Party slogans. United Russia chose campaign slogans
Slogans, mottos, slogans: Pre-election
Believe in America.
Believe in America.
MITT ROMNEY, Republican presidential candidate. His campaign slogan, 2012
Let's keep America American.
Keep America American.
MITT ROMNEY, Republican presidential candidate. His campaign slogan, 2012
As it turned out, exactly the same slogan was used by the Ku Klux Klan in the 1920s.
Putin loves everyone!
Only Putin - only victory!
Nashi slogans in Moscow on May 7 and 8, 2012
Who has won? Shein won!
Save Oleg!
Opposition slogans during the confrontation Shein vs Stolyarov, Astrakhan, April 2012
Leaders of the orange leprosy. (With the names of Nemtsov, Kasparov, Navalny, Sobchak.)
Come to Moscow!
Slogans of supporters of the elected Governor Stolyarov during the confrontation Shein vs Stolyarov, Astrakhan, April 2012
Zhirinovsky. Or it will be worse.
Zhirinovsky. And it will be better.
VLADIMIR ZHIRINOVSKY, Russian presidential candidate. Election slogans of Vladimir Zhirinovsky, 2012
New president - new Russia!
Demand more!
MIKHAIL PROKHOROV, candidate for the presidency of Russia. Election slogans of Mikhail Prokhorov, 2012
Great country - a strong leader!
Great country - a worthy future!
VLADIMIR PUTIN, Russian presidential candidate. Election slogan of Vladimir Putin, 2012
Putin is our president.
Putin is our guarantor.
Putin is cute.
Slogans of a rally in support of Vladimir Putin in the presidential elections in Russia, St. Petersburg, February 18, 2012
Our party is Vladivostok. Our president is Putin.
Slogans of a rally in support of Vladimir Putin in the presidential elections in Russia, Vladivostok, February 18, 2012
Churov, where are our votes? State Department, where is our money?
I demand the dissolution of the Duma and new fair elections without Churov.
They stole our votes (the girl sealed her mouth with this inscription)
We are not banderlogs.
We do not have the law of the jungle! (by Mowgli)
Havel would be with us.
We demand freedom for political prisoners, economic amnesty!
The best gift is not even honey, but a new adequate calculation!
Winnie the Poo fooled us all.
Enough! (Putin, Medvedev, Prokhorov are taken out of the Yeltsin matryoshka)
We are for Navalny.
Wizard, how many fingers? (fak)
We will come again! There will be more of us!
We are 146%.
I am looking for a point for issuing small money by the State Department.
Prague is closer to us than Pyongyang. (to the portrait of Havel)
The white ribbon - V - is a symbol of your indifference to election fraud!
We weren't kidding! Fake will not work!
I'm here for free. I am a citizen of the Russian Federation, and I defend my constitutional rights.
Engineers are also for fair elections!
Russia will be free!
You don't even represent us!
These elections are a farce!
Russia is for russians! (a nationalist slogan that did not meet with the support of the majority)
Slogans of the rally "For Fair Elections", Moscow, Akademika Sakharova Avenue, December 24, 2011
EdRos, false deputy, return the assigned mandate!
Putin! See you in the spring!
Did you run into democracy? (on behalf of armed hamsters in black suits and dark glasses, St. Petersburg)
Stop feeding Moscow!
Slogans of the rally "For Fair Elections", St. Petersburg, December 24, 2011
V stands for Vladimir.
The slogan of the pro-Putin youth, 2011
You don't even represent us. (The slogan was formulated by the Autonomous Action association at a rally in St. Petersburg.)
Bring back fair elections!
Bring back the snowy winter!
Keep the constitution, damn it! Constitution of the Russian Federation, Article 3: "The only source of power is the people."
Crooks and thieves, return the elections!
Where is my voice, wizard?
Churov, take a ride on the carousel!
Guys, it's time to move!
Moscow does not believe in edram.
Lie, edrut and smirk.
Edro in a bucket!
Leave tricks to the circus!
I didn't vote for these bastards, I voted for other bastards!
Wizard Churov to Azkaban!
We do not believe Churov. We trust Gauss.
Gauss can't be fooled!
Churov, thanks for being funny.
Rogues and thieves stole the votes.
The silence of the lambs is over!
Stop lying!
Bring back our votes!
All power to the people!
We demand respect!
The authorities are afraid of honest vborov!
The party of thieves and crooks stole the elections!
Down with PZhIV!
Arrest those who saw and release Alexei Navalny!
Congress of ballet lovers.
Take me, OMON!
Slogans of a rally against rigging the results of elections to the State Duma, Bolotnaya Square, Moscow, December 10, 2011
Russia will be free!
Down with dishonest elections!
December 4th is Groundhog Day.
We are fucked!
We won't forget, we won't forgive!
We want another president!
It's a shame to be "ours"!
I was deceived. And you? (Novosibirsk)
Slogans of protest rallies against fraud in the elections of deputies of the State Duma of the Russian Federation, Moscow, December 4-6, 2011
A big country votes.
For life, for people.
Participation in elections is your chance to influence the politics of the country. Come and vote!
Central Election Commission for the election of deputies of the State Duma of the Russian Federation on December 4, 2011. Slogans of the Central Election Commission
I vote for Russia. I vote for myself.
Together we are stronger.
Together we will win!
The future is ours!
UNITED RUSSIA, all-Russian political party. Party slogans in the election campaign for the election of deputies of the State Duma, 2011
We save.
We develop.
We create.
We are working.
We are building.
For life, for people.
UNITED RUSSIA, all-Russian political party. Headlines and slogan of the party in the election campaign for the election of deputies of the State Duma, 2011
It's time to change the government! Stop being patient! Take action!
Time to change power!
On December 4, let's start the story with a red line!
New People - New Deal - new life!
Protect the Russians! Revive the friendship of peoples!
We will return the stolen Motherland!
Communist Party, political party. Her slogans in the election campaign for the election of deputies of the State Duma, 2011
LDPR for the Russians!
Russians, tougher look!
Russians, alignment with the Liberal Democratic Party!
Do Russians have tomorrow?
Good for Russians - good for everyone! Bad for Russians - bad for everyone!
Everything for the Russians, nothing against the Russians!
Wake up, Russia!
Russians, go ahead!
Be Russian - achieve the impossible!
The Liberal Democratic Party is sweeping the country!
Russia is your country!
Let's protect the Russians everywhere!
Ivan, smell your soul!
With God, Vanya. Its time to begin!
For Russia! For the Russians! For the LDPR!
Together with the Russian people!
The truth is with us! God is with us!
LDPR will show the way.
The tsar was tired, the communists were tired, the democrats could not. I can! I am Vladimir Zhirinovsky!
It's time to make a choice!
LDPR, political party. Her slogans in the election campaign for the election of deputies of the State Duma, 2011
A happy person is a happy country.
PATRIOTS OF RUSSIA, political party.
Every right has a right!
JUST CAUSE, political party. Party slogan displayed on private cars, July 2011
Design your future.
JUST CAUSE, political party. The slogan of the party in July 2011 on behalf of Mikhail Prokhorov, who was later removed from the leadership of the party
Fair alternative.
For Russia without crooks and thieves!
The appointed governor serves the authorities, the elected - the people!
The elected judge has more faith!
Corruption is treason.
Corruption is a cancer in Russia.
Housing and communal robbers! Stop milking the people!
We will protect people from the arbitrariness of housing and communal services officials.
Taxes - local registration!
Where we work, we pay.
Huge profits - big taxes, minimal incomes - no taxes!
The natural wealth of the country is at the service of ordinary people!
Small business - under the protection of justice!
Cheap labor - poor life.
Beggarly old age is a crime of power.
Cancel the special pensions of officials!
Sick citizens - a sick country!
A poor student is a poor science, a poor science is a country without a future!
JUST RUSSIA, political party. Party slogans in the election campaign for the election of deputies of the State Duma, 2011
Russia demands change!
We will give you back hope!
There is only "Apple"!
YABLOKO, Russian United Democratic Party. Party slogans in the election campaign for the election of deputies of the State Duma, 2011
Do not even think about it. They don't share. Be sure to come to the polls and vote for any party except United Russia.
Opposition slogan 2011
A plate with red caviar is depicted, in the caviar there is a trace of a bear's paw (the bear is a symbol of United Russia)
Put an end to the thieves' vertical!
NAKH-NAH, oppositional political movement. His slogan on the eve of the elections to the State Duma of the Russian Federation, 2011
2012 think twice before you raise prices.
The slogan of the young opposition against the backdrop of rising gasoline prices and on the eve of the presidential elections in 2012, Russia, 2011
National interests above all!
GRIGORY KOSTUSYOV, candidate for the presidency of Belarus from the Belarusian Popular Front (BPF) party. His campaign slogan, 2010
Together we are Belarus!
State for the people.
Belarus is a country where you want to live!
ALEXANDER LUKASHENKO, candidate for the presidency of Belarus, current president. His campaign slogans, 2010
We can do this!
Ales Mikhalevich, candidate for the presidency of Belarus. His campaign slogan, 2010
I have come for you to win.
Why did I decide that I would be a good president? Because you don't have to be bad.
You need to hide garbage, not voices. Elections must be transparent.
Tell the truth!
Neklyaev will answer everything to everyone!
VLADIMIR NEKLYAEV, candidate for the presidency of Belarus, leader of the civil campaign "Tell the Truth!" Election slogans of him and his campaign "Tell the Truth!", 2010
Build new, save the best!
Little "Do no harm!" My position is "Help!"
Not enough "Do not steal"! My position is “Create!”
Not enough "Do not destroy!" My position is “Create!”
YAROSLAV ROMANCHUK, candidate for the presidency of Belarus from the United Civil Party. His campaign slogans, 2010
Belarus lives - lives with God!
Christian Belarus is a fair government!
Belarus - Christian politics!
There is an alternative!
VITALY RYMASHEVSKY, candidate for the presidency of Belarus from the Belarusian Christian Democracy (BCD) party. His campaign slogans, 2010
History is being made today! Together we will win!
Strong Belarus for free people.
It's time to return Belarus to the people!
ANDREY SANNIKOV, candidate for the presidency of Belarus, coordinator of the civil campaign "European Belarus". His campaign slogans, 2010
Motherland. Honor. People.
NIKOLAI STATKEVICH, candidate for the presidency of Belarus. His campaign slogan, 2010
For new fair taxes!
For a strong national currency!
For the abolition of the contract system!
For a spiritual moral society!
For rights and prosperity!
Are you for Belarus?
VICTOR TERESHCHENKO, candidate for the presidency of Belarus. His campaign slogans, 2010
The real Belarusian is the diver Dima Uss!
DMITRY USS, candidate for the presidency of Belarus. His slogan during the collection of 100,000 signatures required for the nomination, 2010
Let's make Belarus a real Europe!
ALEXANDER MILINKEVICH, leader of the For Freedom movement, who announced his intention to run for the presidency of Belarus, but then withdrew his candidacy. His slogan, 2010
It's time to change your bald tires!
The slogan of the Belarusian opposition, 2010
Is it true. Intelligence. Result.
Nobody except us.
I cannot be indifferent.
Slogans of candidates for deputies of the City Council, Sergiev Posad, 2010
We are Samara!
Our. With us. For us.
VICTOR TARKHOV, candidate for mayor of Samara, rival of Muscovite Dmitry Azarov. His slogans, 2010
I will fix all the sick heads.
YURI KOGAN, candidate for mayor of Samara from the Liberal Democratic Party. His campaign slogan, 2010
Never change a successful team.
PAUL KAGAME, Presidential Candidate of Rwanda, current President. His slogan for the 2010 elections
There are no more Hutus or Tutsis, only Rwandans.
PAUL KAGAME, Rwandan presidential candidate. The slogan with which he won the 2003 elections after the Tutsi genocide in the 1990s
There is still a lot to be done!
GIGI UGULAVA, candidate for mayor of Tbilisi, current mayor of the city. His campaign slogan, May 2010
Eros and freedom.
TINTO BRASS, director of soft porn films, candidate for the presidency of the Lazio region. His campaign slogan, Italy, 2010
I'll come, I'll see, I'll plant.
LDPR party. Slogan on behalf of Vladimir Zhirinovsky in Gorno-Altaisk on the eve of regional elections, March 2010
Ukraine for people!
Ukraine for people!
Let's unite Ukraine!
There is a leader! There is a state!
I'm going to conquer poverty.
I know. I will come.
VICTOR YANUKOVYCH, presidential candidate of Ukraine. His campaign slogans, 2010
Opponents said that the slogan "Ukraine for people" ignores the rights of animals and birds
With God - go ahead!
VICTOR YANUKOVYCH, presidential candidate of Ukraine. The motto under which he launched his election campaign in October 2009
Choose a new path.
YULIA TYMOSHENKO, presidential candidate of Ukraine. Her slogan after the first tour, January-February 2010
She works.
Vaughn is working.
She works. She is Ukraine.
Vaughn is working. Vaughn - tse Ukraine.
She will win.
Vaughn will win.
They block [are blocked] - it works.
Block the stench - get it right.
They chat, she works.
The stench is talking, the stench is working.
They interfere, she works.
The stench is respected, the stench is pratsyuє.
They promise, she works.
Ukraine will win! Ukraine is you!
YULIA TIMOSHENKO. Her slogans in the presidential election campaign in Ukraine, 2010
Timoshonka is my nasyalnik. Ravshan i Jamshud.
Slogan on behalf of popular artists on the tour "With Ukraine in the heart" in support of Yulia Tymoshenko, 2010
Happy New Year! Year of the White Tiger. Happiness to you! Tiger julia.
Z Novim rock! The rock of a big tiger. Good luck to you! Tiger julia.
YULIA TYMOSHENKO, presidential candidate of Ukraine. Her New Year's greetings from the face of a white tiger cub, well, from myself too, 2009
A strong president means a strong country.
A strong president means a strong country.
The country should be led by professionals.
Family, prosperity, stability.
SERGEY TIGIPKO, ex-head of the National Bank, candidate for the presidency of Ukraine. His campaign slogans, 2010
For the European choice!
For a prosperous Ukraine!
Ukraine - to be!
Ukraine - booty!
VICTOR YUSHCHENKO, incumbent President of Ukraine, candidate for a second term. His campaign slogans, 2010
Different opportunities - equal rights!
Life of possibility - equal rights!
FOR THE RIGHTS OF THE PEOPLE, a political bloc. Slogan in the 2010 presidential campaign in Ukraine
We got freedom - we get fate!
If we get the will - we will get the share!
UKRAINIAN PEOPLE'S BLOCK OF KOSTENKO-PLYUSHCH. His campaign slogan, 2010
The time of Lytvyn is the time of the people.
The country needs Lytvyn.
Soul and land are not for sale.
VLADIMIR LITVIN, presidential candidate of Ukraine. Candidate slogans, 2010
Power is insidious and cunning. All hope is in Peter!
PETER SIMONENKO, candidate for the presidency of Ukraine in the 2010 campaign, communist. His old motto
First. impassable.
enemy of their state.
ANATOLY GRYTSENKO, ex-Minister of Defense and head of the Defense Committee in the Rada, candidate for the presidency of Ukraine. His slogans, 2010
productive village.
Combat army.
Enlightened people.
ARSENIY YATSENYUK, presidential candidate of Ukraine. His campaign slogans, 2010
Ukraine is for Ukrainians!
OLEG TYAGNIBOK, Ukrainian nationalist, presidential candidate. One of his slogans, 2010
The slogan "Ukraine is for Ukrainians!" first put forward by Nikolai Mikhnovsky, the founder of the National Socialist Party in 1902, long before the appearance of the first fascist formations in Austria and Germany
People - power! Politicians - crackers!
Politicians! It's time for you to live on one salary!
There are many of us - there will be enough crackers for everyone!
PEOPLE'S SALVATION ARMY (US), a political movement in Ukraine. US slogans in the action "Crackers for Politicians" on the eve of the presidential elections, December 2009
Overcome absenteeism - get 50 grams of absinthe!
A comic slogan for overcoming youth political absenteeism (avoidance of participation in elections), Russia, 2009
We have more to offer.
Wir haben mehr zu bieten.
VERA LENGSFELD, candidate for the Bundestag from the CDU. The slogan of her election poster, where she is depicted with Chancellor Angela Merkel - both in a deep neckline, 2009
How to protect pensioners - the Moscow City Duma decides. Who to be in the Moscow City Duma is up to Muscovites to decide.
How to make health care quality - the Moscow City Duma decides. Who will be in the Moscow City Duma is up to Muscovites to decide.
Election committee slogans for elections to the Moscow City Duma, autumn 2009
Elections are the only race in which the majority wins. George Jean Nathan, writer.
Voting does not determine the course of events. The vote decides who will determine the course of events. George Will, political commentator.
If power is based on the will of all citizens, the freedom of each becomes a common cause. Thomas Jefferson, 3rd President of the United States, author of the Declaration of Independence.
Quotes-slogans of the election commission for elections to the Moscow City Duma, autumn 2009
We keep the word, we do the deed.
Listen to people, work for people.
UNITED RUSSIA, party. Slogans in the elections to the Moscow City Duma, 2009
We protect Muscovites - we help everyone! (in the Arbat area, in the Yakimanka area, etc.)
APPLE, party. The phrase on behalf of the leader of Yabloko, Sergei Mitrokhin, is the slogan of the party in the elections to the Moscow City Duma, 2009
Big change!
JUST RUSSIA, party. The slogan for the elections to the Moscow City Duma, 2009
North of Moscow under the protection of Mitvol.
We will do everything we can within the law to help people.
OLEG MITVOL, candidate for the Moscow City Duma. His slogans, 2009
For a new Moscow!
PATRIOTS OF RUSSIA, party. The slogan of the party in the elections to the Moscow City Duma, 2009
The exact choice of the president.
Change for the better!
Slogans of the candidate for mayor of Sergiev Posad, Moscow region, 2009
Anyone but Ahmadinejad.
Who stole my vote?
This is not an election, but an appointment.
Not election but selection.
Mahmoud, get your bombs and get out!
Freedom for Iran!
Slogans of opponents of Mahmoud Ahmadinejad, who did not recognize the results of the presidential elections in Iran, June 2009
On April 26, we choose not a stray predator, but a public defender!
The slogan of the candidate from the Communist Party of the Russian Federation in the election of the mayor of Sochi, 2009
We demand fair elections!
We won't let our votes be stolen!
Sochi residents' slogans for fair mayoral elections, 2009
Already working!
The strength of the native land.
Deeds towards people!
We have a future!
Order. Development. Care.
Love your homeland!
Slogans of candidates in the election of the head of the Sergiev Posad district of the Moscow region, April 2009
Except me, no one can prevent Netanyahu from winning.
Slogan of TSIPI LIVNI, Minister of Foreign Affairs of Israel and leader of the Kadima party, in the elections to the Israeli parliament - the Knesset, 2009
Let's paint The White house black!
The slogan of supporters of Barack Obama during the days of the inauguration, January 2009
Change. You can believe in them.
change. You can believe in.
BARACK OBAMA, Democratic presidential candidate. His campaign slogan when it became clear he was ahead of his opponent, 2008
I'm asking you to believe not in my ability to really make a difference in Washington. I ask you to believe in yourself.
I "m asking you to belive not in my ability to bring about real change in Washington. I" m asking you to believe in yours.
BARACK OBAMA, Democratic presidential candidate. His campaign slogan, 2008
The power of one voice. If one vote can change a HOUSE, it can change a TOWN. If he can change the city, he can change the STATE. If he can change the state, he can change the COUNTRY. If he can change the country, he can change the WORLD.
The power of one voice. If one voice can change A ROOM than it can change A CITY. If it can change a city than it can change A STATE. If it can change a state than it can change A NATION. If it can change a nation than it can change THE WORLD.
BARACK OBAMA, Democratic presidential candidate. His campaign slogan, 2008
Let's unite for change!
Unite for Change!
The common slogan of the Democrats BARACK OBAMA and HILLARY CLINTON. US presidential campaign, summer 2008
Change can happen.
Change can happen.
BARACK OBAMA, Democratic presidential candidate. His campaign slogan, 2008
We need change.
Change we need.
BARACK OBAMA, Democratic presidential candidate. His campaign slogans, 2008
Let's change America!
BARACK OBAMA, Democratic presidential candidate. His campaign motto, 2008
Country above all.
country first.
Reform, prosperity, peace.
Reform, prosperity, peace.
JOHN MCCANE, Republican presidential candidate. His campaign slogan, 2008
Time to make history.
It's time to make history.
JOHN MCCANE, Republican presidential candidate. His campaign slogan calling voters to the polls on November 4, 2008
The main elections of the country.
CENTRIZBIRKOM, the slogan of the presidential elections in Russia, 2008
Medvedev is our president, Kotlyarov is our deputy, and no more DEBATE!
A JUST RUSSIA, election campaign slogan in Rostov-on-Don, 2008
Putin's plan is a victory for Russia!
UNITED RUSSIA, Duma election campaign slogan, 2007
Do not make yourself an idol. Do It right choice December 2, 2007.
UNION OF RIGHT FORCES (SPS), party, Duma election campaign slogan, 2007
SPS - Let's Keep the Descendants Freedom.
UNION OF RIGHT FORCES (SPS), the slogan of the party for the May Day march of 2004
You are right.
UNION OF RIGHT FORCES (SPS), party, slogan in the elections to the State Duma, 1999
Kiriyenko - to the Duma, Putin - to the presidency!
UNION OF RIGHT FORCES (SPS). Duma campaign slogan, 1999
So!
Yushchenko - yes!
VIKTOR YUSHCHENKO. Slogans of his supporters during the presidential campaign in Ukraine, 2004
There are many of us together.
Together we are rich.
Maidan slogan, Ukraine, 2004
Bandits - prisons.
Maidan slogan, 2004
Boris Gryzlov gnaws goats.
BORIS GRYZLOV. His campaign slogan
Do not lie and do not be afraid!
LIBERAL-DEMOCRATIC PARTY OF RUSSIA (LDPR). Elections of deputies of the State Duma, 2007
Close Moscow from immigrants from the South!
We are out of town with Russian faces.
LIBERAL-DEMOCRATIC PARTY OF RUSSIA (LDPR). Party slogans in the elections to the Moscow City Duma, 2004
I will raise Russia from its knees!
VLADIMIR ZHIRINOVSKY, presidential elections, 1991
Intelligence. Will. Result.
GRIGORY YAVLINSKY, presidential elections, 2000
We are not fighting communism, we are fighting poverty.
There should be no war in Russia. We're going to stop the violence!
YABLOKO, State Duma election campaign, 1995
We will drive away fear and restore hope.
YABLOKO, State Duma election campaign, 1995
We're coming to stop the decay.
YABLOKO, State Duma election campaign, 1995
Reforms - no shock, politics - no barricades.
APPLE, election campaign slogan, State Duma, 1993
Together we can do everything!
Slogan of NICOLAS SARKOZY's victorious presidential campaign, France, 2007
You can't live like this!
STANISLAV GOVORUKHIN, elections to the State Duma, slogan - the name of the famous film by S. Govorukhin, 2005
A thief should sit in jail!
STANISLAV GOVORUKHIN, elections to the State Duma, slogan - a phrase from the popular film by S. Govorukhin "The meeting place cannot be changed", 2005
Let's stop the criminal revolution!
STANISLAV GOVORUKHIN BLOCK, Duma campaign, 1995
Vote! Or others will do it for you.
The slogan of the election campaign for the election of the mayor of Novosibirsk, 2004
The plot of the video: A man meets his wife at the maternity hospital, kisses her, the wife shows the child to her husband, the child is a Negro
Behind the word is the deed.
BORIS GROMOV, slogan of a candidate for the post of governor of the Moscow Region, 2003
It will clear up!
BORIS GROMOV, slogan of a candidate for the post of governor of the Moscow Region, 2003
B. Gromov photographed in full growth against the backdrop of a formidable sky and lightning
Let's stop the aggression against the working man!
The slogan of a candidate for the presidency of Russia, 2000
Save the Fatherland!
Slogan of the MOVEMENT TO SUPPORT THE ARMY, DEFENSE INDUSTRY AND MILITARY SCIENCE, elections to the State Duma, 1999
Let's protect ourselves.
The slogan of the candidate from the PARTY OF PENSIONERS, elections to the State Duma, 1999
We will revive the industry - we will revive Russia.
The gubernatorial candidate's slogan, 1999
Live with wolves!
UNITY (BEAR), pre-election bloc, slogan of the campaign for the election of deputies of the State Duma, 1999
In order to drive a car, experience is needed... In order to run a country, experience is also needed.
VYTAUTAS LANDSBERGIS, Lithuanian presidential candidate, December 1997
The headquarters proceeded from the fact that Landsbergis had been driving flawlessly for many years. And, it must so happen that it was at this time that Ladsbergis “lost control” and got into a major accident ...
It's better to bully yourself than bully others.
The slogan of VADIM MANTULOV against Viktor Ishaev in the gubernatorial elections in the Khabarovsk Territory, 1996
No islands for the Chinese!
VICTOR ISHAYEV, governor of the Khabarovsk Territory from 1991 to 2009, under this slogan won elections more than once
When you get confused in an endless series of parties, slogans and promises, CHOOSE WITH YOUR HEART!
I believe, I love, I hope.
BORIS YELTSIN, Russian presidential candidate, 1996
Together we will win!
BORIS YELTSIN, Russian presidential candidate, 1996
Let's join hands, friends, so as not to disappear alone.
It's fun to walk together without an escort.
Democratic campaign slogan, 1996
Let noble rage flow into peaceful labor!
Democratic presidential campaign motto, 1996
My grandmother stood in line for 64,245 hours. I don't want!
My grandfather spent 73,855 hours in the camps. I don't want!
Democratic presidential campaign slogan, 1996
Save and save Russia. Don't let the red turmoil! Vote for Yeltsin!
Democratic slogan in presidential campaign, 1996
Buy food for the last time!
Democratic presidential campaign slogan, 1996
Zyuganov's frowning half-profile
Have you stocked up on food?
Democratic presidential campaign slogan, 1996
The Communist Party has not changed its name... It will not change its methods either.
Democrat slogan for presidential campaign, 1996
Comrades Fidel Castro, Kim Jong Il and Zyuganov know the right way. Everyone else just got lost.
Democratic presidential campaign slogan, 1996
What did Russia do wrong to Marx?
If a spark ignites a flame - call 01!
Democratic presidential campaign slogan, 1996
Communism. It's a pity to live in this beautiful time...
Democratic presidential campaign slogan, 1996
Russia will not be a "six" with a big "seven".
From a leaflet of the Communist Party, presidential elections, 1996
No no! You can not pray for King Herod, the Mother of God does not order.
From an anonymous leaflet during the presidential election campaign, 1996
For power to take over, we need President Shakkum!
Let's give our children a future!
MARTIN SHAKKUM, advertising campaign for a presidential candidate in Russia, 1996
They fight not until elections, but until victory.
ALEXANDER LEBED, 1996 presidential election campaign
Wars are waged by the weak. Strong wars are not allowed.
ALEXANDER LEBED, presidential election campaign, 1996
There is such a person, and you know him.
ALEXANDER LEBEDI, gubernatorial election slogan
We are not left, we are not right. We are normal. Just like you.
We are not communists, we are not radicals. We are like you.
BORIS FYODOROV, Duma elections, 1995
Land - to the peasants, prison - to the bandits!
BORIS FYODOROV, Duma elections, 1995
Young, no matter where I am, not crooked, not a kosenka. I fell in love forever with Borovoy Kostenka.
KONSTANTIN BOROVOY, Duma campaign, 1995
Konstantin Borovoy is the choice of a free man.
KONSTANTIN BOROVOY, 1990s
So the last will be first and the first last: for many are called, but few are chosen.
CHRISTIAN-DEMOCRATIC UNION, elections to the State Duma, slogan - quote from the Bible, 1995
The Duma is not a parade ground, you have to think there.
Movement FORWARD, RUSSIA!, elections to the State Duma, the slogan opposes the opponent-military, 1995
For us, Russia is the great Russian people, its Army and Navy!
The slogan of a candidate for deputies of the State Duma, 1995
France for everyone.
JACQUES CHIRAC, French presidential candidate slogan, 1995
France for you.
La France pour Tous.
JACQUES CHIRAC, French presidential candidate slogan, 1995
A green apple tree is depicted with many ripe red fruits.
France for the French.
JEAN-MARI LE PEN, French presidential candidate slogan, 1995
Believe in France.
EDOUARD BALLADUR, slogan of a French presidential candidate, 1995
Yes - yes - no - yes.
The slogan of the All-Russian referendum on April 25, 1993 on confidence in the president and government with questions: 1) Do you trust the President Russian Federation B. N. Yeltsin? (58.7% for). 2) Do you approve of the socio-economic policy pursued by the President of the Russian Federation and the Government of the Russian Federation since 1992? (53.0% in favour). 3) Do you consider it necessary to hold early elections of the President of the Russian Federation? (49.5% for). 4) Do you consider it necessary to hold early elections of people's deputies of the Russian Federation? (67.2% for)
Freedom, property, legality.
The slogan of the CHOICE OF RUSSIA in the election campaign to the State Duma, 1993
Strong - work, weak - care!
The slogan of a number of socially oriented parties and candidates in elections at various levels, 1990s
Ivanov, be afraid of God!
Political elections, the name of the candidate can be any
A B C D E!
The slogan of one of the regional election campaigns. It was deciphered as follows: "Ataman Boris Vasilyevich Gulyaev - to the Duma!"
Zhuravlev in the Duma is no worse than a titmouse in his hands.
The slogan for the regional elections of a candidate named Zhuravlev
Five "D": sovereignty, democracy, spirituality, prosperity, trust.
LEONID KRAVCHUK, the slogan of a presidential candidate in Ukraine
More rights for voters!
Give the people a choice!
Slogans of the first alternative elections to the Supreme Soviet of the USSR, spring 1989
More future, less socialism!
FRANZ WRONICKI, chancellor, slogan for the Austrian presidential election
Calm strength.
FRANCOIS MITTERAND, presidential election slogan, 1981
I will make America strong again.
RONALD REAGAN, US presidential election, slogan expressed the essence of the candidate's neoconservative politics, 1980
Nothing human is alien to him!
RONALD REAGAN, presidential candidate headline, 1980
On the cover, Reagan hugs a young girl.
Laborism doesn't work!
The slogan of the conservative Margaret Thatcher in the pre-election struggle with the Labor Party
Time for greatness.
A time for greatness.
JOHN KENNEDY. His slogan in the presidential campaign, USA, 1960
It has never been so good!
HAROLD MACMILLAN, Prime Minister of Great Britain from 1957 to 1963. Campaign slogan, 1959
The Reds are coming!
Vote or he will be your master.
The slogans of the Christian Democrats in the parliamentary elections in Italy, 1948
On the poster - an ominous skeleton in a soldier's earflap with a star and with a machine gun against the background of a map of Europe
All camels vote for Degrel!
I'm an ass, so I vote for Degrel!
The slogans of the Democratic Front of Belgium, which fought against the fascist organization of the "Rexists" led by Degrel, 1936
The slogans were carried by circus animals in a comic procession through the streets of Brussels. This and similar actions led to the fact that fascism in Belgium - at least through the parliamentary path - did not pass
For land and freedom!
The slogan of the Cadets in the campaign for elections to the Constituent Assembly, 1917 (SRs accused the Cadets of plagiarism)
All to the polls!
Soviet slogan
Let's reconcile!
ULYSSES GRANT, general, US presidential candidate, the slogan proclaimed the inadmissibility of the new civil war between North and South, 1868
Vote for Vatius - everyone who beats their wives votes for him!
Vote for Vatius - all drunkards vote for him!
Antislogans discovered during excavations in Pompeii on the walls of city buildings that survived under the ashes
1. Raw material for the slogan - ideologemes"
The power of slogans is great. At other times, they raised entire nations. It is worth remembering, for example, "Freedom equality Brotherhood!" or "Land to the peasants!"
Slogans do not just symbolize the involvement of people in some common cause, such as, for example, banners or other heraldic attributes. Slogans convey literally and semantic quintessence of this involvement.
The slogan carries both energy and semantic load. Exactly good combination energy and meaning provides the mobilizing power of the slogan.
A good election slogan becomes not only the hallmark of a candidate, but also the organizing principle for all campaign events - it prescribes what and how to say or do in a particular audience. In addition, the slogan should cement the entire campaign, linking all types of pre-election activity with a single meaning.
A campaign without a slogan looks strange and colorless. Another common incident is that in one campaign, some candidates use different slogans. I liked some phrase - they put it in a leaflet. In another leaflet - another. More smart phrases. But that is precisely the purpose of the slogan, in order to express as brightly as possible in one phrase all the ideas that the candidate wants to convey to the voter.
With what is the candidate put forward, how is his political goal expressed in a few understandable words? The best answer to this question is not the program, but the slogan.
Therefore, at the beginning of the public election campaign, the candidate and his consultants must decide on the election slogan. This is quite a difficult job that begins with the candidate speculatively finding a supposed consensus between his interests and the interests of the voter. Figuratively speaking...
A good election slogan should combine in its bright, memorable text what the candidate wants to say and what the voter wants to hear.
It is very important to satisfy both conditions. If the meanings underlying the slogan are of interest only to the candidate and do not find understanding among the voters, then failure is guaranteed. If, on the contrary, the candidate fawns over the voters and does not put into the slogan those meanings that are close or at least do not contradict his own worldview (and such contradictions are common), then the voters will feel false. After all, the greater the electoral experience of society, the easier it is to recognize cheap populism.
A successful slogan should become a semantic and energetic intersection of the aspirations of the candidate and the aspirations of the voters.
Creating a slogan is a good test of political maturity for a candidate and his team. Because here it becomes clear how the interests of the candidate can be refracted in accordance with the expectations of the closest electorate group in terms of worldview, what concerns the people live now and what ideas will be close and understandable to them during the election campaign.
In the course of such work, it is necessary to determine a set of values that correspond to the expectations of the electorate and the aspirations of the candidate. These can be social, political or moral values, which, for the purposes of constructing a slogan, are expressed in the form ideologems.
In this context, ideologemes are succinctly expressed socially significant values designed to promote the political consolidation of voters or part of them in order to achieve electoral goals.
2. A set of ideologemes for constructing a slogan
The production and perception of slogans is a little-studied, but undoubtedly of great interest for scientific study, the field of sociopsycholinguistics. In addition, the systematization of knowledge about slogans has an applied value.
The ideologemes used to create slogans can be conditionally subdivided according to the quality of their socially significant value. For example, one can single out ideologemes that appeal to to socially useful human qualities, such as decency, honesty, conscience, kindness, good will, spirituality, faith, hope, honor, dignity, humanity, reason, responsibility, purposefulness, professionalism, principles, adherence to principles, etc.
The largest group of ideologemes are obviously suitable for construction election slogan human values, such as welfare, prosperity, prosperity, wealth, prosperity, peace, order, decent life, happiness, law, legality, truth, humanism, trust, progress, traditions, revival, development, renewal, “new” (“new thinking”, “new course”, “new Russia”), time, modernity, “contemporary”, perspectives, union, constructiveness, national accord, consensus, cooperation, partnership, culture, stability, realism, sovereignty, centrism, ecology, efficiency, etc. d.
It is possible to single out politically colored groups of ideologemes. For example, ideologemes reflecting paternalistic or sociocentric values: justice, prosperity, people, nationality, democracy, majority, equality, security, care, confidence in the future, health, work, labor, socialism, unity, unity, “common” (“common cause”, “common home”), catholicity, collectivism, etc.
Close to sociocentric are patriotic, or, more precisely, sovereign values: power, sovereignty patriot, patriotism, Fatherland, Motherland, power, statehood, national interests, national character, national security, greatness, “great” (“We need a great Russia!”), strength, will, etc.
Less usable in our reality are ideologemes, reflecting liberal values: equal opportunities, success, freedom, civil liberties, entrepreneurship, independence, citizen, citizenship, civil peace, civil society, civil rights, human and civil rights, civic duty, civic initiative, civic consciousness, openness, democracy, national reconciliation, rule of law , property, private property, private initiative, reform, etc.
Of course, this classification of ideologemes is highly arbitrary. For example, the idea of justice can also be attributed to liberal values. However, justice as a promise, as something that is provided for the people, and not taken by the person himself, probably fits more into the category of paternalistic, socially dependent values.
There is such a tradition of perception of the election slogan: the candidate must promise to give something to the voter if he is elected. Not “provide the opportunity to achieve”, but “give”. Law, or wealth, or even honesty is what the candidate promises to "give". It is difficult to attract the voter, urging him, for example, to achieve success on his own. That is why liberal ideologies are not very common in our country. And that is why the pre-election rhetoric is always focused more on dependent perception. One can argue about why this is bad, but such are the political and electoral traditions.
If you don’t like this state of affairs, then you can try to find the following way out: use those ideologemes that, at the level of emotional, uncritical perception of ordinary people, embody socially dependent values, and at the level of rational perception of more educated and “status” people, liberal or universal values . This is how circulation depth slogan to the people.
For example, in a sense, the same idea of justice is universal: what is justice is clear to both a pensioner and an entrepreneur. Only for each of them it has its own, therefore, the slogan using the ideologeme of justice should explain to different categories of people that injustice is the same for everyone, and everyone needs justice, etc.
3. How to compose a slogan
By topic, slogans can effectively concentrate a candidate's promises in a particular area. The following themes are the most rewarding:
1. Social security, especially regarding pensioners, veterans, motherhood and childhood, free social guarantees in education, health care, etc.
2. Putting things in order in power, observing the law and combating abuses, creating good laws.
3. Patriotism, national or state revival.
4. Economic revival and economic decisions.
5. Ecology, cleanliness of the environment.
6. Providing various kinds of opportunities - in training, work, entrepreneurship.
The form of the slogan is very important. It should multiply his energy by expression. It is necessary to use not only means of expressing meaning, but also means of expressiveness. Moreover, it is precisely due to a well-chosen grammatical form that it is possible to compensate for the lack of energy in some ideologues that are remarkable in meaning. For example, the same ideologeme of justice, with all its semantic universality, clearly does not provide the slogan with enough mobilizing energy. You can try to fill this gap with expressively charged grammatical forms, for example, elliptical constructions: “Justice - in every home!”, “Justice - in society, prosperity - in every home!”, “Law - for everyone, justice - for everyone!” etc.
For slogans, the grammatical forms of the nominative sentence are often used. ("Law and order!"), original, but rarely used forms of the gene sentence ("Meal'n'Real!"), which are good for expressing any requirements.
If forms of a simple personal sentence with a predicate-verb in the first person are used, then it is better to do without pronouns "I". For example, "I want to be useful people!” preferable to "I want to be useful to people!". In general, the domestic tradition does not involve slogans in the first person. Slogans like: "I'll give you so-and-so!" must be backed by an obvious and idiosyncratic charisma. But in general, “yachestvo” is not welcome.
The same can be said about the use in the slogan surnames and the name of the candidate. An undoubted advantage of this technique: if the voter remembers the slogan, then he also remembers the surname. And this, by the way, is very important, because in practice it often happens that voters seem to have determined that they like this candidate, but they can’t remember his last name. Or even worse - they confuse the names and include the name of a competitor in the legend of the candidate they like and vote for the competitor as a result - this is not fiction, such cases are not uncommon! So the surname in the slogan is very important (“Alexander Lebed. Truth and order!”), and the surname in the slogan is even better.
But, as in the case of the “cell”, the candidate will have to justify the use of the surname in the slogan with his charisma. After all, the surname in the slogan can be perceived as narcissism, as indiscretion. It is necessary to prove that the candidate, with his personal qualities, his charisma, deserves the use of his surname in the slogan.
From the point of view of rhythm and energy, rhyming slogans with surnames are successful. (“Dirt in the city is immeasurable - we will elect Averin to the Duma!”, “Our city is Rostov, our mayor is Chernyshev!”). But here, too, there is a downside - ditty lightness. In addition, such slogans very often provoke competitors to compose parodic counter-slogans. So the candidate and his team have to choose which option they can handle when the slogan has to be justified in person or in absentia.
Not bad grammatical means of expressiveness slogans are an exclamation point (“Worthy reward for honest work!”; in fact, an exclamation mark in the slogan must be mandatory), elliptical dash (“The wealth of the city is for the benefit of the citizens!”), parallel constructions with dashes (“In power - decency, in the city - order!”), imperative forms (“Let's revive our city!”, “Vote with your heart!”), two-term and three-term nominative forms (“Honor and Motherland!”, “Freedom, equality, brotherhood!”). Sometimes they use four-term nominative sentences, wanting to list all the attractive values, but this is already too much.
Of course, simple grammatical constructions that are not equipped with any means of expression can also be used. But in such cases it must be remembered that the mobilizing energy must lie in the content of these constructions, if not in the form. The fact is that there are very few values that at a particular moment in time in a particular place have sufficient mobilizing energy that can captivate or at least attract a voter. So they still come to the rescue. slogan means of expression and expressiveness.
On the other hand, the traditional forms of slogan expression are somewhat vulgarized by the Soviet past, people are derisive about slogans only because some grammatical form can remind “Decisions of the Congress - in life!” or “The plans of the party are the plans of the people!”. A very decent layer of slogan forms is associated with samples Soviet agitprop. Of course, one should try to avoid the risk of such associations.
The risk of another kind is connected with the fact that, having chosen the embodiment of some values as a slogan, especially those related to material well-being, the candidate falls into a homonymous trap. For example: “I know the way to prosperity!”. It is not clear from the slogan whether it is about the prosperity of the voters or the prosperity of the candidate himself. Of course, reasonable people will only laugh at the ambiguity, but there are those who will be embittered by this absurdity. And it will be easy for competitors to ridicule such a slogan.
This is a fairly common mistake. Promising to root some benefits or values, the candidate should, as far as possible, clearly indicate the address of his future benefits. For example: “Prosperity - to the city, worthy life - to the townspeople!”. Promises with a questionable address should be avoided.
Another common mistake is to use accusatory slogans. The slogan should be universal in use - so that it can be both voiced and placed under the candidate's photo in the leaflet. However, if under the candidate's photo there is a slogan "Thieves to account!", then it won't be very successful. Therefore, if an accusatory type of slogan is chosen, if the slogan criticizes some phenomenon, for example, corruption or crime, then you need to think about whether such a slogan can be typed next to the candidate’s photo so that police information in the “wanted” genre does not turn out .
As a meaningful variety of slogans can be distinguished problematic slogans, turning voters' energy against some issue. Such a slogan can protest against some kind of global evil, but better - against the well-known topical local disgrace. For example, in the Rostov region in 1997 and, alas, in subsequent years, slogans protesting against the launch of a nuclear power plant are relevant: “A second Chernobyl on the Don is unacceptable!”. But problematic slogans have their own problem - they are too narrowly targeted.
Slogans are good, capacious form covering a whole range of meanings and values. Great slogan - “Strong-work, weak-care!”. In him in simple words whole social philosophy. The subtext here is the denial of ugliness, when the strong have no work, and the weak do not receive care, but there is also a powerful positive component. It contains both targeted coverage of many social groups at once, and very cunning political correctness - such a slogan will not cause rejection either among the “reds” or the “whites”. Perhaps this is the best slogan of the new time. He has already been beaten enough, but he can be used at the district level elections.
The slogan is thought up by the candidate and his PR or advertisers, but he must also receive collegial approbation of the entire headquarters. It is best to select two or three of the most acceptable variants of the slogan and offer them for interpretation and evaluation on a “like or dislike” basis to staff officers and especially to agitators who communicate directly with voters and know the mood at the polling stations. At the same time, it should be borne in mind that these evaluators are unlikely to be able to suggest something constructive. They will criticize, and we must carefully listen to the arguments of this criticism. If the arguments are convincing and agree with many critics, then the slogan must be corrected.
Such a slogan is good, the content depth of which ensures the depth of appeal, so that different voters, depending on their level of literacy, general culture, political preparedness, could still at your level understand and accept the slogan. The depth of the appeal should cover the emotional, rational, political levels of perception. Naturally, this is a very difficult task - to come up with a slogan that would please both the worker, the professor, and the pensioner in their own way.
And most importantly: the slogan should imbue all types of pre-election activity with meaning and energy, be suitable for use in a wide variety of pre-election situations. Then all the speeches of the candidate will complement each other, and the voters will become by the slogan to distinguish and recognize the candidate.
In the coming days, a large-scale election campaign of United Russia will be launched in Russia. The party chose three slogans for promotion: “To act in the interests of the people is our task”, “To hear the voice of everyone is our duty”, “To create and protect the future of Russia is our goal”. This was told to Znak.com by a source in the Central Executive Committee of the United Russia.
The campaign starts next week. Hundreds of advertising surfaces will be placed across the country. But each region and each separate territory also has its own headquarters, where they draw their own billboards, publish local party newspapers. The main difficulty for a huge party is to prevent the transformation of all advertising into a campaign vinaigrette.
Sergey NeverovVladimir Astapkovich/RIA Novosti
The pre-election headquarters of the United Russia is headed by the secretary of the presidium of the party's general council, Sergei Neverov. In addition to him, there are curators of the regions - the same ones that oversaw the primaries (State Duma deputies Olga Batalina, Viktor Kidyaev, Evgeny Moskvichev, Nikolai Pankov, Viktor Pinsky and Gadzhimet Safaraliev, senators Viktor Ozerov, Dmitry Azarov and Valery Ryazansky, as well as the head of the CEC of the party Maxim Rudnev). Work with reports of violations (including violations of the law by the party members themselves) will be supervised by the deputy head of the executive committee of the United Russia Konstantin Mazurevsky.
Campaign monitoring is going to be carried out according to the method, which in last years used by the presidential administration to monitor regional elections. Campaigns in the regions will be supervised by "external" political technologists who are not integrated into the party structure. Their task will be to make an independent analysis and transfer the information to the central headquarters, the source says.
For elections without a bear
Many United Russia candidates have already begun campaigning, but they are running it in discord. This is evidenced by samples of propaganda from different regions. Not all United Russia candidates emphasize their party origins. For example, the candidate in the Central District of Moscow, State Duma deputy Nikolai Gonchar, has the logo “To defend native Moscow” on his posters, but not the party one. And Gennady Onishchenko, who is running in the Tushinsky district of the capital, has a note “United Russia” in the upper corner of the campaign cube, but in small print and without the party symbol - a polar bear.
ONF candidates were not recommended to use the Front logo. But they use
Earlier, sources close to the leadership of United Russia said that candidates associated with the All-Russian People's Front would be ordered to ban the use of the ONF logo in campaigning. This was explained by the fact that the ONF "should be out of politics." However, the front-line soldiers, United Russia, violate this ban. For example, on the campaign materials of State Duma deputy Vyacheslav Lysakov (Moscow, Kuntsevsky single-mandate district) and Lyubov Dukhanina (Moscow, Orekhovo-Borisovsky single-mandate district), the logos of United Russia are adjacent to the logos of the ONF.
“We see violations of the guidelines, but the headquarters of single-members are supervised not from the center, but from the regional headquarters,” explains a source in the party.
In Moscow, the work of the United Russia headquarters will be supervised by the Moscow City Hall, as well as a well-known political strategist, the current head of the United Russia executive committee in Moscow, Oleg Smolkin.
To the degree of mixing
One more violation of the United Russia guidelines is going to be allowed in Perm. There, the party wants to use the technology of placing social advertising, similar to the party to the point of confusion. An employee of one of the advertising companies in Perm sent billboard layouts to Znak.com, which are going to be placed throughout the city from next week. Part of the billboards with the inscription "United Russia: We love Russia - we are proud of Perm" looks like campaigning and will be paid from the electoral account. But at the same time, it is planned to place in the city "social advertising" "Perm: we love and are proud", which is very similar in design to the party one.
This technology was used by United Russia in Moscow in 2011, when party posters turned out to be almost indistinguishable from the posters of the City Election Committee, urging citizens to go to the polls.
"Be polite! The Party is behind you!"
But United Russia plans to carry out the installation of the top party leadership to hold as many meetings with voters as possible throughout the country. This is evidenced by a brochure for candidates and LOMs, prepared by the regional branch of the party for distribution in the Novosibirsk region. The brochure has several sections: basic tips for holding meetings with voters, the arguments for voting for the EP, the main theses of the program and information about the candidates. At meetings, voters are strictly forbidden to be rude, the brochure says.
"Be polite. Remember, you are speaking not only as a private person, but also as a representative of the Party. People trust you personally - they trust "United Russia"... In no case do not respond with aggression for aggression! Try to change the topic, relieve tension,” advise agitators and candidates.
If a voter begins to complain or makes claims to the party, he should be allowed to speak out, write down the complaint and promise to help, if possible, the instructions say. “Even the most unpleasant question implies that the person is interested in the topic,” the authors explain. There is no need to put pressure on the interlocutors, you need to talk about party achievements and focus on topics that concern the social group with which the meeting is held: you need to talk with doctors about health care, with teachers about education, etc.
Interestingly, there is not a word about Vladimir Putin or Dmitry Medvedev as arguments that are recommended for voters to vote for United Russia.
Positive arguments for voters, according to the creators of the brochure, may be that United Russia is the party of the majority, that the party is "open to people and adheres to the principles of direct democracy." The training manual reminds that United Russia “strongly resists external threats and attempts to break up the country from within”, unites “the best managers”, “is ready to consolidate efforts with other parties for the benefit of people”, “works for results” and knows how to make the Novosibirsk area (and any other, apparently) is really strong. In this region, the party will also use the slogan "Strong Siberia is the pride of Russia", and the entire regional program will be based precisely on the image of "Strong Siberia".
In the Sverdlovsk region, United Russia, for comparison, uses the phrase "Strength of the Urals" in campaigning.
“These are bureaucrats, not political technologists”
Experts note that this year United Russia will have additional difficulties in administering the election campaign, because it will have to control the headquarters of numerous single-mandate candidates. In the last elections, when the Duma was elected only by lists, no such difficulty arose.
“If in 2011 in each region there was one United Russia headquarters, now several headquarters of single-seat candidates have been added to them, each of which campaigns based on their own ideas about beauty,” explains political strategist Abbas Gallyamov. – Many of the candidates try to minimize the party component in their campaign products, believing that they themselves are more popular than the party that nominated them. The principle of stitching campaigns is forgotten, hence the feeling of chaos,” says the expert.
According to him, the average professional level of regional United Russia members is extremely low. “These are bureaucrats, not political technologists,” Gallyamov explains. – In all seriousness, they can recruit people to their primary organizations at the height of the campaign, not realizing that formal membership in the party does not at all guarantee the desire to vote for it. For them there is no difference between party building and election campaigning. They often don’t have the money to hire quality specialists either.”
According to him, the persecution of officials in the regions, including the case of Chelyabinsk vice-governor Nikolai Sandakov, dealt a serious blow to the practice of pre-election fundraising. And then there is the economic crisis.
Political consultant Gleb Kuznetsov draws attention to one more thing. “Not only is there no serious connection between the districts and the list at the federal level, but there is also no connection between the lists and single-member candidates running for regional legislative assemblies and those who go to the State Duma. It is necessary not only to explain to the voter all the delights of the brand, but to create a consistent picture in his head so that he votes for one party and candidates from it in all ballots, ”Kuznetsov argues. However, of course, not only United Russia is struggling with this difficulty. His colleague from the Petersburg Politics Foundation, Mikhail Vinogradov, believes that some inconsistency in the campaigns of single-mandate candidates is not terrible: “Someone will focus on the role of Putin, someone on the regional agenda, and someone on their own person.”
