Roger Sipe

Train Your Brain for Success

Read Smarter, Remember More, and Break Your Own Records

Reprinted with permission from John Wiley & Sons International Rights Inc. and Alexander Korzhenevski Agency

© Freedom Personal Development, 2012 All rights reserved. This translation published under license with the original publisher John Wiley & Sons, Inc.

© Translation into Russian, edition in Russian, design. LLC "Mann, Ivanov and Ferber", 2014

All rights reserved. No part of the electronic version of this book may be reproduced in any form or by any means, including posting on the Internet and corporate networks, for private and public use without the written permission of the copyright holder.

Legal support of the publishing house is provided by the law firm "Vegas-Lex"

© The electronic version of the book was prepared by Litres (www.litres.ru)

* * *

This book is well complemented by:

Jim Loer and Tony Schwartz

Les Hewitt, Jack Canfield and Mark Victor Hansen

Foreword

People do not reach their full potential.

Almost everyone (and certainly those who are interested in this book) want to significantly improve their results: to grow, succeed and influence the world. But b aboutmost of his God-given potential remains unused.

In striving to grow and develop as a person, most make two unfortunate mistakes. First, they are looking for answers not in themselves, but outside. They are sure that someone has already created a miracle cure, you just need to find it - and everything in their life will change.

Of course, no one admits to looking for a magic cure. But deep down, most people really hope that one day it will appear.

Having finally come to terms with the fact that there is no such means, people make the second mistake: they overly complicate the growth process. By zealously getting down to business and trying to take on personal responsibility, all but a few sages overly complicate the simple steps that achieve enormous personal growth.

There are no miracles in this magnificent book. It is simple without oversimplification. You will find in it basic skills and immutable truths that have existed for thousands of years, but are still absent in the lives of most people. They are fun to learn, fun to learn, and amazingly easy to use.

I have known Roger Sipe for over twenty years, work and travel with him. I can see himself does what is taught in this book. In his very life, Roger proves that by understanding and applying the basic principles outlined here, you win.

And although there is no magic, the results seem to miraculously. Memorizing information is three times better! Read two, three or even four times faster! Formulate goals in such a way as to facilitate the path to them, and manage time so that there is enough time for everything really important!

Does it really seem from the outside that this is impossible?

This impression is misleading. These are just the basics that anyone serious about this book will master. And this is just the beginning!

The principles and statements outlined here actually work. They have proven effective for thousands of people like you. You need to have the courage to believe that you too can create something outstanding, that you have the ability to absorb this ingeniously simple information and the responsibility to apply it. Be free!

Introduction

How to break records

The first motivational speaker in my adult life I heard at the age of 19 - in May 1989 in Nashville, at the end of a sales training given by Southwestern Company. The speaker's name was Mort Utley, and he made one of the most dampening statements in my memory.

"Most people don't get what they want out of life."

"What a longing," I thought. Mort is paid a lot of money to motivate people, and he goes on stage and declares that most of them don't get what they want out of life. My 19-year-old brain flashed, “Thanks for the advice, Mort. And now you will probably declare that French is spoken in France. Most don't get what they want out of life - huh? Why do you think I listen to you at all? "

I didn’t want to be in that majority, and neither would you. If you wanted to be average - with financial problems, ailments and lack of time that prevent you from enjoying life - you would not read this book. However, you need to understand that there are many unconscious patterns of thought and behavior in your brain that get in your way. Here is one of them.

You have a strong urge to be mediocre.

Starting in elementary grades, because of the learning system and the inherent desire for security in our brains, we have a strong unconscious desire to be like everyone else. We want to blend in with the crowd, to become mediocre.

Why am I starting with this? Mainly because if you're serious about living the way you really want to, first you need to understand: even in the most prosperous and technologically advanced society in human history being mediocre is lousy!

But, as I said, you don't want to be average. Congratulations! As you read this book, you are already showing that mediocrity is not for you. You want to break records! In my book, you will learn basic principles that have proven effective over the centuries in helping people and companies achieve sustainable growth in all areas: professional, financial, physical, emotional, spiritual - as well as in all types of relationships. Success has a great thing: it's easy to achieve. Not easy, but simple. Learn the basics, apply them diligently, and you will definitely get what you want.

Now re-read it and imagine that what you want has already come true. Imagine earning the right amount, getting a promotion, shedding 9 pounds, or meeting your ideal.

How are you feeling? Great, isn't it? I think this is a good start. The book will explain to you how to take the seed of an idea and germinate it so that it brings not just a fleeting sense of joy, but fruit in the form real result, and efficiently, joyfully and enthusiastically.

Let's start with three ways of thinking that affect success. By understanding these ideas and applying them, you will automatically start moving towards your goals. The better you understand them, the faster and easier you will achieve your goals.

The first feature of thinking: success provides clues

This means that achieving goals does not depend on magic, luck or circumstance, but on your way of thinking and action... Reread the goal you wrote down. Has anyone already managed to achieve results that you want to repeat or surpass? It's hard to find someone who will say no. Whatever you want to achieve, someone has already succeeded, and this is great news for you. Whoever has achieved the desired result, you can be sure: he did it not because he was better or more successful in something than you, but because of a certain way of thinking and certain actions. If you develop the same thinking patterns and habits, you are almost guaranteed similar results. Success provides clues. Therefore, whatever your starting position, you are able to reach the finish line. At the same time, in order to get to the finish line as quickly as possible, it is best to find the one who did it and imitate his actions.

I found a great example of this idea in an interview with a very successful professional fisherman who specialized in bass fishing. He won tournaments more than once, no matter how bad the nibble was: he always caught fish, even when others failed. The reporter asked him, “How do you do it? What is the secret of your success? " The fisherman's answer confirms that success provides clues.

Fisherman:“Most people think that the main thing in catching perch is luck. Like, if you are in the right place at the right time with the right bait, you will catch a fish, and if you are not lucky, you will leave empty-handed. But I learned that in fact, the bite of a perch can be predicted on a scientific basis. If you take a specific reservoir, then by season and weather you can roughly determine where the fish will be. It's easier to decide which methods of feeding the bait will work, and I find fish and experiment with spoons and feeding methods until I find an effective one. It's simple. Sometimes it's easier, sometimes more difficult, but a systematic approach always works best. ”

Journalist:"It sounds so easy, as if everyone can do it."

Fisherman:- "Yes, probably so."

Journalist:- "Why, then, does not everyone have such a regular catch as you do?"

Fisherman:“Remember what I said at the very beginning. Most people think that the main thing in catching perch is luck. They simply do not understand that they can influence the result so strongly, and therefore they never try to find effective schemes of action. They just don't know about it. "

In life, everything is the same. Yes, there are circumstances, and often difficult ones, that need to be overcome. But your success is not a product of your circumstances, but of your behavior. Yes, most people do not get success; prosperity, relationships, health remain a dream for them. They think that they are simply unlucky. And you find andthose successful people - who have become who you want to be, who have achieved the results you want - and imitate their actions. Success provides clues. This is what can and should be created according to someone else's model.

The second feature of thinking: what you see is what you get

By saying “what you see is what you get,” people most often mean the absence of “pitfalls”, the ability to take a person's word for it or accept the situation as it seems. I'm talking about something else: the pictures that you paint in your imagination are usually embodied in life. What do high-class athletes do before the performance? They imagine the desired result: how the ball hits the goal, how they perfectly execute the program. Whatever sport they do, mentally they see an exemplary result.

And athletes do this because they know: it works... They understand: the clearer they present the desired result, the sooner they will act in such a way as to achieve it. Again, this is true in everyday life: the more clearly you present the desired results, the more likely it is that your actions will lead to them.

The third feature of thinking: what you seek is what you see

Probably, most of the time, pictures will appear in your imagination to which you will accustom your brain. A very important part of it can work for you or against you. It is the activating reticular system (APC), which acts as a "filter". She draws your attention to the fact that about you teach her to notice, and weeds out almost everything else. You are already familiar with the work of this part of the brain if, for example, you were choosing a new car. Once you've settled on a certain brand, where did you start seeing cars like this? That's right - everywhere! And not because they suddenly began to cluster around you; it's just that you finally turned the switch that allowed you to notice them. And you couldn't help seeing them. Now for the good news: you can use ARS to achieve your goals much faster and easier. Later I will return to ARS more than once; this system is very useful if applied properly.

Here's a crucial idea: your brain is always working. On you or against you, but constantly. And you need to understand: "by default" it works in such a way that it does not always help you achieve the desired results. There are natural tendencies in his activity, and here there are three news for you: bad, good and beautiful.

Bad news: your comfort zone shackles you

One of the strongest tendencies in the brain is called homeostatic impulse; it is the desire to maintain the current state of affairs. I will return to this in more detail later, but for now I will emphasize that as a result of evolution, the brain has acquired a strong ability to survive; he is exceptionally good at protecting your life. Maybe you do not like what situation you are in now, but the fact remains: it has not yet led to your death. As a result, your brain considers it safe and will resort to weird tricks to keep you in it. Are you familiar with cases when a person lost 9 kg, gained them again and lost weight again, and so on 4-5 times? Paid off all loan debts and then picked up debts again? Or over and over again entered into a relationship with representatives of the same type? These are all examples of the homeostatic impulse commonly known as the comfort zone.

This is bad news because growing in your comfort zone is not possible; you can only grow outside of it. I really like the illustration of this idea (Fig. 1).

Figure: 1.You can take your comfort zone to the next level


If you want changes that will lead to long-term results, then you need to tackle your comfort zone: it holds you with incredible strength.

Good news

Now that I have convinced you that you can be forever stuck in the current situation, you must understand that such a fate can be avoided. You can certainly move your comfort zone wherever you want, and here's why.

You yourself have chosen your comfort zone, whether you realize it or not.

Albeit unconsciously, but you still chose her. This is encouraging: you are in control of your choices and therefore can deliberately abandon your current comfort zone and choose a different one. Most importantly, when you move your comfort zone to the next level, your life improves! You can permanently reposition your "internal regulator" to a higher position. You will have to seriously tackle this task, study and get a little help from outside, but it is quite possible.

Great news: small changes bring huge benefits

You don't have to get 100% better to achieve 100% better results; just get a little better. The principle applies here minimum overweight: The small change you need has a big impact on the final result. Take, for example, a game of golf: if you change the tilt of the club head by 1 mm, the ball will not land in the right place on the field, but will fly away to some unknown destination. At horse races, the winner is often a few millimeters ahead of the opponent, but this usually means a fourfold increase in the prize money. In sales, the smallest noticeable difference between competitors can mean one will receive all orders and the other none.

So you have reason to be optimistic: small improvements in the right area will lead to a significant increase in the bottom line. Here are some examples that I have observed in practice - among my clients:

The head of the company began to draw up the schedule for the week a little differently, and the company's net profit increased by $ 125 thousand.

The banking expert changed one element in her morning routine, and her income tripled in six months.

The sales rep just started to pay more attention to his facial expressions, and his results skyrocketed.

The teacher used the simplest form of "reading with the mind", and his student, who had hardly understood the text before, began to delve into almost everything.

And there are many such examples. The main thing is that you ultimately choose how you use your brain. This book offers you specific tools and skills to use your brain power to move forward with confidence.

How to use this book

This is not just an interesting book for passive relaxation. She has two goals.

1. Become a tool for your continuous development.

2. Give you access to accelerated learning and record-breaking results.

In the first section, we tweak your core learning skills - instant recall of information stored in memory and ability to “read intelligently”. You will be able to study so that your brain is more actively involved and you assimilate any information faster and for a longer period. Both parts of this section are Memory Optimized ™; there are links to interactive video exercises at the end of each chapter. Memory Optimized ™ means you are guided step by step through the fun and easy process of anchoring key positions in your long-term memory. Just follow the directions, go to www.planetfreedom.com/trainyourbrain and enter the access code from the section.

Read this section first, and most importantly, do exercises to optimize memorization. Will it take a little longer than regular reading? Yes, but as a result, you will assimilate the rest of the information much more efficiently and remember it better. The best teaching methods will not benefit you if you do not apply what you have learned, and for this you need to remember what you have learned. So take your learning seriously and proactively.

The following are the four components to breaking records. When a person or company takes their results to the next level, you may notice that they are using the following four methods and apply them too.

1. Set goals that energize.

2. Act consciously and manage time correctly.

3. Build on core values.

4. Take care of your mind.

Chapters 7–17 explore how to take your skills to the next level using these four components. You will develop concrete plans that will prove effective: they will help you quickly achieve long-term results in any important area of \u200b\u200byour life. Again, exercises and tools are included with these chapters. Take notes as you read, and then reinforce what you learned before moving on to the next chapter. Approach this book from an active position: read it with a pencil in hand and write down your thoughts.

Sure, you can become whoever you want, do what you want and get whatever you want, but with your current mindset, that won't work.

If you want to move to a new level, you must learn to think at a higher level. Many self-help books promise a "key" or "secret" and then simply declare, "You can do it!" This is, of course, good, but we are going one step further. We will teach you how to get from A to B quickly, efficiently and fun!

The basics of your learning

First learning pillar

Instant playback of information stored in memory

Unleash the power of your memory

As I said in the Introduction, the first six chapters of the book are devoted to the basics of your ability to learn, assimilate and reproduce the information you need for personal growth. In this part, you will learn what the learning process should be for your brain to function optimally. Let's start with one of the most popular areas: improving memory.

Think about how often and how differently you use your memory every day. If you find it difficult to answer this question, try to give an answer to another: "If you completely lost your memory, what could you do?"

The correct answer is "nothing." We come to this world with a working autonomic nervous system, which ensures proper breathing, heartbeat and other body functions. We also have congenital reflexes - for example, when the doctor knocks on the kneecap with a rubber mallet to see if the muscles contract. And nothing more. Everything else has to learn. Even such elementary things as knowing one's own name and the ability to eat are acquired as a result of training. So almost everything in life requires the use of memory.

Think about the benefits of memory in your life today. At seminars run by our company, Freedom Personal Development, we often ask participants: "How would improving memory help you improve your performance or reduce stress?" Here are some of the answers we often hear.

From qualified professionals:

"I wish I could remember the names better!"

"I want to make presentations without looking at the notes!"

"I would like to memorize the characteristics of the products sooner!"

"I want to remember the dates and times of meetings!"

From students:

"I need to memorize the vocabulary of a foreign language!"

"I would like to remember mathematical formulas and equations!"

"I want to remember, for example, the preamble to the US Constitution, the names of all presidents, the names of all states and their capitals."

"I would like to be less nervous on tests."

Honestly, I could devote an entire chapter to a variety of examples of how memories become the tools with which we build our lives, but I will limit myself to the best news for you.

For whatever purpose and in whatever area of \u200b\u200bknowledge you want to improve your memory, you have absolutely everything to get your way. Many studies show that your memory is actually perfect; you never "forget" anything. Maybe you are thinking, “Roger, I don’t understand you. I feel that i forget something all the time! Why do you think I bought this book at all? " I understand why you have this sensation... But your brain actually captures everything: every book you read, every conversation, every person you meet. And the problem isn't really memorizingand in reproduction stored information.

Think of the last time you met a friend (and were sure you knew him), but could not remember his name. This is a common situation: it happens to everyone. Reconstruct it in your mind. You probably had a good conversation with this person? Several minutes were thrown around with phrases like "how are you, how is work, how is family", etc. And what was your brain doing while doing this? Strained in search of the answer to the question: "What the hell is his name?" But the name was not recalled during the conversation, and later. See: you haven't forgotten him, but you just couldn't remember at the right moment.

I could give many examples, but suffice it to say that your memory is actually excellent, and the problem may be in the reproduction of information. And this is good: you can improve it completely. If you cannot remember some unit of information, it is because you initially saved it accidentally, thoughtlessly, haphazardly and unconsciously.

How did you once learn to learn

Most likely, you are one of the 99% of people who learned to learn in school through rote memorization. This is learning through simple repetition. You received information (from a teacher or from a book) and then repeated it over and over and over until it was imprinted in your brain (as you hoped). Sound familiar?

How does he serve you now? Not very good, I guess. To prove this, I offer a simple two-question test.

Question 1. Have you ever studied biology?

Question 2. Without peeking anywhere, name all types of the animal kingdom.

In our seminars, all participants answer the first question "Of course", and the second drives them into a dead end. And that's okay: you don't have to know the types of the animal kingdom. But, studying biology, you definitely passed it. And if you ask: "Did you really learn it?" - the answer is likely to be negative. You do not learned this information and memorized... On the test, they vomited it on paper, and that was it. In school, this method helped you, but now you understand what the problem is?

During your studies at school and university, you constantly resorted to this technique, and you developed the habit of teaching everything like that. She's probably doing you a disservice now. Yes, rote memorization can provide a decent grade for a test, but life is not about tests that you learn about beforehand. Therefore, you need a teaching method that will do you a little more benefit. It is about him that you will learn from the first six chapters of this book, if you are ready to master something new and unusual ...

Learning Index

There is a specific way of thinking and acting to get any result. It is our responsibility to be receptive and flexible to adopt these ways of thinking and acting.

Bill Harris, Founder, Centerpointe Research Institute

The benefit you will get from this book or any teaching situation depends a lot on your individual characteristics. This material will change your life, but only if the prerequisite is met: if you learn the material and apply it. And for this you need to know your learning index. It is an indicator of your readiness to learn. Whether you realize it or not, the Learning Index comes into play every time you try to master a new skill or better understand something. It has two components, and each of them is easy to assess on a scale from 1 to 10 (10 is the highest score).

The first component is yours desire to learn... This makes sense: in order to get the most out of a teaching situation, you must be willing to internalize what is being offered to you. And the following news should please you as a student: your desire to learn is at a very high level, 9-10 points on this scale. Congratulations! I can confidently state this without even knowing you: I know for sure that you have already spent something on yourself. You probably gave money for this book (thanks!) Or at least took some time to get to this stage. You wouldn't do this without a strong desire to learn. So, rate your current desire to learn on a scale of 1 to 10.

Write down your answer.

The second component of the Learning Index is a little more complicated. It's yours willingness to changeand it should never be overestimated. Anyone reading this book has a strong desire to learn. But no one has a great willingness to change. The reason is the comfort zone, which was mentioned in the introduction: we naturally have a desire to maintain the existing state of affairs and continue to do the same thing, even if it does not bring the desired results. I am not denying that you can have a high readiness for change. But if you want to increase it, you have to act consciously and purposefully. This will not happen by fluke. So how do you rate your current willingness to change?

Write down your answer.

Now, with the numbers in hand, you can measure your learning index by multiplying these two metrics. The highest possible score is 100 (10 × 10). Do it now and see what happens.

Assessment of willingness to learn × assessment of willingness to change \u003d overall learning index.

Note: even if your desire to learn is 10 points, but the willingness to change is zero, then the overall learning index is also zero. For you to really learn something, both must be high. It is not enough to express a desire to learn - you have to learn in reality! You took this book because you want to improve your life, right? Of course, and if you really want to, you have to start changing. As the Chinese say, madness is "doing the same thing over and over again, expecting a different result."

Many say this is a useful exercise when the goal is to learn something new. The Learning Index is not a reason for judgment or frustration, but just a useful guideline. If someone has him higher than you, it does not mean that that person is better than you; this means that he will achieve success faster.

And I'll give you tips to help you get the most out of these chapters on memory training.

First tip: do not evaluate the process; evaluate the result.

The method you'll learn here will definitely work, but it is different from what you are used to. Therefore, you will most likely have a thought: "This is somehow strange." Everyone who learns to train their memory goes through at least one period when it seems to them that all this is just a set of strange tricks. This is not true. And when you understand this, I recommend that you look at your Learning Index, get rid of negative thoughts and move on. Don't waste time and energy trying to critique or analyze this process - you will have plenty of time for that later if you continue to desire. You will learn much faster if not will evaluate the process.

But at the same time you must evaluate your results. That's how you are judged at work, isn't it? Do the same: use this process, follow my directions and see what you get. I think you will be amazed to see how quickly you can improve your abilities.

Second tip: have fun working on your brain!

One thing we know for sure: learning is ideally a fun process. It has two features.

First, remember the pleasure you feel when you learn something new. Have you ever been jet skiing? Snowboarding? Have you played backgammon? Learned to sell? Overcome fear? You were pleased when it started to work out, right? Your brain loves to learn new things, even if you didn't like school!

Second, we know for sure that the brain's fight-or-flight response to stress is the worst possible state for learning new things. This reaction is very effective if you have already learned something and have reached a level of unconscious competence. But it also disables your ability to acquire new skills or assimilate new information. You only remembered the name of that acquaintance later because after he left took a deep breath and relaxed... While you racked your brains, communicating with him, your brain felt the same as the soldiers in battle! Of course, in a milder form (in the grocery store, the situation is not as tense as on the battlefield), but in essence the chemistry and brain waves are the same.

Stress is the biggest killer of your mental capacity. So lower the voltage. If you are stuck on something or are at a dead end, just take a deep breath, say to yourself: "I'll remember later," and move on. Come back to this issue later. This is often enough to force the neurons to interact in the right way and lead you to the desired result.

Get ready to learn and learn new and different things. You can do a lot more than you think. So go ahead and have fun!

Initial assessment of your memory

Before moving on to the next chapter, let's evaluate your initial data. Below is a list of 20 items. You need to study it as slowly and thoroughly as possible, but no longer than 5 minutes. Try to meet the deadline. You cannot write it down, all work must be done in the mind. When you are done, go to the test and, without peeping, write these 20 points in order, trying to reproduce it as best you can. Ready? Forward!

unicorn

power socket

tricycle

sUV

can of beer

hockey stick

balloon

ducat (10 rubles coin)

food sticks

black cat

dollar sign

wizard

snowman

darts target

I repeat: study the list for no longer than 5 minutes. Then write these 20 points in their original order without looking at the list. Get started.

Well, how's the result? If you are like most other people, then not very much. When our seminar participants take this test, their average score is about 6 (out of 20). If you do better, congratulations! If not, don't worry. This score is only needed to evaluate the baseline data. But there are two important lessons to learn from your average test scores about how your brain works. wrap to your advantage.

The first trend: the rule of "7 ± 2"

In the absence of a clear system, the brain is able to cope with a maximum of 5-7 units of information at the same time (but rather with 3-5). If you tried to learn this list of 20 points by rote memorization, you probably understood one pattern: the first 5-7 points were remembered well, and then difficulties began. If so, don't worry: the problem is not with you, but that you acted haphazardly. You were limited by your memory's ability to handle a small number of pieces of information.

By the way, if you still memorized more than 7 points, then you probably did not limit yourself to simple cramming. Some of the participants in our workshops receive a score of 10 or more on the test, and none of them use rote learning. They come up with an abbreviation or some kind of story with the participation of these objects, or they notice a certain pattern in the list - I will tell about it shortly. Rest assured that without a method or system, your brain is capable of efficiently dealing with about 7 units of information (give or take two).

Second trend: primacy and recency

One of the most common patterns that we see in the results of the original test is called primacy and recency... If you need to memorize a series of data, the brain usually captures information effectively at the beginning and end, and difficulties arise in the middle. Again, this does not mean that something is wrong with you: primacy and recency are a natural feature of the brain.

Understanding these tendencies leads us to the most basic principle of improving memorization: breaking up. The principle is simple: you will automatically improve the brain's ability to reproduce the information stored in it if you divide it into “digestible” pieces. Imagine that the test looks like this:

unicorn

power socket

tricycle

sUV

can of beer

hockey stick

balloon

ducat

food sticks

black cat

dollar sign

wizard

snowman

darts target

Your result would be better. Why? More beginnings and endings! This alone can be a huge boon to your brain. Whenever you learn something, break it down into small “digestible” pieces, if possible: pieces of information and periods of time. This even applies to our book: I recommend that you read no more than one chapter at a time. When finished, spend some time reviewing what you have covered - in writing or at least in your head. Take a short break: stretch, drink water, be distracted for a few minutes. And then - and only then - return to reading. You will get much more benefit this way.

Now that you have an initial assessment of your memory and an understanding of the inherent tendencies of the brain, let's try to improve its performance. In the next two chapters, you will learn how to speak the language of your brain, mentally organize information of all types, and improve reproduction in a wide variety of situations. Go!

www.planetfreedom.com/trainyourbrain

Learn to speak the language of your memory!

Did you know that your memory has its own language? We touched on this issue in the introduction when we talked about what you see is what you get. The language of your memory (and all other brain functions) is images... Another useful trait is a strong tendency and ability of the brain to see them. The better you can visualize information, the easier it is to remember.

This is good news: you are already thinking in images, even if you are not aware of it. If I asked you to remember 50 signs of your kitchen, what would you do? That's right - you would see mental image your kitchen! And thanks to this, they could remember a lot of details, although they never memorized them on purpose. Learn to trust this ability, because right now we will begin to develop it.

Let's run the previous test again, but with a slight change.

1) unicorn

2) power outlet

3) tricycle

4) SUV

7) hockey stick

9) balloon

10) ducat (coin)

11) chopsticks

12) plate

13) black cat

14) gold

15) dollar sign

17) wizard

18) snowman

20) darts target

Actually, there were two changes: we split the list into parts and numbered the points. This "unicorn list" is the starting point for memory training sessions. In doing so, we find the following: when a person sees / knows the number of each item, this in itself creates a useful association. Most of these numbers have a logical connection with the object: one and a unicorn, a triple and a tricycle, a dozen plates (a service for 12 persons). This is the method simple associationsand to start it fits perfectly. But it is much more useful to create a vivid image in the imagination. Even if there is no logical connection (for example, in No. 15 it is far-fetched, in No. 17 it is even more far-fetched, and in No. 19 it is completely absent), your brain needs an image. Take the test again, but first read the simple instructions. You will see the same 20 points, but this time imagine the images as vividly and clearly as possible. Don't get off with the phrase “Come on, I get it”; spend a few seconds on each item, and then take the test. Draw these images in your imagination; study the list for no longer than 3 minutes.

1. Imagine a snow-white unicorn from 1 horn.

2. Imagine yellowish electrical outlet from 2 holes.

3. Imagine red tricycle bike with 3 black rubber wheels on which it rides 3 -year-old child.

4. Introduce sUV from 4 wheels, 4 doors and badge 4 × 4 on the body.

5. Introduce your hand from 5 fingers.

6. Present the packaging beer on 6 cans (choose your favorite brand).

7. Imagine a wooden hockey stickshaped like a number 7 .

8. Imagine big black spider from 8 feet.

9. Imagine how 9 ninegraders are released into the sky 9 balloonsin in 9th month of the year - September.

10. Submit a coin to 10 rubles - shining yellow ducat.

I will pause for a while to give you time to mentally repeat the images you just created, and I remind you that you must see them as clearly and vividly as possible. Let's go further.

11. Imagine how subtle food stickssimilar to the number 11 are removed from the wrapper.

12. Introduce a service from 12 beautiful plates.

13. Introduce black cat On Friday, 13th numbers.

14. Imagine clearly a cast from 14 -Karat gold a coin (or maybe an ingot, ring or nugget - the choice is yours).

15. Take two digits in the number 15 , combine them, and you get dollar sign.

16. Introduce 16 burning candles on the birthday cake. Maybe even sing a song of congratulations ...

17. Introduce the young magician wearing round-rimmed glasses who graduated from Hogwarts at the age of 17 years. (I warned that this association is far-fetched.)

18. Imagine snowmana, in shape similar to the number 8, which holds a broom, similar to a unit, - 18 .

19. Imagine 19 sweaty men in sauna (I warned that there is no logical connection, but you can still see them, right?)

20. Imagine a brightly lit circular target for darts from 20 sectors and number 20 upstairs.

Now mentally repeat the entire list and imagine these images clearly and clearly. Ready? Without peeping, write these 20 points from the unicorn list. If you "skid" on some one, do not be nervous, but miss it - you will return to it a little later. Get started.

How are you doing this time? Better, I guess. In our seminars, the average score on the second try jumps from 6 to about 18, and most reproduce the whole list. Why?

Firstly, this is the second attempt, which in itself gives an advantage. Another help is the logical connection between the content of most items and their number. And most importantly, you created a vivid image for each of them - in fact, you spoke the language of your memory. Just for fun, take another little test.

Without peeping, answer what was under these numbers:

And under what number were:

Chervonets?

Dollar sign?

See? Even when the items are randomly arranged, the images help you!

Two pluses and one big minus of this exercise.

The original exercise has two very useful features for training the brain and one huge problem. The useful traits are: first, by following my instructions, you first began to use the visual centers of your brain more purposefully; second, you probably have more confidence.

Both of these benefits play a very significant role in your success - you probably do not yet realize their full importance.

The huge problem is that all the items on the list are specially selected. I know this, as well as the fact that life usually presents us with information not in such a way that it is convenient to turn into images, as in the examples "4 is an SUV", and "11 is chopsticks." But now you understandhow quickly can you achieve success with a little practice? Did you feel more confident, even a little? It should be so. Who knew you were such a genius?

Yes, life very rarely gives us names of people, details of conversations and all other information, complete with such convenient associations; which is why you need something that can provide instant playback... If you can get rid of the need for logical connection, then you have the tools to reproduce literally anything at any time. This is what will be discussed now.

Mental folder system

Imagine right now that you are in the office of a Fortune 500 company. We are standing in front of the closet containing folders with information about all the clients of this company. There are hundreds of thousands of folders, and they are organized alphabetically by customer last name. Imagine that I asked you to get:

Your folder;

My folder;

The folder of a certain Arturo Rodriguez.

Can you quickly find these folders? Sure! And why?

Because this information is organized by specific system.

You may have thought, "Because they are alphabetical," and that is also true. I said that the information is organized alphabetically, but you could find these three folders (or any others) quickly with just due to the presence of a certain system. To your brain naturally peculiar work on the same principle using an information organization system. It is sometimes difficult for you to remember what you need in many respects just because you have never been taught how to mentally organize information. But there is a great opportunity in this feature of the brain: when you finally develop an organization system for your brain and speak the visual language of your memory, you begin to store and recall information so efficiently that you gain a huge competitive advantage.

Here's how to proceed.

We are creating a "Mental Folder System". Its other name is POK. This acronym stands for the three components you need to instantly remember anything from names to presentations, from this book to your shopping list and where you left your keys. This is an excellent system.

"P" means "folder"

"O" means "image"

"K" means "glue"

Let's consider these components in detail.

"P" means "folder"

The first thing you need for instant playback is folder; it's just a place to store information. What can be used as a mental folder? Anything you can see. Anything you can see - with your eyes or in your mind - will be a great place to store information: your home, office, car, body, etc. Literally everything that you see. With this book, you will have two storage systems.

"O" means "image"

We have already found out that the language of memory is images... If this is still difficult for you to understand, think: faces are much easier to remember than names, right? How many times, having seen a person, have you said to yourself: “I recognize the face, but I don’t remember the name”? The opposite is never the case. When you see a person, you do not say: "Ah, you are Roger Sipe, but I do not remember your face!" Your brain loves images, and the clearer and brighter you can visualize information, the easier it is to recall it later.

"K" means "glue"

This is where the magic happens. When you have a folder for storing information and the information itself in the form of a vivid image, you will need paste it in a folder so that it is saved there. What makes strong glue? Two components.

Actions and emotions

The more action and emotions associated with your images, the better they will be saved in your folders.

Are you able to remember all the times when you were driving? Of course not, but you can you remember the times when you had an accident or you were stopped by the police. And why? Lots of action and emotion. Can you remember where you were and what you did on August 11, 2001? Probably not, but for sure you can clearly remember all the details of your life 11 september the same year. Why? Lots of action and emotion.

How do you use it? When you create mental images and paste them into your folder, actively fill them with action. Let them be as bright, crazy and bizarre as possible. Images in which something is happening are much more effective than motionless ones. As one client of mine noted, "The brain remembers videos better than photos." Images that make you laugh or disgust, seem ridiculous or even vulgar, are much more effective than logical, but boring or ordinary images. Any memory champion of the world (yes, such championships are held, and their participants demonstrate amazing abilities) will tell you that it is useful to think vulgarly to create memorable images. So include as much action and emotion as possible in your imagery.

Your first storage system is your body

We already said that about can be turned into a folder: what you can see or imagine. The first system that we usually create in seminars is called Your Body Folders. She is beautiful for a number of reasons:

You can see her.

She is always with you.

You know your body parts perfectly, so this is an easy task.

Here I will describe the same bodily folders that are created in my seminars, in the same order and with the same names. Because the format of the book creates certain limitations, I will not go into the specific reasons for using this order and titles, but rest assured: they are applied in a meaningful way. Again, do not evaluate the process, but your results. You will use 10 body folders in the following order:

1. Feet (your feet).

2. Your shins.

3. Your hips.

4. Your buttocks.

5. Your stomach.

The belly is the so-called central or middle folder. We're halfway through the list. Notice that we get to about the middle of the body. It is not necessary to create a central folder, but it is very useful as it allows you to take advantage of the principle of information separation. We recommend using it every time you create a storage system. Let's go further:

6. Your ribs.

7. Your clavicle.

8. Your mouth.

9.Your nose.

10. Your forehead.

Repeat them mentally, even touch them all in order. Now, to consolidate the knowledge, write it down. Don't peek and try to remember as much as possible. If you get stuck on a folder or two, don't worry - write down the ones you can. When you reach the end, try to remember the missing names. If you fail, you can spy on the answers.

Body folder # 1

Body folder # 2

Body folder # 3

And to keep them even stronger, write them down in reverse order. Don't peep at all this time.

Perfectly! You now have a great system! I myself saw how our clients successfully stored various important information in their bodily folders: shopping lists, to-do lists, huge diagrams with a lot of digital data, foreign languages \u200b\u200b- whatever. Q. We'll use your bodily folders (and another storage system you've already developed but probably didn't realize) to learn all the basics of this book; we will also learn how to use these systems to improve your intelligence in other ways.

Before I go any further, I want to give you a little encouragement about learning in general. I understand that you are probably not used to working with a book this way, and the process is awkward or embarrassing. These feelings may persist for some time. Therefore, at the end of this chapter, I want to tell you the following:

1. If you are a little uncomfortable, understand that this is a normal and necessary part of learning new things.

2. I have already warned that awkwardness and embarrassment can arise, but you will succeed. Don't evaluate the process - evaluate the results. Sometimes they come quickly, sometimes they have to wait a bit. The learning rate is individual.

3. You are probably familiar with the saying: "If something is worth doing, then it is worth doing it well." And from Brian Tracy, I learned: if something is worth doing, then it is worth doing it ineptly - at first. I'm serious: think about what you already do well and love. You had to learn this step by step, like everything else. If efficiency is important to you, accept that the improvement in information reproduction and your life will be gradual.

4. Because of your individual learning habits, it may be easier for you to acquire skills if you see specific actions rather than just read about them. This is why I provide links at the end of each chapter. Use them for interactive visual reinforcement of what you've learned.

I also think you and your brain deserve praise. Check out the improvements you've made so far! The first time you took the unicorn list test, you only got a few correct answers. Now, after just this one chapter, you are probably already doing the following:

Play all 20 items from the unicorn list.

Acquire practical knowledge of the language of your memory.

Get an understanding of the basics of the mental folder system.

Learn what three components are needed to memorize anything: folder, image, glue.

Create 10 bodily folders to store information.

These are 35 individual units in a relatively short period. Congratulations! I hope you already understand that the capabilities of your brain are much more extensive than you thought a few hours ago. To train him, I strongly advise you to celebrate when you are doing something right. Don't sugarcoat your accomplishments. But when you mentally praise yourself, you activate your brain's pleasure centers, get energized, and strive to learn more. You will learn all about "small wins" in, but start stimulating your pleasure centers now - you deserve it!

With that in mind, let's start loading useful information into these folders!

Reinforcement of the passed and additional materials

This chapter has been optimized for memory (Memory Optimized ™). Visit www.planetfreedom.com/trainyourbrain to review its content briefly and provide useful additional material; the access code can be found in the section.

Apply new mental folders in the book and in life

Now you have a place to store information. It's time to get your brain to work. Let's start with one of the simplest examples we use in life: a simple shopping list. It is a good place to start because these points are concrete and tangible, and you can apply this method many times.

So, you need to go to the store and buy:

Liquid oil (namely fish oil and flaxseed oil);

Avocado;

Walnuts;

Blueberries;

Legumes;

Broccoli;

Any "superfruits" (pomegranate, acai berries, mangosteen, etc., I'll tell you more about this later);

Green tea;

Vitamins.

Before doing this exercise, remember two ways to maximize the effectiveness and usefulness of any mental storage system.

Method number 1: always start with the same folder and always proceed in the same order. Do not waste your energy trying to determine in which folder it is more logical to store some piece of information. Your brain doesn't care! The first item in the list goes to the first folder. One way to achieve speed is to optimize your thinking. So just do everything in order.

Method number 2: use strong glue, and more! The more actions you include in your images, the brighter and crazier you make them, the more reliable they will be.

Since this is your first attempt, I will become your folder guide. Getting started!

1. On the feet - imagine how liquid oil (fish oil and linseed oil) is poured over them.

2. On the shins - Take an avocado and spread it over them.

3. On the thighs - crush some walnuts between them.

4. On the buttocks - Imagine sitting on a salmon.

5. On the stomach - fill the stomach with spinach.

(As you already know, it's helpful to review what you've done in the middle of the exercise, so take a moment to mentally review the images in these folders.)

6. On the ribs - imagine huge blueberries jumping over the ribs, leaving purple spots.

7. On the collarbones - imagine beans falling on them.

8. In Mouth - Place the stem of broccoli in your mouth.

9. On the nose - imagine Superman eating fruit.

10. On the forehead - there is a green teapot with yogurt and vitamins.

Repeat what you see in these folders and test yourself.

Shopping List Test in Body Folders

What have you kept for yourself

1. (on the feet)

2. (on the shins)

3. (on the hips)

4. (on the buttocks)

5. (on the stomach)

6. (on the ribs)

7. (on the collarbones)

8. (in the mouth)

9. (on the nose)

10. (on the forehead)

Well done! You see, even without logical connections, the images that you vividly associate with actions and emotions are very well fixed in these folders. When I teach course participants this method, they always have the same questions. I will answer the most frequent ones before moving on to other methods.

Question number 1. And if there are more than 10-12 points?

There are two answers.

Notice how easy it is to see more than one image in one folder (this was the case with your feet and forehead). It is not difficult for the brain to deal with it; the main thing is that you have a good idea of \u200b\u200bthe images. So, although there are only 10 physical folders, you can store dozens or even hundreds of pieces of information in them. For example, I once helped 40 middle school Sunday school students learn the titles of all 66 books of the Bible with just 10 folders.

Another option is to create more folders. Ten is a great number to start with; maybe you need more. Check out the additional resources link at the end of the chapter for some great tips.

Question # 2. How can I delete information?

To be honest, I wouldn't worry about that too much. Maybe sometimes you will be disturbed by information stored for longer than a certain period, but its deletion occurs naturally. If so, just don't repeat your list. By virtue of the principles of primacy and recency, it will be easiest for you to recall information that was saved not so long ago. If you need not to remember something, you can just imagine how you take this image out of the folder, and it will no longer bother you. Usually another question is more important: "How can I save information for a long time?" It is important to be able to reproduce it over a long period of time, and therefore we devoted a separate section to this issue in this chapter.

Question No. 3. Is it possible to store several sets of information simultaneously in the same system?

Of course, you just need to give your list a name. We will do this in the next exercise.

Let's link these questions to another use case for your body folders. We have compiled a shopping list. Now let's create a to-do list in the body folders. It will be a little shorter (only six points), but you get the point. First, just imagine the following vivid images, and then I will explain their meaning.

1. Imagine an oxygen mask on your feet.

2. On the shins, imagine running shoes.

3. On the hips, imagine a gymnastic beam on which someone is doing yoga.

4. On the buttocks, visualize the brain doing push-ups, jumping and other exercises.

5. On the stomach, visualize the chalkboard.

6. Imagine a pillow on the ribs.

Now, without peeping, take a short test.

To do list test in body folders

What have you kept for yourself

1. (on the feet)

2. (on the shins)

3. (on the hips)

4. (on the buttocks)

5. (on the stomach)

6. (on the ribs)

Did you answer most of the questions correctly? I guess so, and I want to point out something else. Do you see that I am giving you fewer hints with each exercise? Pay attention to this: the learning effect is already visible - the brain does more and more on its own, without outside help.

So, to give a straightforward answer to question # 3, try a little test.

Shopping list: where would you find walnuts?

To-do list: where would you find a gymnastic balance beam?

Shopping list: what's in your mouth?

To-do list: what's on your ribs?

Shopping list: where would you find spinach?

To-do list: what's on your belly?

We could continue like this all day, right? Note that when you named your lists, your brain kept them separate from each other. We have used body folders twice already; you can do this dozens of times at the same time without fear of mixing up the contents.

Optimal care for your brain

One of the reasons these lists are so content is that they highlight a crucial aspect of training your brain: taking care of and nourishing that organ properly. I have been explaining to people for many years that the mind and brain are like a muscle. The better it is exercised and nourished, the stronger it becomes and the longer it stays healthy. There is already a huge body of research that explains how this happens and why. Here I will present a short version - after all, not all readers are interested in detailed scientific justification.

(If you want to know them, check out the link at the end of the chapter.)

Consider the items on your shopping list: You have 13 foods that are known for their positive effects on brain health. The first five (two types of oil, avocado, walnuts and salmon) contain a lot omega-3 fatty acids, which, in essence, function to isolate the "electrical circuits" in your brain. The rest: spinach, blueberries, legumes of all kinds, broccoli, "superfruits", green tea, yogurt and vitamins - contain many different antioxidantsthat affect not only the brain, but also the cardiovascular system. The brain uses about 10 times more oxygen than any other part of the body, and whatever is good for the heart is good for it too. Yogurt is one of the best sources of bacteria that are beneficial to the digestive system. Dr. Mark Hyman was one of the first to identify the critical link between digestive health and brain health; now it is being researched and constantly discovering something new.

This concept also applies to our to-do list. It contains behaviors that improve the intellectual capacity of the brain:

Oxygen mask - for correct breathing... We have already said that one or two deep breaths in and out soften the fight-or-flight response that interferes with learning. Regular deep breathing oxygenates the blood and improves overall brain performance.

Sneakers symbolize aerobic exercise... What's good for the heart is good for the brain.

Gymnastic balance beam and yogi on it. We now know that exercise of any kind while maintaining balance (the most popular form is yoga, there are many others) help to strengthen the pathways of the nervous system.

The training brain symbolizes exercises for the mind. Activities that keep him busy (such as crosswords, sudoku, word games, etc.) are like strength training to muscles.

The chalkboard symbolizes training in general... Studies of healthy people over the age of 80 show that they have two things in common: they feel a strong connection with others and are still learning new things. The pursuit of personal development throughout your life - reading, listening to educational programs, exchanging ideas with successful people, and more - really improves your brain health.

The pillow symbolizes sleep... We now know that poor rest and lack of sleep affect mental performance in much the same way as excess alcohol. Getting a good night's sleep is one of the best ways to boost your brain health.

Entire volumes are devoted to each of these points. If you are not interested in scientific subtleties and you just want to strengthen your brain, start eating more of these foods and do more of these activities. Your brain will thank you.

Next storage system

Above, I promised that after reading this book, you will have two storage systems. We have worked with bodily folders, and you may have a question: "What will be the second system?" You have already learned it. Remember the definition of a potential storage system? This is all that you can see with your eyes or imagination.

Go back to the “unicorn list” we made in the previous chapter. Can you imagine it? What was # 1? And number 6? No. 18? What was the number of the candle? And the spider? SUV? You can see it clearly, right? The Unicorn List is a great storage system in itself, and with numbers too.

Let's do an interesting exercise with this system. Now that the images from the "unicorn list" are loaded into your brain, imagine the situations described below as vividly as possible. Let them be slightly insane, no one will know about it anyway! Play out the scenarios in your mind, maybe even in the form of cartoons. Spend as much time as you need to create images, and then take a short test.

1. Unicorn opened eyes and saw that the phrase was written on it in bright red block letters with spray paint memory capabilities.

2. Power socket speaks foreign language by memory.

3. You enter tricycle in a huge closet with foldersthat fall in all directions.

4. Sixth graders read in sUV.

5. Your arm keeps several workers instruments.

6. You read jar label beer, drinking beer and save all this is forever.

7. Hockey stick aiming and drives five pucks into the goal with characteristic the sound of friction on ice.

8. Spider holding a magnifying glass and concentratedly looks through her at key.

9. Huge balloon (thirty meters in diameter) jumps on obstacle course.

10. Chervonets studying greek mythology, and then ponders which time it will come manager.

11. You two hours are using chopsticksso that break records eating sushi.

12. Superman pushes into the cannon a dozen plates.

13. Black cat gnaws base pyramids.

14. Severe gold coin rides a dolphin. The dolphin has at anddenier their future and destinations.

15. A huge statue in the form dollar signglowing from overabundance energy.

16. Huge red-white-blue candlefrom which you take out five individual workers instruments.

17. Wizard holds sand clock, on which the word is written several times in neon pink letters force.

Test

1. What did the unicorn see when he opened his eyes?

2. What did the power outlet say?

3. What did you hit on your tricycle?

4. What did the sixth graders do in the SUV?

5. What did you hold in your hand?

6. What three things did you do with a can of beer?

7. What and how did the hockey stick do with the pucks? How many were there?

8. What was the spider holding? And what was his gaze focused on?

9. On what the huge balloon jumped?

10. What did the gold piece study? What did he think about later?

11. How long have you been using chopsticks? And for what?

12. Which hero pushed cymbals into the cannon?

13. What part of which structure did the black cat gnaw?

14. Who was riding the heavy gold coin? What did this creature have?

15. Why did the dollar sign glow?

16. How many tools did the candlestick use?

17. What was the wizard holding? What word was written on this item?

Do you understand what helped you remember this crazy text in just a few minutes? Take a look at the table of contents, look at the chapter numbers and keywords in the title of each one. Yes, you have just memorized the titles of all 17 chapters in this book in their exact order. Your memory has optimized this book - congratulations!

The key to long-term replay: spaced repetition

Often you will learn information that is important to remember for a long time - weeks, months, or even years. In this regard, I have three news for you again: bad, good and excellent.

Bad news: repetition is necessary. Yes, you have to make an effort. After all, this is a skill, not a trick. And you will have to concentrate and repeat the information to keep it for a long time.

The good news is that you don't have to do endless repetition. During the learning process, both children and adults usually experience stress and spend a lot of extra time. To preserve information for a long time, follow the interval repetition scheme: every hour, every other day, every other week. When you find information that your brain needs to hold for more than a day, just repeat it in your mind at approximately the following intervals:

An hour later, while this information is still fresh in your mind.

In one day, after sleeping and doing something else for a long time.

A week later: if you return to this information after 5-7 days, the neural pathway for long-term reproduction begins to strengthen.

To ensure that the information is retained, you can repeat it later, preferably shortly before using it. For example, quickly speak in your mind the names of the people you are about to meet; the presentation that you will be giving now; if you are a student - then the material before the exam. The main thing is that you do not need to constantly repeat information in order to keep it for a long time. The key is spaced repetition.

Here's the great news: you can effectively repeat anything in a very short amount of time. In these chapters on memory training, I tested you several times with sampling method... By repeating items in random order, rather than in succession, your brain does a lot of efficient work in a very short time. Let's do it one more time.

Interim test (go through it in your head, you don't need to write down the answers)

On your "unicorn list" that was:

a gold piece?

an electrical outlet?

Stop: Did you just repeat 6 of 20 points? Yes, but to do it at random, your brain has actually repeated all 20 points 6 times in a matter of seconds.

Body folders

What were your first, fourth and eighth bodily folders?

In the shopping list that you had:

on your hips?

on the buttocks?

On the to-do list, what you had:

on the feet?

on your stomach?

Additional points

What is chapter 9 of this book called?

And chapter 3?

If you need to spy on the answers, do not hesitate. But I don't think it will be required. You see this information in your mind; Have you noticed how fast your brain works? How long did it take to repeat - a few minutes? Maybe less than a minute? Your brain loves speed, and take advantage of this feature during repetition.

How to memorize names

By far the most common problem many people want to solve through memory training is remembering the names of important new friends. This is an essential skill: names are deeply personal. As Dale Carnegie said, "The sweetest sound to any man's ears is the sound of his own name." It's true that the ability or inability to remember a name can seriously affect relationships of all types. In my seminars - both live and online - I spend hours on this topic. With the help of this book, you will be able to memorize names much better using a few simple techniques.

For a short time

The inability to remember someone's name is of two kinds. The first relates to short-term memorization. Has it ever happened that you met a person, shook his hand, heard his name and after 5 seconds could not remember him? It is at these moments that the vast majority of names elude you. Here's an effective remedy for this:

1. In the process of acquaintance, discard extraneous thoughts and listen. You forget names in 5 seconds, not because of a bad memory, but because of inability to listen! Your brain thinks about 7 times faster than people speak, and it is easy for it to be distracted by something else while a new friend tells you his name. You have about 5 seconds to make a first impression on a person, so consciously focus on only one thing at this time: listen to his name.

2. Repeat the name of a new acquaintance in a conversation with him 2-3 times. No need to go to extremes: if, when you met me, you said “Roger, Roger, Roger,” I would not want to communicate with you anymore. But if you said, "Roger, nice to meet you, Roger," it would greatly help you remember my name and sound natural.

Long term

The second problem concerns long-term memory. Have you ever met a friend (and were sure that you knew him), but could not remember his name? To avoid such situations, train yourself to do the following:

Use spaced repetition method. Say the name of the new friend at the end of the conversation. The phrase "Nice to meet you, Dave" is much more useful to your memory than just "Goodbye!" At the end of the day, brush up on the names of new acquaintances. At the end of the week, set aside 5 minutes to repeat them again. This repetition does not take long, but it is very beneficial.

Imagine names in your mind: turn them into images! Some names are already figurative: Rose, Lily, Leo, Roman, August - they have a visual component. For others, it will take a little imagination.

The image for the name Ivan can be a fairy-tale hero or a toy (Vanka-vstanka).

For Elena - the river (Lena).

For Mikhail - a bear (live, toy or cartoon).

It takes some time to turn names into images become a habit. But most of our clients are pleasantly surprised by how easy and fun this process can be.

The number of situations in which the mental folder system can be applied is unlimited, as is the ability of your brain to imagine images. Experiment with these methods yourself, and if you have any questions, contact the professionals.

Let's move on to work on the second pillar of your learning: reading intelligently!

Reinforcement of the passed and additional materials

This chapter has been optimized for memory (Memory Optimized ™). Visit www.planetfreedom.com/trainyourbrain Reading is a vital skill, and it’s not in vain that it is given so much attention in elementary school for a short review and useful additional material. Everyone knows that a child's poor reading skills significantly increase the likelihood of failure in school and in life in general.

So how would you describe your reading skills? Write down your answer.

I read (how?) ____.

Most often people answer:

Slow;

Inattentively.

These are subjective assessments. You need to think carefully about your answer: now that you are a businessman, manager, leader, father, mother - or just an adult, your ability to read effectively even more important for success than in elementary school. Since you are reading this book, then, most likely, your income mainly depends on intellectual work, not physical work, that is, the brain is more important to you than muscles. And your main competitive advantage is the acquisition of new knowledge: the ability not just to keep up with others, but to stay ahead of them. Add to that the vast amount of information available to you, your competitors, customers, colleagues, and children - and it becomes clear that reading plays a huge role, no matter who you work!

Therefore, my next statement will seem dubious to you: in all likelihood you are reading like a sixth grader.

Yes, you got it right. If you are like 99% of our clients, then you read these words the same way you read books in sixth grade. Your method, reading speed and reading comprehension percentage have remained unchanged since then.

And this is not your fault. It's not laziness or lack of ability; it's just that you haven't been taught to use reading tools in a very long time. When was the last time? In the sixth grade. For many, formal instruction in how to perceive words on a printed page (or computer screen) begins in kindergarten and ends in high school. You may have had literature lessons for a few years after that, but these were mainly about discussing books you read yourself. This is fine, of course, but you haven't been taught to read correctly. Let's see what this led to.

Basic test

Division of Freedom Personal Development, dealing with the implementation of human potential in various areas of life. Approx. ed.

The Southwestern Company (now Southwestern Advantage) is a privately-held American company that trains students in direct selling techniques (textbooks, software, email subscriptions). Founded in 1855. Approx. ed.

The site contains videos in which the author clarifies and helps to better assimilate the content of individual chapters. All materials are presented in English only. Approx. ed.

An annually updated list of the 500 largest companies in the world by revenue, published by Fortune magazine. Approx. ed.

Brian Tracy (born 1944) is a Canadian writer, author of books and audio programs on business, sales, leadership and self-realization. Approx. transl.

In marketing, this refers to some fruits that are supposed to have particularly beneficial properties. This term is not used in mainstream medicine. Approx. transl.

Mark Hyman (born 1959) is an American physician and writer, specialist in functional medicine, author of the famous book “The Brain. Feedback ”(Moscow: Eksmo, 2010). Approx. ed.

Marks-Biel E. Fast reading in 10 days. M .: Alpina Publisher, 2013; Marks beale a... The Complete Idiot's Guide to Speed \u200b\u200bReading. ALPHA, 2008; RevItUp Reading.

A charitable organization in the United States that provides free books and resources to those in need to overcome illiteracy. Founded in 1966. Approx. transl.

To do this, you need to take the total amount of time spent in seconds and divide by 60. Approx. ed.

Each of us has considerable potential - intellectual, personal, the source of which is in everyone's head. The task of a Homo sapiens is to give vent to this potential, to find its expression, its splash. This can be done in a variety of ways - setting records, becoming extremely famous, becoming famous as a master of your craft, or just being yourself. You want to change the world, explode ideals and leave your trail visible from millions of kilometers. But for this you must grow as a person, as an intellectual individual. And for this, accordingly, you need to look for answers, a whole universe of answers - both in the surrounding world and within yourself.

To improve the capabilities of the brain, to use them effectively - these tasks and the methods of their implementation tried to highlight in his book Roger Sipe. He is an excellent speaker and performance coach who works internationally. Sype really knows how to explain the principles of efficiency and maximum productivity. His book is called Brain Development. How to read faster, memorize better and achieve greater goals. "

About the book “Brain Development. How to read faster, memorize better and achieve greater goals ”

What is it about? It is, first of all, about self-improvement. Proven methods of fast learning, sustainable development and achieving results unattainable before will help everyone and you. The above things will certainly help you and show excellent results, including:

  • threefold improvement in memorizing information;
  • increase in reading speed from two to three development;
  • formulation of energizing goals, their achievement;
  • awareness and overcoming of mental barriers;
  • effective time management, its maximum productivity;
  • maximum efficiency of self-energy management during the day;
  • a true understanding of your purpose in life.

Read online or download “Brain development. How to read faster, memorize better and achieve greater goals ”

From the book “Brain Development. How to Read Faster, Memorize Better, and Achieve Bigger Goals ”you can gain invaluable experience and principles that have proven their effectiveness over the centuries. These principles have helped many people in constant growth in all areas and areas: physical, career, spiritual - as well as in all types of human relationships. Success has one property - it is difficult to achieve. Difficult, but elementary. You just need to learn the basics outlined in "Brain Development", and you will certainly achieve success. Everyone is capable of being the best, becoming one, doing something better, higher, more efficient, having more and claiming for more. You need to invest in yourself, develop your unique potential and convert it into benefits. Which ones are up to you.

If you are interested in personal growth, and not the development of speed reading and memorization, - the book "Brain Development. How to read faster, memorize better and achieve great goals ”was created for you. You will not regret a single letter you read, a chapter or a page turned over. You will like the main message of Roger Sipe - despite the sympathy for maintaining a convenient status and comfort zone, a person should not stop improving his life, which only he needs. A lot of author's words are devoted to getting out of the above-mentioned comfort zone. He says bluntly and clearly: "If you are serious about living the way you really want, first you need to understand: even in the most prosperous and technologically advanced society in human history, being a mediocrity is lousy!"

"Back12 ... 2627 28 293031Next "

Roger Sipe - Brain Development. How to read faster, memorize better, and achieve bigger goals

In the book by Roger Sype, a coach and self-improvement consultant, you'll find an arsenal of ideas, strategies, and specific techniques to help you memorize, read smarter, and break records in any area.

This book will replace several editions at once dedicated to the development of memory, intelligence, speed reading and energy management.

Read it with a pencil in hand, jot down your thoughts and follow all the exercises suggested by the author, and you will become a super effective professional.

  • Name: Brain development. How to read faster, memorize better, and achieve bigger goals
  • Author: Roger Sipe
  • Year: 2014
  • Genre: Psychology

In the book by Roger Sype, a coach and self-improvement consultant, you'll find an arsenal of ideas, strategies, and specific techniques to help you memorize, read smarter, and break records in any area.

This book will replace several editions at once dedicated to the development of memory, intelligence, speed reading and energy management. Read it with a pencil in hand, jot down your thoughts and follow all the exercises suggested by the author, and you will become a super effective professional.

Published in Russian for the first time.

Train Your Brain for Success

Read Smarter, Remember More, and Break Your Own Records

Reprinted with permission from John Wiley & Sons International Rights Inc. and Alexander Korzhenevski Agency

© Freedom Personal Development, 2012 All rights reserved. This translation published under license with the original publisher John Wiley & Sons, Inc.

© Translation into Russian, edition in Russian, design. LLC "Mann, Ivanov and Ferber", 2014

All rights reserved. No part of the electronic version of this book ...

Memory development: memorization lessons

Activate PRO subscriptionto take the course more efficiently

Memory is a skill that is vital for every person. Without her, we would never be ourselves, we would not be able to talk and would not be able to think at all. But memory is not only an irreplaceable skill, but also an important element of our education and intelligence. The development of memory, attention and thinking are often related tasks. Many of our mental characteristics directly depend on how our memory is developed. For example, the process of mastering the skills of speed reading, public speaking and oral counting will not do without memory. This self-study course presents online lessons aimed at developing memory and the ability to purposefully memorize material.

Among the additional materials in this section of the site you can find educational games and exercises, download free books and textbooks, find suitable classes, schools, courses and trainings - everything that will help improve your technique of memorizing information.

What is memory and memorization

Memory Is one of the mental functions and types of mental activity, designed to preserve, accumulate and reproduce information (Wikipedia). Thus, memory is understood as a system consisting of several elements:

Memorization Is a memory process through which new information is perceived and this information is written into the general system of thinking and associative connections. The key function of memorization is the creation of semantic connections as a result of the work of our thinking and intellect on the content of the memorized material. Memorization is a very important process of memory, the development of which will be given key attention in this training. However, this process is not the only one.

Storage Is the process of systemic accumulation of information in memory, including the processing and assimilation of this information. Without storing information in memory, it is impossible for a person to learn, in addition, such important abilities as thinking and speaking directly depend on this process.

Playback is the process of representing and recognizing information stored in memory, also called memories. Reproduction is involuntary and arbitrary. Our course will pay special attention to voluntary (special, conscious) reproduction.

Forgetting is also a process of memory, or rather a problem of its development. The loss of the ability to reproduce the learned information can be partial (reproduction is incomplete or with distortion) or complete (inability to reproduce and recognize). You will learn more about solving the problem of forgetting in the fourth lesson of this training.

Features of human memory

We all have a different ability to remember. For some it is easier, for others it is more difficult. In addition, different things are remembered in different ways. For example, one person may well remember the names of people and their facial features, but it is bad to remember where they put something in the house. And the other, on the contrary, perfectly remembers where what lies, but does not remember the name of his neighbor. Some people prefer to use auditory and musical memory, others - visual, while others remember tactile sensations better.

Memory is an ability that has individual characteristics for each person. But there are patterns of memory that are universal for all people. And it is about these patterns of memory and the methods of its development, as well as the techniques and techniques of memorization that will be discussed in this online training.

One of the first specialists who paid attention to the problems of human memory development was the psychologist Karl Emil Sishor. He argued that the average person uses no more than 10% of their memory. One of the proofs of this is hypermnesia. Hypermnesia is a human pathology associated with an increased ability to remember. People with this pathology can remember many things literally and in great detail. But the peculiarity lies in the fact that memorization occurs regardless of the person's desire.

Rate how well you remember information in our Hostess game: meet people and plant them at their favorite places to get the maximum score. You can also use it for training.

Statistics Full screen

Methods for the development of memory and memorization

In the lessons of this section, you can find useful techniques, rules and techniques aimed at increasing the level of memory development and the ability to purposefully memorize (memorize the information you need).

The method of teaching memorization methods used on this site is very simple. It consists in the systematic development of memorization skills in four main areas:

Lesson 1. Attention and impression. What we remember best is what we are interested in, what we are focused on. These conditions of memorization can be trained and created specially at the necessary moment. Read more about this in the first lesson.

Lesson 2. Associations. Associations help create a connection in your head between what you want to remember and what is already firmly entrenched there. The correct use of associations, which was written about in the second lesson, will help you remember more information in less time.

Lesson 3. Structuring. The structuring of the material is the most important factor in purposeful memorization. The ability to correctly divide information, create thematic blocks based on logic and associative thinking will be discussed in the third lesson.

Lesson 4. Repetition. Human memory is a dynamic process, with time something is forgotten. In the fourth lesson, repetition techniques will be given to help you remember information better.

And also to develop the ability to memorize information, it is useful to use mnemonics and special techniques and exercises for training memory:

Lesson 5. Mnemonics. There are a number of features of memorizing certain information. This is due to the fact that sometimes there are convenient associations, the use of which in certain cases has a strong effect on memorization. Such methods and recommendations are called mnemonics. Read more about this in lesson 5.

Lesson 6. Training memory. Despite the fact that understanding the laws of human memory can improve memorization of the necessary information, it is difficult to achieve high results without special exercises. This lesson will show you how you can effectively train short-term and long-term memory.

As a result of passing the lessons, provided that all the recommendations are followed, as well as with the correct execution of tasks and exercises, you will master the special skill of purposefully memorizing a large amount of any information. And by completing the proposed exercises, you can significantly increase the capabilities of your memory.

Games and exercises

Also within the framework of this training you will find useful games and puzzles that will help you develop your memory. After all, as already mentioned above, what is interesting to us is well remembered. And what better way to awaken interest in us, to kindle our excitement than games and competitions?

Among these games:

Useful materials

In addition, this section will provide other necessary information to improve your memorization technique.

We wish you success in developing your memory!

1 Memory and attention →

What is Mind Struggle? This is the brightest event of the week! Battle, party, own atmosphere!

What's happening?

We gather in teams from 2 to 10 people, fighting for the first place.

Questions are asked, a total of 7 rounds of 7 questions each. The topics of the questions are very different.
And all the questions are about logic. The correct answer can be reached by reasoning.
Whoever got the most points wins the Cup!
Three prizes, captains competition, etc. A lot of gifts will be distributed)

All this in order to shake things up, spend time with friends, have a good rest and gain strength.
All this can be obtained in the exciting atmosphere of the bar, intellectual and entertaining Mind Fighting Games.

Registration for it here http://boomquiz.ru/

What do you need to do to get to the Struggle of Minds?
It's simple:

Step one.

Assemble a team of 2 to 10 people.
This is the time to strengthen friendships. Gather the people. Soon you will be the most united, the strongest brother.

Step two. Come up with a funny and loud name for your team!
Think well, this name will soon shine on the pedestals of the Struggle of Minds. Step Three. Hurry to register your team. Did you receive an SMS alert? Congratulations. The place in the Game is yours.

Step three. Hurry to register your team. Did you receive an SMS alert? Congratulations. The place in the Game is yours.

Step four. Important. Come to the Game.
Well, there is some logic here, admit it.

Step five. Take away from the Game: great mood, a charge for the whole week ahead, many new acquaintances, amazing photos from our favorite photographer, and someone will definitely take the Cup of Wits Struggle and other prizes from our dear partners. Custom gift shop Oh My Gift! and EMPRANA - the main impressions according to the certificates!
So!
Let's fight on the brains, gentlemen!

Check the exact price of the game when booking on the company's website.

Thinking games

Thinking games are gaining more and more popularity, because in everyday life we \u200b\u200bdo not train our brain very often, but we want to "stretch" it, and it is most pleasant to do this in a playful way. Besides, if thinking is not developed, it gradually degrades. The famous phrase says: "As we think, so we live!" That is, if a person thinks slowly, then he slowly makes decisions, acts slowly, lives slowly. But the world around us is changing very quickly. Therefore, it is possible to achieve success in it only if you manage to rebuild or even go one step ahead.

Games that develop thinking will teach you how to perform actions in the mind, calculate the situation a few steps ahead, analyze, highlight the main thing, generalize and draw appropriate conclusions... All these skills will definitely come in handy in your everyday life: faced with difficult tasks in real life situations, you can solve them much easier.

With our online thinking games, you will greatly improve your memory, imagination, analytical ability and even your reaction speed.

Let's understand the terminology - what is "thinking"? From the point of view of physiology and psychology, the following definition is considered the most correct: "Thinking is the highest stage of cognition and theoretical development of the surrounding world on the basis of knowledge, ideas and conclusions." That is, when you draw certain conclusions on the basis of your knowledge, you think. Thinking is closely related to action and speech.

Thus, you train your thinking, performing actions in your mind, analyzing the situation and making new judgments even in the game. It is this kind of training that we offer adults in thinking games.

To develop thinking, you need to go through a simple registration, and then we will draw up a development program for you personally, taking into account the abilities to which you want to pay more attention. We want to help you achieve the maximum effect, so we recommend training with our mind development games every day, because only regularity and consistency give the desired results. Also, you can try our specialized program, which includes the most effective exercises for developing thinking.

Exercise for 15-20 minutes daily and you will feel the results very soon.

Get started training now!

Start a workout

Train Your Brain for Success

Read Smarter, Remember More, and Break Your Own Records


Reprinted with permission from John Wiley & Sons International Rights Inc. and Alexander Korzhenevski Agency


© Freedom Personal Development, 2012 All rights reserved. This translation published under license with the original publisher John Wiley & Sons, Inc.

© Translation into Russian, edition in Russian, design. LLC "Mann, Ivanov and Ferber", 2014


All rights reserved. No part of the electronic version of this book may be reproduced in any form or by any means, including posting on the Internet and corporate networks, for private and public use without the written permission of the copyright holder.

Legal support of the publishing house is provided by the law firm "Vegas-Lex"


* * *

This book is well complemented by:

Remember everything

Arthur Dumchev


Brain rules

John Medina


Life at full power!

Jim Loer and Tony Schwartz


Whole life

Les Hewitt, Jack Canfield and Mark Victor Hansen

Foreword

People do not reach their full potential.

Almost everyone (and certainly those who are interested in this book) want to significantly improve their results: to grow, succeed and influence the world. But b aboutmost of his God-given potential remains unused.

In striving to grow and develop as a person, most make two unfortunate mistakes. First, they are looking for answers not in themselves, but outside. They are sure that someone has already created a miracle cure, you just need to find it - and everything in their life will change.

Of course, no one admits to looking for a magic cure. But deep down, most people really hope that one day it will appear.

Having finally come to terms with the fact that there is no such means, people make the second mistake: they overly complicate the growth process. By zealously getting down to business and trying to take on personal responsibility, all but a few sages overly complicate the simple steps that achieve enormous personal growth.

There are no miracles in this magnificent book. It is simple without oversimplification. You will find in it basic skills and immutable truths that have existed for thousands of years, but are still absent in the lives of most people. They are fun to learn, fun to learn, and amazingly easy to use.

I have known Roger Sipe for over twenty years, work and travel with him. I can see himself does what is taught in this book. In his very life, Roger proves that by understanding and applying the basic principles outlined here, you win.

And although there is no magic, the results seem to miraculously. Memorizing information is three times better! Read two, three or even four times faster! Formulate goals in such a way as to facilitate the path to them, and manage time so that there is enough time for everything really important!

Does it really seem from the outside that this is impossible?

This impression is misleading. These are just the basics that anyone serious about this book will master. And this is just the beginning!

The principles and statements outlined here actually work. They have proven effective for thousands of people like you. You need to have the courage to believe that you too can create something outstanding, that you have the ability to absorb this ingeniously simple information and the responsibility to apply it. Be free!

Eric Planthenberg,president of Freedom Personal Development,creator of Abundant Living Retreat

Introduction

How to break records

The first motivational speaker in my adult life I heard at the age of 19 - in May 1989 in Nashville, at the end of a sales training given by Southwestern Company. The speaker's name was Mort Utley, and he made one of the most dampening statements in my memory.

"Most people don't get what they want out of life."

"What a longing," I thought. Mort is paid a lot of money to motivate people, and he goes on stage and declares that most of them don't get what they want out of life. My 19-year-old brain flashed, “Thanks for the advice, Mort. And now you will probably declare that French is spoken in France. Most don't get what they want out of life - huh? Why do you think I listen to you at all? "

I didn’t want to be in that majority, and neither would you. If you wanted to be average - with financial problems, ailments and lack of time that prevent you from enjoying life - you would not read this book. However, you need to understand that there are many unconscious patterns of thought and behavior in your brain that get in your way. Here is one of them.

You have a strong urge to be mediocre.

Starting in elementary grades, because of the learning system and the inherent desire for security in our brains, we have a strong unconscious desire to be like everyone else. We want to blend in with the crowd, to become mediocre.

Why am I starting with this? Mainly because if you're serious about living the way you really want to, first you need to understand: even in the most prosperous and technologically advanced society in human history being mediocre is lousy!

But, as I said, you don't want to be average. Congratulations! As you read this book, you are already showing that mediocrity is not for you. You want to break records! In my book, you will learn basic principles that have proven effective over the centuries in helping people and companies achieve sustainable growth in all areas: professional, financial, physical, emotional, spiritual - as well as in all types of relationships. Success has a great thing: it's easy to achieve. Not easy, but simple. Learn the basics, apply them diligently, and you will definitely get what you want.

Now re-read it and imagine that what you want has already come true. Imagine earning the right amount, getting a promotion, shedding 9 pounds, or meeting your ideal.

How are you feeling? Great, isn't it? I think this is a good start. The book will explain to you how to take the seed of an idea and germinate it so that it brings not just a fleeting sense of joy, but fruit in the form real result, and efficiently, joyfully and enthusiastically.

Let's start with three ways of thinking that affect success. By understanding these ideas and applying them, you will automatically start moving towards your goals. The better you understand them, the faster and easier you will achieve your goals.

The first feature of thinking: success provides clues

This means that achieving goals does not depend on magic, luck or circumstance, but on your way of thinking and action... Reread the goal you wrote down. Has anyone already managed to achieve results that you want to repeat or surpass? It's hard to find someone who will say no. Whatever you want to achieve, someone has already succeeded, and this is great news for you. Whoever has achieved the desired result, you can be sure: he did it not because he was better or more successful in something than you, but because of a certain way of thinking and certain actions. If you develop the same thinking patterns and habits, you are almost guaranteed similar results. Success provides clues. Therefore, whatever your starting position, you are able to reach the finish line. At the same time, in order to get to the finish line as quickly as possible, it is best to find the one who did it and imitate his actions.

I found a great example of this idea in an interview with a very successful professional fisherman who specialized in bass fishing. He won tournaments more than once, no matter how bad the nibble was: he always caught fish, even when others failed. The reporter asked him, “How do you do it? What is the secret of your success? " The fisherman's answer confirms that success provides clues.

Fisherman:“Most people think that the main thing in catching perch is luck. Like, if you are in the right place at the right time with the right bait, you will catch a fish, and if you are not lucky, you will leave empty-handed. But I learned that in fact, the bite of a perch can be predicted on a scientific basis. If you take a specific reservoir, then by season and weather you can roughly determine where the fish will be. It's easier to decide which methods of feeding the bait will work, and I find fish and experiment with spoons and feeding methods until I find an effective one. It's simple. Sometimes it's easier, sometimes more difficult, but a systematic approach always works best. ”

Train Your Brain for Success

Read Smarter, Remember More, and Break Your Own Records

Reprinted with permission from John Wiley & Sons International Rights Inc. and Alexander Korzhenevski Agency

© Freedom Personal Development, 2012 All rights reserved. This translation published under license with the original publisher John Wiley & Sons, Inc.

© Translation into Russian, edition in Russian, design. LLC "Mann, Ivanov and Ferber", 2014

All rights reserved. No part of the electronic version of this book may be reproduced in any form or by any means, including posting on the Internet and corporate networks, for private and public use without the written permission of the copyright holder.

Legal support of the publishing house is provided by the law firm "Vegas-Lex"

© The electronic version of the book was prepared by Litres (www.litres.ru)

This book is well complemented by:

Arthur Dumchev

John Medina

Jim Loer and Tony Schwartz

Les Hewitt, Jack Canfield and Mark Victor Hansen

Foreword

People do not reach their full potential.

Almost everyone (and certainly those who are interested in this book) want to significantly improve their results: to grow, succeed and influence the world. But b aboutmost of his God-given potential remains unused.

In striving to grow and develop as a person, most make two unfortunate mistakes. First, they are looking for answers not in themselves, but outside. They are sure that someone has already created a miracle cure, you just need to find it - and everything in their life will change.

Of course, no one admits to looking for a magic cure. But deep down, most people really hope that one day it will appear.

Having finally come to terms with the fact that there is no such means, people make the second mistake: they overly complicate the growth process. By zealously getting down to business and trying to take on personal responsibility, all but a few sages overly complicate the simple steps that achieve enormous personal growth.

There are no miracles in this magnificent book. It is simple without oversimplification. You will find in it basic skills and immutable truths that have existed for thousands of years, but are still absent in the lives of most people. They are fun to learn, fun to learn, and amazingly easy to use.

I have known Roger Sipe for over twenty years, work and travel with him. I can see himself does what is taught in this book. In his very life, Roger proves that by understanding and applying the basic principles outlined here, you win.

And although there is no magic, the results seem to miraculously. Memorizing information is three times better! Read two, three or even four times faster! Formulate goals in such a way as to facilitate the path to them, and manage time so that there is enough time for everything really important!

Does it really seem from the outside that this is impossible?

This impression is misleading. These are just the basics that anyone serious about this book will master. And this is just the beginning!

The principles and statements outlined here actually work. They have proven effective for thousands of people like you. You need to have the courage to believe that you too can create something outstanding, that you have the ability to absorb this ingeniously simple information and the responsibility to apply it. Be free!

Introduction

How to break records

The first motivational speaker in my adult life I heard at the age of 19 - in May 1989 in Nashville, at the end of a sales training given by Southwestern Company. The speaker's name was Mort Utley, and he made one of the most dampening statements in my memory.

"Most people don't get what they want out of life."

"What a longing," I thought. Mort is paid a lot of money to motivate people, and he goes on stage and declares that most of them don't get what they want out of life. My 19-year-old brain flashed, “Thanks for the advice, Mort. And now you will probably declare that French is spoken in France. Most don't get what they want out of life - huh? Why do you think I listen to you at all? "

I didn’t want to be in that majority, and neither would you. If you wanted to be average - with financial problems, ailments and lack of time that prevent you from enjoying life - you would not read this book. However, you need to understand that there are many unconscious patterns of thought and behavior in your brain that get in your way. Here is one of them.

You have a strong urge to be mediocre.

Starting in elementary grades, because of the learning system and the inherent desire for security in our brains, we have a strong unconscious desire to be like everyone else. We want to blend in with the crowd, to become mediocre.

Why am I starting with this? Mainly because if you're serious about living the way you really want to, first you need to understand: even in the most prosperous and technologically advanced society in human history being mediocre is lousy!

But, as I said, you don't want to be average. Congratulations! As you read this book, you are already showing that mediocrity is not for you. You want to break records! In my book, you will learn basic principles that have proven effective over the centuries in helping people and companies achieve sustainable growth in all areas: professional, financial, physical, emotional, spiritual - as well as in all types of relationships. Success has a great thing: it's easy to achieve. Not easy, but simple. Learn the basics, apply them diligently, and you will definitely get what you want.

Now re-read it and imagine that what you want has already come true. Imagine earning the right amount, getting a promotion, shedding 9 pounds, or meeting your ideal.

How are you feeling? Great, isn't it? I think this is a good start. The book will explain to you how to take the seed of an idea and germinate it so that it brings not just a fleeting sense of joy, but fruit in the form real result, and efficiently, joyfully and enthusiastically.

Let's start with three ways of thinking that affect success. By understanding these ideas and applying them, you will automatically start moving towards your goals. The better you understand them, the faster and easier you will achieve your goals.


Close