificity of the meat market lies in the fact that numerous manufacturers offer consumers products with the same names, the assortment of large factories exceeds 300 names. In such conditions, it is very important to differentiate your product on the market. Taste and appearance are the decisive factor in choosing meat products for the consumer in case of equal price. With an abundance of offers of similar products, the most effective method of promotion is merchandising and promotions (tastings and rewards for buying). The specificity of promotion is dictated by the product itself, or rather by its consumer properties: freshness, appearance (cut). In order for the consumer to appreciate the quality and taste of the product and spend a minimum of effort to find it at the outlet, it is necessary to select the desired product with POS materials, branded trade equipment and maintain uniform display standards. Working with sellers is a powerful means of promoting meat products, as 43% of male buyers ask sellers for advice on product quality.

In a highly competitive and saturated market, manufacturers use different forms of advertising support. Small and medium-sized manufacturers prefer promotion at points of sale, while larger ones prefer TV advertising. For example, the marketing budget of Campomos in 2005 amounted to about $ 6 million, with TV advertising accounting for half of this budget, 30% - for BTL-events, which, according to experts, make it possible to more effectively convey product ideas to the consumer, form positive image of the company. In addition, manufacturers use print media to advertise their products. Manufacturers agree that it makes no sense to promote elite products through mass TV advertising. The focus should be on the point of sale where the buyer is closest to the advertised product, relevant POS materials and possibly glossy magazines. The choice of a particular promotion channel or their combination depends on the complex strategy of launching the product or brand on the market.

On the domestic market of sausages and meat delicacies, the most interesting promotion strategies are demonstrated by the largest players. Thus, the company "Dymov" for a relatively short period of time managed to take a stable position in the market. Despite the stereotypical behavior of the inhabitants of cities with a population of over one million, who consume sausages, sausages and wieners, nevertheless, with an increase in income, the consumption of gourmet products increases, all the more if we take into account the factor that gourmet foods are classified as healthy food ...

And how can you not promote your products here? Since the peculiarity of the sausage and meat delicacies market is that the majority of manufacturers concentrated their production in the middle segment, the delicacy niche is still unfilled. And the market continues to grow and new competitors appear. The Dymov company, which has concentrated its efforts in the above-average segment as the most attractive in terms of its marketing objectives, has developed a special product line called Haute Cuisine - meat products with a unique filling: oregano, saffron, red wine, etc. The main idea: "Dymov" is a product for people who choose high quality, exclusivity and prestige. For the advertising campaign, unique recipes of meat products were developed, included in the line, label design and non-standard outer casing of sausages communicate premium and high quality products. Main goal: to convey to the consumer the idea that meat products offered by Dymov can be a true masterpiece of table decoration.

An unusual promotional stand was set up in the salesrooms of Moscow supermarkets. Promoters handed out flyers to visitors announcing the action, and also invited them to taste products from the premium line "Haute Cuisine". The promoters offered to try meat delicacies from the Dymov company, told in detail about each of the positions presented at this tasting and informed the buyers about the prize scheme. For the purchase of products from the Haute Cuisine line, the consumer received a gift - an original magnet, a gift set of candles or a photo frame (depending on the purchase amount). The action was successful. The volume of sales of Dymov products of the Haute Kitchen line increased by an average of 3-4 times compared to the usual period. It was possible to increase the interest of representatives of the target audience in premium products, to strengthen the image of the Dymov company and interest in the brand.

When the Dymov brand became well-known in the Moscow market, the main task of the company was to convey information to consumers about the unique taste qualities of products, therefore the main channels to cover the target audience were the press, POS materials, promotions, sponsorship and special events when the consumer can get full information "why he should choose" Dymov "and evaluate the quality of products through tasting at the point of purchase. The brand was accompanied by interviews and comments by Vadim Dymov in many mainstream, business and consumer publications.

A correctly developed and implemented creative and media strategy resulted in the following results: the Dymov company secured its presence in all large retail chains of the high price segment, expanded distribution channels, including in the regions; the successful launch of a new line of sausages "High Kitchen"; there was an increase in sales: in the period from September 2004 to September 2005 in Russia as a whole it amounted to about 70%.

Currently, the Dymov company pays great attention to the display of goods on store shelves, while trying to adhere to the main rule of merchandising: it should be the result of joint efforts of the manufacturer, distributor and seller, while the needs of the buyer should be put at the forefront. An interesting display of meat products is an important condition for high sales. On the showcase, products are laid out in three ways: the first - by manufacturers, the second - by categories, and the third - by names. Layout is also carried out on the racks: horizontal and vertical. To attract additional attention of consumers to products in general and increase daily turnover due to additional opportunities for impulse purchases, the Dymov company, for example, uses additional points of sale - special refrigerators. The products in them are facing the buyer, and the most popular products are listed on priority shelves.

Campomos is positioning itself as a company that offers consumers innovative solutions, for example, completely new tastes, as well as unexpected solutions in the packaging of familiar and loved products. Today, it is this brand that is capable of surprising consumers, meeting the expectations of originality and innovation, while also preserving traditions and values.

In chain retail, suppliers carry out special events to promote meat products. For example, in the Paterson chain, suppliers conduct extended tastings of new products with original display on the showcase, provide a branded stand for products, place interesting and beneficial product offers for the buyer in booklets produced by the chains, conduct consultations for buyers that stimulate the initial purchase and support demand for premium format products.

So, according to the experience of large market players, whose activities have been successful in the effective promotion of gourmet products, the following events can be distinguished - these are media channels, which include television, radio, points of sale, on-line, the press (the company "Dymov" was the first of meat products appeared on the pages of glossy publications - Cosmopolitan, Shape, She, etc.; the company constantly works with the media), direct marketing, Sales Promotion (BTL programs, tastings), public relations (organization of conferences and presentations for partners, etc.), outdoor advertising, participation in exhibitions, special events, sponsorship. Experts unanimously assure that today it is ineffective to use mass advertising channels to promote delicacies, and the main attention should be focused on points of sale, on the development and distribution of POS materials, as well as work with glossy magazines.

It can be predicted that the redistribution of consumer preferences by manufacturer and the commitment of consumers to new types of meat and sausage products will occur due to active marketing actions and extraordinary technological solutions.